Donald Trump’s Debates: 5 Mental Tricks You Didn’t Notice
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Donald Trump’s Debates: 5 Mental Tricks You Didn’t Notice


This might sound crazy, but after watching
hours of footage from the last several months of debates and interviews, I say this with
confidence, Donald Trump is a master persuader. He gets how people make decisions and he speaks
in ways that influence people without them even realizing how. So whether you love him
or hate him, there’s a lot to learn from his tactics, and if you watch till the end of
this video, you’ll learn a ton, not just on how to influence other people, but on how
you are influenced yourself. And before we get started, I want to give out a shout out
to Scott Adams. He’s been writing about Donald Trump’s persuasion for months and I owe him
for pointing out some of these tactics, so there’s a link in the description to his blog
if you want to check it out. In the meantime let’s start with the double bind. You said in September 30th that ISIS was not
a factor. Am I talking, or are you talking, Jeb? I’m talking right now. I’m talking. You can go back. You’re not talking. You interrupted
me, Jeb. September 30th, you said it. Are you apologizing, Jeb? No. Am I allowed
to finish? So let’s take a look at this perspective on
Jeb Bush. Donald said, “Are you going to apologize? No,” answering for Jeb, so that gives Jeb
a couple of options. One, he can not say anything, but if he doesn’t say anything, Donald has
already predicted that he’s not going to apologize for interrupting. Jeb loses, Donald wins.
Okay, option 2: He can interrupt Donald again, but Donald has already accused him of being
an interrupter so he looks like a jerk if he continues to do that. Donald wins. Or,
he can apologize, in which case, Donald wins again. All of the outs within the frame that
Donald has put on Jeb lead to victory for Donald in this exchange. That is the power
of a double binder. There’s no good option here. The only way to deal with this if this
happens to you is to create a new frame, which is probably a topic for another video. I don’t
want to touch on it here, but let’s look at an example of another great double bind just
a few seconds later. Am I allowed to finish? Go ahead, Mr. Trump. Little bit embarrassing there, Donald. Now you’re trying to build up your energy,
Jeb, but it’s not working very well. There you go, another great double bind. Donald
has been taunting Jeb throughout these debates for having low energy. So, in saying this,
what he does is either make Jeb looks like someone who is reacting to Donald’s taunts
as he tries to be more high energy, in which case, Donald wins, or Jeb goes back to low
energy saying, “No, you can’t control me, Donald.” But then, Donald just gets the steam
rolling in the entire conversation anyway. These frames are constant ways that Donald
was able to assert power. He doesn’t give people other options, and he’s been doing
this for years. Now, the double bind protects Trump from downside, but how does he get his
ideas into your head? His most basic tool is simple repetition. We need the toughness. We need strength. We need strength. We need tough people. We
need toughness. We have to be much tougher. We have to be
much stronger than we’ve been. you’re a tough guy, Jeb, I know. When they called me today they were so apologetic.
They called me up this morning, they were so apologetic. When they called me this morning, they were
apologizing. And then, the big granddaddy of all repetition;
I have never seen anything like this in my life. We don’t win any more. We don’t win any more
in our country, Shawn. We don’t win any more. We used to win. We don’t win any more. We
don’t win with trade. We don’t win with war. We can’t even beat ISIS, and we’re gonna win.
If I win, I will tell you, if I win, we all win because we are gonna win. Now, you might be watching this and think
this is all silly. This couldn’t possibly be effective, and, if so, only on dumb people,
but it’s actually extremely effective on all human beings, that’s why companies have jingles.
You see, we don’t consciously know how we form our opinions, but once something gets
into our head, we tend to defend it, regardless of how it got there. So Donald Trump hammers
home these very, very simple ideas, and I know that the next clip is from a movie. I
inserted it just because I think it’s a fun commonality, but it actually gets its right.
We, as humans, don’t have any easy time with complex facts and figures. It’s these simple
ideas that take root in our brain. We need the simplest version of the idea in
order for it to grow, and, actually, in your subject’s mind, that’s a very subtle art. So there you have it. Trump is following the
rules of inception and they work. Take a look at this repetition combined with another favorite
tactic of Donald Trump–social proof. And everybody said I won at the debate, and
everybody said I won all six debates, and especially the last one, so everybody said
I won that debate. Every online poll said I won every one of
the debates, especially the last one. You get the idea, and that’s just one interview.
Now, the focus on what everybody says is no mistake. You may not have watched the debates,
but if you see even one interview with Trump, you walk away with the distinct impression
that everyone in the world thinks Donald Trump won, and that’s very, very powerful, because
when humans make a decision, we don’t gather all the relevant information and then make
a calculated decision. What we do is we look to see what the herd is doing and then we
follow suit, and we do that especially when we’re overwhelmed with information, as we
are in non-stop coverage of elections, or even sophisticated tech products, and Trump
knows this, so he’s very, very careful about avoiding negative social proof, as well. Check
it out. Now, a lot of people thought when you started
to run that this was a joke; that you aren’t going to get anywhere, that you were a buffoon.
You know it all, but now I don’t think they thought I was a buffoon.
What kind of a statement is that? Well, some people did. I built a great company. I’ve had number one
best-selling books. I had one of the top television shows in television, and nobody says buffoon. No, they thought I wouldn’t run, and then
they thought that if I did run, I’d just have a good time for a little while, and then, I’d
get out. Unfortunately for them, I’m number one by many, many points. So, you see, Trump is very protective when
it comes to what people are supposedly saying about him, and he re-affirms his popularity
there at the end, but Trump doesn’t stop there. He uses his special kind of social proof,
which is an appeal to authority, and this is, basically, when he says that someone with
the prestigious title supports him. It doesn’t rationally argue his point, but the message
is received, and that is that smart people support Trump. Check it out. Cut taxes 10 trillion dollars without increasing
the deficit. Let’s be honest, is this a comic book version of a presidential campaign? Larry Kudlow is an example, who I have a lot
of respect for, loves my tax plan, where reducing taxes to 15%, we’re bringing corporate taxes
down, bringing money back in; corporate inversions So, you see here, Trump mentions this guy,
Larry Kudlow, but he also throws out some numbers. This tax plan may or may not be good.
I’m not commenting on that. But what’s interesting is to see what happens when he’s pressed on
this. He doesn’t fall back on the merits of the tax plan. He falls back on this social
proof and the appeal to authority. Take a look. You say that it would not increase the deficit
because you’d cut taxes 10 trillion dollars and the economy would take off like, hold
on, hold on; the economy would take off like a rocket ship. Right, dynamic. I talked to economic advisers who have served
presidents of both parties, they said that you That’s another appeal to authority right there.
This is not a rational argument against Trump. You have as much chance of cutting taxes that
much without increasing the deficit, as you would of flying away from that podium by flapping
your arms. Then, you have to get rid of Larry Kudlow,
who sits on your panel, who’s a great guy, who came out the other day and said, “I love
Trump’s tax plan.” And he does the same thing when attacking
Ted Cruz on his ability to run for president since he was born in Canada. Lawrence Tribe and _ from Harvard, of Harvard,
said that there is a serious question as to whether or not Ted can do this, okay? There
are other attorneys that feel–and very, very fine constitutional attorneys–that feel that
because he was not born on the land, he cannot run for office. So you’re starting to see here that rather
than putting together a rational argument, which, by the way, the current debate format
doesn’t even allow for, Donald Trump talks to the part of our brains that actually makes
decisions. That part of the brain uses heuristics like repetition, social proof, authority,
and another aspect of this part of the brain is that it doesn’t like large numbers. It
can’t grasp statistics. Basically, it finds anecdotal evidence like stories far more persuasive,
and Trump plays this up when asked for evidence. He doesn’t give rationally compelling evidence.
He gives emotionally compelling evidence in the form of a story. Take a look. What evidence do you have–specific evidence–that
the Mexican government is sending criminals across the border? 30 seconds. Border patrol–I was at the border last week.
Border patrol, people that I deal with, that I talked to, they say, “This is what’s happening.” When asked about his position on attacking
the family members of ISIS, he doesn’t come back with the stat, he comes back with more
anecdotes. We have people that know what’s going on.
You take a look at just the attack in California the other day. There were numerous people,
including the mother, that knew what was going on. They saw pipe bombs sitting all over the
floor. When you had the World Trade Center go, people were put into planes that were
friends, family, girlfriends. They knew what was going on. And whether we like it or not, people are
going to find these anecdotes more persuasive and more compelling than statistics, because
if you look at it, people lose their attention when they’re listening to someone rattle off
numbers. Take a look at Ben Carson doing it in the worst way possible. If you’re talking about a 18 trillion dollar
economy, you talk about a 15% tax on your gross domestic product, you’re talking about
2.7 trillion. We have a budget closer to 3.5 trillion. But, if you also apply that same
15%… In case you’re wondering, not a single person
in the audience applauded for that response. Was it a good argument? Maybe, but it was
boring as hell. So I want to wrap this up by saying that this video really isn’t about
Donald Trump. All the politicians are trying to do this. He just does it better, and the
reason that they’re all trying is because this is how humans, including you and I, make
decisions. The big takeaway here is to realize that inception had it right. Ideas get planted
in our heads without us really knowing how, and then we, backwards, rationalize them. The subconscious is motivated by emotion,
right? Not reason. We need to find a way of translating this into an emotional concept. How do you translate a business strategy into
an emotion? That’s what we’re here to figure out. So, no matter who we vote for, we are all
irrational, emotional decision-makers, and when we understand this, we can better influence
others. Not only that, we can protect ourselves from the strong personalities who influence
us, sometimes, to do things that aren’t good for us. So I hope that you’ve liked this video
and if you want to know more about the four irrational, yet completely useful emotions,
to create a great first impression every time, anywhere, we created a video to show you those.
And in that video, you’d get the emotional blueprint for creating that amazing first
impression on anybody–be it the CEO, a potential friend, or, maybe, just someone that you’re
interested in going on a date with. So, if you want to get that, you can click the pop-up,
and it will take you to a page where you just drop your email, and you’ll get taken to that
video immediately. Go ahead and check it out. If you liked this video, make sure to subscribe
to the channel for more breakdowns. You will get this in your Inbox. It will be on your
home page of YouTube. Every single Monday morning we got a new one of these, and, of
course, if you have anybody that you think that we should be done, anything you want
to say about this video–I know we’ve got a lot of comments on Donald Trump–feel free
to comment in the Comments section below. I’d try to be very active there. I hope that
you’ve enjoyed this video and I will see you in the next one.

About Ralph Robinson

Read All Posts By Ralph Robinson

100 thoughts on “Donald Trump’s Debates: 5 Mental Tricks You Didn’t Notice

  1. His behavior developed his habits… deflect and double talk …led to making up stuff …and laying it on someone else to take the fall .

  2. "This might sound crazy" – Why do you start with that? Why would you be surprised that this media super-star (for decades) and business mogul would have such talents? The only people to be surprised by this are the brain-dead minions that gobble up mass media talking points like baby birds (since 2015 anyway).

  3. Bernie Sanders is the anecdote to this, because he actually makes rational sophisticated policy arguments but breaks them down into ways that speaks directly to people who will benefit directly from them. It's real populism vs fake populism.

  4. Trump is living proof that people can be easily swayed or influenced……how else would/could he be president? Regardless of how qualified, or not, he is to lead the nation, it's very hard to imagine anyone defeating him in '20. He'd likely beat Jesus.

  5. Wow, you are giving him way, way too much credit. These "tactics" are completely transparent. It's the kind of stuff you would expect from a child trying to win an argument. That it works is not a testament to Trump's genius, it just shows that people will let themselves become willfully ignorant when someone's feeding their biases back to them.

  6. He’s not only persuasive, but watching old interview clips of him, he is consistent with expressing the LOVE he has for this country and has business world successes proving he can back up what he says. THAT’s the distinction between a great man and a bull Sh!tter.

  7. Is this a good businessman ???

    1991: Trump Taj Mahal. (Bankrupted)
    1992: Trump Castle Hotel & Casino. (Bankrupted)
    1992: Trump Plaza Casino. (Bankrupted)
    1992: Trump Plaza Hotel. (Bankrupted)
    2004: Trump Hotels & Casino Resorts. (Bankrupted)
    2009: Trump Entertainment Resorts (Bankrupted)
    2019 : United States of America ( future Bankruptcy / RECESSION )

    Trump FAIL businesses:

    Trump airline
    Trump ice water
    Trump the game
    Trump casino
    Trump magazine
    Trump mortgage
    Trump steak
    Trump travel site
    Trump comms company
    Trump tower Tampa
    Trump university
    Trump vodka
    Tour de trump
    The New Jersey generals football team
    Trump on the ocean
    Trump network
    Trump radio show
    Trump media
    Trump foundation (fraud)
    American communication network( pyramid scheme)
    Now United States of America

    HE’S A CONMAN !!!

  8. I would say, how is it possible that someone who talks like a first grader can run for predident? Money money j j money, aipac donates 🥇 Yaël Kushner 🌈

  9. Boss: How many words per hour do you type? Employee: Words per hour? Nobody measures in words per hour, but it sure sounds like a big number when you measure that way eh!

  10. Trump is the blacksmiths upsetter…..and he is AWSOME at it.
    It's NOT heard mentality that guides choice in all things….a solid figure who appears honest and practical, makes more headway, we tend to be guided by our upbringing, Trump is very much a father figure now to many…especially as so many had none.

  11. DJTrump has dealt with so many bad people who run him down because he's successful. Trump knows how to handle a reporter another business guy and always emphasizes his ability to plow ahead. His ability to appeal to our emotions is his ability that confounds the rationalization of the MSM. They can't handle Trump at all!

  12. So noempluwense me absolotley amesing Leticia effley that c e.o
    Prublems gelusey both you tube prublems wy I hope everyone understand why government esyou bekost of Obama esyou curuption chithing Leticia effley polecy lefe ensurance esyou truth

  13. GO PRESIDENT TRUMP 🇱🇷❤️ 🇱🇷 WE NEED TAUGHT AND STRONG MESSAGE TO CONFRONT DEMOCRATS SOCIALIST COMMUNIST MARXIST GLOBALIST MUSLIM 🇺🇸 ❤️🇺🇸 THEY NEED TO BE CUT IN AMERICA 🇱🇷 ❤️🇱🇷

  14. Thank god for Donald ! Obama redacted all the epstein stuff in 2015 to try ta cover for the left wing pedo ring . We were so screwed if hillary got in ! Hillary would a created whole new level of scum prayin on our kids ! 🇺🇸🇺🇸🇺🇸

  15. 65mil. americans voted for president trump !!! 3084 ridings of 3141 ridings !!!!!98.182 %%%% voted for president trump !!!!! killery won 57 ridings !!!!! killery only won popular vote by massive 30 mil illegal aliens criminals !!! !!!!!!!!deport them all !! wqalk away blexit jewexit Asianexit is at 40 %%%%% !!!! ! 100mil + will re elect president trump in 2020 ~~!!

  16. You are overthinking it. Trump just says things directly. People are just so used to political "smooth talking snakes" that being direct is shocking/offensive to people now.

  17. I have shown that Trump is a genius at guiding his audience to take his side even when they are opposed to the message. He always used simple words in a way most people are not even aware that they are being distracted when he is driving his point home he jumps to a completely different direction then he brings it back to the main idea of message he is making. How remember this, now this is important, true story, you can see what I mean right? These simple phrases said at the right time are what makes all the difference when you want your listeners to take that part home with them and remember the message he's using to guide peoples minds and unknowingly take his side.

  18. Trump all the way in such a short time he has done so much good for minorities and women wow great job mr Trump thank for your honesty

  19. YouTube everybody's got an opinion everybody's a psychologist everybody's in the Illuminati for the Illuma+nutty or Illumi+naughty. Lol. Now with Trump supporters he has done a great job but it's very much over for eighty five percent of the world's people's. Lol. Most of you are not ready for the REVEALING!!!,nope your all stuck believeing a man can fix the world. This world can be fixed but not by a mortal man. How about this world will be fixed by a HOLY HALF DEAD. A INVERTED WORLD CAN ONLY BE FIXED BY SOMEONE LIVED BY THE GOD'S. 85% OF THE WORLD'S POPULATION WILL DIE. ALL EVIL MEN AND WOMEN WILL PERISH BECAUSE THAT'S THE TRUTH. CUZ

  20. Not a fan of Donald but he is a genius.. Pretty sure the dems are gona select an establishment candidate again and Trump is gona wipe his opponent out again

  21. Persuasion , how you influence others , how you are influenced,, Newsome simple repition,, simple version, proof , attack , authority ,antidote evidence, rationalize decisions

  22. Very interesting points about the power of anecdotes. You could have rock solid facts that the numbers of immigrants at the border are low, but as he did, you tell a story that you were just speaking with the border guards yourself and they say it's a disaster, and that will persuade better. For some reason, we're drawn to stories, which is probably a primal thing, as early man depended upon stories for survival. Like who was an available mate in the next village, where the bison were roaming, etc. Trump is the master storyteller, albeit liar. I highly doubt he personally questioned any border patrol guards as described in that anecdote.

  23. When you understand basic psychology, it is more than clear Trump is an extreme narcissist sociopath. Either Trump worshippers are blind and ignorant to it or have some common narcissist behavior in themselves as many people do these days.

  24. I'd like to see Trump debate Elizbeth Warren & Pete Buttegeig. He'd resort to talking over & shouting down. But I don't believe he would win.

  25. like in the 48 laws of power its like always say less the necessary – don't talk yourself into what you cant talk yourself out of. Like I say keep your soft and sweat because you might just have to eat them.

  26. Thank God Trump won, he has exceeded all expectations! If Liberals saw Trump walk on water, they would accuse Trump of not being able to swim!
    Trump is actually making things better for every American! Why do people keep cherry picking and complaining when they know it is very harmful to themselves?
    Jesus Christ people, get behind Trump and feel good about yourself and America!

  27. And yet Trump is still very forgetful. He’s not the sharpest. At least this is what I read from former White House employees.

  28. Donald Trump is no debater….   Unless you think that debating consist in insult, debasing, denigrating, mocking your opponent….

  29. Dumpy is first and foremost a fraud, furthermore, he is rude, insulting, and demeaning, all signs of a bully who has learned this behavior works for him. Despicable!

  30. The guy knows his opponents are predictable and he walks them right into where he wants them. How else do you think he got so much built in NY, a liberal stronghold?

  31. Well there is a easy answer ! God is the Alpha and Omega and the ultimate power ? Do you see it now ! They will never win against our God anointed President Trump ! WWG1WGA WW

  32. There are a lot of us that do THINK I have known things were wrong for a long time ! They play on people's emotions, mainly using children ! When you are AWAKE you see the truth ! Our President brings it to a common sense level , a simple concept !

  33. I must be an unusual human because every time I hear Trump say "everybody" or "people say" or "many people tell me" etc, etc. I know he's about to tell a lie! Quite frankly I can't understand why everyone doesn't see thru this. If you can't, then go to sites that have been documenting his lies – over 16,000! The man can't speak without lying!!!

  34. In politics at least, a good start is to not be a fake, lying, hive minded, manipulative Democrat with anti American citizen agendas on your mind.

  35. Since were talking about politics…His number one strength is being real instead of fake. Having people actually BELIEVE that he is going to work for US instead of the rich elites, like every other democratic plant/puppet tool before him. If you didnt already know, I got news for you. Obama and Bill/Hillary are the exact same thing. Because they are on the same team of corrupt elites who take from the people and benefit themselves. We have no clue how much they own and control. But Trump proves that they dont have ULTIMATE control…But instead, only HIGHLY INFLUENCE it. They are demons, dont be mistaken.

  36. This is how Trump rips you off! This is how high pressure salesmen rip you off! This is hpw c0n artists rip y0u 0ff? And you l0ve it! Why d0 y0u l0ve it?
    Why do y0u think people wh0 have been to c0llege can't stand him?

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