Category Customer Empathy

Crowdfunding is 4x hotter than crowdsourcing but hybrid models are the real story

Crowdsourcing isn’t new, just look at the pyramids. The essence of crowdsourcing is splitting a large task into micro-tasks for others to accomplish. This is powerful because it (hypothetically) lets you accomplish large labor-intensive tasks relatively easily; certainly there are challenges. Crowdfunding works the same way; individuals or companies can raise large sums of money […]

Don Norman’s Plea for Design In Business at DMI Boston

As a first time Design Management Institute (DMI) participant, I was pleasantly surprised to see Don Norman give the opening keynote at the Experience Innovation conference in Boston earlier this month. Norman wrote the Design of Everyday Things 25 years ago, and he has served as a advocate for design in business ever since. His […]

Communispace: Facilitating Customer Insights via Online Communities

Communispace is a market research firm that enables customer insights directly from the source – they don’t just provide research, they facilitate the formation of online user communites for brands to speak directly with customers in a conversational format. By developing a social media platform where customers are pooled together by common interest or buying patterns, brands can […]

Harvard xDesign Challenge is the fusion of business and design

The Harvard xDesign conference didn’t disappoint. A collaborative effort between Harvard Business School, Harvard Graduate School of Design, and the Boston community, the event featured a speaker series and adjacent workshop in design thinking strategy. The workshop was a welcome exercise utilizing design thinking methods to solve societal problems – the challenge this year focused […]