Do’s & Don’ts of Email Marketing
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Do’s & Don’ts of Email Marketing

the Google Small Business Community. I’m Lauren Kashuk and today we
have Sendgrid’s Regan Peschel, the head of strategic sales and
small business for Sendgrid. Welcome, Regan. REGAN PESCHEL: Thank you. Thanks for having me. LAUREN KASHUK: Today we’re going
to be discussing the basics do’s and don’ts of
email marketing. But before we do that,
Regan, why don’t you tell us a little
bit about Sendgrid and what you do at Sendgrid. REGAN PESCHEL: So Sendgrid is
a cloud-based email delivery platform. So we work with
everyone from developers who want to jump in
and create a developer account for their
in-app notifications, all the way to people who
are marketing professionals, and even people who are just
getting started in marketing. They can jump into
our marketing platform and start sending emails today. LAUREN KASHUK: Our
community is really excited to hear helpful tips that
you have about what to do and what not to do when it
comes to email marketing. Before we get into the
specifics of that though, we have an initiation question
that we ask every single person that’s in the community. So, question is if
you could Hangout with anyone living or dead
who would it be and why? REGAN PESCHEL: That’s
a great question. I think I would
choose Jim Gaffigan just because he’s so funny. LAUREN KASHUK: And if you were
having that Hangout with Jim Gaffigan, what’s the
most embarrassing thing that you’d ask him? REGAN PESCHEL: I’m
not sure I’d ask him an embarrassing question,
because I do you really like him and I think he’s hilarious. But I think it would just
be fun to maybe have a drink and sit there and chat
with him for a while and laugh really hard. LAUREN KASHUK:
Jim Gaffigan would be good to get a laugh
from 101 in a Hangout. REGAN PESCHEL: For sure. LAUREN KASHUK: So
shifting gears back to email marketing– why we’re
here– a lot of businesses face a lot of
challenges when it comes to just understanding the basics
of successful email marketing. Can you speak a little bit
about what those challenges are that you have come across? REGAN PESCHEL: Yeah, absolutely. So I always say
small business owners know their business the best. Like they understand
the passion behind it. They understand their product. They’ve built,
probably in the last how many ever years
they’ve been working on it, their entire
foundation for their business. So as they set foot into
the marketing effort, you want to make sure that
you’re understanding what is your message that
you’re going to be sending to those end users? What is your message
that you’re going to be sending to the customers? What you want to do is have a
clear strategy going into that so that you can most impactfully
effect that relationship that you’re building. So the first thing that
I always tell people is understand how you’re, A,
getting your email addresses from people. So some of the common
places that small business owners might collect
email addresses would be, maybe trade shows, or maybe they
organically had a conversation, or they had a
service and they’ve exchanged email information. Another common place would
be through your website. So a website is a
really great place to start collecting
and nurturing relationships with people
who want your services. So on your website, if
you already have one, you want to make sure that
you’ve got a place where people can easily go in there and sign
up with their email address. And you want to take
the chance to set what we call expectations
around what they’re going to receive from you. So that’s a great
time to say, OK, hey, here’s what you’re
signing up for. You’re signing up
for a newsletter. You’re going to be
getting it once a week, or maybe you’re going to
be sending it once a month. And I also want to collect
probably their first name and/or their last name. Now, the reason you
do that is, again, just to have clear strategy
going into your email efforts. So once I’ve collected that
email address, ideally the best next thing to do is
make sure that you’re doing what’s called an
opt-in in or a double opt-in. A confirmed opt-in means they’ve
given you their email address. And then you’re going to
send them a secondary email. And then they actually
have to open that email and confirm that it was them. So that really eradicates
a lot of spammy behavior in terms of people putting
in fake email addresses, maybe they fat
fingered it, and you’ve got a true one-to-one
relationship organically started from day one. So once you have
that email list, now you’re starting to
collect those folks, and then you can start putting
that strategy into action. LAUREN KASHUK: And
the strategy that you speak about, can you
talk a little bit about what makes a really
great email marketing strategy? REGAN PESCHEL: Yeah. So a great email
marketing strategy is going to have a lot of
different components to it. The first one is what I
call everything pre-send. So that would be
understanding, again, what is the content that
you want to put inside of your marketing emails? What is the message
you’re trying to deliver to the end users? What is the brand that
you’ve got built into that? So do you have a logo that
you want to incorporate into that content? Do you have certain
images that you want to incorporate
into that content? Do you have a
specific subject line that you think might be
compelling to your end users? You have an idea
around how frequently you’d like to send that
message to those end users? Are you going to be
baking in, let’s say, coupons or things that
could be compelling to them? Are you aware of when I get
people who click and open, what I’m going to do next with that? So again, strategy is a
lot of different things. But the clearer that
you define your strategy and you understand what
each of those things do, then you can start
pulling some levers and making some
educated decisions. The second half of
strategy is everything that happens after you push send. So when you hit
send and you’ve sent out– let’s say you have
an email list of 400 people and you’ve hit send
and it’s gone off to the what we call the
ISPs, which is, again, Gmail, Yahoo, MSN, all
the major ISP providers– you want to know that
once you’ve sent it, it’s actually going
to get to the inbox. So there’s a whole
other world lives behind that that you have to
understand the ins and outs. And it doesn’t need
to be complicated. You don’t have to be super
technical to understand it. There’s some really basic
rules we can provide you, and guidance, to
really understand, OK, if I’ve hit send to
those 400 people, what am I going to do to make sure
that it’s getting through not only to the ISPs
and they like it, but they want to
deliver it to the inbox? LAUREN KASHUK: Speaking about
breaking through the clutter and getting to the inbox, I’m
sure that a lot of businesses have problems with their
emails going directly to spam. REGAN PESCHEL: Totally. LAUREN KASHUK: Can
you speak about how to avoid that obstacle? REGAN PESCHEL: Yeah. So there’s definitely
certain things people do that cause
them to get to spam, and they should be
getting to spam, right? So if you’re putting
in spammy content, or you’re sending
email that has nothing to do with your
business, or if you’re putting in subject lines
that are very spammy, or maybe you’ve
purchased a list. So maybe you bought a list that
has like 2,000 people on it but has nothing to do
with your business, a lot of things, bad
things, can happen from doing something like that. And so to avoid
that, again, you want to grow your list
organically and only acquire email addresses
from people that you’ve had personal relationships with. Meaning, you’ve either met
them or they went directly to your website and
said explicitly, I’d like to sign up for this. So if you’re looking through
all of that and you’ve said, OK, now I’ve created
a compelling message, I’ve got clear content, I’ve
got a great subject line, I have my brand baked in
here, I’ve got everything that I need to have, and
I’ve also acquired my email addresses appropriately,
and I’m starting to send and I’m still
getting some issues? Some of those issues usually
are around throttling or blacklisting. Throttling is when
you send out the email and for whatever
reason, the ISP says, I’m not going to put
your whole email through. I’m going to hold
onto it until I decide what it is that you’re
sending and if I like it or not. So that’s where having a
trusted partner in this is really important. Because you’re going
to be able to see am I being throttled, am
I landing on a blacklist, and what’s causing that. Is it the content of my email? Is it the frequency
that I’m sending? Is it something, is
there a link in my email? Some people don’t realize,
inadvertently, they might have a
partnership with someone and their partnership link
sits inside their email and they think in
good faith, I’m sending out something that
my end users probably want. But at the end of
the day that link may lead to something to a
website that isn’t so hot and the ISPs might
actually hold your email. So get really clear
about– especially if you’re just starting
out– making sure that it’s just your
content that you’re sending and that you’re aware
of what you’re sending and how it’s being
perceived in the community. LAUREN KASHUK: And
how would a business go about finding a trusted
advisor that you speak about? REGAN PESCHEL: So I always
say there’s definitely tons of resources online. You can Google a lot of things. You can get a lot of
information on the internet and just start
reading through it. You can also talk
to other people. Maybe you have a
friend who happens to be in a marketing position. Or maybe you’ve got
some friends who are a lot like your own customers. You could draft
up your own emails and start putting them
together and show them to your friends,
or the people who are similar to your
current customers. So, again, I’ll use a
knitting shop as an example. If I own a knitting shop
and I’m about to start an email marketing campaign, I
might put everything together. And before I hit
send, I might actually pull in two of my
customers and say, hey, I’m going to send
you this email, I want honest feedback
about what was working or what wasn’t working
when you opened it. Right? So is it something
in the subject line that compelled you to open it? Was it something
in the actual body? Did you not get to open it
because something prevented you from opening it? And again, that’s
where we can sort of drill in a little
more granularly and give really specific advice. So some of the things
that might prevent you from even being able to
have someone open your email are images, for example. So images are a tricky subject. You definitely want
to have imagery, and you want to have
compelling imagery in there, and pertinent
compelling imagery. But what you don’t want
to have is only images. For every one image,
you might want to have two lines of
content, at the very least. You can be a little
more content heavy, but you never want
to be just images and you never want
to be just text. If you do just images,
when you send out that email, a lot
of your customers, just based on their
browser when they open it, won’t have what’s
called images enabled. And that means that they don’t
ever get to see the images. So all they’re
left with is either a blank email or potentially
just a couple lines of text. So I always try and
use the rule where if any one of these
two things went away, would my message still
get to that person? And you kind of always want
to operate in that way. LAUREN KASHUK: So
keeping in mind that balance between images
and content, something else I know that a lot of
businesses struggle with are just the subject line. So they sit down to write
this email for their business, and they don’t even
know where to begin. Can you give a
little advice on how to best write a really
compelling subject line? REGAN PESCHEL: Yeah. So the first piece of
advice I would give is as a small business
owner, you, again, know your business,
and your industry, and your customers
better than anybody. So I would just sit
down and literally start jotting out some key words
that make sense for what you want to have your message be. What is your brand? Get familiar with your brand. Be able to articulate
it, whether that’s in writing or even just
talking to a friend. Narrow down some of
that and then you can start seeing a
theme coming through. And then what you
want to do is you want to transfer some
of that knowledge into essentially what
is the subject line. So subject line, again, I
think old school thinking was keep it longer and
put in as much as possible because that might be the
one chance that someone gets to read your message. It has evolved
quite significantly. And we actually are finding
that if you use shorter subject lines, you’re going to
get a better click rate. So people might
open it and actually engage with your email. A few reasons for
that is everything is moving, obviously,
very mobile-centric. So even as a small business
or a medium business owner, you want to make
sure that you’re looking at who are my end
users, and who are my customers, and are they actually opening
it on their desktop or are they opening it on their
mobile device. And it is statistically,
I think they say it’s something like 48% of
all email that’s opened today is opened on a mobile device. So, again, that kind of leads
into rendering your templates and making sure that they
look as good on mobile as they do on a
desktop, and also making sure that any messaging
that you’re sending can be consumed
in either version. LAUREN KASHUK: So knowing that
48%, as you said, of all email sent are being read
on mobile, can you think of maybe some
examples for some businesses that you’ve seen that
have done it really well, whether it’s been on
the web or on mobile, but have really understand
the marketing space? REGAN PESCHEL: Yeah. So we have tons of clients who
do it very, very, very well. We definitely see
people who come in with a strong proclivity
for understanding what mobile rendering
should look like and what mobile templates
should look like. And then we have people
who are very green and have just started
and we’ve been able to make an
impact with them. One company that I
would say that we’ve had a huge impact with is
called Commissions Inc., which is a broker real
estate marketplace where it lets brokers and homeowners
come into one community and find each other
so that they can have a better experience around
home buying and home selling. What we’ve done for them
is– and they, by all means, had a lot of sophistication
already coming into it. They weren’t super green, but
they had a lot of improvement to make. So when they came
into our company and we looked at their
emails and said, OK, what does your content look
like, what does your subject line look like. Also, more than that,
what we looked at is what does your
list look like? So your list, again,
kind of referring back to what I was talking about
before, is very important. So when they first
started sending emails, they were sending a couple
thousand emails per month. Now they’re already sending
several million emails per month. And a lot of that is because
they probably couldn’t get away with sending what they were
sending before to that really large user base
until they fine-tuned a lot of the stuff
we’re talking about. So that could be playing
with the subject line, it could be the content,
it could be the frequency in which they send. Another component
to that would be when you’re looking at your
lists, you want to say– and small to
medium-sized businesses get clear on how
old is your list. Right? Like have you had
it for 10 years and it’s this list
that you haven’t really had a lot of interaction
with but you know you just don’t want to let go of it? Or is this a brand new
endeavor for you and you’re going out and organically
collecting email addresses? If you have a 10-year-old
list and you’re continually sending sort of like this
random message that comes out every three months,
and it’s a newsletter, and it isn’t necessarily
super compelling, you actually could be
hurting your reputation more than helping it. So getting– again, this goes
back to the strategy part– you want to get clear on if I do
have a 10-year-old list, maybe you send out for a while
and start tracking clicks and opens. So who’s clicking,
who’s opening, who’s actually
engaging with my email, and make really great
decisions around that. So once you can say, OK,
this person, for example, hasn’t opened my
email in five months, I probably lost this
person for whatever reason. I may or may not resend
to them in the future, but I’m going to segment
them out and hang on to them and put them in a
different bucket. And for now, I’m
going to really put all my energy in
trying to grow the what we call the engaged users. LAUREN KASHUK: Speaking
about engaged users, what’s the healthy
amount of time that you should be seeing some
sort of response from them. You mentioned five months. REGAN PESCHEL: So different
schools of thinking have different ideas around
this, different ISPs. Ultimately, the ISPs. So, again, like
Gmail, Yahoo, MSN, they get to decide
what that timeline is that they think is appropriate. And different ones have
more conservative timelines and other ones have
different longer timelines. 30 days is very conservative,
but that is something that people try and shoot for. So if you haven’t clicked or
opened an email in 30 days, some people believe you
should stop sending to them. Again, I think it all goes
down to how good your brand is and how engaged your users
are, because that may not be true for everyone. Some people may not open
an email within 30 days but they are absolutely
going to click on it in 90 days or 120 days. So what you want to do is
instead of maybe cutting them off at 30 is you
decide what your what we call sunsetting policy is. And that sunsetting policy
is what we’re talking about. I’m going to send for a
while and watch and see how many people
actual stay engaged. And then maybe just
pick a time and say after four months I’m
going to stop sending to this group of people. And then just take those
engaged users, and then later, as you’re growing
your list and you’re having more organic one-on-one
growth of conversations, then you can go back to
that engaged list and even pepper in some of
those older people and do what’s called
a win back campaign. LAUREN KASHUK: Let’s say
that I’m just not having success across the board. I’ve been focusing
on my subject line. I’m having friends come
in and read my emails before they’re going out. I’ve even revamped my
email list and made sure that all of my most active
customers are reflected, yet I’m not getting
any response or I’m not seeing any sort of
impact on my business. What would you recommend
to our businesses to do? REGAN PESCHEL: So I
guess first deciding do you want to do it on your
own or do you want help. Right? So there’s two ways to do it. If you’re doing it on
your own, again, you want to continue reading
and just sort of consuming information out there
and figuring it out. And just like a project, you’re
going to dedicate time to that and figure out how to self-serve
your way through that process. There’s much easier
ways to do that. If you’re currently working
with an email service provider, I would connect with them
and see if they can help you around some strategy. With Sendgrid, for example,
if we’ve done everything right and we can see the client’s
done everything right and they’re still
not getting through, then it indicates that there’s
something else maybe going on. So that’s when, if I was
the small business owner, I would reach out
and say, hey, it looks like I’ve done
everything, can you guys take a deeper dive here and see
is there something weird going on with just Gmail, or
is something weird just going out with Yahoo? And when you have all the data
analytics that are telling you that story, then you can
actually start fine tuning and course correcting that. So a lot of the data we provide
back to people is clicks, opens, bounces, but
also hard bounces, soft bounces,
deferrals, how long did it take for that
email message to get bounced back to us, why
was it bounced back to us. There’s some really important
information in there. And some of the people that
you’re sending to– again, depending on how small
or large your list is, and how old it is–
it might have nothing to do with you at all. It might have to do with you’re
sending to smaller domains. So smaller domains, if they
no longer exist no matter how much you keep
trying to send it’s not going to happen if
that domain has shut down or it doesn’t exist anymore. So you need that pertinent
data to say, oh, OK, that’s why this is happening. So I’m not doing anything wrong. I’m going to keep
going with my strategy, but this particular
thing happened. So the advice I always give
people is peel into that data and get as granular as you can
so that you can make educated, empowered decisions around
your small business. LAUREN KASHUK: Let’s
do a deep dive on data that you spoke talk
about in analytics. What tools are available for
small businesses that maybe want to analyze their emails? REGAN PESCHEL: So,
again, if we’re operating under
the understanding that it’s a small business
or a medium-sized business, and let’s say you have
a lot of capital, great. Then there’s some really
awesome external tools that you can purchase that
would sit on top of what your current email provider is. If you’re on a budget or if you
want to do it very methodically and start either on
your own and then adopt some internal analytical tools,
that might be a good strategy as well. And most ESPs should have
some sort of analytical tools available. But the analytical tools that
we have, for example, again, would be around your sending
and how it’s performing. So click tracking, open
tracking, bounce reports. Also, we’re going to give you
a list of down to the email level of how that
person performed. So, again, the analytical tools
that you’re going to look at, you can go and grow
into incrementally. So just like any small business,
you don’t want to sort of jump from here to here, right? You want to start
utilizing those tools, looking at that data, applying
it back to your business, and fine tuning. And then if you’re
seeing a real uplift from email, which is what
you want to have happen, all of a sudden you
have some revenue coming from that
stream, that’s when it would be smart to start
adding some additional things in there as well. And what data points
do you think are the most important to focus on? REGAN PESCHEL: So
the data points for someone emerging
into this endeavor, in terms of doing a brand
new email marketing campaign, really basic ones, right? You want to get that really
sorted out before you do anything super complicated. You can go as far as you want,
but the basic ones that you absolutely should know–
who’s opening, who’s clicking, who’s bouncing, and what is
your spam complaint rate. So I would say those four things
are probably the most key. So, again, who’s
clicking, who’s actually clicking into your email
after they’ve opened it. Who’s opening your emails
in the first place. How many bounces do you have? And then also what is
your spam complaint rate? There’s things called
spam checker apps that you can use ahead of time
that will really alleviate a lot of this as well, at least
for that fourth one for spam. So if I’m going to send out
to this list of 2,000 people, before I even hit send I might
run my list through a spam checker. And the spam
checker’s essentially going to, in layman’s
terms, look at it and say this is how spammy you
look on a scale of one to five. So already I’ve got a really
clear picture of, oh, something either is working really well
on this or there’s a red flag. So then I don’t want to
hit send because I don’t want to hurt my reputation. Yet, I’m going to take that spam
checker score and maybe have a conversation again with
myself, with my friends, with a business consultant,
or maybe with your ESP. LAUREN KASHUK: And how
much do spam checkers cost? Or you said some are free? REGAN PESCHEL:
There’s free ones. Oh yeah, absolutely. Yeah. There’s great tools that are
free on the internet for sure. LAUREN KASHUK: Are
there any top of mind that you can recommend to our
businesses to look into using? REGAN PESCHEL: I
actually can’t think of any off the top of
my head business wise. We have one built
into our product that before you even
launch your campaign, it’s just a button you click on. You run it through and
then it sends it out based on what your score is. So you can look at the
score first and decide if you’d like to send it out. LAUREN KASHUK:
That is so helpful to know that there’s spam
checkers out there that exist. REGAN PESCHEL: Yeah. LAUREN KASHUK: So let’s just
kind of wrap this all up. If you could really give three
actionable pieces of advice for our businesses
for what they can do to really see some
great email success, what would those be? REGAN PESCHEL: So number one,
I would say know your audience, and know how to
curate a list and know how to craft a message. Right? So that’s really just saying,
I understand who I’m talking to and I’m really focusing
my message toward them. So again, to go
historically, I think marketers used to sort of
make everything about, not them per se, but their
product or their company. And that was something that
worked, I guess, for a while, but it’s evolved significantly. And the new school of
thinking is really make it about your customer. So when you send
to your customer, make sure that, again,
you’re personalizing. You’re using their first name. You’re putting it maybe
in the subject line. And you’re really understanding
who am I sending to and what would they want to hear
from me rather than what would I want to tell them. So shifting that paradigm
a bit is really important. The second thing is really
setting expectations. I think that’s super important. So when you collect
email addresses, make sure you’re giving
people the chance to understand what they’re
actually signing up for. So the last thing you want
to do is put all this work into your small business,
you’re really excited about it, you’re moving on to this
next marketing endeavor, and you’ve collected
an email address, and someone might
just inherently think, oh, I’m getting an email
once a week from this person, but you send it to
them twice a day. That’s a really good way
to very quickly get someone to unsubscribe. So, again, instead of giving
them that chance to– you lost them in that first swoop,
start maybe a little bit slower or keep going at that
pace and give them the chance to what
we call preference what they would like to do. So there’s what’s called
a preference center. So in your emails,
you’re going to have an unsubscribe link at the
bottom of every single email. That’s a really important piece
of information for everyone to know, like no matter what
you send in marketing emails, always have that. And then also give
them a chance to say, I’m not ready to
unsubscribe, but I want what you’re sending me. I just don’t want
it twice a day. I want it once a week. LAUREN KASHUK: So
know your audience, make sure that you’re clear
with the expectations, and give them the preference
of what they’d like to opt-in to versus what they wouldn’t. REGAN PESCHEL: Yes. And then the third take away is
just really this idea or this concept, you can think
of it as the three R’s. So sending to the right
email, to the right person, at the right time. And that really
kind of encompasses everything we’re talking about. So, know your audience. Sending it to the right
person, meaning you’ve sent it to only people
that really want it because you know because
they’ve double confirmed in. And then know the right
messaging in terms of cadence. So you’re not going to be
sending five times a day. Whatever place you start
out, you can always tweak and you can slit test,
but just make sure that you’re going
at a cadence that isn’t going to sort of kill
your campaign right out of the gates. LAUREN KASHUK: To recap, we want
to target the right message, to the right people,
at the right time. REGAN PESCHEL: That’s right. LAUREN KASHUK: Three R’s. That’s easy to remember
for our community. And we’re actually
out of time today. Regan, thank you so
much for joining us. REGAN PESCHEL: You’re welcome. Thank you. LAUREN KASHUK: And for
all of you out there that haven’t visited us on
the web, go to And as a reminder,
Regan will actually be in the community
answering any questions in a live text Q&A. So if
you have a question that hasn’t been addressed
here, please stop by and she’ll be able to
answer your questions then. I’m Lauren Kashuk. Thank you so much for tuning
into the Google Small Business Community, where we can
give you the help you need to succeed on the web.

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40 thoughts on “Do’s & Don’ts of Email Marketing

  1. Hey Lauren and Regan, thanks for this great video! I especially love the tip about sending an email to a couple good customers first to get their feedback before you send it to the larger list. I work with local, bricks-and-mortar businesses, and I'm always telling them that their number one priority MUST be to build their email list. There's no better way to have control over your business than to have a list of prospects and customers to reach out to. Otherwise, every time you have to make a sale you need to go out and find a brand-new customer! Appreciate these tips, ladies. Have a great day!

  2. Great advice! Thanks guys for sharing your tips and insights on email marketing. This one is helpful and useful especially for SEO beginners.

  3. Great video and great comments here guys! I wonder if anyone has tips or step by step guide how to create effective marketing messages?

  4. Hey there! Have you come across – Amazing AR Mail Genie (I cant remember the place now, but just Google it)? I've heard some pretty good stories about it from people who have got their hands on the contents. It seems like that it really does reduce the time and effort required to produce your own emails to send to your people

  5. Hey, you really listed out the best practices of email marketing. I would say "Paid Ads" are the best way to build an email list fast.Learned this from Jimmy, author of "The money is in the list" ebook. Check it out at #moneyinthelist

  6. What's your opinion about getting teacher emails from the school website? Even though they didn't give it to you personally, if your audience users are teachers; is there a problem with this tactic?

  7. I really enjoy your information. I receive subscribers from all over the world from my website and was wondering if you recommend html or basic when sending emails? I have heard that many countries can not receive a html email message.

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  9. MOST people who are interested in email marketing are just email marketing customers themselves who want to get rich quick with as little work as possible.

  10. When I originally commented I clicked the Notify me when new comments are added checkbox and now every time a comment is added I get four emails with the identical comment. Is there any way you can remove me from that service? Thanks!

  11. An interesting dialogue is price comment. I feel that its best to write more on this topic, it may not be a taboo subject however usually persons are not enough to talk on such topics. To the next. Cheers

  12. Hi friends! are you a marketer and want to build a huge list of emails that you want to convert into your customers then please check link below. i will design you a responsive html email template .

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  14. Yooo, I just wanna help a guy out here; it looks a bit spammy and whatever, but I finished reading this free mini eBook on how to use E-Mail marketing to turn a significant, sustainable income, even if you have no product/service – would defo recommend, I'm not affiliated or anything, just thought you lot would appreciate:

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  16. If you're interested in getting more clients and sales via email marketing in a worry free manner, we can take care of it without you having to worry about the challenges and writing email campaigns.

  17. Great advice, I'm sure many campaigns could benefit from that. In my case email list validation was a great change. Thanks to tool our success rate has improved visibly πŸ™‚

  18. You are real expert. I learn from You a lot. Thanks!
    Share your video on my blog

  19. This was great, I've been looking for "components of email system" for a while now, and I think this has helped. Have you heard people talk about – Jenevi Digital Duppy – (just google it ) ? Ive heard some decent things about it and my partner got excellent results with it.

  20. This is glorious, I been tryin to find out about "email marketing sales conversion" for a while now, and I think this has helped. Ever heard of – Jenevi Digital Duppy – (just google it ) ? Ive heard some super things about it and my work buddy got amazing results with it.

  21. I'd say 4Rs: Send the Right emails to the Right audience at the Right time leaving them with the Right to preference. I love you, Lauren Kashuk. I had to go follow you on IG. Thank you, Google. Thank you, Sendgrid.

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  23. New e mail auto responder enables you send unrestricted emails, text and fb messenger messages –

  24. This is useful (from 9 minutes onwards) and now Google's updated their data, we can see what really works / doesn't work. Their more recent data is excellent and really helped our customers.

  25. After watching your tutorial, i can now say i am ready to dabble into email marketing to enhance my buisiness. Thanks Man!!

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