Are You A Sucker For Marketing Hype? | GCN Show Ep. 335
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Are You A Sucker For Marketing Hype? | GCN Show Ep. 335


– From the Slumgullion Summit in Colorado, welcome to the GCN Show. – Welcome to the GCN Show,
brought to you by Wiggle. – This week, are you a
sucker for marketing hype? Find out with our quick and easy test. – We also put the gravel debate to bed once and for all. We’ve got some new tech from Whoop. – Whoop! – Yeah, that’s it. And we’re going to show you the
ultimate anti-bike theft hack. (cheering) (energetic music) This week in the world
of cycling, we learned that Chris Froome is not the
only rider turned runner. Here’s Eamon Lucas
running to a top 10 place in the Gullegem Kermesse in Belgium, having crashed at 60 K’s
round and broken his bike. – Fair play Eamon, there. Now initially, Dan, I confess. When you first showed me that, I thought you were forcing
me to watch a triathlon. But no, then I realized
he’s wearing socks, so he must be a cyclist. – That was a bit of a giveaway. Strictly speaking, he
should’ve been disqualified by the race organizers, ’cause you have to finish with a bike. But thankfully, they took
a more lenient approach and let it slide. – Yes, I’m very glad to hear that. Now, if you would like to
see what Eamon looks like riding his bike, here he is winning a race the very next day. We also learned this week that
the two hottest properties in men’s cycling, Mathieu van der Poel and Wout van Aert, are
both taking more steps to becoming full-time roadies. – That’s right, Van der
Poel announced last week that he will be doing the
Road World Championships later this year, and not
the mountain bike ones, and Van Aert, well I’ll
let him speak for himself. – Good morning, everyone. – Morning, Wout! – I have some exciting news today. – Really? What is it? – I will be at the start
line at the Tour de France next month in Belgium. – Oh em gee, you must be barely able to contain your excitement! – It’s super, a super nice thing for me. I want to thank the team
for this opportunity, my family for all their support, and I really look forward to
line up with a strong team. – Ha, what a legend! I love Wout. He actually reminds me, weirdly, of someone else in that video. – Who’s that? The world of cycling is just about to get a hell of a lot less complicated. Welcome to the Global
Cycling Network, or GCN. – That is of course, Dan,
from the first ever GCN show. – Pretty hot there, I thought. – And Wout. – Exactly, yeah. He was nowhere near as bad as I was in that first-ever episode. – No, I’ll tell you what. Can I just say I’m so excited that he is riding the Tour de France. – Me too! And Van der Poel at the
World Championships. – Yeah, yeah, yeah. – Right, moving on, you will remember that last week we dived
into that hot topic that is gravel racing. – Absolutely. Some great comments that
we will go into later on, actually, from you all at home. But there were also one or
two quite negative ones, weren’t there? Effectively, to the tune of, “Gravel isn’t really a thing,
it’s just marketing hype.” Or the fact that you don’t
need a gravel bike anyway, you can do it on your mountain bike, or you’ve already been
doing it on your 40-year-old road bike for 39 years. – It’s cynicism that we hear
quite a lot here at GCN, and it’s not confined just
to gravel riding either. I mean, cycling technology as a whole has come on leaps and bounds
over the last few years, so we regularly get
comments to the effect of, “You don’t need it, it’s just a fad.” – Exactly. So, we thought we should
probably devise some kind of marketing hype detector test. Now you can all play along at home. We’re roping in Tom, who
is behind the camera, and I’m going to get stuck in as well. – Yeah, it really is quite simple, as you would expect from GCN. A 12-point poll. Ready? – Yes. – Do you have disc brakes? – [Simon] Yes. – [Tom] Yes. – [Dan] Do you have a gravel bike? – [Simon] Yes. – [Tom] Yup. – [Dan] Do you have an aero bike? – [Simon] Yup. – [Tom] Yup. – [Dan] Aero kit? – Yeah.
– Yes. – [Dan] A mustache, tattoo, or beard? – [Simon] No. – [Tom] No. – Oh, I’ve got a sort of patchy bit. Do you eat either a high carb,
low carb, or no carb diet? – [Simon] No. – [Tom] Yes. – Is there lots of carbs in beer? – [Simon] Yeah. – I’m in a high carb diet. Have you ever had a coach? – Yes, I have. – [Tom] Yup. – [Dan] Have you had a bike fit? – Well, not out of choice. – [Tom] Yeah. – [Dan] How wide are your tires? – [Simon] They go up to 40mL
these days, but on the road? 28. – [Tom] Yeah, 28. – I’m 28 too. Oval chain rings? – No. – [Tom] Nope. – [Dan] Fancy brake pad compounds? – [Simon] No. – [Tom] Yes. – Expensive lube? – [Simon] No. – [Tom] Ceramic. – Whoa. Well, I didn’t count up Tom’s, but I think you, Si,
were six out of 12 there, so 50%, where you haven’t made
up what the answers mean yet, but I would imagine you’re in the cusp. Do you feel we are suckers
for marketing hype? – Well, it kind of depends on
your perspective, doesn’t it? I mean, expensive chain loop, probably won’t surprise
many of you to know that I don’t tend to invest
in that particular one. – Still got the WD-40? – Well yes, I have, yeah. And then also, fancy brake pad compounds, that’s another one, and tattoos, beards, and mustaches. Yet to be convinced of
their merits as well, but the rest of it, genuinely,
I feel a tangible benefit to. – That said, if you live in an area that’s exclusively dry
and you don’t go down any technical descents,
you’re probably going to see disc brakes as
pretty much pointless. And the same could go for if you live in an area where there’s no gravel riding, just mountain bike trails or road. Then, what’s the point
in getting a gravel bike? – Frankly though, and I can
see people’s point here, nobody needs any of those
aforementioned tech upgrades. If you buy a bike that’s
40 years old on eBay, you will be able to go
out and have a great ride and have great fun. – But then, nobody needs a
smart phone either, do we? None of us had one 15 years ago, but the fact is, it’s incredibly useful despite being a time waster. You’ve got the entire worlds information at your fingertips. – Including marketing hype. – Well including marketing hype, but the fact is, some people out there will decide to snub that modern technology and go back to basics,
and that’s fair enough. On the other hand, in my opinion, if you take a modern road bike and then compare it to the
aforementioned 1970 steel bike from eBay, you’re going to
have a more comfortable ride, a more enjoyable ride, a
faster one, a safer one, and you’re also going to find that that bike lasts a hell of a lot longer. – Well, we would love to hear
your thoughts on this subject. Do you think that you can differentiate between hype and right? Or, are you the biggest
cynic since sliced bread? – That one doesn’t even make any sense. – That doesn’t, sorry. – Regardless, please do get involved in the comments section, because we’re pretty sure this is going to evoke a fairly passionate
response from the lot of you. – Absolutely. In fact, it’s been a while
since we’ve had a debate on disc brakes, isn’t it? Things got pretty hairy
when we were there, so keep things civil
please, in the conversation. Right, now we’re going to
hand over to Katherine, who has been over at the Ovo
Women’s Tour, here in the UK. – Hi guys, reporting in from
the Ovo Energy Women’s Tour six day stage race
starting here in Suffolk. We’ve been chatting with Canyon
Sram, one of the teams here, and also with the riders
ahead of the race, so it looks to be a really exciting one. Catch up with all the
news from that next week in the Racing News Show. – We also want to give
you a little sneak peak of what’s coming up on
the channel this weekend. I got to go out to the U.S. last week to catch up with new
recruit, Jeremy Powers, and we did an amazing ride, which you’ll be able
to watch this Saturday. So here you go. (car horn honking) – Jeremy! – It’s me, man! In an American truck, a Ford. 450 stallions underneath that hood. – Jesus man, is that yours? – Uh-huh. No it’s not, I actually drive a Prius. I borrowed this, but you ready to go? (bright classical music) Do you see that fish over there? Come on, man! – Great ride, but did you
have to get naked again? – What? – It is now time for
your weekly inspiration here on GCN, and your chance to win one of three Wiggle voucher amounts: 100 pounds if you take the top prize, 75 pounds for second, and 50 for third. Usual ways to enter each and every week, you can use the upload, a link to which is in
the description below, or you can use the hashtag #GCNinspiration over on Instagram. Now most of them this week
have come from the uploader, except for this first one, Simon. – Yeah, and we’re going
to get things started with Steve from Lanzarote,
he sent this one in. – I know, it’s a terrible photo. It’s terrible, there’s no prize this one. This is Steve Dorkins, my father-in-law, who I promised I would give
a shout out to on the show. So there’s no prize for him. – What? – There’s no prize for him, sorry. – Well, I’m glad there’s no prize, but… – There’s a prize for me
in terms of brownie points, so there you go Steve. Please try to better your photo next time, and I hope you enjoy your
holiday over in Lanzarote. – Honestly, right, okay. Well let’s get things
started then, properly. In third place, an actual
photo that was sent in and presuming no relative of yours? – It’s a good one, a really good one. – No, okay. This is Aidan from the
Kippure Mountain in Dublin. In Ireland, yeah okay,
anyway, there you go. Saturday afternoon in
the Dublin mountains, it rained the whole ride until
I got to the highest point, and above it all was a lovely
rainbow over the Sally Gap. – Yeah, you got that right too. Well done to you, 50 pounds
on its way in Wiggle vouchers to spend on what you want
over in their online shop. Second place this week goes to Delano, over in Auckland, New Zealand, who took this photo out
on a morning group ride. As ever, suckers for
sunset and sunrise photos, and this is a good one. – I’m not going to lie, give
me a sunset or a sunrise over a rainbow, because well,
we all know what rainbows mean don’t they, and you’re
going to get all wet. So yeah, that is great,
but the winner this week, irrespective of it being from
the most complicated place name we could find,
Dachsteinstrabe Summit in Austria. Look at that! – Well, we should do the due
diligence and give his name. Jakub, well done to you. 100 pounds of Wiggle vouchers,
and that is a stunning photo. – That is amazing. I was focusing so much
on the place, I forgot. – He’s been building
up to the pronunciation of that place over the last 10 minutes. – Oh I know, I’m going to
get annihilated as well. – Forgot poor old Jakub. Well done to all of you, don’t forget to keep
sending your entrances in. Entrances? Entrants. – Entries. – Well, you know what to do. I told you at the start. – It’s now time for Cycling Shorts. – Cycling Shorts now,
and we’re going to start with the news that
former professional rider Andrea Tafi will be
coming out of retirement! – [Dan] Oh, not this story again. – No seriously, he will. He actually will this time. Not, unfortunately, to live his dream of riding Paris-Roubaix Bay again, but, he’s going to be riding gravel. Yes, Andrea knows where it’s at. So he’s going to be riding
a Paris-Roubaix style event, and it’s even going to
finish on a velodrome. – Interesting one, this. It’s being organized by G4 Productions, and it’s part of a series
called Rock and Road. The first of that series will take place on November the third in
Trexlertown, over in Pennsylvania, at which you will be
able to see Tafi riding. – Yeah, with or without aero bars, Andrea? That’s the question for you. – Speaking of which, we
had a rather passionate… We had loads of comments. – We did, it was brilliant, yeah! – So we’ll start with
this one from Eric Sonnen. – Yeah, he said, I’ve never
heard of the Dirty Kanza until now, but I want
to ride it next year, adding to the lack of coolness. – Speaking of which, we
might ride it as well. Meanwhile, Greg Genna summed the whole situation up perfectly. He said, Gravel races are like mullets: business at the front, party at the back. The racing up front
basically doesn’t affect the party behind. – That’s what they said
about the Tour de France, wasn’t it? In 2010? – Was it? – Yeah, when you did it, yeah. – Was there some business
at the front, was there, that I didn’t see? – Yeah. Wasn’t much of a party at
the back either, was it? – No, not much, no. – Right then, we also had a
very cool message sent to us by the event director at Dirty Kanza. He said, firstly, I absolutely
loved the latest episode, which was very kind of you. The mere fact that you are able to laugh means you guys have the
right attitude for gravel, if there is such a thing. Growth and prestige I guess
can make things more difficult for us in some ways, but
at the end of the day we’re just trying to offer
an amazing experience to as many people as possible. We don’t care if they’re slow, fast, whether they get paid to ride
their bikes, or they don’t. And then he also said,
appreciate the hard work. You’re providing a
little levity to a sport and a society that can be
way too serious sometimes. – [Dan] Conversely, Geoff Kabush
had this to say on Twitter: Sure are a lot of tabloid bull
(bleep) hot takes this week saying I care about whether
Aerobars are cool or not. Was it in tabloid stuff as well? – [Simon] Yeah, I don’t know. – [Dan] I mean, come on, I wore a jorts skinsuit last weekend. – You wore a what, Geoff? A skinsuit? – Is that how much that
you wanted to win the race, you wore a skinsuit? – Well you know what? He probably should have put aero bars on. Then he would’ve felt some benefits. Maybe next year, Geoff,
maybe next year, aero bars. – Right, I think we should move on, and we’ll discuss that
topic that Geoff Kabush put up on Twitter at another time. – I look forward to the debate resurfacing in about June next year. – We’re going to move on to what
could be some very good news for commuters here in the UK. So, just a couple days ago,
there was an announcement of a change to the bike to work scheme, which is going to make
it easier for employers to provide employees with bikes worth more than 1,000 pounds, and that’s going to include E-Bikes. – Whoa, now we know some of you are not all that big on E-Bikes. But the fact is, more people on bikes, whether E-Bikes or normal bikes, has got to be a good thing
for environmental reasons and also for traffic congestion reasons, and the other thing as well is that having E-Bikes in there
means that it’s opened up to people with disabilities
for the first time. You can’t moan about that. – No, surely nobody can
moan about that fact. Also in other good news for
commuters over here in the UK, the Royal Parks Society has announced a new movement strategy, which says that in a few years time,
there’s a possibility that cars are going to be banned from our Royal Parks here in the UK. – I’m going to go have a lie down. Movement strategy has got
my hype detector twitching ever so slightly. That’s right, but it is good news for London-dwelling cyclists. Richmond Park, long been a haven for those pre and post work fast laps, but it does get kind of
congested, doesn’t it, at rush hour times. – It does. – That could be good news. – I used to live not too
far from Richmond Park. Although, it was four
miles in the direction of much quieter roads so
I never really went there, but I did on one occasion
head to Richmond Park just to see what all the fuss was about amongst local cyclists, did a couple laps. I was quite enjoying it, actually, until in the second lap,
somebody shouted at me whilst I was racing for
the Cervelo test team, “Oi, Full Pro Kit wanker!” (laughing) – That’s great. You had another good story actually, about your Cervelo test team days. Just the other day, on a
similar line, what was it? When you were signing
on for that local race after Tour de France? – Yeah, this was after the tour. Well, it was after the tour I did in 2010. Two weeks later, I went over
to the Morton TLI Handicap Race about an hour from where I lived. I signed on, and the lady
behind the desk said, have you ever done this race before? And I said no, this is my
first time here at Morton. Which group do you want to go in? And I said, well I’ll
go in the fast group, the elite one, I think. Are you sure you’re going
to be all right with that because they do go quite fast at the scratch group at the back? And I said yes, I’ll be fine I think. To be fair to her, she
did come up and apologize a couple of hours later
when somebody told her that I’d just come out
of the Tour de France. – Oh, that’s brilliant isn’t it? Brilliant. – Great stories, great stories. Gather round the fire! – We’ll move quickly on. One last point from cycling. We’ve got to say a big
congratulations to Nikki Brammeier. She has officially announced
that she’s hanging up her racing wheels, having won World Cups and Cyclocross and had
a successful career, partly because she’s
expecting a child as well. So that’s great news. – With former professional
writer, Matt Brammeier. So congratulations to both
of you from all of us. Tech of the week now, and first up, something new from Whoop. This is their Whoop 3.0! – That’s right, now I
was out visiting them in Boston last week, actually. So we’ve got a couple of
videos coming up on GCN soon. I’m not going to lie, I
was absolutely fascinated, so I hope you lot will be too. If you don’t know what Whoop is, then we probably better explain. This is part of it, so
they make a wearable device that collects a whole load of data, including heart rate variability. But the really clever bit
lies on the smartphone app, because with that data, it can work out your recovery status, how
much strain you’re under, and then also, it can give you a load of insight into how well you’re sleeping. – Well you’ve been wearing
it since last Saturday, haven’t you, so how are you getting on? – Well, it is still getting to know me, so calibrating, but early
signs are not good, Dan. So the first night was
a transatlantic flight, and then last night my
tendency to sleepwalk seems to have negatively
impacted my sleep. So my current recovery status is just 34%. Which does tally up with how
I’m feeling, so there we go. – To be fair, your tendency to sleepwalk has also disrupted my sleep
when we’ve roomed together in a hotel at an event somewhere. Version 3.0 will mean
that you get five days between full charges. It also has something called
heart rate broadcaster, which means you can
sync up to your devices, such as Oh-ah-hu, and further to that, there’s a strain coach. Now what this does is assess your recovery at any particular point in the day and then recommend how much training to do at any particular point in the day based on your cardiovascular strain. – Yeah, so stay tuned. We’ll see what this churns out
over the next couple of weeks when I’m chilling out a bit. Right, now some hardware for us. It looks from certain shots
that EF Education First have got themselves some
new Cannondales to race on at the Criterium du Dauphine. – Indeed, three riders
from the team appear to be using them at that race, amongst them TJ Vangarden. We have no official details on these new bikes at the moment, but from what we have seen, it appears that they follow suit with a few other manufacturers in that they’ve got the
dropped seat stay designs and that D-shaped aero seat tube too. Lovely looking bike. We’ve also seen on the UCI website that they’ve approved disc
and windbreak versions, but it does look quite similar to a few other bikes out
there, recently released. – Well, it does, doesn’t it? I mean, presumably, given
that they’ve released the new aero bike last year
that this is their replacement for the super 6 lightweight bike. So it was a big departure from
that Cannondale silhouette, isn’t it? But I think I like the look of it. – Well I like the look of it too, but as I said, it looks
quite similar to others. And I wonder whether the UCI regulations on equipment are going
to mean that we end up with all the top end bikes
looking almost exactly the same. – Well yeah, but all the
top end bikes used to look exactly the same before aero anyway, so hey, it’s same old. – Back to basics. Hack, forward slash, bodge of the week now starting with this from
Murat over in Turkey. After spending all my
budget on my road bike, I’ve decided to turn my good
old hybrid into a TT bike. Not super fast or
anything, but it certainly does allow me to get
into the exact position that I would on a TT bike. – [Simon] Nice! I’m liking that. Super fast commute. – [Dan] I love that base bar, is it? And the aero bar. – [Simon] I wonder what
Geoff Kabush has to say about using aero bars for commuting. – Depends if he’s commuting
on his own or not, doesn’t it? – Yeah, that’s a good point. Also, we’ve got another one for Geoff. This one, Tim, has created
some custom carbon aero bars with integrated computer mount, for his giant propel advanced disc. – [Dan] Oh my goodness! Like a cactus. – Yeah, something looks
kind of weird about it, but that’s pretty cool. If only the UCI would make them legal and you could use ’em in road races. But otherwise, ’cause
your propel’s probably going to struggle on the dirty counter. But maybe retro fit it
to your gravel bike. – We’ve got a video
bodge, forward slash, hack for you now from Carlos, over in Ontario. I was mixing rubber
liquid, or liquid rubber, to repair my trailer roof, and my drill started to overheat. I was about to zip tie a socket wrench to a Shimano 105 Biospace
square tapered crank, added a pedal, and hey, presto! He was able to whisk it all up. – Nice work, there we go! A weird cycling related
hack, but mainly DIY. Anyway, we’ve got this
one sent in by Terra. This is a commuter bike with a loader gear and a dropper seat post. So there we go, look at that. He’s managed to get a
giant saddle bag attached and have his dropper on there,
on his full suspension bike. – [Dan] Biggest saddle
bag I’ve ever seen, there. – [Simon] Yeah, that’s like the
holy grail for bike packers. – Very, very neat job. – It does look good, doesn’t it? – This came in from Alan, he put, just came across this
bike in the local market and thought it looked pretty cool. No hidden motor gear on there, I mean, we get sent a lot of these and we decide not to show
them most of the time but there seemed to be a bit
extra going on with this one. It’s even got the petrol
tank there at the top and an exhaust coming out down the bottom. – There we go, yeah. Next I’ve got this one from Matt. These are quick link pliers he’s made out of two old steak knives. He said they were so hard
I couldn’t drill them, so I had to use the TIG
welder to melt through. There we go, that’s a
hack and a half, isn’t it? – [Dan] Talk about recycling. Imagine getting your fingers stuck between two steak knives
if you squish it too hard. – Just be careful. ‘Cause that does look like it might be a recipe for disaster. – Yeah, health and safety,
they’re going to go mad. This one came in from Owen. Coming home from the train and
I seen this incredible bodge. It seems to be turned up
with PVC plumbing pipes and a ton of electrical tape. – [Simon] Oh my word! – [Dan] We get sent quite a
few along these lines as well, but that looks like far
more of a bodge than most, doesn’t it? – [Simon] That is incredible! I’m loving the cassette
on the front wheel. Honestly, that is fantastic. – Even if you got a really bad back, do you have to get that
high and that far back? – Well you got to ask yourself, if your back’s that bad,
how’s it going to feel when those handle bars snap off? And you go straight over the bars. There we go, anyway, as
promised at the top of the show, we will leave you with
the ultimate anti-theft bike commuter hack. – Wait a sec, it’s a bit of a
sting in the tale, this one. – Oh, also known as the bee’s knees. This is sent in by Valec from Slovakia. Those are bees. Yes, I don’t know how he’s done this, but his bike has been protected by a swarm of angry bees. I think that’s genius! – [Dan] Well, that’s what you get for smearing condensed milk around your seat poles, isn’t it? – [Simon] What? Is that what he did? – I don’t know, I have
no idea what he did, but I don’t know what has
attracted the bees there in the first place. But he won’t be going anywhere near that, will he or anybody else? – Well that’s it, how do you ride home? – Anyway, that’s enough for this week. The hashtag is #GCNhack
over on social media, or you can use that
upload, our link to which is in the description below. Caption competition now. Your chance to get your hand on a GCN Camelback water bottle. All you got to do is send in
a hilariously funny caption into a photo we’re just about to give you. First up, we’ve got the
results from last week, and you’ll notice that our
bottle supply is running low. That’s ’cause Dan’s was so good, he helped himself to an
entire armful last week. So congratulations again, Dan. – Thanks very much. But we did have a very good
caption come in from Ian Milne, the winner this week. Caption: “It’s a race
cape, not a dinner jacket!” – [Simon] Hey, I like that! – Very good, well done. – Very good indeed, yeah, fantastic. – All right, this week’s photo comes from the start of the
Criterium du Dauphine, and it’s a fan getting a
selfie with Chris Froome. – [Simon] No pressure, mate. No pressure, but as long as
it’s as good as last week’s. – [Dan] Well, it’s not as good
as last week’s I’m afraid. But here’s my best effort. “You got to put your
elbows a bit further out if you want to look like me.” – Aw, it’s good. – I spent a good five, six
minutes thinking about that. I couldn’t come up with anything better, but if you can, please leave them in the comments section down below. – Another bottle’s safe for another week. – Before we tell you what’s coming up on the channel over the next seven days, we’ve picked out just two of our favorite comments this time, and they both centered around your Can One Bike Do It All video. First up, from DonalOB, No, it seems one bike can’t do it all. This one appears to lack a bottle opener. Ask SRAM or 3T to sort
that out, and I’m sold. – That’s true. I don’t think the new SRAM Force Etap Axs does have a bottle opener. – You can use your cleats, can’t you? On your road shoes? – Well no, ’cause you use
your mountain bike shoes. – Oh yeah. Well, you need a bottle
opener on your bike then! – Yeah, it’s a good point. I did get thirsty, unfortunately, at the end of that. As someone else noticed, I
couldn’t get my beer open. Right then, yeah, this
one from MrGrumpy53. Interesting way of number
pinning, dot dot dot. I feel like I’ve been
slightly jealous there, Dan. – [Dan] I’ve never been slagged
off of my number pinning. – No, but he then offers comment, I’ve always just pulled my
jersey over the steering wheel of my car to keep it tight. Even works with skin suits, which I thought was a genius hack. So, there we go. Thank you very much, Mr Grumpy. That’s, yeah, I’m going to try that. I’m going to do another race, mate. – Are you? – Yeah, yeah. I don’t know when, but I want to do one. When my recovery sticks. – Cool story, bro. Right then, coming up on Wednesday. – Yeah, this one time, I was
on the Cervelo test team. – There’s more of them,
equally cool stories. Right, well what was that? I’m going to do another race. When, what? Don’t know, just going to do another race. Anyway, on Wednesday, how is the average 21 miles per hour on your road bike just one notch up from the
magical 20 mile per hour barrier. On Thursday, we’ve got Catherine coming in with a pre-ride from the Ovo Women’s Tour with the Canyon SRAM team,
which will be very cool indeed, plus, we’re going to
show you how to warm up for a time trial like a pro. Something we did back
at the Giro d’Italia. Friday, as ever, is ask GCN anything. – Yeah, and then Saturday, it is the All-American gravel ride
that Jeremy and I went on over in Massachusetts the other day, which you’ve already seen a sneak peak of, so I can’t wait to see
the rest of that one. And then on Sunday, we’ve got cheap bike versus super bike, commuter challenge. So how much difference does it make having a cheap bike or a super bike when you’re riding to work? – Yeah, Monday we’re back
with the Racing News Show, and the conclusion of the
Criterium du Dauphine, highlights of which you can see every day over on our Facebook page, and then we’ll be back in the set for the show next Tuesday. – It’s nearly time for Extreme Corner. Before we get there, just a
quick bit of housekeeping. So we’ve got our events
coming up this summer, GCN Avoriaz and GCN Saalbach, well, I’ve just settled on a great one, Dan. The GCN Avoriaz, we’re
going to be throwing in some master classes. So proper coach and a GCN presenter will be on hand to take you
through some skill sessions to help you improve, as well as just having a
good time riding your bike. – Well, it was just going to
be a GCN presenter, wasn’t it? Before someone upstairs said, well we probably should
have a proper coach too. Just to show how to properly do things. That one from the first
to the fifth of August. All right, it’s time
now for Extreme Corner, and it’s Blake Sansa from GMBM fame, teaching us how to crash. (upbeat rock music) Blooming good bloke, isn’t he? – He is. – Riding a bike and coming
off it, unbelievably. Do you know what, I’ve got
another cool story for you. – Oh yeah. – In the early days of
GCN, it was requested that I make a video on
how to crash a road bike, which I refused to do. It’s all right being off-road, like Blake, which has soft landings. We don’t want to try and
crash on a road, do you? – That’s a bit like my story. I was going to tell you
something interesting, but then it didn’t happen. – It wasn’t interesting. Right, should we wrap it up then? – Probably best. Please give this video a big thumbs up if you’ve enjoyed it, and also, if you want to check out the video from the weekend, Can One Bike Do It All, you can click through on screen just now. – Rate size number pinny. (laughs)

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100 thoughts on “Are You A Sucker For Marketing Hype? | GCN Show Ep. 335

  1. I'm not doing a video on how to crash on a road bike! Hey, New Guy! Do this video on how to corner at high speed, and make sure you crash. Classic.

  2. One of the youth bike club in my area had kids practicing falls at slow speed on grass, a few times a year. Not a bad skill to have if ask me

  3. i have a sworks, i ride alot everyday and i dont use any tech, expect for my phone (strava, but i never watch the screen is always on my pocket), i just ride by feeling, i feel greater, on my days i even used a pulsometer

  4. if money was no object l d buy a custom Ti bike ,compact frame with hydro disc brakes ,compact cranks 50-34 and 11-32 cassette etc etc but for NOW l ll ride what l can afford which means buy upgrades as l can afford it but for now l m good. l d have to say a good intro gravel /endurance bike would fit the bill for anyone today ,Disc brakes alloy frame compact gearing ,wider tires etc really what more does an all rounder need??

  5. Your might be a sucker for marketing hype if you purchased a new gravel bike when a touring/gravel grinder/90's mountain bike will do. It all the same bike.

  6. Caption:" I'm not sure you should do this recon Chris if you can't even see my phone" .

    Speedy recovery Chris

  7. I personally haven't seen any marketing hype other than this channel and ride an 80s bike as well as a late 90s bike but I can definitely see the advantages to purpose specific parts and bikes

  8. Question: Should Road Cyclists be told to wear protective equipment, such as pads and reinforced bracing, for protection against the impact of crashes. Protective equipment built into the cycle clothing or as Independant accessories to be worn under standard cycle clothing? BMX cyclist, Mountain Bike cyclist already do so, why not professional road cyclists?

  9. Top tip from a Swiss viewer (from the French-speaking side): it's pronounced "Avoria". Drop the z, it's silent, and if you pronounce the z you are putting out the message that you are British/anglosaxon tourists, deaf to the correct pronounciation and uninterested in the language because "English is better". Lots of people love Avoriaz for great reasons, but get the name right and the locals will appreciate the attention to detail. At any rate have a great time there!

  10. Sad to hear of Nikki Brammeier retiring be good to have her broad racing/cycling knowledge as a host on this show.

  11. A new modern bike versus a 40 year old steel one. Modern is faster, possibly more reliable. However "last longer", do you think you people will still be riding an Orbea Aero bike in 40 years time? Will the steel one still be chugging along as well?

  12. I remember those early videos with Dan. I seem to recall an equally vivacious co-presenter…who was that again?

  13. "modern bike will last a lot longer than an old school ebay steel bike" Really! Modern fancy bike will last 40 yrs before marketing makes you think it's out of date and need to be replaced???

  14. Tyre width ??? the area in contact with the road is related only to tyre pressure and downward force from the weight of you and the bike (contact area X pressure =downward force), tyre width makes no difference, may as well just buy the width that is on special offer.

  15. Caption "It is OK kid, I can take one arm off the bars. I have been doing it for years and nothing has ever gone wrong.."

  16. The road bike community is, in my experience, one of the most critical communities in existence. Si's attitude towards cycling in general is a refreshing break from the snobbery. Buy what you want, ride what you want. I promise you no one is having more fun than I am when I am on a bike.

  17. #GlobalCyclingNetwork just so you're aware. The majority of Ironman pros actually take the time to put socks on now, at least for the run.

  18. It's mostly all hype. I still use the underated Raleigh shopper bike as my daily rider. the brakes have good precision control . the only thing I have replaced is the dyno hub, also the 3 speed toggle chain has snapped a few times due to quick gear changes . the rubber brake blocks don't last long if your doing a lot of harsh braking but a small price to pay when if you want good stopping power. the front shopping basket needs powerder coating

  19. I think some of this shit has some utility when more perforce is required, assuming both competitors have equal fitness. However, when the road turns up, all one needs is a better strength to weight ratio, a simple/ stiff carbon frame, entry level groupo, and a decent set of wheels. All this data collection, etc. is pure bullshit for the average cyclist. Just ride your bike, ok and maybe some rapha tall cycling socks, and you'll be fine!

  20. So… a show, that is sponsored by a sports store and gives out vouchers from that store… asks about marketing hype. Seems legit.

    IMHO follow the advice of Eddy Merckx.

  21. #caption: I see you wore protection, I recommend all fans use it if you are going to get this close to the Froome. I am quite powerful after all.

  22. You are talking about being fadist the test for marketting hype is about approach to what brand name you are prepared to have printed on your butt or on your cross bar

  23. At 69 years old, I made the switch from road bike to gravel because of the softer ride and more upright position. I am glad I did. I also moved aero bars to the gravel bike. I have had issues with wrist pain and the bars allowed much need rest for my wrists. So I completely understand why dirty kanza riders regardless of proficiency would opt for aero bars especially after having ridden some gravel for the first time. It can be bone jarring. BTW the gravel bike really helped with my wrist issues. Plus I wanted a bike that could do road, chipseal and gravel here in Ashe County, NC.

  24. I would disagree with the 'lasting longer' part for more modern bikes. The increased amount of integration means a few years down the line it might get very hard getting replacement parts. And the marketing hype for me is not the comparison between a bike from the 70s and today, but between a 2017 and a 2019 bike for example, where the innovations are indeed marginal and a lot of hype around small changes (like the '15% stiffer' notion that basically tells us nothing).

  25. GCN is the epitome of pushing hype. But I can’t blame you it sells clicks. Most of your content is about new and over hyped “upgrades or bikes” that might only make a difference to the world of elites. Not the wealthy smucks who ride pro bikes, and pro everything, but can’t average 17mph on flat 50mile course drafting off 50 other people. When cycling shoes cost $400+ we’ve lost our minds, not to mention 10k bikes. It’s all about creating envy – at least the wheel company tells the truth. We’re Turning a great sport into a game of envy and hype with marginal gains, that are not actually broken down for the average person. A 7% rolling resistance gain is what 7% of 13w, maybe which is like 0.75w and people go nuts and pay the price of a care tire for a new bike tire upgrade 😂😂😂😂😳.

  26. Dan’s shout out to his father in law in the Wiggle section – Inspiration – was awesome !!! Well done mate!

  27. Twenty years ago, everyone had a 2x drivetrain and all the bike manufacturers were trying to sell them new bikes with 3x drivetrains. Now the fad is 1x drivetrains. Also twenty years ago, most recreational riders were on 23 mm tires and the most serious racers were on 21 mm tires. Now the manufacturers are pushing 25 mm and 28 mm tires. Also twenty years ago, mountain bikes had smaller wheels (26 inch) than road bikes. Now most mountain bikes have larger wheels (29 inch). Regarding gravel bikes, I could put wider tires on my old Trek 520 touring bike and have basically the same thing. The reality is that there has to be a continuous stream of new fads in order to motivate people with old bikes to buy new ones.

  28. So a new bike will last 'a lot longer' than a 40-year-old one? Huh?
    Smoother ride on carbon than my old sweet Peugeot? I think not.
    Just like cars, you like new but drive older. Depends on needs.
    Competitors benefit from advanced products, leisure riders don't.

  29. Best episode in ages! Sadly I'm a week behind at the minute but that's because I'm solo touring through Europe and I wouldn't be doing this without everything you've taught and inspired me. Thanks for everything!

  30. eamon is a dick, he discourages casual easy paced starter/recovery riding and seems to kick away new riders. He told someone to shut up and train more, and then attacked them for not racing.

  31. The subject of Trump riders cannot be avoided. Aliexpress has more or less destroyed all of the concepts of marketing with WORLD CLASS bikes and components for cheap. We recently have seen banning of competition because its too good or superior for less in telecommunications. I repeatedly see hype that hasn't been even close to true for the last five or more years concerning major branding.

  32. I'd like to stick my oar in on the subject of the Cycle to Work Scheme (very briefly) mentioned at 12:50 onward.

    Personally, I'm not sure that it's the great scheme that it's "hyped" to be.

    Why?

    Well because first of all you have to be lucky enough to have an employer that is happy to get involved; you can't join the scheme if your employer isn't on board. Then there's the fact that the bike isn't yours despite payments being taken from your salary, the bike/equipment belongs to your employer. You can buy the bike/equipment from your employer at the end of the term at an agreed price; very vague that isn't it?! Is the bike REALLY going to be any cheaper after all that?

    In terms of salary sacrifice: the scheme is worthless to those who don't earn enough to pay tax. If you don't pay tax, then there's no savings (possibly just NIC, but not entirely sure). Surely these are the very people who would benefit the most from a scheme encouraging the purchase of a vehicle at a reduced cost. Then of course, if you are lucky enough to be a high rate tax payer, the benefit is even greater. Surely if you earn enough to pay the higher rates of income tax, then you can afford to purchase a bike without financial assistance.

    Am I wrong? I'd like to know what GCN and their subscribers think.

  33. Must agree…..I thought ebikes……holy Greg Lemond; but then a customer of mine who is pushing 70, has parkensens disease, just lost her husband to cancer wanted to go with a group to do a week or two in Europe and thanks to an ebike now has a shot at it!

  34. You say the new bike will last longer than the 1970's from ebay steel bike? (that means the steel bike is 49 years old) so how long do you expect the new bike to last??? ha ha ha ha

  35. Cycling in the past 15 years has been one fad after another. I am cheap, I only buy bikes and gear on sale. I regularly ride with people who buy the latest and greatest. I am happy to report that I am just as fast, ride the same terrain and have they same fun. The best part I have more money in my bank account.

  36. Can the world stop touting ebikes as environmentally transportation? Mass production of lithium batteries is extremely toxic. Don't even get me started on carbon fiber. Ride bikes that can be recycled and made into new bikes over and over.

  37. I bought an 80s colnago and I love the design way better than the newer bikes.
    Also on my first ride a Belgian pulled up next to me and sinply said “Eddie Merckx”

  38. As public enemy once said, don't believe the hype….

    I love my steel frames and aluminium aero tri frames. I have 15 bikes and not ones carbon 😁

  39. I never listened to "hype" I just knew what I wanted and ordered it.
    …take what you like and leave the rest.

  40. Red E-tap out. Still on SRAM 10sp mix of Force/Rival/Apex on 3 bikes (road, race gravel, commuter gravel) and SRAM GX on my hardtail and only have 11sp on my FS MTB.

    I love gravel, its really the most abundant type of riding in my area due to the terrible drivers.

    I don't "need" 5 bikes (not including the SS MTB in pieces), but all my bikes have a purpose and I have a mindset dedicated for each bike a ride which gives me the most enjoyment. Groupsets to me are largely an afterthought, I put way more emphasis into wheels and tires. Also I've build all my own bikes since before I was 10. I have not once bought a complete bike!

  41. WRONG! SHIMANO MTB CLIPLESS PEDALS HAVE NOT 1 BUT 4!! BOTTLE OPENERS! DON'T NEED 3T OR SRAM!
    yes this required yelling in text.

  42. On the subject of marketing hyp, I think you should spend an amount of money that reflects your ability. If your not very good don't spend too much money.

    Just over 20 years ago I had a training crash on my Eddy Merckx and so, I had to race on my winter bike. The race was a duathlon. It had massive mudguards and a pannier rack on the back and the frame was flexing so much because I was just powering it.

    I was overtaking low pro bikes which were fully carbon with all the carbon wheels. When you look at the price of carbon gear 20 years ago, that is a hell of a lot of money especially when you get over taken by me with a pannier rack and mud guards.

    Although it does sound impressive you have to consider duathlon and triathlon is no where near as competitive as an RTTC or BCF event. Most triathletes didn't really know much about cycling, but that was just over 20 years ago I hope the sport has progressed. I think they are mostly swimmers.

  43. I love me some GCN, but I stopped watching their tech videos because they were making me anxious about my bike – which I love, which I absolutely love. So, yeah, I guess I'm a sucker for hype if it can make me anxious about my favorite material possession that I consider crucial for my mental and physical well-being.

  44. 20:58
    look at that front wheel hub though. my god. Im pretty sure the fork was just bent to achieve that.
    The lock for strength is hilarious though, winner!

  45. The only one I do is disc brakes which came with my $130 Walmart mountain bike. I added a disc brake kit to my rear wheel because the caliper brakes squealed but this was cheap. I like the way disc brakes look.

  46. 14:10 Pretty sure that was Simon that yelled that – there was a guilty laugh if ever I've heard one, followed by a quick attempt to change topics

  47. Don't accuse me of falling for marketing hype. I only have 25 T-shirts with different coloured GCN logos on them.

  48. The queen is probably caged and secured to the saddle. The bees will congregate round the cage because the queen maintains hive cohesion.

  49. WD-40 is not a lubricant. With as often as you'd need to apply it I'd say it is very expensive compared to ordinary chain lube.

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