2 Biggest Marketing Mistakes Many Travel Agents Make
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2 Biggest Marketing Mistakes Many Travel Agents Make


Hello there travel expert! This is Heidi
from MarketingForTravelAgents.com. In today’s video, I’m going to share with
you a strategy that’s going to help you get dramatically better results with
your a newsletters. After all if you’re taking your time to send out a
newsletter they should be getting you results, so today you’re going to find out
how to get dramatically better results. The way for your eNewsletters to be
dramatically more effective is by having your content focused on general travel
topics as opposed to topics that are specific to your niche and the
destinations you booked. I know that sounds counterintuitive we have split
tested it six ways to Sunday and the results of the tests are always the same.
The general content converts better and it keeps people on your email list
longer and they’re much more likely to forward your your emails your
newsletters to their friends family and coworkers. Here’s why. Let’s say that
your niche is river cruising you probably have a bunch of people on your
email list that love river cruise II and then go in a big fantastic river cruise
once a year ,maybe twice a year, maybe once every other year and so they’re a
fantastic dream client for you. That person however, though does not want to
constantly hear about river cruising so if you’re sending out your newsletter
say every week or every other week even if you’re only sending it out once a
month, if you’re talking about river cruising every single time they get
bored they don’t want to hear more about it especially if they’re not if they
just got back from a river cruise and they’re not going on another one till
next year or two years from now and so then they unsubscribe and now you’ve
lost them out of sight out of mind and when they’re ready to take that river
cruise, you’re out of sight out of mind. So they’re less likely to book with you
now if you’re giving them information on a regular basis that’s just something
that really sting and useful like it’s packing
checklist because chances are if they go on river cruises they also go in other
types of trips and they would love to get packing checklist. They’d love to
hear about how to take fantastic photos with their smartphone while they’re on
vacation, they’d love to hear about new travel apps ,how to find healthy
restaurants when they’re on vacation or they would love to hear about how to get
through security faster and TSA PreCheck and you know whether or not they should
get travel insurance and that sort of thing in addition to that consider doing
some pieces some content on things destinations that you don’t book. I know
that sounds like crazy advice but hear me out here. If I’m a traveler and I
spend a decent amount of money traveling and I’m on your email list I want to
hear about really cool things for example, send me a newsletter on the top
five world’s most amazing destinations that should be on everybody’s bucket
list. Now you might not book any of those destinations and I might not ever go to
those destinations but I would think it was so fun to read that and then I see
your picture I think of you I remember that you do river cruises or you
specialize in honeymoons or you do whatever it is that you do and I find
that articles so fun and cool and I want to forward it to my coworker Sally and
my sister Jane and right and some boarding it on to my friends family and
coworkers and I’m engaged with you. I’m on your newsletter list so 80 to 90% of
your content should be general then 10 to 20% of your content can be specific
to the destinations you booked in your niche and so that can include like fam
trips that you go on every time you go on a fan trip you should be videotaping
and taking pictures and blogging and taking and doing a review of your fam
trip turning that into a great newsletter or maybe two different
newsletters like a two-part series or even a three-part series if you have
enough stuff to talk depending upon the fam trip in the
location and all of that. If you book a destination let’s say you booked Fiji
or Maldives and a brand new resort open do a review of the brand-new resort
things like that that are specific that should be ten to twenty percent of your
content in your newsletters and then eighty to ninety should be general
content and that is going to get you dramatically better results with your
newsletter one more tip every single newsletter that you send out absolutely
needs to include a clear and compelling call-to-action for your prospective
clients and past clients who might be getting your newsletters perspective and
past clients to book a free consultation with you if they’re ready to start
planning their next trip so if they’re in the planning stage they should book a
free planning session with you and so you want to craft a cute name for it and
pitch for it and have that in each of your newsletters it can sometimes be in
the PS it can be embedded in the copy. You could have a cute graphic that call
to action needs to be in every single newsletter that you send out and make it
very clear to them how to book that session and make it very easy for them
to book that session if you do these two things you have 80 to 90 percent of your
content be general and be fantastic fun articles that they love getting tips
that they’re like wow that was so valuable and they want to share it with
their friends family and co-workers they can’t wait to get the next one from you
and then you’ve got ten to twenty percent of the time you’re talking about
something specific to your niche to your destination a fam trip a review of a
resort something new that opened up on an island that you booked or something
like that and then you have a clear and compelling call to action in every
single newsletter for them to book a free consultation those two things alone
are going to help you get dramatically better results with your newsletter. Now
if you’re finding that creating content actually sitting down and researching a
topic right at you know copywriting it and then editing it doing all of that is
a out of work and you’re not getting
around to it so you’re not consistently sending out a newsletter or maybe you’re
not even sending one out at all but you know that you should be because you
absolutely should be I’ve got good news for you! We put together something called
the e-newsletter library so we have professionally researched written
professionally copy written and it professionally edited 50
articles for you that are on general topics and you can get access to all of
those all 50 of those articles for a very small one-time investment and then
you can use them as you wish. You can use them in the current format that they’re
in you could edit them if you want to change anything about them you can post
them on your blog send them out near newsletters we give you full copy rights
to use them so if you want to get information on that go to www.MarketingForTravelAgents.com go up to the little services button there and there will be
a drop down box that says e-newsletter library and that will take you to the
page with all the details also if you’re watching this on youtube you can simply
click the link in the description below this video so I hope that was helpful I
will see you next week in our marketing minute. If you like this video hit the
like button and share it with your travel expert friends. For more free
marketing tips come on over to MarketingForTravelAgents.com and sign up to get our free travel expert marketing minute each week we’ll send you one
quick tip for getting more clients thank you for watching and I’ll see you next
week!

About Ralph Robinson

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7 thoughts on “2 Biggest Marketing Mistakes Many Travel Agents Make

  1. Thanks for this advice! I am planning to join a travel agent company soon! I was thinking of eventually starting a blog. Do you have any advice on doing that? Also, when you take Fam trips, do we pay for those trips throughout the year and then write them off at the end of the year? I am confused on how that works. Thanks for any feedback!! Take care 🙂

  2. Very interesting. I never would have thought of those. A friend of mine was able to turn his mistakes into a thriving business. He gave me some awesome tips on how to do the same. http://trafficandleadspodcast.com/learning-from-online-marketing-disasters/

  3. 67 years ago I stood on the peak of a mountain we had fought our way up and defended later that night , I made a promise that if I survive the war, I'd return someday to witness that morning sunrise, before joining my squad to continue the summer offense. We were engaged. Soon I'll began that journey of returning to some of those once battle areas.
    All praises to the Creator. … And Btw, I'm a Freelance Photographer. 🤗

    And All suggestion will be greatly appreciated.

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