Digital Marketing | Yale SOM Executive Education Online Program Trailer
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Digital Marketing | Yale SOM Executive Education Online Program Trailer

The average customer spends more time online
than TV or any other media. More than 4 billion people are using social media now, and the
people talk to each other and get the information there all the time. So digital marketing is
not a choice, it’s a must. Online is where the customers are now. It’s
where they prefer that you reach them. Online is where the modern buying process begins. Which is why, in this course, we’ll focus
on organizational alignment of the digital marketing strategy. By taking this program, participants can gain
strategic insight about the possibilities of digital marketing and how to integrate
it and make it more effective in their organizations. Our program is not only about digital marketing,
but we will look at all these new digital marketing labyrinths, such as search, display
advertising, content, social media marketing, and big data analytics from a perspective
of the strategy. We aim to provide a digital framework on how to analyze digital marketing
from this unique and crucial view. Yale SOM is well known for its integrated
core MBA curriculum, which takes a very cross-functional approach to teaching management. This course
integrates marketing and organizational issues in digital marketing in a manner that is unique
to the SOM ethos.

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