Hey E-Commerce Explorers, I’m Nicolas, explorer-in-chief of E-Commerce Nation. You are in our spaceship and today we will discover the 5 trends of content marketing in 2019. So, follow me. If you don’t want to miss out the key strategy of content marketing in 2019, this video is for you! But also if you’re looking for some tips to improve your conversion rate or to increase your visibility at lower costs than traditional marketing, this video is the one you need! The E-commerce Nation is here to help you facing technological innovations happening every day. The purpose of this video is to help you developing a marketing strategy matching the new buying habits of your consumers. Let’s have a closer look at the 5 trends shaping your content marketing for 2019. First one: AI and Machine Learning. It’s no secret that consumers are looking for more personal exchanges with the brand. To make up for this increasing expectation, artificial intelligence and machine learning are part of the solution. Thanks to them, your content will fit the profile of your consumers, helping you to get what matters the most: a personalized user experience! To get an idea of what AI is able to offer, just have a look at all the companies now using chatbots to customize their communication with their users. Available 24 hours a day / 7 a week, minimizing your customer service costs, and generating more leads, chatbots should definitely be part of your marketing strategy. Second: micro-influencers and user-generated content. As you may have seen on social networks, the current trend in social influence marketing is to collaborate with influencers. But in 2019, companies are no more looking for a huge number of followers but for influencers sharing similarities with the brand. This new type of influencers are named micro-influencers and they are the ones you need to collaborate with! These new celebrities will share your content on social networks and provide you a more valuable result than traditional influencers. Third: Voice Search. Today, everyone is daily talking with voice assistants such as Google Home or Siri. Internet users are more and more enjoying voice search and audio content to the point that 58% of them used voice search to find local commercial information according to BrightLocal. To take advantage of this trend, the first thing you need to do is to upgrade your website and to adapt your SEO strategy. Voice search queries are often being longer than traditional ones, so you need to be ready for this! Fourth: Brand Storytelling. As in real life, in e-commerce people are buying from people they trust, that’s why you should always communicate in an authentic way and honest way. Today, with social networks, the competition is getting stronger and stronger so we’re sharing with you the solution to stand out and focus on emotion and quality. With brand storytelling, your audience will feel concerned with the content and it will add value to your brand. Bringing you closer to your community and attracting new customers, brand storytelling will lead your e-commerce to success! Fifth: Generation Z. This generation has access to digital technology since birth. They’re mastering new technology and social media, so digital has no secret for Gen Z. Investing time in social networks and adapting content to reach this generation must be a priority. This generation is using Youtube, Twitter, Instagram, and Snapchat at the same time, so you need to offer a diversified content on many different media platforms. You should keep in mind that transparency and a controlled online reputation are the key elements to interact with Gen Z in 2019. Now that you have a better understanding of 2019 trends in content marketing, you have all the means to get your e-commerce on the road of success. I hope you enjoyed this video about content marketing trends in 2019. Don’t hesitate to share if you like this video, with your network, or to comment what is the next trend you’re thinking of, for your business. And don’t hesitate now, to join the E-Commerce Nation to discover more content with our team and the E-Commerce Explorers.