3 Branding Ideas Small Businesses Can Learn From Artifact Uprising
- Articles, Blog

3 Branding Ideas Small Businesses Can Learn From Artifact Uprising


Hey, it’s Marie Forleo and you are watching
MarieTV, the place to be to create a business and a life that you love. And today is awesome
because it’s one of our favorite segments called Love Your Branding Baby. In this segment we highlight a business that
just gets it from their messaging to their website all the way through to their product,
they’re just awesome. And today I want to focus on a brand that I recently discovered
called Artifact Uprising. So what they do is they create high quality physical prints
from your digital photos and even from Instagram. Now, while you’re gonna discover they’re
doing tons of things right, I wanna focus on three smart strategies that you can use
in your business starting today. Smart strategy number one is you’ve got
to drive desire, and the best way to drive desire is to know what you’re really selling
and focus on that. And these people do it well. So they’re not just selling easy prints
of your digital photos, what they’re really selling is a feeling of connection to ourselves,
to our memories, and to our milestones. And in this digital age, that’s something that’s
missing. Check it out. Everywhere you look on their site there’s
a feeling of touchability, of beautiful, meaningful objects that ground us in the real world.
And check out this smarty pants line: off your device and into your life. It’s got
a great double meaning. We’re getting your photos off your device and into your life
and we’re getting you off your device and into your life. So they do a great job of making us realize
that our lives are not on our phones. They’re about real people and high quality things
that we can share with real people that we actually love. So what they’re really selling
is connection and now I want you to ask yourself, what are you really selling? If you like this
topic and you wanna go deeper we did a whole video about it, and I’ll put the link below. Smart strategy number two is you want to work
your why. So as our friend Simon Sinek says, people don’t buy what you do, they buy why
you do it. And Artifact Uprising does a brilliant job of letting us know why they do what they
do. They are super clear on their purpose and they let you know all over the place.
Have a look. Under the Purpose Within Every Product section
you can see that they love the outdoors and strive to use recycled and reclaimed materials
wherever possible. They use mountain beetle pine wood, which is otherwise considered waste
material, and as a US based company they make their products in the USA and it gets even
better as they say, “Our calendars and wood block and prints provide jobs for adults with
intellectual and developmental disabilities.” So, as you can see, they talk about the why
behind what they do on every part of their site. It’s honest, it’s heart based, and,
of course, it inspires sales. So now you’ve gotta ask yourself, are you clear on the why
behind what you do? Are you clear about what you stand for? And, most importantly, are
you doing a good job letting us all know about it? Smart strategy number three is you wanna highlight
your humanity. So in a world where everyone’s trying to pretend to be bigger than who they
are and often say we, when it’s just one person behind a laptop, Artifact Uprising
is amazing because they’re small and they’re proud of it. Take a look. Here they say, “We’ve grown from 3 people
working in a basement to a team of 12, yet the roots remain the same. We pride ourselves
on being a small company and we think that matters because at the end of the day, we
take it personally. All of it.” We take it personally. That is such a beautiful
and vulnerable reminder that there’s a real person and real people at this company who
actually care if you buy their products. And this is another example. So I recently ordered
some prints from them and when I got my package in the mail I opened it up and the first thing
I saw was this beautiful card. And then I flipped it over and this message
really touched me, “We stand behind the products we create. If you’re not happy
with the quality of your order or you believe your product has a manufacturing defect or
shipping damage, please contact us so we can make it right.” Those last nine words, they are everything.
Please contact us so we can make it right. You know, in today’s world people are so
quick to take their upsets and their complaints and their gripes straight to social media,
and I love that Artifact Uprising is saying, “Hey, look, everything doesn’t go perfect
all the time, so if there’s a problem come to us so we can fix it.” They take so much
pride in what they do and, again, they’re leading with their humanity. And even the
fact that this is on, like, beautiful, heavy cardstock, this is something so different
than you would get from a huge big box company. So I want you to ask yourself, take a look
at your sales process. Are there any places that you can add more humanity back into your
business? Now, there’s lots more that this smart company
is doing right, so go check them out at ArtifactUprising.com, they are amazing. Now let’s turn the focus
back to you and your business. Remember, insight without action is worthless. So, first, which
one of these three smart strategies could help you the most and what’s one action
step you could take right now to move all of this ahead? Now, as always, the best discussions happen
after the episode over at MarieForleo.com, so go there and leave me a comment now. Did you like this video? If so, subscribe
to our channel. And, of course, share it with all your friends. And if you want even more
great resources to create a business and life that you love, plus some personal insights
from me that I only talk about in email, come on over to MarieForleo.com and make sure you
sign up for email updates. Stay on your game and keep going for your
dreams because the world needs that special gift that only you have. Thank you so much
for watching and I’ll catch you next time on MarieTV.

About Ralph Robinson

Read All Posts By Ralph Robinson

43 thoughts on “3 Branding Ideas Small Businesses Can Learn From Artifact Uprising

  1. I think this message is so relevant! I try to be "transparent" but it also takes vulnerability. It pays off in the end, though!

  2. Liked this ideas! As I dive back into entrepreneurship with an upcoming product to the mix, these are excellent reminders.

  3. i typically have to watch your videos twice because I'm so distracted by how beautiful you are and then start daydreaming about marrying you. Very insightful keep it up

  4. Fantastic once again! I can immediately see where I can employ these 3 tips into my business. Thanks Marie! 🙂

  5. I love it! This made me rethink how I present my own services. Adding the humanity back into your sales. Thanks @Marie Forleo!

  6. Very admirable indeed! Bottom line is that a business is in fact a bunch of people at the service of other people.

  7. Dear Marie Forleo. Why do men like the powerful women? I am the first. Sincere and honest. I love you Marie Forleo. (Portuguese: Querida Marie Forleo. Por quê os homens gostam das mulheres poderosas? Eu sou o primeiro. Eu amo Marie Forleo! Sincero e honesto) Xo. Beijo. BRZ. Santos City. @olavo belintani <3

  8. Lol…I love your videos! They are entertaining and always inspiring! Whenever I'm down about work or feel like giving up, I will watch (or listen to) your videos. And I always end up feeling that I can keep going! Thank you!!!

  9. Marie – love you videos. Can you get some 60fps goodness? It's so much richer and engaging (plus you'd look great in 60fps 🙂 )

  10. Great tips. I'm about to launch a crowdfunding campaign to produce a supplement line and this can easily be implemented on our package design. Thanks!

  11. definitely one of my fave clips of yours!  thanks for taking the time to do these for us. found this an invaluable reminder.  love the example you used.   love amazing companies like this.  can you tell i loved the clip?! 😉

  12. Whatever she does anyone can learn that on their own. Stop relying on others for these abstract topics. People, please dont waste your time

  13. My business is expanding at amazing speed (just a few bumps).
    I was thinking of skipping a website, but after viewing this video, I truly
    think that would be a HUGE mistake. Thank you for bringing this to my attention.

  14. Marie, I adore ALL of your videos, but this video feels like it's a promotional video for this company. Did they pay any money for you to create this video? Personally I would love it if you disclosed that. 🙂

  15. Thank you! Love "Leading with (your) Humanity" and my take away & reminder is "be super clear on my WHY"! SHA-WING!

  16. I can't imagine your clogged drains and brushes or bottom of your vacuum…… Nice hair thou😻😻😻😻

  17. Thanks for yet another great video Marie! You are right. Showing one's humanity is a great advantage in today's world of big box stores.

  18. The "we" thing is amusing indeed.I wish the one guy behind the laptop could own that, and proudly declare that he's a one man operation.

  19. I loved that video because it kind of gave me strenght for continuing to follow my path and not br discouraged by the obstacles i meet.
    Thank you Marie !

  20. Point out lovingly to parents of my Pvt tutoring how THEY will feel (Proud.. responsible) when their child improves. A "feeling " connection rather than only academic advantages!!

Leave a Reply

Your email address will not be published. Required fields are marked *