Category Design

Don Norman’s Plea for Design In Business at DMI Boston

As a first time Design Management Institute (DMI) participant, I was pleasantly surprised to see Don Norman give the opening keynote at the Experience Innovation conference in Boston earlier this month. Norman wrote the Design of Everyday Things 25 years ago, and he has served as a advocate for design in business ever since. His […]

GE Unveils Global Finalists for its Open Innovation Jet Engine Design Quest

Even GE uses Open Innovation – in this case with a design contest and $20K in cash prizes for whoever can design the most effective jet engine. This represents a fundamental shift in the ways firms innovate – reaching outside the company walls for new ideas is becoming ever more common. GE Unveils the Ten […]

Co-Creation and Open Innovation – A Primer

HYVI Innovation posted this short video a few years ago on open innovation accomplished with customer co-creation – it’s worth a watch for a number of examples of how firms have leveraged customer feedback and empathy improve products or services. Related articles How Top Enterprises Are Utilizing Open Innovation (openinnovation.net) How Top Enterprises Utilize Open […]

Harvard xDesign Challenge is the fusion of business and design

The Harvard xDesign conference didn’t disappoint. A collaborative effort between Harvard Business School, Harvard Graduate School of Design, and the Boston community, the event featured a speaker series and adjacent workshop in design thinking strategy. The workshop was a welcome exercise utilizing design thinking methods to solve societal problems – the challenge this year focused […]