Hello IABC members. I’m David Lazarenko, president at Think Shift. Quick show of hands for me How many of you have worked tirelessly planning and executing on your marketing and communications efforts only to see them fall short at the end of the year? Now how many of you have actually gone back to those plans reworked them, re-exectuted only to see them fall short yet again? While I can’t see your hands, I’m guessing there’s quite a few of them up. Fortunately, you’re not alone. Over my 20 years of experience I’ve seen bad strategies happen to good people all the time. That’s why for my four part webinar series for the IABC I’m going to shed light on why this lack of performance happens why and where it occurs, and to provide a strategic framework to ensure it never happens again. So, if you’re ready to change the way you approach your marketing and communications strategy please sign up for my webinar this October. If you’re still on the fence and would like to learn more about me my thinking and the organizations I’ve worked with please check me out at thinkshiftinc.com Talk to you soon.