4 Video Marketing Ideas For Your Marketing Agency and Clients
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4 Video Marketing Ideas For Your Marketing Agency and Clients


video marketing has become the go-to way
to build a business online generate leads and ultimately get more customers
in today’s video I’m gonna go through four different types of ways to use
video to acquire either customers for your agency or to use these tactics to
acquire customers and leads for your clients for your marketing agency so
stay tuned here we go all right welcome back everybody my name is Jordan Steen
aka serial entrepreneur and at this channel we talk all about social media
marketing digital marketing personal branding really just running marketing
campaigns online and building a business online so if you’re interested in any of
that information make sure that you hit the subscribe button and the
notification about at the bottom of this video so that way you get updated with
all of our free training our free giveaways we do every week on Thursdays
at 9 p.m. when we go live Eastern Standard Time and pretty much all of the
3 stuff we give away at this channel let’s go through these 4 tips that I
told you or the 4 different styles of videos that I told you you can use to
attract customers and leads oh and make sure you stay tuned to the end of this
video where I’ll tell you how to get access to this super cool super secret
weapon as far as starting your marketing agency there is a big training that we
put together that will help you out as far as the tools and resources you’re
gonna need some training on selling and pricing and all kinds of different stuff
so check that out at the end so when it comes to using video content you really
have to think about the sales funnel principle which if you understand sales
funnels you know at the top of funnel you have the awareness stage of your
campaign where people don’t really know about your trap or your business or your
products or services yet right so that’s considered cold traffic then you have
the middle of the funnel which is considered the consideration stage where
these people are aware of your business they know what you do and what you’re
trying to promote and they’re looking more into your products or services and
you know that based on the fact that they’ve either visited web pages
specifically that you know are higher conversion pages or they’ve visited
specific social channels where you release a ton
of content but you know that they’re interested and then finally you have the
conversion stage of the funnel where these people I finally made a decision
to purchase something and now they are you know a customer you have to
understand that when you create your video content the high level the
awareness style videos need to be focused more on the brand and the story
of the brand and something kind of catchy and fun to get the person
interested in your business at first or at least something that relates really
well or is able to provide value to them in some way that your business you know
can provide to them at the next stage of the funnel the consideration stage
that’s where you want to start giving them videos like testimonials or reviews
or information about the product or service that will help them or free
training it will be related to the product or service that you provide but
it’ll be training to help them for free just enough for the training where
they’ll want more and that entices them to purchase and then finally you have
the conversion step of the funnel and at this step of the funnel you have to
understand that these people they’re ready to buy they just need a reason so
this is where you give them five reasons why your product might be better or
you’re showing them more testimonial ads from other customers or you’re showing
them results that your product or service is provided to those customers
directly right so you’re doing something to entice them to buy your may be
showing them authority style videos where it’s you on a stage speaking
somewhere or your business is being you know nominated for an award or something
that they’ve received in their industry that makes them the best let’s look at
some of these videos again really quickly and we’ll talk about how they
work okay so the first video I want to talk about with you guys is the profile
video and they call it the profile video because it’s the introduction if you
think about a profile image it’s kind of the introduction to a person when you go
to their profile right so we call this the profile video and this video focuses
on the brand’s story and it’s somewhat entertaining or funny or it pulls it
some kind of emotion that’s gonna make that person want to engage and want to
learn more at least about what the business does right so it’s something
that kind of leaves the question still in the air about the business but not
like a I have no idea what that was about but like oh man what does that
business offer in this area of their business or you know maybe there’s
something I didn’t about this specific product that I
thought I knew before right so something that’s going to make them question and
want to learn more but that profile video is super
important so there’s seven quick things that we want to go through really
quickly that you need to consider really when you’re creating your profile video
or that brand story video number one who is your target audience who are you
trying to you know target your videos to what does their buyer persona look like
oh and speaking of if you’re looking on how to position your brand with other
competitors in the market and how you kind of want to strategize yourself
amongst the other businesses then check out this video in the top right hand
corner number two is what’s the goal are you trying to increase awareness sell
more tickets some more product in general are you trying to get more leads
more subscribers what’s the goal number three is where is the video going to
live Facebook Instagram YouTube you know what kind of video platform are you
using instagrams IG TV is great but it’s still new and it’s different and a lot
of people still aren’t using it that much so what kind of platform are you
going to use for your video number four when is it due
because that’s a super important thing if you’re not planning all of these
things out then things are gonna get late and they won’t be published on time
which means you’ve lacked consistency which kills your campaign so set clear
scheduling timelines dates everything that you need for your campaign to go
off smoothly number five is what is your budget because these camera equipment
lighting and backdrops and all of this stuff isn’t cheap or free so what kind
of budget are you working on do you have some stuff maybe you can rent or do you
need to go and maybe borrow something or can you afford to buy new equipment for
yourself or even used equipment for yourself number six is one of the
creative requirements how much video editing expertise do you really need for
this job to go off do you need someone who can add animation to a video that
you’re creating because that’s a whole other job and they need to be pretty
skilled at doing a job like that so what requirements do you need for this job
and then number seven is what will constitute success for this video
basically just to several KPIs otherwise known as key performance indicators that
go along with the goals of your campaign and make sure that those KPIs line up to
meet those goals so the second kind of video we want to talk about today is
video testimonials and reviews because these videos do so much for your
business when you’re able to get a cold audience
and start to get them through some training or through some free value
information or maybe even get them to come in and visit your business you know
for the first time or a client’s business for the first time that’s great
but now you want to keep them coming back and or make that final steps
actually making their first purchase if they haven’t already which is the best
way to do that is with customers who have had a great experience with you
that referral style mentality of business still exists but it’s on social
now people share their things with their friends on Facebook Instagram things
like that so you want to get them to share your information with other people
on Facebook now these last two are a little more related to the marketing
agency side of things so if you’re starting a marketing agency it can help
you get more clients for your agency but it’s also something that you can kind of
consider for some of your clients with as far as this first one we’re going to
talk about which is video proposals if you have something where you’re trying
to pitch someone and you that’s better that’s basically what you’re doing with
video you’re making a video proposal right you’re selling your product or
service at some point with the video to a viewer right so think about these
videos again this proposal mentality goes along with making it for your
clients as well as for your own business but with proposal videos all you’re
gonna do is instead of creating some kind of you know in-person meeting
that’s required to go to if you’re working mobile if you’re working with
people who work in different states you can create a video recording and
actually record your presentation and then send that to them they can watch
that write down any questions and then you guys can have a meeting video via a
video call all right so proposal videos are actually something again with this
digital age that you have to consider video messaging is also super important
if you or video training video help things of that nature with regards to
customer service and helping people you know really come into working with your
business or with your agency providing those video tutorials helps a ton I know
that I’ve recorded you know some of the same thing I got to the point where I
was doing so many tasks so many times or different clients but they all needed to
know the same information so I figured why not just shoot it in a video and
every time someone asked one of those questions kind of like a FAQ thing I can
just send them a video training that will help them with
that along with working with my business so that’s going to help that speed up
the process of getting work done and making sure that we’re able to help our
clients properly so if you’re interested in learning some of our other secret
kind of trick ways that we’ve been able to grow businesses online then you’re
gonna want to check out this video up here that we recently put together
promise you you’ll like that one but thank you guys so much for watching I
really do appreciate it and make sure you hit the subscribe button and the
notification mail if you’re brand new to this channel and after that leave a
comment below this video letting me know some different types of video style
marketing that have worked for you oh and make sure to get down in there
because people leave really good comments all the time about some advice
that they’ve either you know had to share because of an experience they’ve
had or something that they’ve done that didn’t work and they want to share with
someone else so get down in the comments and get involved with the people down
there because it’s a lot of help I promise you and then I’ll jump in there
too and let you guys know too but that’s it for this video guys thank you so much
I will see you on the next one until then serial entrepreneur out later guys
why do I feel like I have a hair stick yeah I’m sorry I had like a hair
tickling my nose from a mustache it felt so weird I was about to sneeze ready to
start living the six-figure work where ever be your own boss lifestyle
well it’s serial entrepreneur Academy will teach you how to use a laptop and
Internet to start your own social media and digital marketing agency get started
with our free Facebook Ads training links in the description below guys see
you in the course and serial entrepreneur you

About Ralph Robinson

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7 thoughts on “4 Video Marketing Ideas For Your Marketing Agency and Clients

  1. hey jordan, how do you do your video services for clients? do you do it in house or white label it? And would you say both ways are scalable for your agency or would you move on to doing it in house once you have more revenue

  2. Great information as always. I´m currently working on a few video campaigns for my agency. Excited where it will go. It´s great to see how much you put into preparing your videos. That´s the only way🙏

  3. Jordan you are one of my mentors. I've learnt alot from u and I'm looking forward to getting ur courses on Digital Marketing. Thanks for the trainings so far. I'm proud of u

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