Creating ethical cultures in business: Brooke Deterline at TEDxPresidio
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Creating ethical cultures in business: Brooke Deterline at TEDxPresidio



so I got an email last week from the conference organizer said good news you're going after Van Jones and I thought in whose alternate universe is it a good thing to follow then and then I remembered I'm here to talk about courage our ability to act from our hearts in the face of fear and courage as a skill that we can build with practice so thank you for this tremendous opportunity to practice first let's take a look at what does life look like without courage the Enron fraud is the story of synergistic corruption there are supposed to be checks and balances in the system the lawyers are supposed to say no the accountants are supposed to say no the bankers are supposed to say no but no one who was supposed to say no said no so has anything changed in the last 10 years and please raise your hands when you've had enough yeah me too and it doesn't have to be this way one of the people in these circumstances had the courage and the skills to act on their values in the face of fear I met a man who did in exactly one of those types of circumstances we'll call him Ted he found an illegal trading ring in his department and he didn't know what to do so he did nothing and as the days passed and the stress built he decided he would have to quit he confided in his friend in another department and his friend said to him if you went into the system could you find the program and Ted said yes and his friend said then you have no choice and what ted says as he was reminded of who he was of his values in that moment reflected by his friend so he came forward and justice prevail I had my own subtle experience with powerful situations I was working for a company and I found out the CEO was doing something unethical and illegal so I called a meeting with my boss the CFO and his other direct reports in a scenario that looks shockingly like this stock photo and went to deliver the news and I knew he would struggle although a very ethically driven man the CEO was also a good friend of his so I delivered the news and he looked at me and he said I think we should do some more research and give it a little time I was so dumb struck by the answer that everything went into slow motion like it did when I was a kid playing soccer and I looked around and everyone has her head down or is slowly nodding and I was so perplexed I know these people they're good people and the last thing you want to do is put more time between when you know and when you say in a circumstance like this so I was confused but the humbling part of the story for me is then my thought process goes to maybe we don't have to do anything maybe it isn't such a big deal I don't even have to say anything and then I was given a gift the CFO was called out of the room for a minute and in that moment I remembered this is one of those moments this man hired me because he believed in me he believed I would do my job and act on our shared values when it was hard so he came back into the room I stepped back into time and I said we should go to the board and he paused and he looked at me and he nodded and we did but what I will never forget is that I am and we all are vulnerable to situational influence all the time it's just natural human wiring this from our founder dr. Phil Zimbardo we found this out in 1971 when he conducted the famous Stanford Prison Experiment that showed that even the most ethical and compassionate among us can easily betray our values in the face of challenging situation I won't make you raise your hands for this one but think back over the last six months how many of you have been in a situation where you thought someone should do something or I should I should say something and think of the subtle ones because those are often the ones that get us and you and no one else it did anything it's natural as a natural human tendency to be a bystander to follow a leader or a group that we know is doing something wrong for a sense of acceptance or sense of security the good news is we get to choose but it's first it's even harder for us in business to do the right thing research out of Harvard on ethical fading shows that when we're focused on operational objectives and you throw pressure on top sound familiar the ethical implications of our acts will fade from our minds pay attention when people say this is business find out what they mean when they say that so now the good news is we get to choose between stimulus and response there is a space and our work is about using that space to get us to reconnect to our values to your hearts to our natural wisdom to act courageously the kids in our program call it the magic pause button the way we do that is we use something called social fitness training it was developed over 25 years by dr. Lynn Henderson and the great news about it is with practice we can actually retrain our brains to override our natural fear response to act consistently from on our values in the face of fear start to think the key aspects of her work to remember start to recognize your patterns where do you stand up easily and where do you not once you know your patterns practice the situations that scare you we call them social flight simulations and just like with pilots if you practice with some level of fear it creates the muscle memory so that when the actual moment arises you can act in a way that you've practiced you start to use that shot of fear or adrenaline as your cue from mindful action versus avoidance in neuroscience they call it priming the brain so how do we foster these ethically courageous corporate cultures become a pattern interrupter start to interrupt your own patterns create your own pause button create it for your teams in your organizations I think if we we can all agree if we look at the challenges facing our economic system our political system and the world at large we're going to need a bigger pause button what I also know by our work is that we're all born with the innate capacity for courage it's a choice one I hope we'll all make and it matters thank you

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24 thoughts on “Creating ethical cultures in business: Brooke Deterline at TEDxPresidio

  1. It is fantastic.Lack of ethics we are facing all over the world.We are the victims of so many unethical business.

  2. The problem is that they don’t know that God is watching them. They are far away from God, for that reason they have stone heart. If I see something wrong in my company, I will talk. Because talking and telling the truth will not cut me from this world. God is there, and he will be beside me.

  3. Notice there is no reference to the consequences. The whistle-blowers in every instance listed in this talk lost their jobs and more as a result of their actions. Training people to act with courage and integrity is great, but where is the help when that courage impacts you and your children's future?

  4. I like how she presented her discussion on ethics. if you have watched enough of the Ted spokesmen and women you would realize not all of them wear suits they wear regular clothes. Some people dress as everyday people because they are everyday people. What she is discussing is important not the way she is dress. I rather feel like I relate to my audience in a down to earth matter. A person in formal clothing doesn't mean their thought or opinion will be clearly heard or taken in more consideration.

  5. Excellent video – I will be showing this for my next Introduction to Business class, covering business ethics ~Dr. Jaye

  6. Profit and Money is the main goal of any Corporation. Anything else is secondary.

    Appearing 'ethical' is treated the same as any other marketing/advertising costs. A company will spend the bare minimum to 'appear' ethical in order to maintain revenue and profit.

    The only way for true change is to create an environment where Ethics & Values are the Key Drivers to Profit. Any other solution is a band-aid.

  7. Great content. I wish she spoke a little louder and her body language transmitted more "courage" though, so people would be motivated to take action. Her tone and movements transmitted more caution and secrecy as if the courageous person were afraid to be sacked if she spoke the truth about what's going on in the organization and she had therefore to whisper.

  8. Very interesting to see the lip service paid to CSR in order to appear good corporate citizens.KIA Motors……………FUJITSU………ANTLER LUGGAGE …. should now form part of any MBA case study. JAN 2016: These 3 global organisations sponsor the ESSENDON football club in Melbourne Australia who have just been penalised by WADA and the Court of Arbitration for Sport, for a highly secretive illegal performance enhancing drug injecting regime which took over 4 years to resolve thanks to the lies told by the ESSENDON fc and using the legal system to muddy the waters designed to clear their name. The players were also proven to be complicit as they willingly signed waivers to allow these injections (amounting to dozens each) and not discuss the program, challenge it or question the process.WILL KIA, FUJITSU and ANTLER have the courage to ACT and withdraw their sponsorships? It has been well publicised across Australia that some or all of these companies have escape clauses in their contracts for such breaches of integrity & BRAND DAMAGE by association. The ESSENDON football club are very powerful and wealthy. The AFL, on confirmation of the drug injecting debacle acted by fining the club $2,000,000, kicking ESSENDON out of the finals, suspending 34 players for a full year and firing the CEO and Coach. Let's see if FUJITSU, KIA and Antler are the good corporate citizens and CSR role models they claim to be!

  9. Broooke has a good understanding of ethics, but is a terrible presenter. I agree with preasail, her dress for success mentor must have taken this day off.

  10. This woman comes across as sanctimonious. It's a serious topic, but it should be said in a way to rouse the audience to action, such as telling them to get off their butts and participate in democracy. Instead, she turned it into a sleep-inducing mumble.
    Also, I find the men's clothing she's wearing distracting. Why do women think that putting on men's attire makes them more powerful and, therefore, more believable?

  11. I was blessed to meet Brooke at the recent Social Venture Network conference where she shared a bit about the work of the Heroic Imagination Project. Aftare watching this video, I have a much better understanding of both the significance of HIP AND a much deeper appreciation for what an excellent example Brooke is of acting with courage and integrity. Thank you Brooke!

  12. Great storytelling about the kind of practical courage that is so needed–and not just in business but in all aspects of our lives.

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