Digital Marketing Q&A – Hump Day Hangouts – Episode 263
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Digital Marketing Q&A – Hump Day Hangouts – Episode 263


Unknown Speaker 0:00
Go everybody. Welcome to Hump Day hangouts today is the 20th of November 2019. And we
are staring down the craziness that is Black Friday and all that that entails. We’ve got
some our own version of Black Friday fun, but it’s not going to involve buying anything
but we’ll get to that in a minute. Real quick. Let’s say hi to everyone and then we got that
announcements and some other good stuff. So start on my side here Bradley, what are you
up to man? Good man. Happy to be here. So a week from Thanksgiving so kind of excited
about that. It’s one of my favorite holidays. Amen. Yeah, it’s definitely switched. I mean,
you know, as a kid, not surprised. You know, Christmas was super fun. Like, yay, now it’s
just like, Oh, God, I love Thanksgiving. So I want the food. Yeah. Unknown Speaker 0:46
Awesome. Uh, Hernan I think you’re there somewhere. How’s it going, man? Everybody. Oh, hey, Unknown Speaker 0:54
guys, what’s up everybody? So look at this beauty. Look at this. So this is something Unknown Speaker 1:00
that barrier brought to us on purple leg 2019 has been awesome. So thank you, thank you
for that, you know, you know what day it is. So what’s everybody so really happy to be
here excited for, for what’s coming, etc for the stuff that we have in the pipeline. So
overall excited to be back in one Osiris instead of be here. Standing good stuff, Chris, how
about you? You’re doing good as usual. It’s a bit rainy here. But other than that weather
is good. Unknown Speaker 1:32
Yeah, I’m not excited about Christmas either, like not sure what to say? Unknown Speaker 1:37
Well, maybe it just means like, what more more snowy conditions so you can go snowboarding.
Yeah, like I’m actually planning to take like, a week off right before Christmas. And to
resolve the internet and Unknown Speaker 1:51
relax a bit without electronics. So what do you what do you do without the internet? What
do you mean? Come to get like what are you supposed to do? Unknown Speaker 2:00
There is life outside as well you don’t have to constantly be plugged into the whole thing
was a cable sounds like a simple snowboarding skiing I don’t know enjoying it in the spa
or I don’t know like chase some girls will see Unknown Speaker 2:18
it sounds good. And you know we always talk about weather before Marco so Marco This is
the natural lead and man what’s what’s the weather like down in Costa Rica? Life without
the internet? Did somebody say that even? Unknown Speaker 2:31
Nah man life’s good been having construction that just got done. I had to redo our master
bathroom. That’s done. They were jackhammering all day yesterday was horrible. I couldn’t
think I couldn’t go and mess with Burt yesterday. But I’ve been at it all morning. If you can’t Unknown Speaker 2:51
remember that you cannot optimize for birth. That’s what Google said. Remember those famous
last words you cannot optimize? Because I got Unknown Speaker 3:00
apart by the balls, I got birth. Unknown Speaker 3:05
You’ve got Burt’s balls. You go. So you know, maybe I’m out of a loop to is there is there
or is there going to be an Ernie update of some sort? Because that would really just
be the best thing ever if we had for an Ernie so Unknown Speaker 3:19
doesn’t there’s already an Elmo Damn it. I can see the next Semantic Mastery training
product Bert by the balls. Unknown Speaker 3:29
Well, I actually, Unknown Speaker 3:31
actually I’m already coming up with with the BART Buster Unknown Speaker 3:35
balls fit somewhere in there. Unknown Speaker 3:39
Oh man. Well, Hey, everybody. Thanks for being here. If this is your first time watching,
this is the Semantic Mastery and we’re here to answer your digital marketing questions
and talk about some other stuff as well. So you’re in the right place. If you’re watching
on YouTube, make sure you head over to Semantic Mastery comm slash HD questions. That’s where
you can actually ask your questions. Unknown Speaker 4:00
We don’t actively monitor the chat for youtube so you need to be there and you can also ask
your questions at Semantic Mastery com slash HT questions ahead of time and we will answer
them and they can go back if you need to and check it out on YouTube. Unknown Speaker 4:13
After that, the second most asked question we get is where should I start with Semantic
Mastery and we ought The answer is always sorry for nos type in some funny stuff. We
always tell people go get the battle plan All right, I’m not gonna read it to you but
go check it out battle plan dot Semantic Mastery, calm, repeatable process, stuff for age domains,
new domains, YouTube channels, whatever it is, that’s your place to start. And then if
you’ve already got clients and you’re wondering what’s next, how do I grow? What should I
be doing? How do I grow my business? Where’s the network of people I can do this with then
you belong in our mastermind, and head over to mastermind dot Semantic mastery.com and
we will help you grow. And last but not least, if you want to save time and money, we recommend
this not only to our members to ourselves, Unknown Speaker 5:00
Drivers, IT services we use ourselves. It’s mgyb.co getting stuff done for yourself whether
it’s syndication or getting done for yourself, getting things done. So you don’t have to
things like syndication networks are we as drive stacks, press releases all that sort
of good stuff. Unknown Speaker 5:16
We got a couple more announcements or not, I believe there was something like a Facebook
post about something that you did today. Yeah, there was a Facebook post about something.
That is correct. So the Unknown Speaker 5:30
deal is that is that our main man Bradley, putting together a branding course. And it’s
going to be on YouTube and the Google Display Network. And why is important to brand yourself
as not only as an agency but also as an agency owner. We talked a little bit about this in
book life. 2019. And yes, and the training can be applied to setting up branding campaigns
for clients. And it’s also for using Unknown Speaker 6:00
Google Display Network and YouTube to drive traffic into the SEO assets that we set to
kind of help fire up all the SEO work by delivering art activity, relevance, trust and authority.
So there you go. So there’s a lot of there’s a lot of levels to this and, and guess what
the bird update is about? Unknown Speaker 6:22
exactly that. Unknown Speaker 6:24
There you go. Alright. So as you can see, there’s a lot of levels to this. You can use
it to their clients, you can use it to service your clients better upsell your clients into
additional services, you can use it to rank your websites. I mean, there’s a lot of stuff.
I mostly, you know, focus on getting more clients and get clients paying you more money.
So, so that’s, that’s what’s exciting about the course is going to be recorded and it’s
gonna be it’s gonna be recorded live and it’s going to be for the time being over the next
two to three days come to be only $97. Once that’s done, it’s going to be Unknown Speaker 7:00
package and we sold for $300. So if you want to get if you want to pay like 30% of the
price you want to get like 70% discount. Do we have a link somewhere that we can that
we can push people to that we can show people? We’re definitely it is on the page. And you
know, odds are if you’re watching the replay, it might not be available at that price. But
you can always come to Semantic mastery.com slash HC questions in the comments and you’ll
find a link right there. There you go. Awesome. Good stuff. And last but not least, I wanted
to mention to everyone, you know, I teased a little bit at the intro to the show. We
are of course doing something for Black Friday. Keep your eyes peeled for some emails. We
really did want to give you guys some good content. We’re putting out some previously
unreleased training. And it’s just going to be you’ve got to answer one question. There’s
no opt in. We want to make sure that you want to get it though. All you have to do is watch
out for the emails, look out for the Facebook posts and leading up to actual Black Friday.
We’re just going to have that content there. We want to help you out you know there’s a
lot of Unknown Speaker 7:58
all stay stuff going Unknown Speaker 8:00
On, there’s a lot of extra bs going on, you know, during the weeks leading up to Black
Friday. So take a look at this stuff, learn and then act on that, right. And we’re going
to have a big black Friday sale going on afterwards, where you can get the additional training
if you want it or need it, so that you can act and get results from that. So that’s the
big thing going on next week. Keep your eyes peeled again for emails and Facebook posts.
It’s going to be super, super. So Unknown Speaker 8:28
with that said, you guys anything last minute before we dive into questions. Unknown Speaker 8:33
I don’t have anything. Unknown Speaker 8:36
All right, anybody else? Let’s get to it. Alright, cool. We’ve got just a few questions
so far. So hopefully you guys will come in and post some more else. We can wrap it up
early. I’ve got plenty of work to do. Anyways, let me grab the screen first. I can find it. Unknown Speaker 8:55
Still not 100% comfortable using zoom yet. Unknown Speaker 8:59
All right, you guys should Unknown Speaker 9:00
You see my screen. By the way, I’ve just got to point this out. This is really cool because
besides it being just a goofy photo that are non dead if you take a look in the background
of this photo, you can see the backside of Hernan also flicking us off. And it’s kind
of like a mirror and mirror because even further and there’s another picture of it. So it’s
like one of those iframe loops that we do. It’s pretty. Unknown Speaker 9:24
It’s pretty cool. Unknown Speaker 9:27
Anyways, Unknown Speaker 9:28
alright, so to get to the first question, it looks like it came from Unknown Speaker 9:36
Greg, Greg’s First up, he says, How exactly do you add clickable CTA is to a video on
YouTube. So those are call to actions. Sorry for the beginner question but other than a
link in the description, I have no idea. Are there cards or annotations are clickable buttons
that can be added to a video. Yeah, that’s what cards are for. Unknown Speaker 9:53
Also, if you’re running ads, you can obviously run it, put click clickable links within the
ad itself, but Unknown Speaker 10:00
You’re just talking about for organic videos, you know, regularly, you know, for videos
that people find on YouTube organically or in Google search, then it’s going to be using
cards. He says, I will be using a video to link to my Amazon store, and I hope to add
a couple of links during the middle part of the video. How do I use and do? How do I use?
And how do I do that? Again, it’s just cards. So Greg, just go to Google and search or,
or YouTube and search for how to add YouTube cards. And you’ll see plenty of tutorials
out there that will show you exactly how to do it, it’s easy to do. And you can place
cards that very specific parts within the within the content within the video itself.
So you can you know, put them at certain intervals or whatever. Keep in mind though, in order
to be able to link to an external website, you have to have a site that you can Unknown Speaker 10:50
it’s called an associated website, you have to validate that you have ownership of that
site, or at least some sort of like webmaster control of that, so I don’t think you can Unknown Speaker 11:00
link directly to Amazon. But what you could do is link to like an Amazon product review
site that you own. Unknown Speaker 11:08
Something typically the way that you would do it is you would add the site to search
console, within the same Google account is your YouTube account. And if you do that,
then you can add that let that your your URL, the web page that you want to link out to
as a an associated website, and then you can link to it right. So you can do that by on
a domain level, or even on a web page level. So but but again, you have to have webmaster
control, essentially, of the site, whether you’re the owner or you have access to it
so that you can link those two accounts. You can’t just link externally from a YouTube
video to like an Amazon store that I’m aware of, because you have to have access to that
site as like a webmaster or ownership of the site, if that makes sense. Does anybody have
any other Unknown Speaker 11:53
is that is there anything to do to dispute what I just said? Unknown Speaker 11:58
No, I think that’s that’s Unknown Speaker 12:00
That’s the way it is because annotations are not a thing anymore, and throw up. So So yeah,
cards. So you have n cards and you have an annotations, but yeah, basically that that’s
going to be the Unknown Speaker 12:14
cards and end screens you can do within screens as well cards, or you can kind of space out
at certain intervals, or, you know, just put, put them where you want them to show up. And
that’s where it’ll kind of slide out from the top, there’ll be a little icon for information.
And if you click on it, the card will slide out. And you can link to other videos to play
lyst your channel. You can link to an external website, like I said, as long as you verify
it, so Unknown Speaker 12:41
Okay, just go to Google or YouTube and search for how do I add External links with cards
and you’ll you’ll see plenty tutorials for that. Unknown Speaker 12:49
Yeah, freeze up. Sorry, somebody say something. Yeah, can you hear real quick, I just want
to stay on that. Also, those have generally pretty low click through rate. So I would
approach this kind of from a different point. Unknown Speaker 13:00
Have you not just go into just link to Amazon from there, which might end up actually being
a problem, but even if it’s not, I would create the videos potentially, you know, make a bridge
page in between basically, like, you know, and using some sort of a lead magnet like
even if it’s not an actual, like a PDF or something like that, but send people to a
page to your site for a reason that they want to click through. And then from there, you
know, they go to Amazon, where I would definitely do it that way instead of trying to send people
direct. Yeah, and here’s the thing, if you send people to like a product review page,
for example, Unknown Speaker 13:32
you know, you could entice them to opt in for something so that you can build an email
list from that traffic, but you can also cookie them right. If you’ve got remarketing. I mean,
you could set up a remarketing list on the video too, by the way, so don’t forget about
that, Greg. It’s really important. remarketing super powerful. We’re going to be talking
about that in the branding course and, you know, starting on Monday, Unknown Speaker 13:53
but you can set up a remarketing list through Google ads for that specific YouTube video.
So now you know that anybody watches that Unknown Speaker 14:00
Videos interested in that product and you can remark it to them via YouTube. But if
you drive them to a product review page first where you could entice them to get onto an,
you know, opt into some sort of list for some freebie or something now you can email market
to them. But even if they don’t do that, you can still cookie them and build a remarketing
list for Google Display Network ads to which are incredibly inexpensive. And you can kind
of follow them around now that you know what that what products are interested in, you
could actually market to that remarketing list with that same product as well as similarly
related products, if that makes sense. Because you know that they’ve already expressed an
interest or they wouldn’t have click through to your review page. So there’s a lot of things
that you can do with that, why I would recommend not just using the cards and that’s it and
you know, you can get better results is what I’m saying. Unknown Speaker 14:48
Okay, it’s a good question though. Jeffrey’s up he says, Hey, guys, I’m publishing a video
in two weeks using live events, but I want a smaller version of the same content online
right away for other traffic reasons. How can I do that? Unknown Speaker 15:01
Let’s see what needs to be different about the DVD as well. If it’s, if you’re creating
a shorter version of it, then it is going to be different, right? So like, what I’m
saying is if you already have the video created, and you’re just going to live stream it in
two weeks, and you want to create a shorter version of it, you know, condense it down,
then that’s going to be unique video anyways, not only that, but Unknown Speaker 15:21
the same video live streamed twice, is still a unique video, right? Because Google doesn’t
detect or YouTube doesn’t detect. It’s when you try to upload the same file twice. Right?
But if you’re if you’re live streaming of pre recorded video, you could live stream
that pre recorded video to the same channel twice now I don’t recommend it because if
a Unknown Speaker 15:43
you know manual review or at work to see it, they could consider that spammy and terminate
your channel, right? So I don’t you know, I don’t recommend doing it. But the fact that
you’re live streaming a pre recorded video makes the file 100% unique to YouTube, right.
So Unknown Speaker 16:00
So just keep that in mind. Um, but yeah, if you’re going to condense the video like shorten
it edited just cut out key parts make like the Reader’s Digest version of it so to speak,
then yeah, you can just you can live stream that or upload that however you want to do
it directly to the channel and then go live stream your pre recorded video or just, you
know, push a true live stream out at the time and two weeks, whatever you want to do it.
Okay. Unknown Speaker 16:23
And that’s all you need to do. Okay, let’s see. The next one is Hey guys, I have a potential
client that has a GSB profile and website and bilingual language the main domain automatically
directs us to the French version. Wow, if we want to read an English version, I assume
he’s using a subdomain for example. Okay, and Okay, well, that would be a sub folder
the way that you have shown But either way, my question is I want to use your done for
you services from MDYV store for the purpose to three map pack. Okay, guess for the purpose
of getting into the map pack and Local SEO For French in English. Buying Unknown Speaker 17:00
keywords, can you direct me to which projects you do strongly recommend as first priority?
Well, we’ll do English, but we won’t do French correct me if I’m wrong, Marco? Unknown Speaker 17:12
That’s correct. Okay. Unknown Speaker 17:15
He says can let’s see, I already bought your battle plan version three and also check your
MGYV store several times, but I’m last looking at it. I have audited his GMB and around 74%
French buying keywords resulting to his map three MGRGMB three map pack and his website
on page one. Okay, cool. So he’s got he’s doing very well where your site the site that
you’re managing is doing very well in, in in France, but you’re also looking to do it
in Unknown Speaker 17:43
the US I’m assuming or an English Unknown Speaker 17:47
see Unknown Speaker 17:49
in zero results for English buying keywords, I believe you’re done for your services also
offer white label services. Well, yeah, I mean, we can do the keyword research in English
unless you’ve already got that Unknown Speaker 18:00
Done. Our deep keyword research will give you so many keywords. It’s ridiculous. But
if you use those keywords along with, you know several of our other packages for example,
the embed service is great for GMB. So I’m assuming it’s the same GMB but you’ve just
got two versions of the site. Right. And you’d like the GMB to also rank for English search
queries, right. So again, I’m just making this assumption because it’s not clear to
me, if you don’t have a English a business in the US also, you’re trying to rank the
same GMB, I’m assuming in France for both English keywords and French keywords. And
so hopefully I’m correct and what I’m assuming here, and if that’s the case, then yeah, what
I would do. Go ahead, Rafi. That’s a she, she she’s in Canada. Okay. So okay. Any French
speaking region of Canada will take the domain that was posted up as a.ca Ok. Unknown Speaker 18:56
Ok. So for that, I would recommend you know that Unknown Speaker 19:00
You would, you would also, like, for example, Dr. Stack would work really good for that
for the English buying keywords. And having the deep keyword research done would would
be all the keywords that would be included into the Dr. Stack. And then from there, you
could do embeds and backlinks and use the same keywords that were generated in the keyword
report as part of the backlink campaign, all of that so that you can really start to push
that relevancy. The other part of it would be you know, obviously, the Google site is
part of the drive stack, which would all be done in English. That’s going to help to push
that English keyword relevancy. What else would you suggest Marco? Unknown Speaker 19:35
Yeah, I’m kind of stuck on on this question, because I’m not sure what it is that she’s
looking to do. Unknown Speaker 19:43
I said, If so, if you getting 70% of French buying keywords, right, they result in the
GMB three pack and zero results for English keywords and you’re looking for everything
in English to push up your English rankings. And if you even just link out Unknown Speaker 20:00
To the French to relevance that will carry through from the Dr. Stack and Angie site.
So you can you can actually do a two for one and if you take the time to them translate
the DR site that we give you the French Unknown Speaker 20:13
can even get more power and I’m giving you game right free game that during Hump Day
hangouts so relevance will carry through English to French French to English, but you can increase
the relevance by translating everything that we give you. And and that that’s that’s simple
to do once everything is set up. I mean, I would just use Google Translate I know her
Nana and I have done that in the past where we’ve gone and Google Translate and I think
we managed to rank in Norway for some shit I don’t speak Norwegian but yeah, it ranked
and I ranked in in French and I don’t speak a word of French but but I did I don’t know
what I was saying. And I don’t know if it was right but it right. So be I don’t see
why there would be any problem. Just don’t order anything in France because we won’t
do it. Don’t buy don’t buy any keywords and friendship. We just won’t do it. But your
you Unknown Speaker 21:00
can take whatever we give you. And you’re free to add translation, which again, it adds
relevance it there’s some trust and authority also in there you can do some some canonical
wizardry with the English and the French and and with Unknown Speaker 21:17
alternate languages and a whole bunch of other things that we would only teach you in the
mastermind. So I would suggest if you’re really looking to take this to the next level, come
join the mastermind Unknown Speaker 21:28
group i would i would say sorry Bradley but I would say just to add to what Marco just
said, which makes total sense. I was you said maybe like grab your your your main content
and have that Unknown Speaker 21:42
like grab your main gotten your main content should be able to, Unknown Speaker 21:46
to, to rank and convert right that we did those steps back in the day with with Marco
we were translated some pages and we rank them, you know, was easy, then it was the
fact that we had to switch the content for some Unknown Speaker 22:00
That would make more sense because we want people at the end of the day we want people
like buying our stuff Unknown Speaker 22:05
it was an affiliate website so we want to people you know opting in for the for the
offers but you can do that and then when it comes to like blasting your links or blasting
your stuff as a tier two or after you know everything that has to do directly related
with your brand you can go to town with the stuff that I’d seen and that it’s in MGYB
dot CEO if that makes sense because it doesn’t really matter if you have like the little
backlinks and English pointing to a website in French at that point so Unknown Speaker 22:38
cool. Katie’s up says thanks for helping answer my question last week about PR specific schema
I’m still stuck on what URL to enter in the generator on technical SEO. com If I select
article schema, then leave the URL property field blank the schema reports a warning when
tested. Yeah, you don’t want to leave it blank says I’m worried about causing invigoration
and the data so I so just Unknown Speaker 23:00
Don’t want to put the wrong info here, I read that for a schema.org thing like an article,
the URL property should always point to the same URL, because everything has exactly one
preferred or canonical URL. This makes it sound like the URL I enter into the generator
should be the URL of the PR itself, which does not yet exist, which is correct, since
since press advantage has not yet published it. So do we publish the PR schema that contains
the warning? Or do we enter a different URL into the generator? Thanks, I would just publish
with the Unknown Speaker 23:30
organization page URL, right? Because that’s going to link it’s going to basically be pushing
back to the Index page, the newsroom the media room, essentially that has all of the articles
published on press advantage on your in your organization, right because you’re right,
you don’t have the URL yet. Now maybe that’s something that we could find out from we could
we could request from Jeremy the developer a press advantage is to display when you order
a new PR like when you go to order a new another Unknown Speaker 24:00
A new PR that it could display what the URL is going to be for that press release in the
editing phase of it or whatever. Because here’s the thing, remember, the the URL is determined
by the title, right? There’s a, there’s the PR number after press advantage. com slash
and it’s the actual press release number, I believe for that for that order. And then
after that, it’s it’s the slug from the title that’s generated from the title. So maybe,
and I don’t know that this is possible, but you know, could certainly be asked that that
could be like a preview or it could be dynamically inserted after the press release has been
initially written. Again, I don’t know that that’s going to happen. In the meantime, you
could just link back unless Marco says says that that’s wrong, would be to link back to
the press advantage organization page. What do you think Marco? That’s what I would do
if the URL is not it is not existent at that point that you have to point to something
else or you get that error and but Unknown Speaker 25:00
You could always switch that up, can you? I think that Well, no, because once it’s published,
you can add it to Unknown Speaker 25:06
the schema that’s added appended to that particular. Okay, so yeah, so so we’ll have to talk to
Jeremy about this and see what we can do. He’s really good about fixing this. Yes, very
much. So, really good. Very much. So and so here’s here’s the news article. schema. Right.
And by the way, we’re, besides the plugin that we I teased last week, we’ve got another
app potentially coming out soon to that will do all the schema you could ever need. It’s
incredible. It’s really cool. So we’ll be talking about that and coming weeks as well.
So this is just an interim tool. But if you see this is the URL she’s talking about is
right here. And by putting in the organization page URL, it’s saying the main entity of page
so that’s the scheme of this just so let me show you what I mean. If I cut this out of
here, it’s the news article schema.org. But the moment that you put something in for the
US Unknown Speaker 26:00
field, it brings up this main entity of page. Unknown Speaker 26:05
Type, right? So so that’s why I’m saying it says at type web page and an ad ID. Well,
the ID can point back to the organization page, right? Because the organization page
and this will break my browser because I’ve got my embedded iframe Unknown Speaker 26:21
iframe loop. But what does this I this ID page have on it? It’s got pretty much all
the entity validation for that organization anyways, so that makes sense. It’s got the
NAP, the Google Map, embedded websites, social media, perhaps an embedded iframe, if you’ve
got that. So my point is, I think that that should absolutely work. Right. What do you
think Marco? Unknown Speaker 26:45
I totally agree. So there you go. That should help you. With that. She says, Brian, actually,
let me finish this question and it will jump back to Brian’s question. She says just add
quickly, the schema markup generator is also a Unknown Speaker 27:00
Asking for image URL. So far all the images embedded in my PR have been hosted by press
advantage. So I’m not sure how the press advantage image URL would get added into the PR schema.
Either since the hosted image URL does not yet exist, and schema code has been submitted
to press advantage before they publish the PR IC press advantage just released a feature
to allow external image URLs to be added. So is that the only way? Unknown Speaker 27:26
That’s a good question? I would Unknown Speaker 27:30
if you have, I know with the external image. Unknown Speaker 27:34
Yeah, you could do it that way. So if you have the image hosted somewhere else, and
you give them the URL for that way, then you could you could use that same image there.
Typically the way that my blogger does all the press releases for my clients, or for
my own projects is we publish a blog post first, right and then we use the press event
press advantage of press releases, to to promote a blog posts. Unknown Speaker 28:00
That gives us the and we also usually do a GMB post, for example, so we kind of create,
you know, like co citation between a press release or press releases, blog posts, which
isn’t a deep link, right, and then in turn a deep internal link from the website as well
as GMB post. And that’s what we link to. So the URL of the image can be pulled from the
blog post, right? So like the hosted URL image from the blog post, we can use that for example.
So that’s typically how we do it if you’re trying to use you know, you could also pull
an image from Google Maps listing for example, right? So for example, if you if you have
if you’ve uploaded a photo, like I’m just assuming that it’s if it’s for local, let’s
just put it that way. You could upload a photo to Google Photos for the GMB right so in the
GMB as a photo and then you could go pull the chair URL from that photo and use that
right if it’s the same image that’s going to be in the in the press release. Anyways,
one word of caution. Unknown Speaker 29:00
Don’t like if you’re going to provide the image to press advantage already hosted, make
sure it’s sized properly. So in other words, if you if you’ve got a big image somewhere
that you’ve uploaded to WordPress, or to Google Photos for the gym before GMB, for example,
or even just flat out Google Photos, if it’s a large image, what happens is, and I know
this, because I just tested this, the image will come out as large as whatever the original
file size is when it gets published, as in the press release. So sometimes the image
like bleeds way outside the actual content body of the press release, because it’s so
big. So just keep in mind that you want to resize those images to I typically don’t like
them to be any wider than 600 pixels, maybe 650 pixels, so that it will fit nicely inside
the PR it doesn’t get you know, bleed outside of that. Do you see any problems with that
Marco? Unknown Speaker 29:54
Not me. This is another question that has me a little confused because it like a PR Unknown Speaker 30:00
doesnt sit in a bubble you’re getting, you’re going to syndicate information because as
I said, you’re going to Unknown Speaker 30:08
produce news or information about something else. Something else that that should have
images that should have CTA, that should have video just whatever like like a post right,
a GMB post. It has a URL, the image will have a URL, everything has a URL is the Unknown Speaker 30:26
URL. And and so if the image URL that you can use is one of those, since it belongs
to your entity anyway, it’s yours, Google will know that all of these little associations
that you can make are, what cinch everything and it’s something that I’m testing right
now that’s something really intricate, but it works really well once once it’s set up
then and then you just push go. I mean, it just does a great job of pushing everything
into the three pack and the way that that’s done is by creating you know, as you said,
all of Unknown Speaker 31:00
This co occurrence and all of this, these cosa, co citations. Unknown Speaker 31:05
These are naked URLs and Unknown Speaker 31:08
just just a URLs in text without even getting LinkedIn, that’d be those account, believe
it or not. And again, if you’re if you’re, if it’s from a post than that post image has
a URL, yeah, if it’s me, then that image should have a URL, or it should be uploaded to Google.
So that you get the Google URL in there, or the Google Photos URL, whatever you if your
Facebook, if you have an image in Facebook, you could use that because it’s yours. Anything
and everything that you can do to promote your brand, is what you should be doing. Right.
And that’s what so so this is why I wanted to demonstrate this. So that’s the image URL
here. Now, if you take a look, this is the press of publish press event or excuse me,
press release. That has I used the self hosted image, right. So in other words, I provided
a image URL for the press it for press advantage to us. Now here Unknown Speaker 32:00
It looks fine. But when it’s republished on some of the other sites that Unknown Speaker 32:05
you know, some of the other media sites, it’s a big image that bleeds over. And it might
not be this press version, this might be one of the other ones, but it bleeds way outside
of the actual, you know, text area. So that’s why I recommend that you resize it. But if
you take a look, if I right click on this and say copy image address, this is the image
address right here. If you take a look, I know it’s probably small, but that’s my alpha
land realty dot sales site, which is the site that I use for selling my properties that
I have for sale. So this is a self hosted image on my selling site, that I provided
that URL to press advantage to embed into the press release. Does that make sense? So
I didn’t upload this image to press advantage. I provided them with the already hosted image
URL, which then they inserted into the press release. So that right there is the same URL
that I could add right here. If I was going to be promoting that particular press release,
excuse me, writing Unknown Speaker 33:00
The news article schema for that particular press release. That makes sense. So and again,
I like doing that because if now that image URL, it once again, it’s referencing another
one of our entity assets. That makes sense. So that’s how you resolve those. Unknown Speaker 33:18
Brian PA it is Brian friends. Okay, awesome. What’s up, Brian? He says, How many articles
a week should you put to your GM post post to your Jambi? Well, it depends. I think more
equals better, but it really depends on you know what the competition’s doing. It also
depends on the industry. Unknown Speaker 33:37
I can only say that more equals better. So, you know, for a lot of clients we posting
we’re posting daily. Some clients were posting twice daily, some clients were only posting
two or three times per week. It just depends. You know, if nobody else in the industry and
competitors are posting but or they’re posting very, very Unknown Speaker 33:58
rarely. So in free Unknown Speaker 34:00
Which is what you will notice unless somebody is running. A lot of times you’ll see, especially
in the contracting industries, you’ll see that they’ll post but it’ll only be, you know,
haphazardly. It’s not a consistent schedule. So if as long as you are posting regularly,
a lot of times, that’s all it will take to get better results. But I think more equals
better, let’s say any of you. Unknown Speaker 34:24
I say you should post as many times as it takes. But if it if it takes once a week,
then then that’s all you need to rank it then. I mean, that’s fine. But again, as Bradley
said, keep that consistency. If it takes five posts a day, then that’s what it takes. And
then so you’ll you’ll you’ll be needing 25 posts, or it’ll be 35 posts per week, or Unknown Speaker 34:46
25 to 35 posts per week. It just it as Bradley said it depends on a percentage basis, what
the competition is doing. And you know what Google wants what Google wants to be fed. Unknown Speaker 35:01
Yeah, so his next question is, how many how long should it be? Unknown Speaker 35:07
Well, Unknown Speaker 35:08
they should they’re only hold 1500 characters. So if you it the the article, the GMB posts
themselves, how many words should these posts be? It’s not as I don’t care about how many
words they are the, I mean, you can have up to 1500 characters and a GMB post. So that’s
the limit. So, typically what we do is we have what depends but if we’re, if we’re,
if we’re publishing up, GMB post, it’s talking about a blog post, which is what we do a lot.
We’ll just grab the first paragraph or a relevant paragraph from the blog post itself and use
that in the GMB post but that we always include a call to action, a primary keyword that we’re
trying to target, a location modifier of some sort and a call to action, which allows us
to squeeze name, address or phone number usually it’s not the address because most of the clients
I do we you know, I Unknown Speaker 36:00
service or service area businesses, so it’s usually the name or the phone number. And
then we always link back to either a previous post, if it’s a siloed, GMB posts, we link
to the previous GMB post URL or an in with the button, we link to either the blog post,
if that’s what we’re actually, you know, pointing to, or referencing, or will link to one of
the entity assets. And a lot. And what I do with my VA is, is they’ll have my bloggers
will just have a Unknown Speaker 36:26
on the spreadsheet, the client spreadsheet, there will be a target URLs list, which will
have all of the Top Tier or Tier One branded entity assets that we want to link to and
they’ll cycle through it. So in other words, you know, for example, if we’ve got a client
that we’re posting Monday through Friday, once per day, then that client might only
be getting one blog posts per week. So one of those GMB posts for the week will actually
link back directly to that blog post and it will have a paragraph or so pulled out of
that along with the call to action and such but then the rest of the post during the week. Unknown Speaker 37:00
My VA is a really good because they’ve just, you know, they’ve been doing it for so long
of just finding something to write about from the website, and then just kind of rewarding
it and turning it into a call to action of some sort. And then linking back to, like
I said, with the button URL back to one of those branded entity assets and they just
kind of cycle through them. Top Level citations, press, you know, media room type pages. Dr.
Stack, specifically the G site, really the GMB map URL, the GMD website, money site,
inner pages of the money site, all of those, they just get linked to Unknown Speaker 37:36
kind of a rotation so that there’s constantly links going from GMB back to branded entity
assets and it kind of helps to just reinforce that whole footprint if that’s if that makes
sense. Okay. Unknown Speaker 37:49
Austin Don says with stacks drive folders, let’s say I have one for service, Round Rock.
Okay, would it be alright to copy that Drive folder and use for other cities service Unknown Speaker 38:00
Whatever Ville and just change the city modifier on the content or should new content be used
for Dr stacks, you can just change your city modifier is but also make sure you’re changing
the target URLs that you’re linking from, or linking to from within those files. Right. Unknown Speaker 38:17
Marco, you want to comment on that? Unknown Speaker 38:20
Yeah, there’s some editing that needs to be done. You can’t just change that. And then
think that it’s all over. Again. There’s some files in there that have some heavy links
that have to go in and have to be modified, correct? Yeah, so I’m saying you want to change
your target URLs. So the best idea would be to have a you know, a page or post on your
money site that is optimized for that particular location for that service and location or
services and location, and then change. When you’re when you clone the file, the folders
the folder and files for that, you know, for that business or that that project. Then you
change all the keywords the location modifier is out to whatever new Unknown Speaker 39:00
location you want make sure that you’re editing those target URLs to from within the files
to point to that location specific page or post. So it makes sense. So, Unknown Speaker 39:11
uh, Brian says using only one keyword per post or should you try to get two keywords
in it? Well, I always have my my bloggers are trying to target one primary keyword,
but there’s usually variations they get worked into it anyways, does that make sense? Unknown Speaker 39:26
Remember, if you’ve got things siloed correctly, you’re going to have related keywords anyways.
From you know, within the the silo on the website or from the GMB post because we siloed
those together or both, right. So it usually there’s the primary keyword that we’re trying
to target with each post, but there’s a there’s obviously going to be you know, variants clips,
so closely related or LSA type keywords that are also work, you know, in part of it, it’s
just because it’s natural, and we don’t we don’t write for SEO Unknown Speaker 40:00
anymore, right? I mean, yes, we still try to target one keyword or so as a primary keyword.
But the our, my writers don’t aren’t trained to write for SEO really, they’re just trained
to, they know what like to link properly. But we don’t have to write for SEO so much
anymore because of structured data. And because the Google’s algorithm just understands natural
language patterns so much more. So what would you suggest Marco? Unknown Speaker 40:26
Yeah, this is this is where siloed and the way that we do our posts comes in really handy,
right, because because you’ll have a set of keywords that you’re targeting, which are
actually trying to push up the top level category, which Jeffrey teaches in his SEO boot camp.
So our ultimate goal is to push up or work from the top for that for the top level category.
And that’s the main keyword. So any keywords that are relevant to that main category, and
any LSA or in any other keywords that Google deems relevant, need to be worked in there,
somehow? Unknown Speaker 41:00
As long as you’re also thinking about the person that’s trying to read that post, and
you’re trying to convert the person that’s reading the post, because that’s the ultimate
goal, if you can get a person to click on it, the likelihood of them becoming a client
or ending up paying either your client or or you, it’s really high because these are,
the people are hot, the hot buyers, they’re calling you for a reason. They’re they’re
filling out that form for a reason. They’re visiting your website for a reason. So that’s
hot, and you need to keep that person hot. You don’t want them to go to whatever it is
where you haven’t clicked and cool off. So they have to be worked in so so that you’re
talking to that pain, and you’re solving whatever whatever that pain is, you have to work that
in so so that so they find a solution to whatever problem that it is that they had that made
them go look for you or your niche in the first place. Unknown Speaker 41:55
So because we don’t have a lot of questions left, we’ll wrap it up a few minutes early
guys, unless you Unknown Speaker 42:00
post some questions. I’ll get another question in there. Okay, I was going to share some
other stuff. But we just want to say real quick Bradley data, which is put together
a short link, if you want, if you guys want to get access to the branding course of Brandon’s
going to put it together, it’s Semantic Mastery. com slash branding. So that is Semantic mastery.com
slash branding. And you will be able to access that access that course for only 97 bucks
instead of 300 bucks, which is going to be the end and you know, final price for it.
So Semantic mastery.com slash branding, which is put that together, boom. Unknown Speaker 42:37
Okay, Austin says how often should we order link packages to the Dr. stacks g sites? Well,
that’s up to you how as often as you need, I recommend that you alternate between embeds
and link building packages. And remember when you buy embeds, you can also build by as an
upsell. Link Building packages or is like a second tier two that were linked link building
to the actual Unknown Speaker 43:00
embeds that’s very powerful too. I like to do things in cycles or stages. So maybe I’ll
have link building package done to my entity assets, my SEO shield, so to speak, one month,
and then the next month, it’ll be an embed gig. And then the next month, it’ll be, you
know, another link building package to syndication network, for example, or something like that.
It’s just a way to stagger it out. So I just kind of work that stuff into my monthly retainer
for clients so that I know that that’s going to be stuff that’s ongoing, it gets done on
a monthly, you know, monthly basis. It doesn’t necessarily have to be the same targets every
month. You can kind of just cycle through that. Okay. Yeah, so no, don’t hit the home
page every month, right with a million links. That’s not going to help. So if if you gave
you drip them out, like during the month, which Danny is really good at drip, feeding,
everything, dripping everything out the way the way that you should set it looks more
natural and every Unknown Speaker 44:00
month as Bentley said, You choose a different target so that you’re also targeting your
tier one branded directly. Instead of just through the drive second NG site, all of that,
your posts your we’ve shared during Hump Day Hangouts, I don’t know how many different
URL targets that you can use for your link building campaign. And it all filters through
to the to the same place, which is your again, and you know, you’re going to get sick of
me saying this, but the entity, it all filters out to what it is that you’re trying to build,
which is that the final piece of the puzzle, which is that entity were really really matters.
Yeah, that’s why I was getting ready to show. Unknown Speaker 44:42
You know, when I talked about for GMB posts, for example, my bloggers have a list of target
URLs that they just kind of cycle through that they including the button links Now,
like I said, if it’s if it’s a GMB post that is specifically Unknown Speaker 44:56
promoting a blog post on the site, then on from the money site, then that Unknown Speaker 45:00
GMB post, you are a button URL ends up pointing back to that specific blog post. But for most
of the general posts, then will will link back to just one of the branded asset, the
entity assets. Right? So that would be a tier one asset. So which one should you link to?
Well, all of them, but if you want us link to just the ones that are deemed the most
powerful or the most relevant for the brand, it’s very simple. Just go do a brand search
if it’s for a company, like a local business that has a name that is ambiguous aided right,
so a name that is maybe coming up like a lot. I know a lot of local contractors, for example,
will have names that are very generic, like whatever service plus city or city whatever
service so it’s very difficult to create a brand around that. Now it is so one of the
ways that you can get and I’ve showed this before and maybe I’ll show it with Unknown Speaker 45:53
what we’ll do another will do two two examples real quick. Alpha land realty has got a strong
brand. Now I’ve been because I Unknown Speaker 46:00
I’ve been working on the entity for this for quite some time without doing a lot of SEO
work. It’s just been mainly entity work. And you can take a look, this is my real estate
business, you can see that if I just do search for alpha land Realty, all of the the entire
first page is taken up by all of my by entity assets of mine, right, or press releases that
mentioned the brand. But something by the way that just popped up recently, I thought
this was very, very powerful. This is really cool. This is apollo.io, which is like a Unknown Speaker 46:29
kind of like a sales contacting prospecting type service. I know because I saw I just
saw this pop up yesterday in my brand brand search. And I went and signed up for it because
I thought I could go in and edit this profile. And you can’t, this was auto automatically
generated by apollo.io. But it’s very powerful because it popped right up on page one, like
out of the blue. I’ve never even heard of it. And so I did sign up for it to try to
see if I could edit this stuff. But what it did was it pulled in all of these entity assets.
I didn’t create this Unknown Speaker 47:00
page by the way like this, what I’m saying this just out of the blue popped up and it’s
got my website URL, it’s got my name, it’s got description that it’s pulled from somewhere.
It’s got my Facebook page, Twitter Linkedin page, and it’s even got an alexa.com site
info page. So somehow apollo.io is tied into Alexa, which I believe is an Amazon company.
But it also pulls from crunchbase which I think is also where got some of this information.
So by the way, that’s one of the ones I want to point out crunchbase calm guys is super,
super powerful. It’s It’s, it’s, it’s an entity database, right or a Semantic database. So
you can go in and set up a crunchbase profile and put in all kinds of like set up an organization
and add a ton of information to it. And it’s very, very powerful. So I would highly recommend
that you set up crunchbase but from here, I could just go through and start pulling
out from the top two or three pages, all the URLs that are branded entity at Unknown Speaker 48:00
sets, right so, and put those into a target URL list that you would want to cycle through
from GMD posts, you can use that for deep links for other stuff, guys, you can link
to them from press releases, you can link to them from blog posts, all of that kind
of stuff, right? So you can just go through here and for example, like here’s my Tumblr
page for whatever reason is so powerful. This is from my syndication network and keep showing
up on page one and has been for four months, even though I really don’t even publish to
it. Unknown Speaker 48:26
If we go back to page two will see that we’ve got, you know, USA Today, that’s a press release
Twitter’s popping up even though I don’t really tweet. Another one is let’s see crunchbase
I was just talking about this one. And this is actually tech check this out. This is the
crunchbase Unknown Speaker 48:43
you can add press releases to your crunchbase Company Profile. And so if you take a look,
this is just referencing alpha land realty launches website for Virginia property owners.
It’s a press advantage. That’s the press advantage URL right there, right so you can actually
add press releases to Unknown Speaker 49:00
crunchbase, which is very, very powerful, and then that crunchbase URL will index in
rank, even though it’s, it’s it’s pushing to, it’s crazy. all it’s doing is linking
to a press release, but that crunchbase URL will rank. Take a look at this pocket. This
hasn’t been posted to since it was set up. It’s just a pocket profile. But it’s it’s
still ranking, right? Its ranking on the top two pages is another one of my entity assets.
So all of these things can just go into an actual target URL list. So it makes sense.
And these are all things that could also be linked you could for the question that was
just asked about how often should you order link building packages, all of these can become
target URLs. Something else we’ve talked about is let’s just do a quick search will do. Unknown Speaker 49:43
Let’s, Unknown Speaker 49:45
let’s do something I’m not in a city. I’m not in this a Tree Service, Richmond, VA.
We use this as an example. Alright, so we’ll come down here we’ll look at Unknown Speaker 49:56
let’s see true. I want to see a good Unknown Speaker 50:00
Davy Davy in Richmond, Virginia. That’s That’s a good one there. Let’s take a look at that.
It’s also it looks like it’s showing up here in maps. So we’ll click through for maps.
And we also kind of want to hold on lead back up for a minute. I also want to click through
to Yelp. And I want to show you guys something. We’ve talked about this in the past, but I’ll,
I’ll point this out again. Alright, so if we’re looking at, let’s actually grab the
name. Unknown Speaker 50:24
Let’s do this. Unknown Speaker 50:27
Back up for a minute. We might have been able to do it from there. Hold on a minute. Let’s
try. Let’s try that real quick. Unknown Speaker 50:34
We click through to here to photos, okay, yeah, we can. Okay. So remember, you can also
for your your link building projects, you can also grab, obviously, we’re going to grab
the map URL, remember not to use the share map URL, by the way, guys. Unknown Speaker 50:50
Let me back up for one more minute. And actually, we’ll just go. We’ll do this. I want to give
you guys a couple things real quick. So we’ll go to Unknown Speaker 51:03
Alright, so a couple things here. There is a great website. It’s real simple and easy
to use. Go to Google My Business. It’s called GMB dot reviews maker calm. I’ve talked about
this in the past, go to this page right here, click the code place Id go grab the long,
ugly maps URL for an entity for a brand, right? That’s a verified Google My Business Unknown Speaker 51:30
has a verified Google My Business, excuse me, click through to the actual website that
was photos. Let me back up for a minute. It’s not showing the map. Here we go. Click through
to the actual map URL, see if we can do that. Unknown Speaker 51:46
And it’s not giving me the map URL that I wanted. But all you gotta do is grab the long
map URL guys, the big ugly one for when you when you do a brand search and you click through
from the knowledge panel on the little map icon, click through Unknown Speaker 52:00
And then copy that big long, ugly URL. And you’ll paste it into there and decode it and
give you a maps URL that is the best URL to use. It still needs to be edited slightly.
I’ll show you the right way to do it. Let’s see, click through we just use alpha land
realty is an example. So you see I click through to the actual map and this big, long, ugly
URL right here, Copy that. Go over to the GMB maps, excuse me, GMB reviews maker calm,
click the code place ID paste this in here, click the decode place ID button will take
a second. Then scroll down and right here where it says your maps URL you want to copy
that link address will put this in a notepad file. And then what you want to do is change
that URL from this where it says maps is the subdomain change that to dub dub dub so www.google.com
and input maps after the first forward slash before the question mark. Right now that right
there is the best URL to build links to for your maps listing. Because it’s not a redirect,
it’s a straight Unknown Speaker 53:00
URL. Okay, so that so that’s a really good URL to use. However, here are some other things
that you can link build to. So we know that Davie Tree Service is one of the Richmond
Tree Service, Richmond, VA, whatever that was the keyword I searched? Well, if we click
through to the maps listing, like what you see here, look at all these different photos.
All these photos have different URLs, guys, if we click every every photo is going to
give you a different URL. So each one of those could also be used as additional link targets.
Right? You could actually put those through one of your own shorteners, or use a shortener
that’s a 301 redirect, so you can print them up. And then you can create a target URL list
of all the different images within the Google My Business profile. Does that make sense?
Something else you could do is you could click on the actual reviews. So these reviews share,
if you can click through from the actual brand. So let’s go back to here for a minute. Let’s
just pick another one because that one’s not it’s it’s got multiple locations and it’s
hard to pull up Unknown Speaker 54:00
one specific one, Unknown Speaker 54:02
we pull up, let’s say ridge line Tree Service. Let’s try that one. Unknown Speaker 54:10
And then I know we got to wrap it up in just a minute, guys. Okay, see see how rich live
Tree Service popped up. So if we click through to the map icon, this is going to take us
to this specific maps listing. Okay, then from here, right here, where it says reviews,
the 11 reviews on this case, I could click on that. That’s a unique URL, right? So you
can add that to your target URL list. Also, each one of these individual reviews, take
a look at it has a share URL, you can click on that and use that share URL. However, if
you take a look at that URL, it’s it’s a redirect, but I don’t care. I’ll still build links to
it. Does that make sense? So my point is, you can grab these, each one of these individual
share URLs and link to those also. So it makes sense. So each one of those each one of the
photos can have its own URL. We talked about doing it with Yelp, if we were to find, see
if we can find ridge line or we’re just Unknown Speaker 55:00
Talking about baby tree expert companies, let’s go into their, we click into their we’ve
talked about this in the past guys, Yelp, grab that URL, put that in your list, click
into photos, each one of these photos now has a different URL, grab all those photos,
put those in. And those are all Yelp targets. Now, you can close out of that, you can also
go down if they have reviews, and you can link to the reviews. See also share review.
So you can actually grab that URL and put that share, review share URL into your target
list. One more thing, click rights, right click view page source and scroll down. All
of a sudden look at this guys, these are all can language canonical is essentially CL says
link REL equals canonical. And all of these other URLs are for the Yelp on all the different Unknown Speaker 55:51
language versions of the Yelp site that all canonical eyes to this primary English version,
right, which is the US version and each one of those Unknown Speaker 56:00
URLs can go into a target list. So there’s no shortage of links that you can add to link
building campaigns, as long as they’re not direct to your money site is what we suggest.
You want to comment on that at all Marco. Unknown Speaker 56:15
Now, that was perfect. Okay, cool. Unknown Speaker 56:19
Alright, we’ve got about three minutes. I think we’ve just got a couple more that popped
up. So Katie says thanks for the PR schema reply of something else I’m thinking about
I’m a publishing press releases about each blog post and want to incorporate video into
the mix. Now that press advantage offers video embeds. Using the content of articles and
press releases, I create a YouTube video of each post NPR from the videos created using
my blog content I created a YouTube playlist that mirrors my blog siloed There you go,
Katie, now you’re getting it and embedded these into the corresponding blog posts from
the videos created by the way, why not embed the playlist? Right embed the playlist into
each blog posts within the same silo so the playlist is a silo and you’ve got a silo on
your blog. Unknown Speaker 57:00
Now you can embed the actual playlist with the specific video that matches with matches
up or corresponds with that particular blog post as the top video in the playlist. Does
that make sense? So instead of just embedding the specific video, you can embed the whole
playlist. So now you’ve got a playlist silo embedded in a silo. So it makes sense. It’s
very, very powerful to do that. So you’re you’re onto something there. Very good. She
says from the video is created using my PR content, I created a second YouTube playlist
that mirrors my PR stack. She’s she, Katie must been following Semantic Mastery for a
minute. Which videos best to embed in the press release the video from the blog post
or the video about the press release itself that promotes the blog post? Or does it matter?
It really shouldn’t matter? In fact, it’s probably a little bit of overkill Unknown Speaker 57:51
to have to two separate YouTube playlists. You know, you could though I don’t I mean,
I just honestly I think that’s probably a little bit more work than you Unknown Speaker 58:00
Need because you could probably accomplish everything within one one siloed playlist
that’s mirroring the same keywords that you’re targeting in both the blog post and the PR.
That makes sense, because you could reduce your workload a little bit, I think by just
having one playlist that’s mirroring the same keywords that are mirrored from your blog
post to your prs. If that makes sense. And then I would for the, for the press releases,
I would take the you, I don’t think you can embed a playlist. But I know you can have
the individual Unknown Speaker 58:29
excuse me video URL for that specific that that you know, that corresponds with that
PR plus post, embed that into the plane, the press the press release, excuse me, but I
would use the Unknown Speaker 58:42
playlist embed code with the hack to where you can change the video ID to the video ID
of that that corresponds with that post to be the top Unknown Speaker 58:53
video in the playlist. And I would use the video and the playlist embed code in that
in the blog post itself. Unknown Speaker 59:00
That now you have a silo embedded in a silo if that makes sense. That’s pretty powerful
stuff. So Unknown Speaker 59:06
last question, and I gotta wrap it up. I just created another brand new Legion site. Does
the battle plan give me steps to optimize the SM way? Of course it does. Nathan. That’s
exactly what it was created for. Yeah, but it’s no different. New did not the steps are
the steps are the same. It’s a couple of things might be different. But the steps that you
need to take are practically the same. By the way, before we go. I’ll be starting my
charity webinar series. The first week of December probably. And I can’t remember when
when you have your webinar. Unknown Speaker 59:37
A the next one for you. Do we have another one? Do we have another webinar coming up?
Yeah, we’ve got on the we’ve got Monday for the start of the branding course which will
be about YouTube ads. And in December 9, Monday, December 9 is the display ads Google display
ads. So Monday the 25th or December’s ok so the 25th and then Monday Unknown Speaker 1:00:00
Tonight’s December 9, right? Okay, so I’ll be starting mine, Monday, December 2 guys,
everything about work, Burt entities, everything you want to know to rank into 2020 and well
beyond. I told you in 2014 2015 what was going on and where this was going, and here we are,
this is 2015 you should have been there. If you’re not, then come come to these webinars
because I’ll tell you from 2020 2025 Mb on what’s happening and what you need to do.
And all it’s going to take is a donation to the charity all the money goes to kids who
need an education. So it’s for a good cause. That’s why I’m giving you rob business. It’s
what’s going to happen and why. Unknown Speaker 1:00:45
There you go. Alright, thanks for everybody being here. We’ll see you guys next week.
Hey guys, Semantic Mastery. com slash branding and forget to awesome thanks, guys. Transcribed by https://otter.ai

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