Business Fundamentals Part 2 : Effective Marketing Strategy
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Business Fundamentals Part 2 : Effective Marketing Strategy

Assalamualaikum, my name is Widhi Muttaqien from StreamVersity. I am an entrepreneur and also an academic lecturer in business management and creative industry. I started my first company when I was 22 years old. It was right after I got my degree in computer science. At that time I didn’t have any formal education in business yet. But I was confident enough to start a new company with funding from several investors. I thought business is simple to run and easy to manage. I was wrong. After 2 years running the company, it went bankrupt. But I didn’t gave up. Just a few months after it, I started another company again, with funding from an angel investor. But, the same thing happened again. After 2 years the company went bankrupt. I was depressed at that time as it seems my life is just running in place. I learned my lesson that just having a passion and the resilient to never give up is not enough to build a successful business. If we want to do things correctly then we need to have the knowledge for it first. This is true for everything including business. So I went back to the university to take master degree in business management and read a lot of books about business. And I’m glad I made those decisions. I learned things that I wish I knew when I first started my business. All this time I’ve been making mistakes upon mistakes without even realizing it. Now, alhamdulillah I’ve found my success. I own several businesses that can already run by themselves. No, I’m not a millionaire or winner of the best CEO of the year contest or anything like that. For me success is about how you live your life. By owning these auto-running businesses, I can earn more than enough money to support my family without having to work from 9 to 5 like most people do. I live a wealthy life. But what is more important, I can be together with my family almost 24 hours a day, and this for me is just priceless. In this course I want to share the things that I’ve learned the hard way from almost 2 decades of running different types of businesses, combined with the things that I’ve learned academically from university and from many other sources. Just for a quick summary of what we’re going to cover in this course. If we look at business from a macro overview. Every business in the world, whether it is a large business or a small business. They all have to do these 5 things: creating values, marketing, making sales, delivering the values and managing finance. If just one of these missing, then it is not a business. If you take a master degree in business or read any book about business. Every skill or topic you learned will fall into one of these 5 categories. I call these “the 5 pillars of business”. If you can understand the principals behind these 5 pillars of business, then you should understand how every business in the world work. Is like you are Superman looking at a building with your x-ray vision. You’ll able to see the little pieces that make up the building, like: the steel beams, the woods, the bricks, the bolts, etc. This course will focus on the second pillar of business which is “marketing”. So if you haven’t take the first course where we cover the first pillar of business, I really recommend you to take that course first before taking this one. If you already took that course then feel free to join this course. In this course we will learn the fundamentals yet very important things about marketing. We’re going to learn the importance of having a good product before engaging in marketing process. Then we’re going to cover customer filtering process. Why and how to create representations of our ideal customers. And then we will learn, on what we should be focusing when crafting marketing messages. Learn about “branding”, “framing” and marketing concept called “preoccupation”. After that, we’re going to learn the secrets of how to draw people’s attention effectively. Learn how to create short but memorable hook of our offer and then learn different forms of marketing messages. Next we will cover how to develop good reputation for our business. Then we will cover more important topics such as “sales funnel”, “inbound” versus “outbound” marketing and finally “content marketing”. This course is important for anyone whose life is affected by business in any form. Whether you want to start your own business, or you are responsible to lead a business, or perhaps you work inside a business or maybe you sell something to businesses. If you are in any of these conditions, then I strongly suggest that you take this course. Because understanding how business works is the best way, if not the only way, for us to make better decision related to business. So, if business is your thing, join the course now and I’ll see you on the other side!

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