AdWords tutorial from Google – Step 2 : Define your marketing goals
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AdWords tutorial from Google – Step 2 : Define your marketing goals


Hi, it’s Ali with AdWords, here to help
you create an effective AdWords campaign that reaches new customers.
To start showing ads, you need to create a campaign in AdWords. This is where you’ll
make big picture decisions about things like how much you want to spend and where your
ads show. You need to make some important choices when
setting up your campaign. To help guide your decisions, you’ll want
to start with a clear marketing goal in mind, such as driving purchases on your website… Getting visitors to your website…
Driving potential customers to take an action on your website, like filling out a form,…
Getting more phone calls or foot traffic to your business…
Or driving brand awareness by showing your ad to more potential customers
Typically, you’ll create one campaign for each of your business goals or product categories.
For example, if you sell women’s shoes, you could have one campaign for athletic shoes,
and another for women’s dress shoes, and so on.
Once you know what you want to achieve with your ad campaign, you’ll find it much easier
to decide which AdWords features can help get you where you want to go.
Speaking of going somewhere, let’s move on to the next step, choosing the campaign
type that’s right for you. Click the button to continue.

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15 thoughts on “AdWords tutorial from Google – Step 2 : Define your marketing goals

  1. Hi, I'm wanting to launch an AdWords campaign, but no matter what daily budget I put in it says that there is a potential of 0 clicks to the website. Is this normal? If not what steps do I need to take for this to change?

  2. Hi, i don't have a website to promote. I just want to learn and get the certification. Can i do that?

  3. https://www.youtube.com/watch?v=LKz4VObv0FY&index=2&list=PL9piTIvKJnJN4ot42xcaxuaa2biOszf4m
    AdWords tutorial from Google – Step 2 : Define your marketing goals

  4. The videos are informative, but would prefer if someone was actually showing me how to do these things while explaining.

  5. haiii i didnt have any website or business to make my ads i want to upload videos to youtube and earn money now what i want to do…???

  6. is there any adwords accounts that I can access just for learning purposes? I am using one such account with Google Analytics. I don't have business on my own but would love to learn on a practical level … thank you for your answer.

  7. I used to be very happy to search out this web-site.I needed to thanks for your time for this wonderful learn!! I positively having fun with every little little bit of it and I have you bookmarked to check out new stuff you blog post.

  8. hi there, my contact number won't appear to the adwords that i made, that should appear in mobile and laptop. what shall i do?

  9. what are the size of the ads you need to create for google ads? like square ad, banner ad and horizonal ad?

  10. hey how are u?
    actually i am new to adwords and make reports for client.i need some help with it.
    can we talk here or on e mail

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