Content Marketing Advice and Tips On Strategy
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Content Marketing Advice and Tips On Strategy


It’s 2013. It’s a new year in digital, and
content marketing is much more than just a buzz word. It’s the real deal. My name’s James Perrin, and I’m the Content
Marketing Manager here at Koozai, and today I’m going to be talking
to you about broadening your content marketing approach. Now, if you feel that your current content
marketing campaigns are kind of lacking a bit of punch, that they’re stagnating,
or if you feel that they need sprucing up and your general SEO campaigns
need sprucing up, you need to be thinking a lot broader in terms of your content
marketing strategy. Keep watching, because today we’re going to be
talking about hints, tips, and some tools to really help you achieve this. First and foremost, what I would suggest is
if you are performing any of the old techniques, such as blog spinning,
article marketing, blog networks, stop. They don’t work. What you
need to be thinking about is having the user at the heart of any content
that you create. If you think about it, SEO is now inextricably linked with
social media. Social shares count for a lot in terms of SEO value. So
the content that you create needs to be sharable. People should be liking it,
and from there you can build links and traffic naturally to that content.
So focus on quality, not quantity. It’s all well and good saying this. But how
would you go about broadening your content marketing approach? Well, there
are two ways in which this is achievable. First and foremost, you need to
have a strategy, and then from there you need to have lots and lots of activities
in which you can create this content marketing. First and foremost; strategy. The first thing
you need to do is research. Perform a content marketing audit, look at
what content has worked before and what hasn’t worked. I’d also look at what
pages are achieving the best hits. It could be a particular product or
service that people are interested in, and in that way that can inform
you and you can start to create content off the back of that data and
that information. I’d also perform a competitor analysis. Use
tools such as Majestic SEO or Linkdex, and in this way you can look at what
links your competitors have got and the best performing content from those
links. Secondly, you need to have lots and lots of
ideas. So contact your clients, speak to in-house teams, PR agencies, and
get as many ideas around the table as possible. It could be anything to
do with industry news or company news. It could be new products, competitions,
anything like that which you feel that you can create content off the back
of. If you’re still struggling for ideas, I suggest
using tools, such as Ubersuggest, Spezify, SEOGadget’s Content
Ideas Generator. These are all great ways in which you can just enter a keyword
and it gives you lots and lots of other keywords around which you can
create content. Thirdly, you need to think about social. So
think about the types of content that is being created that works well
on social media and, specifically, who is sharing that kind of
content. So tools such as Social Bro, Followerwonk and Google Ripples, these
work really, really well so that you can see the best type of content to create
that’s going to get shared. This enables you to create highly targeted
and highly sociable content. Then fourthly, you need to plan. You need
to create a 3-month, 6-month, or even 12-month content marketing campaign & content
marketing plan and factor in key dates & seasons. I feel that a content
marketing plan is a great way to hold people accountable and makes them
aware of due dates and duties. So you’ve got your strategy in place. Now
you need to think about the activities. First and foremost, I would get
a website blog. If you haven’t got one, get one. Especially with things like
authorship and author rank moving forward in 2013, these are going to
be so important in terms of SEO. That’s only achievable with a website blog.
If you think about it, for a fully-integrated digital marketing campaign,
where you’re going to be relying on social media content and SEO, the
website blog really acts as the glue that holds all of this together.
So if you haven’t got one, get one. Now if you build it, they won’t always come.
That’s very, very true. So why not take your content to where it’s most likely
to get seen. Guest blogging done properly is invaluable to SEO. I’m not
talking about these kinds of PR0, PR1 sites. I’m talking about sites that are
getting a lot of visitors that people are visiting that are
relevant to your niche. So websites, blogs, resources, anything like
that, approach them. There’s a huge SEO value in that. Much in the same way, PR opportunities work
as well. So use tools, such as Gorkana PR or Help a Reporter Out. Use
#journorequest on Twitter. And as I say, much in the same way
that guest blogging works, you’ll get huge SEO value out of a link, but
also you’ll become an authority voice, an authority voice in your
niche, and that’s hugely, hugely valuable in terms of online marketing. Fourthly, infographics. Now for fun, sharable
content you can’t beat a good infographic. You just need to make sure that
your content is unique, that it’s engaging, and that you promote it well
on good sites. That way it will work really, really well. White paper. Now when it comes to creating
content, what better way to add value to your users by telling them exactly
how something works. So if you’ve got a particular product or service
that you think needs clarifying or explaining and you want to give help to
your customers, create a free white paper or user guide. That’s absolutely
perfect, and it will be downloaded and it’ll be shared across the
web. Again, it’s just more promotion for your brand and your website. Surveys. Data is hugely important in 2013.
Well, it’s always been hugely important, but for 2013 a lot of focus is
going to be on data. So look to create surveys or questionnaires. Host them
on your website. I’d suggest using tools, such as Survey Monkey, Survey
Gizmo, or OnePoll. They’re very, very good at collecting data, and then you
can create really unique content off the back of it. Videos. It goes without saying that videos
have transformed the way that we’ve consumed content online. But a lot of
people kind of think, well, to do that you need a big budget and whatnot.
You don’t. To do some good videos and to market it properly you can do
it on a shoestring budget. Really from that you can kind of get traffic,
links, some good branding. So it works. You just need to have a good idea. Then finally, images. If your company is going
to events, or there are some industry events, or there are some products
and such like that you want to share, just take some good quality images.
They still get shared. Use sites like Pinterest, Flickr. As long as they’re
real and interesting pictures, real people will
share them. So that’s just a list of some of the activities
which you can do. If you’d like to share any more, please do comment
on the comment section below. Feel free to start a discussion about what
works and what doesn’t work. And that just leaves me to say thank you very
much for watching. For more information, please visit any of our profiles
coming up now.

About Ralph Robinson

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26 thoughts on “Content Marketing Advice and Tips On Strategy

  1. I wish you can post the tools mentioned in this video in the description cause I could not find most of them

    Thanks in advance 🙂

  2. You have to be careful about what you say to people regarding guest blogging, SEO and links. I see this video was recorded way before Matt Cutts at Google made the big announcement about guest blogging and do follow link manipulation

  3. Thanks James. Good to see your presentation is getting viewed, which confirms that marketers are using YouTube to get advice. I recommend your viewers also have a look at Doug Kessler's presentation on SlideShare, called "Crap – the deluge of content" and Seth Godin's TED talk on "getting ideas to spread" on YouTube. I point to these materials because I think we all need to be reminded that content has to be REMARKABLE for it to be successful. If we make out content marketing is easy, then we'll just sell our services to the wrong companies and turn disillusioned customers into people who berate content marketing and who describe it as snake oil 

  4. Great advice for us bloggers. I started a service to also help bloggers. http://Intervogs.com Where you can purchase interviews from experts in the field.

  5. Are you using the right media in your content marketing strategy?To successfully distribute content, you should integrate a healthy mix of owned, earned, and paid strategies, each of which complement each other to help extend your content’s reach.

  6. Koozal, and James, you made #ContentMarketing  easy to understand for those who might be new to it. Great video. 
    ____________________
    Jamie I
    All Points PR — #FranchisePublicRelations  
    http://allpointspr.com

  7. Despite hearing some flaws on your voice, I still consider your video interesting, thanks. By the way, I have content marketing strategies from Lexorsoft and they are really advantageous in improving my website better. 

  8. Your tip on using the survey to collect data and create content from that is something I had never thought of. Very good information!

  9. Content marketing is one of the most important digital marketing strategies. It is a great way to engage with your audience and I agree that in content marketing, quality is better than quantity.

  10. Hi great lecture. However you speak very quickly. If you were to take your time I would be able to learn a lot more. Good speakers speak slowly. Just saying!

  11. Great video. Searching in google for "content strategy marketing" i found this awsome product Renkarter Content Curation Report for video content creation that was really helpful.

  12. Yea it's a fruitful video about content marketing. i like the tips and strategy. im intrested in it. I also found very useful content creation
      is Renkarter Content Curation Report -like me you also can search about it on google. thanks ..

  13. I love your lectures especially the tips for content marketing . I also found useful ideas for content marketing which is Renkarter Content Curation Report ( search on google ). I have great result with it.

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