Big Basket Business Model | Case Study | How BigBasket Earns | Hindi
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Big Basket Business Model | Case Study | How BigBasket Earns | Hindi


hello friends my name is Sahil Khanna and you are watching intellectual indies and today we gonna to talk about big basket,our grocery leader in India so the story starts in 1999 when there was a .com boom and this is one of the 1st e-commerce company who came to buy online after 2 years they added grocery too in starting a lot of people came online but you know in starting people don’t buy online only COD can operate at that time and not online payment so people came but did not buy it so they analise and they came to offline and in south india they got a huge success they opened a fab mart and sell everything in it but still it did not make much profit and in 2006 birla group overtook it and in 2011 they again return online under sell retail network in 2011 only they got a funding do try to understand this,if you want to have a grocery business so what are the options 1st is inventory modal,means I will buy product directly from the company at a discount rate next I will be selling to my target audience and rest is my profit 2nd is market place,like amazon and flipkart do here if I will get an order then I will transfer to other and they will deliver it 3rs is hybrid here I am doing the both 1st and 2nd logically they did marketplace,they captured small-small grocery shop and made a pact with them and now the orders they get via there app and website,they do forward to these small grocery shops and deliver the product via a delivery boy so this was the simple process slowly they got the fundings and they started to grow and then they shifted to inventory model because in this there is a lot of margin and you can too control your quality they have 18000 listed products,more than 1000 brands and still it’s going under loss but slowly and slowly there revenue is increasing last year they did Rs 1176 crore revenue and had a loss of Rs 191 crore they had a 1500 ticket size and 650 ticket size if one opts for express delivery there target is by the end of 2020 we gonna to take 2000 crore revenue in my opinion fab mart too was a good business model but in 1999’s internet used to be a new technology and people don’t trust internet and online payment,not good speed,and not visual websites so they took a good step by coming to offline market and made money and reinvested afterword so from 2011 they are in loss,but in coming years they will be coming in profit because it’s inventory modal will keep on increasing with the advent of revenue there expenses will tend to decrease they do a simple strategy by ranking it’s customer basically if you order today then you are not it’s customer so suppose in 3 month you ordered 2-3 times,then you became a silver customer for them silver customer means that this is our potential customer and their platinum customer comes 95% repetadely so your expenditure get’s decreases time to time countanously in 13 funding round,they had taken 884 million dollar and recently they had taken 300 million dollar funding from alibaba in June 2015 they acquired deliver and that inquisition was good according to me because of this they are able to deliver products on time before that in inventory modal they used to get delay in delivery time but now they can deliver vegetables in 2 to 3 hours in vegetable you need to deliver within 1 hours and not in 2 to 3 days so this thing is possible due to delivery acquisition and I will be giving them +1 in grocery they operate in 35% of profit margin and in other item 10-12% margin you may be finding it more but if you see there expenditure-website, app,delivery and many more things to run this makes there expenditure and still they are under loss there is 2 trillion dollar economy in this globally out of which 300 billion dollar online is there if we take globally then it will fluctuate 15-30% in online retail if you want to do this type of business then target the cities because in cities there is a lot more awareness,less acquisition cost and you will be getting at a less rate ultimately will tend to sell in your products and will increase your potential customer in village your accusation cost will tend to rise due to lack of education I hope I gave you alot more information on this with my research and analisement hope you liked the video,do like and share do comment how you liked the video buy goodnight,good morning,good night whenever you are watching the video

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100 thoughts on “Big Basket Business Model | Case Study | How BigBasket Earns | Hindi

  1. Become a bigbasketeer like me & get Rs.100 cashback on your first order if you sign up using my referral code bigb4qswt or just click this link to order http://r.bigbasket.com/bigb4qswt-1nq and avail your referral reward. I bet, you'll love their Quality, Convenient Home Delivery, Great Savings, Range of 20,000 products, and Multiple Payment Options. Important: Referral Code should be used on sign-up page and not at checkout.

  2. I am interested to supply vigitable to big basket. Can you help me how can I do this..? You can contact me and also available on what app. I am from Vadodara city Mo.8000583900

  3. First internet free all user can see easily, product option ,discount and gifts, quality, supply timing, payment system, banking.

  4. Ami behela thaki ami big basket job korta chi ami apna da phone no parchi na Jodi armai akta job den to khub valo ata arma phone number 7003763870

  5. Aaj k time me sbse jroori h courier service . Aap se rqust h ki aap kisi b company ko lekr ek video bnaye us company sare bsns model….

  6. Sahil sir…. Ek business idea k liye aapse advise chahiye……kis trah se bat ho payegi sir……? My contact no is 9215330666 deepak sharma

  7. This video is very good. However please make a video regarding grocery business, as I want start a online grocery business in my city.

  8. dubba company hai same day delivery hoti hi nehi hai kabhi bhi, cash on delivery is better, koi ek product to humesha missing rehta hi hai. in case of online payment, they will mail you that 1-2 products is out of stock and that money will go to big basket wallet so that next time again you shop from them to recover your wallet money, always make sure all products listed in shoping list are delivered to you or just dont be lazy and go out buy your groceries as i do now 😑

  9. Use grofers- all grocery needs with lowest price guarantee and no questions asked return. Best customer service. Use this code- Q85N2V in referral code section while log in/sign up to get upto Rs.150 off

  10. First time I bought from big basket and there was fungi on fruits, quality is pathetic of the products, but they have big brand ambassadors like Shahrukh Khan

  11. Hello friends We purchased two bottles of Dabur honey in big basket last month,the seal was opened &filled the bottle with sugar syrup,when we called the customer care service they refused to take it back,so friends i suggest you not to buy in big basket,sorry cheating basket

  12. Myself I'm a all time purchaser from BB as my parents are aged and me a only child who is married…so not possible for me to easy.so my parents give a list of purchase which I order at BB…
    Truely speaking with great care sent to my parents.
    Now in this way I can take care of them too..I m happy to fulfill their requirements…
    My heart felt thanks to bb for helping me to take care of my parents without any issues.

  13. Inventory model is remunerative, when sale volume is high, that absorbs high establishment expenses. For small scale cities, BB already discontinued express delivery to improve bottom line. But, this also does not help the cause, as huge investment to shift clients from traditional market to online mode has gone wasted. People are again moving to traditional market, because of 2 day delivery by big basket is of no use.

  14. Sir mein bigbasket jese business kar sakta hu aapna site application banake copy toh nahi hoga case toh nahi kar dega

  15. Hi Sahil Sir,
    Thank you so much for such great information..
    I want to start my online grocery business but I don't know how to make terms and conditions, FAQs, and legal policy on my website. Please help me. My contract number 9370906089

  16. bigb5hy9g used this code and get ₹100 when you complete first order and other offers also

  17. boss please ye btaen k grocery apps apni delivery/shipping costs kesay manage krti hain? delivery boy, fuel, etc. thank you.

  18. Big basket fraud hai.call kabhi nahi uthata hi.no refund nahi detey.aap log bakwas Kar key logo ko bewakuf banaye ka kaam kartey ho

  19. Sir mujhe batao mujhe bigbasket ke sath business karna hai jaise mujhe mere city me bigbasket kaa business karna hai to kya Kru contact Kasi krun.plz tell me …

  20. Maine ye bussiness Kiya hai online vegetables ka and koi aur is kam Ko karne me interested hai to contact me 7898252044

  21. bigbasket is leading online shopping portal for groceries.

    you can get extra cashback:

    Watch: https://youtu.be/nb3Ss8p6tgM

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