Digital Marketing Tutorial – How To Improve Your Campaigns ROI – Part 1 of 2
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Digital Marketing Tutorial – How To Improve Your Campaigns ROI – Part 1 of 2

Digital marketing campaigns when properly
designed and managed lead to increased brand awareness, better quality leads, and more
sales. So in part 1 of this 2 part series I cover 7 strategies to dramatically increase
your digital marketing campaigns effectiveness and return on investment. Hello and welcome, my name is Adam Erhart
and you are watching the Modern Marketing Show. Where we take different marketing tactics,
tools, tips and strategies and break them down into bite sized actionable clips that
you can use to immediately take your business to the next level.
It probably comes as no surprise that digital marketing is changing the way companies do
business today. After all, never before have we seen such a massive shift in the way people
communicate, consume, and share information. But as great as digital marketing is, the
key to success lies in well designed and strategically run campaigns. So in part 1 of this 2 part
series I’ve listed out 7 of my top digital marketing tips. So let’s get to them. I’ve found that understanding changing consumer
media consumption is the single most important element in designing and executing a high
performing digital marketing campaign. You need to be aware of exactly how your target
market is consuming their information. No other strategy or tactic will matter if you’re
barking up the wrong tree. The message simply doesn’t matter if it isn’t being heard
by your target market. It’s important to design your digital marketing
campaign around proven consumer behaviour patterns and decision making criteria. While
many factors are different in the online arena, the human brain is the same, and as Jeff Walker
puts it, so are the mental triggers that create action. Be sure to incorporate at least one
of the following (and ideally more) into every digital marketing campaign you run: And these triggers include Authority, Reciprocity,
Trust, Anticipation, Likeability, Events and rituals, Community,
Scarcity, And Social proof By building these into your marketing you’re
leveraging powerful human impulses and emotions. While storytelling is an integral part of
most marketing campaigns – and is often touted as the be all and end all – at the end of
the day facts and statistics can often perform better in regards to proving expertise, and
increasing conversions. Leverage and test both factual and emotional advertising in
your marketing campaigns, and try to find a way to use relevant and authoritative references. The success or failure of your digital marketing
campaign largely comes down to the images you decide to use. The most important tip
in choosing an image is first making sure it catches your prospects attention, and next
making sure it’s relevant. Irrelevant ads may get clicks, but they rarely
get conversions. Stock images can also be effective, but they are most effective when
customized and optimized for your audience. Perhaps one of the greatest advantages of
digital marketing is the ability to test one campaign against another in order to quickly
cut lower performing ads, and scale up higher performing ones. Split testing should be done
in stages, starting with your images, followed by your headline, and finally, your body copywriting.
The end result is a higher performing and more cost effective ad. Attention spans have been getting shorter
year after year, and nowhere is this more evident than online. This isn’t a bad thing
however, as the odds are good that your competitors are failing to recognize and capitalize on
this which leaves the door open for you to create eye-catching and engaging ads. In today’s market you need to “give to
get”. Not only does providing value first help establish your authority and credibility,
it also leverages the mental trigger of reciprocity. Truly useful marketing campaigns are also
more share-worthy, engaging, and help build trust and show expertise better than any other
form of advertising. So thanks so much for watching. If you enjoyed
this episode be sure to subscribe to the channel, give it a thumbs up, and if you have any questions,
comments or suggestions for a future video, be sure to leave them in the comments section
below. If you’d like more content like this, then head over to and sign
up for the Modern Marketing Newsletter because this is where I share my best tips, tricks,
and strategies that I don’t share anywhere else. Take care for now, and I’ll catch you next
time on The Modern Marketing Show.

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13 thoughts on “Digital Marketing Tutorial – How To Improve Your Campaigns ROI – Part 1 of 2

  1. I have no Idea before watching this topic. After find out this tutorial learn more things about digital marketing. keep it up.

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  5. I agree with the others, slowing down would help. Also, I am a beginner and I fail to grasp a lot of what you're talking about. This seems more intermediate to me. Someone more advanced might know what you're getting at? Thanks for the video. xoxo Jen

  6. Too fast. Not basic information or a tutorial. Also why is your light source a foot from your face? It's far too over exposed. One last thing, cut that alternative angle. It looks stupid. Mainly becuase you've desaturated it in an attempt to look edgy and I don't know why.

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