3 Fundamentals of Building an Effective Digital Marketing Strategy
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3 Fundamentals of Building an Effective Digital Marketing Strategy


all right so this question I asked for you guys what is the bare-bones effective strategy digital marketing I want you to first comment below what is the one tactic or strategy that you are using in your business right now that you find the most success with the result or any questions or insights that you have based on this question before you watch this video so I want your comment below let me know what are the bare-bones basics of an effective entertaining so the barebone base is an effective digital marketing strategy goes on three folds this is the same three principles I’m about to share with you well first of all I want you to comment below let me know what do you think in your mind today is the barebone basics of a digital marketing strategy do you think it’s Facebook Ads do you think it sells funnels do you think its digital advertising do you think it’s a social platform like what is the trend that you think is it I want you to guys comment below and let me know or what’s working for you or any questions that you have as you’re watching this video now let’s go into it so the barebone base is still in effect there’s a marketing strategy ties into three core things I share this with companies that are doing and just starting out let’s say doing zero revenue or their startup to even business they’re doing a hundred million dollars these are the only three principles of a barebone digital marketing strategy the only way grow business is you need traffic you need actual people to notice about your business pay attention to your business and follow you to be able to grow your business the second thing is once you have their attention to focus in your business and they’re visiting you then you’ll be able to convert that into leads now leaves is basically a fancy way of saying you need to have that communication channel established with that specific audience so whoever you’re selling through the fitness space the mom space and the business community you want to establish communication distribution channels to be able to effectively influence them you know send them value add value build that relationship and that’s what you do through emails you do through messenger marketing and you probably heard of right now when you go in chat BOTS or you go on LinkedIn messaging campaigns or you do Facebook messaging campaigns or any on any platform the social platforms are powerful because they give you a way to distribute your message with your target audience that’s the most important thing as the second point the third point is revenue all right how do you convert your traffic your leads into actual revenue profits and cash flow in your business you want to be able to turn that into three types of revenue new revenue new customers in your business ascension revenue customers are existing with you and they upgrade or buy more of your products or services or complementary things that fit within your business product line extension or service line extension and the third thing is the reoccurring revenue you want people that are buying your part not just the first time but you want them to buy with you over and over again so those are the three things they want to focus on is how to generate more traffic get people to go into your business they pay attention to your ABC company they pay attention to your brand they consume your content they join your email list they join your messenger they join your LinkedIn or if your b2b or they join your Facebook group and they’re saying hey I want to start that communication process with you all know more about your business and how it you can solve my problems and provide me with the result that I want and then I’m willing to actually take my hard-earned money out and then spend it with your business and actually pay 20 50 100 thousand 2000 whatever amount your product or service costs and then they’re willing to pay that into your business I think the biggest principle that you can get from this is that when you actually put a disproportionate amount of value with your target audience and you build that up then you’re going to be able to actually put more in the bank for them to invest in with you so think about this every time you give them a piece of content you add value to them the most effective strategy is this you actually deposit money and their what I call the value account now the value account when you send them a video when you send them a piece of content when they watch your when they read your guy when they attend your webinar when they learn about your branding and all this stuff you’re depositing value in your target audiences bank account and then when it comes time to transact let’s say or start that buying relationship and they want to spend money with you they’re much more likely to spend money with you with you added so much more value to them that’s why content is such a very important play for every business you want to figure out what is the best way what is the value I’ll give you important question what is the value that makes the difference to your target audience it’s a very important question what is the value that makes a difference to target audience deliver that to them and as you deliver it to them keep delivering keep delivering and over time they’re gonna reciprocate that and they’re gonna buy for him because 84 percent 60 to 80 percent let’s say of your target audience are not gonna buy for me the first time they see your message you need that frequency there multiple touch points between 1 2 3 4 5 8 to 10 touch points that are value oriented touch points to make a difference I think that’s a fundamental principle it doesn’t matter what business you’re in b2c b2b multiple audiences product or services doesn’t matter it’s all about how much value at your target audience how you increase the traffic leads and sales and over time the majority of that market a hundred thousand people that are finding about you millions of people are finding out about you how do you maximize on every single person instead of just the 5 to 10% I’d say the 5% that are looking for your products or services right now that want to buy from you focus on a long term strategy and that’s the most important thing so thanks for watching this video I want you to comment below if you got insights from this thing what questions you have what is one thing that you learn from this video how do you plan to add value to your target audience what piece of content that you want to create anything you con them below I just want to hear from you guys the second thing I want you like this video third thing is want you guys to subscribe and hit that Bell icon because what do you guys do that you get notifications on future videos just like this and also digital secrets and any videos that are being released to you guys so thanks for watching this as usual I appreciate you guys’s time and attention and I will see you guys in the next video

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3 thoughts on “3 Fundamentals of Building an Effective Digital Marketing Strategy

  1. Impresionante! Muchas gracias! 😀 ¿Cuál es su opinión sobre las próximas tendencias en el marketing digital? 😏😏😏😏

    Xavier🚀

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