10 Video Marketing Ideas for Real Estate Agents
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10 Video Marketing Ideas for Real Estate Agents


– So as you know, online
video is super powerful for growing your business,
but the problem is what do you actually make videos about? And in this video, I’m gonna be sharing 10 video ideas that you
could use specifically for growing your real estate business with Facebook, Youtube,
Instagram, and other platforms. Comin’ up. (techno music) Hey what’s up guys, Sean
here with Think Media. Bringing you the best tips and tools for building your influence with online video and on this channel, we do
a lot of tech gear reviews as well as tips and strategy
videos just like this one, so if you’re new here,
consider subscribing, but hey I actually just got done
speaking at a real estate event here in Las Vegas,
and part of that talk was about 10 different
video ideas that you can use for growing your real estate business. Sometimes we get blocked, right? We know video is powerful,
but we don’t know what to actually make videos about. So I think you’re gonna
love this training, so lets cut into it right now. So I’m gonna give you 10 quick video ideas for real estate, specific,
quick, video ideas that you could do
specifically for real estate and you could put these anywhere. These actually can go
on Instagram, Instagram does video, but definitely on Facebook, also on Youtube, multipurpose,
but 10 quick video ideas. Number one is interview videos. I wanna also keep in mind,
we could talk about it. Hey Sean, what camera should I buy? Well I don’t know, I have
a lot of recommendations, but honestly, your
smartphone’s good enough. Pull out your smartphone,
it shoots HD video… And if you… get done with a client
or maybe you’re at… an open house, or maybe
just closed a house, you could just turn the
camera on and just shoot a testimonial. Hey lets talk about the
process, what’d you think it was like working with me? Or turn the camera on them. You know, we really can
level up on marketing and it revolutionized our business when we started using video testimonials. Testimonials are good
but video testimonials are super powerful
because people get to see people who look like
them, who sound like them, that they could relate to. When you say, look I got your back, I’m gonna give you the best deal, I’m gonna help you close your house, I’m the best in the business, well of course you’d say that. Right? I mean cause it’s so hard
to talk about yourself and market yourself. One of the best marketing
is your past clients and customers that love
you, can rave about you, talk about you in an
organic and real way, right? So they could take time to shoot quick interview testimonial videos
and then you could just upload that right on
Facebook, it’s really cool to hear from Sarah about
her closing her house, checkout this quick three
minute clip with her. And you could just always
be ready to capture those during your day-to-day business. The second one is
information videos, right? Valuable tips, you know, how-tos, that’s definitely what Steve is doing. And so think like how to
select a real estate agent. Kind of self referential,
let me give you five tips for selecting a real estate agent… And by the end of this
video, you can see that I qualify for all five. (laughter) Lets talk. But you know, I mean tips, right? And these are seeds that
you can be planting, adding value, how to read
an inspection report. A friend of mine, we
launched a project called Video Influencers and
years ago, he was doing real estate, in fact him
and his brother got hit hard, of course 2008, 2009,
I’m sure like many of you, and at the time, they were
doing about ten houses a year, not good, and got to over
a hundred houses a year, no joke, because of the Youtube channel. And actually because they
did a lot of stuff with HUD and like bank owned
homes and Ario and stuff. But they started videos,
HUD homes or buying real estate, what to look
for in Ario, bank owned, how, why you need to have
a home inspection when buying a house, how to buy
a house, valuable content. Can you see how powerful this is? Just stuff that you don’t even
really need to prep for it. These are things that
you know it right now. You just turn the camera
on and you could probably give me three tips on all this stuff. Like, you’re already experts,
this is your business. The same thing you would
talk to somebody over the counter at like a Starbucks and say oh yeah let me just give
you three quick tips that you should be thinking
about in this process. You’re ready to go,
just turn the camera on and shoot some content. Just saying it’s kinda what’s happening quarter one here in Vegas
or even in Summerland or you know, niching down a
little bit in different areas. Number four, local business reviews. Now we need to get a little
bit out of the box here because, you know, of course
people don’t just buy homes, they buy the area. So what’s in the area that
you could just talk about? Hey I just wanna highlight
some things super cool, you know this is a great
place to buy in this area because they’re building
out the shopping center. And you could start doing
things about local businesses. Just educating and helping
your current audience as well. Adding value and keeping
up a relationship with people who’ve already
bought or sold with you and helping people. Number five is go live. Who here has done a livestream yet? Facebook live, awesome. There’s people, you’re doing livestreams. – Just now. – You just did a livestream, awesome. And so you can use any
of these ideas for live, but now this is real
time, no video editing, no you know, nothing to do later, you just go live, so
you might just go live right from your phone and
say hey lets just check out this new shopping center, talk
about it for five minutes, and you just review the
business and say man that’s a good time to be buying,
the market’s good right now, the rates are good, whatever it is. And doing livestreams
around these ideas, all you need is a smartphone
and you could do that. Number six, of course listing videos. Doing walk-throughs,
nothing really can give people an idea of homes
better than a listing video, especially if you invest
a little better, just do it yourself, to walk
them through, show them especially in Vegas, it’s
such a transiate city, as you know, sometimes
people are in a rush and they need to make
decisions before even putting boots on the ground. Right? And so you can really
share a lot of information by showing listing videos,
really helping people see the value, walking ’em through homes. This is also to, not just
where things are now, it’s going so much more
here, where people are gonna be expecting. They’re actually just
gonna be expecting this. At some point, this is just the norm. Like what do you mean you
don’t have a good listing walk-through video of the house, I’m just gonna go to the person
who does because I’m just sitting at home, in my
boxers, drinking my morning coffee, cause that’s
how I shop now, online. You know, whatever it is. This is where the world is going, so putting out quality listing
videos, an about me video, who has an about me video? Anybody have one that’s about you, yet? Awesome! Could somebody in the
room raise their hand, you got one, this is
a chance for people to write, know, like, and trust you. Chance to put out a video
a little bit about your bio, but not just your
credibility, not just your authority, not just your
experience in the business, but also your hobbies, your personality. Don’t hold back from
being you because people wanna do business with
people they vibe with. And so you can include that. An idea for this, is here’s
an example on Youtube from Jillian. You could hire a professional,
just like a produce video or maybe have access to that. Or you could just keep it simple. Tripod, have someone hold the phone. Hey I just wanna introduce myself. Now you have an about video,
and you could make this your Youtube channel trailer
or you could also pin it to the top of your Facebook page. So when someone actually goes to your page for the first time, they
could see that video. And the key here… Is done is better than perfect. As soon as we… If you feel like this
talk’s inspiring you, you think about doing
video, what might happen is you might get back to
actually shooting a video and you think, oh wait
a minute, the lighting and I don’t know if, wait what about this, and I don’t know how this is gonna sound, and how am I gonna edit– and we overthink this stuff. The reality is done is
better than perfect. Like your about video shot on your phone, shared with the world, is
gonna generate you a lot more business than a theoretical
about video that never actually gets put
out on the internet. That’s not gonna generate
any business, right? Done is always better than perfect. Of course have a quality standard, but I think a lot of us get
paralyzed by perfectionism, and then it leads to inaction. So just do it. Get it out there, you can
always improve it later. Seven point five, is you
could also do a video about your company,
right if you wanna kinda cover your office… In some way that could
show your guys’ vibe, your style, a little bit about you. Number eight, community events. I just ran a half marathon
at the Rock ‘n’ Roll and as you know, so much
cool stuff here happens in Vegas, and you could
do just little videos, go live at events, go live
at festivals or street fairs, or different things, cause again if people buy the area, hey
guys it’s super cool, man, it’s such a vibe in the area,
it’s really good for kids, really good for schools, whatever it is, really just being in the
community, creating content and then putting that out there. And then a power tip is tag
people who are at the event. Tag people who’re at the
event, especially on Facebook. Hey you know, you tag
somebody, you could tag ’em on any of these different platforms, why? Because then that person’s
like, oh I was there with you! I was in the video, then
they click like which in boosts the engagement, they might share it and be like, this was so
funny when I ran into her, (imitates laugh) you know whatever it is. (laughter) like people are like that, right? And that’s that cross
promotion organic virality that can happen because
you’re in the community creating content. People don’t just buy the homes,
they buy the neighborhood. The location, location, location, right? So neighborhood videos,
like you know maybe someone’s like okay I’m set on the home, but what’s happening in the neighborhood? And then number 10, is just get creative. Get creative, if you’ve
ever seen this guy, love him or hate him,
Jim Cramer, Mad Money. You know, when I think
about like, accounting… I don’t think about exciting, personally, I think it’s awesome, right? But I don’t think about
it as crazy, but like he took something like money and numbers and made it creative. He put a unique spin on it. And so sometimes we can get so boxed in with these ideas, who
here knows who Bill Nye The Science Guy is, right? Same thing, I remember
growing up with Bill Nye, but science also was not
something I was super excited about in school, but I
would watch his show because it was creative. He just put some energy
into it, some creativity into it, so how can you
create creative content to show your personality
around your real estate business? There’s also things that happen like the internet challenges,
ALS ice bucket challenge happened years ago, and
there’s a Keller Williams guy that did the ice bucket
challenge and put it online. Some of you might be
like, what does this even have to do with business? Everything. It has to do everything with business. Because you’re building relationships and people are vibing
with your personality, they’re getting to know you, it might just get in front of one person
because it’s a viral trend and then they
start seeing things, plus that was for a good cause. Years ago there was this
thing called the Harlem Shake. You remember that? You know a lot of real
estate groups did videos? Google real estate and
Harlem Shake and you’ll see some videos that
are super entertaining on Youtube. But here’s a RE/MAX, you
know Harlem Shake video and then this video… Yeah you just watched it, perfect. Amazing, the serendipity of that. But like it’s a rap video, right? Well how does that grow your business? Well, it just puts you out there, personality, flare– the thing Sally Hogshead
wrote a book called Fascinate, and she shared one of
the most important quotes in social media right now,
you should grab this one by Sally Hogshead. “Different is better than better.” Lotta real estate agents
marketing webpages, Instagram profiles… Marketing materials, look all the same. And that is the recipe for
not growing your business because you’ve just
fallen to the sea of just sameness, right? So when you begin to just stand out and maybe even be polarizing. It’s fine if you polarize
people who never do business with you, you’re
going to attract and magnetize the right people
that will do business with you. So just think about– and this is all I’m saying is be you. Be you times two. Maximize your DNA, your
style, your values, you get to pick the music
of videos, you get to set the whole thing. It’s 100 percent up to you. To architect this, but
remember that different is better than better so find
ways to just stand out, not try to be better than
someone who’s already got their thing, find out
how to be the best you and stand out. Okay so I hope that you
found that training valuable and actually, if you want
more content like that, for growing your business
with online video, we actually have a webinar out, it’s all about how to 10X your business with online video, so we’ll link to that in the description below
or you can just go to 10xwebinar.com. Question of the day,
have you started using video for your real estate business? What are some of the ideas that you have? Have you used any of these 10? Or there’s some others. Let me know in the comment section below. So thanks for checking out this video, subscribe for more videos just like this. If you wanna see other
videos about growing your business with Youtube, click or tap the screen right there. For other video from
Think Media, click or tap the screen right there. Until next time, Think
Media’s bringing you the best tips and tools for
building your influence with online video. Keep crushing it and we will talk soon.

About Ralph Robinson

Read All Posts By Ralph Robinson

100 thoughts on “10 Video Marketing Ideas for Real Estate Agents

  1. ⚡ QOTD: How are you using video marketing for your business? LMK! 👇 Want to learn the best video marketing strategies for growing your business? Check out my free 1-hour YouTube masterclass. Watch free online it here ➡️➡️➡️ http://10Xwebinar.com

  2. Great thanks for the refresher
    Yes I have used some of the 10 but still have to do my bio and market updates

  3. I'm using video purley to put myself out there and try to grow my audience. It's been working way better than posting just pictures.

  4. Doing this for a friend right now! Here's a fb post we made this week. https://www.facebook.com/mikeflyte/videos/10155571947433404/ Really helpful content for me right now, Sean, thanks!!

  5. My Dad is a real estate agent I just sent this to him. We have been trying to figure out what we can do to market

  6. Great tips Sean, I make real estate videos but not getting that much traction. Always out to learn new techniques to build my following

  7. Love this, Sean! Thanks for the tips! We started a Coffee-to-Keys FBLive table talk about the various aspects of buying (eventually selling a home). We did this two times per week. Sad, life happened and we fell off the wagon. Looks like its time to step-it-up again! I'm posting as my second business, on-line county news. So these tips will help there too! ((hearts!))

  8. You inspired me yo create a channel I have little subscribers, though I think people who see My vídeos are very clear on what to expect, what is the right retention percentage of a 10 min video?

  9. I’m not in real estate but this is super useful for me when I’m doing video/content work for real estate clients. Thanks Sean!

  10. Dude this is fucking brilliant tips and the mindset tips are soooo needed and well thought out! Bravo!

  11. Thank you Sean! I love your videos! So educational! Thank you for the essential tips!
    God bless! 👍❤️

  12. Thank you Sean! I love your videos! So educational! Thank you for the essential tips!
    God bless! 👍❤️

  13. Love it man! I am 1 year into my real estate business and decided to go all in with video. Been learning so much from you Sean. Keep up the great content!

  14. Great video Sean. Im pretty jelly because one of the things I want to do more of is speaking. Right now I've got a half hour speech that I've given a couple times and I'm working on expanding it right now too an hour. I think that's my goal.

  15. 7:48 Done is better than perfect. Thanks for those words 💕
    Better than a theoretical video that never gets put out 😂 I have a script for an intro video and I’m going to put it together.

  16. Excuse me, but how the hell did you know that I just got my license in North Carolina and needed this exact video?

  17. I know i am off-topic, But i wan't to start a budget tech channel.. What should i post for my first video?

  18. If you don't feel too confident with your photography or video skills there is a company called walkintour who can absolutely help you in that end of your marketing. Check them out at Walkintour.com

  19. I'm preparing to launch my channel. I have mics, lights, lenses 4 phone cam, and main camera all coming in the mail in next couple days. My content will be geared toward health and wellness and my own insight on life and my personal formula of Gratitude, Acceptance, and Forgiveness. Hope to post 2 or more a week. What's your opinion on all this ? Thanks. P.s. your channel has been a Big help so far.

  20. I love the "Done is Better than Perfect" I just dived into doing video. I know my lighting is not perfect and my cut-away could be shorter…hell I do not know what I am doing, but I am doing it . I have been watching your videos and tips. Awesome job by the way!

  21. Great video, it really resonated as I am a realtor. Thanks, I think I just found my favorite YouTube channel. Lots of great content on the channel.

  22. Getting into photo and video and I may start trying to get my foot in the door with some local realtors. Thanks for the tips!

  23. This tips helps to grow any business. Awesome info, the tip of use the YouTube trailer in Facebook and pinned is really awesome and I will do it btw. Sean thanks for this powerful information. Keep going bro! 💪🎥🚀💯

  24. Question✓✓✓✓✓✓✓✓
    Can I hook up my boya m1 lav mic along with my video mic me shot gun mic? Will they both work good. I'll be behind talking with a person in front talking.

  25. Gday, You don’t know if you don’t ask? I have been a subscriber of your channel for a while now and love every video I’ve seen so far. Will you return the favor and subscribe to my channel please. Cheers Spike (Western Australia)

  26. Thanks for the videos always helping out smaller Channels grow thanks for all of the positivity!!! Love the channel!!!

  27. You did not answer my Question!!!!!!!!!!!!✓✓✓✓✓✓✓✓✓✓✓✓✓✓✓✓✓✓✓✓✓✓✓✓✓[[[

  28. Thank you soo much man for this video, i have been searching for long what exactly to do for videos. But now i believe ive made my choice on what kind of content ill be doing.

  29. Richtig tolles vid und tolle ! xD Wen es interessiert, schau auch mal beim Kanal von Roland Leonardo vorbei, hat auch nice tipps und tricks zum Thema Instagram.

  30. Absolutely amazing video man. I was just approached TODAY to do some Real Estate Marketing. Now I know just what to do. Much faster than figuring it the hard way, THANK YOU SEAN!!

    QOTD: I just did a giveaway for my company with over 15,000 views!!
    THIS?! Will bring my game to the next level.

  31. done is better than perfect! thank you for the tips. Im not in real estate but all of your advice has helped my channel grow a lot since I first started uploading 6 months ago. You are awesome!

  32. Hi I,m varun . I love your videos watching online income. I have a 100% real platform PTC site which pays up to "5000$ Daily" depending on 7 refer levels. Only we want to watch 20 ads daily in smartphone only 5 min work daily and earn up to 5000$. This platform is new and had paid for around 1 million people.

    If you want to known reply me . l I will tell.I want you to make video on this

    I like your all videos good well doing

  33. Hi I,m varun . I love your videos watching online income. I have a 100% real platform PTC site which pays up to "5000$ Daily" depending on 7 refer levels. Only we want to watch 20 ads daily in smartphone only 5 min work daily and earn up to 5000$. This platform is new and had paid for around 1 million people.

    If you want to known reply me . l I will tell.I want you to make video on this

    I like your all videos good well doing

  34. Hi I,m varun . I love your videos watching online income. I have a 100% real platform PTC site which pays up to "5000$ Daily" depending on 7 refer levels. Only we want to watch 20 ads daily in smartphone only 5 min work daily and earn up to 5000$. This platform is new and had paid for around 1 million people.

    If you want to known reply me . l I will tell.I want you to make video on this

    I like your all videos good well doing

  35. Very nice, my mom does virtual tours and has been working with YouTube and in one way or another these could all apply to her business as well. Great business advice in general 👏💗

  36. Great video! A lot of agents really don't know the power of video in our industry. I started incorporating all those tips about 2 years ago when no one was doing it.. it builds your credibility with a client and many times they're much easier to work with because they feel like they already know you. You definitely stand out using video!

  37. This is great! Thanks for the share. I'm a real estate agent and was considering doiong video. I got hooked on you and Peter M's vids. You guys rock!

  38. Hey, I just recently came across that impressive tool to really engage leads to your porduct. Creating videos nowadays is super easy. So here, I will leave a link to this product just in case there is someone, who needs help: https://jvz5.com/c/1118737/219789

  39. As a pro videographer who creates content for business, including real estate agents. All great info, and well produced video is better than phone videos, in certain cases

  40. What an inspirational video! But hey, what about making a short movie in the area and publish it on the internet? Everyone is always curious about the setting of a movie!

  41. Super stoked I found this video! 🙌 And of course when I keyed in YouTube for Real Estate Agents this video ranked up there 👆. Which is awesome, because I watch all your other videos and didn’t realize that you did videos on Real Estate. I also live in Las Vegas! Just started out this b my channel and can’t wait to make hyper local videos of the area. Thanks 🙏 again for the sound tips.

  42. Great vid..I do use vids for my RE business and this year I plan to go even harder. I plan to do many of the things you spoke about such as the testimonial and local businesss spotlight videos..

  43. Are you looking for high quality luxury and real estate logos.

    Then I am the right one for you.I am adept and experienced on luxury and real estate logo design My services:-

    https://ces.to/i44pSn

  44. We have a new take on Real Estate Videos. Animated Host home walk-though videos:) https://youtu.be/-GuQar_LyYc

  45. 777th Like! Yes I Do implement some of these video ideas, but I definitely learned a few more! Thanks for a Fantastic Informational Video!

  46. This is great information. I’d love to check out one of your video seminars. Amazing content & thank you for the recognition!

  47. Great vid..I do use vids for my RE business and this year I plan to go even harder. I plan to do many of the things you spoke about such as the testimonial and local businesss spotlight videos

  48. Great Content. I like what you are doing. when you get a chance visit us www.simonmarketingagency.com

    We make great video for business and brands as well.

  49. Tolles Video dazu. Sehr hilfreich, wenn man sich für Video Marketing interessiert. Ich finde dieses Video hier auch informativ: https://www.youtube.com/watch?v=3sbPEtQyBx4

  50. Thanks for doing this video. I’m going to implement some of these over here in the UK. I’ve started with my YouTube channel but this helps with ideas for content!

  51. Hi Sean stumbled upon your channel and watched this video till the end. Great video marketing ideas, will try to do it myself. More blessing for you. I will check your others videos as well.

  52. Great Video sir! 👍👍

    Check out our latest property videos (VR tours) in Surat, Gujarat, IN

  53. Here is another idea if you live in Australia you can use https://justclickvideos.com to make videos of all your properties automatically without lifting a finger..

  54. Nice video

    Looking to buy a house in Cornwall Hhttps://recomendedestateagents.co.uk/cornwall

  55. Where can I get music for the videos and what would you recommend to edit the video for a beginner? Thank you in advance.

  56. Great content Sean! We push video for all of our real estate agents we train and coach as well. Video is extremely underused (even by me) and we are all committed to changing that! Thank you for the great content that we can build and share with others.

  57. Thanks buddy. Nice Tips. We're also a real estate channel for Pakistan & Dubai market by the name of RedBox-TV ( https://www.youtube.com/channel/UCUOtyCJZe2cPKj6abFivQUQ )

  58. Great tips Sean and great name. I agree that every Realtor needs to be doing more of this. Step 1 is just getting started! Once they do that it gets easier from there. Keep up the good work

  59. Great video! The Promo team recently wrote a blog about real estate video marketing that could be helpful to people looking for another resource related to this topic.
    Check it out here: http://visit.promo/RealEstateExamplesYT
    Hope it helps and happy reading!

  60. Great topics 👍 I think the biggest struggle for estate agents is coming up with topics. So this is definitely a helpful guide. And has helped our channels.

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