Event Marketing Ideas: Sell Out Your Event in 5 Days! 😎
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Event Marketing Ideas: Sell Out Your Event in 5 Days! 😎


– Hello you beautiful people! In this video, we are gonna show you exactly how we sold our
Atomicon 2019 tickets and pretty much sold out
within the first five days. – It was absolutely mental. We only expected to sell about
40 tickets in the first week, maybe 100 in total for the whole event in the whole nine month period
of promoting the damn thing but you know what? Over 280 people bought a
ticket in the first five days! What! That is mental. You guys are amazing, thank you so much. – So we wanted to show
you exactly what we did so if you’re thinking about
putting on some kind of event then do keep on watching but actually there’s lots and lots of
sales tips in this video too that you can apply to
anything you try to sell. Hey, we’re Andrew and Pete and
welcome back to our channel where we make marketing unboringed. Recently, we announced
that we were putting on our very first live event,
our conference, Atomicon, and we had the craziest week of our lives. – Here’s the thing, we were so nervous that nobody would want to come that we completely maxed out the promotion and, boy, did it work. By the time this video comes out, we don’t think we’re gonna
have any tickets left. So if you do wanna come, then make sure that you get on the
waiting list for next year and if you are coming, then
let us know in the comments how excited you are.
– Let us know! We’re excited to see you! – Prize for the most excited person. – What’s the prize gonna be? – I don’t know, I’ll
have to think about that. – Good improv. – Don’t tell them that. – But what does maxing out
our promotion actually mean? Well we’ve broken it down into nine things that we did that we think really helped to get those ticket sales moving. Let’s do this! (explosions) Boom! – One is that we launched
it based on demand. This event wasn’t a full stab in the dark, we actually surveyed our
Atomic members recently and in the question that
went something like, “Is there anything else
that Atomic can do for you?” a whooping 25% of people
said, “we want an event”. – 25% of people, unprompted,
asked for an event. Wow. – Now you might not have a
membership site to do this with but the key is, before
you launch anything, make sure there is that demand. Make sure people actually do want it and find out who those people are because those initial,
small subset of people gave us that initial
traction to run with it. – Two, brand it, baby! Oh yeah! Branding is so important when
it comes to selling anything, including an event. Depending on how competitive
the event space is in your industry, the brand
can be the main differentiator. – [Andrew] We wanted to make
sure that Atomicon stood out with the design of it
so people got a sense of what the event was going to be like because if you’re in year one, you’ve got literally
nothing else to go on, you’ve got no photos,
you’ve got no videos, people are looking at the
design of your sales page and making that judgement about
what this event is all about. – So we put a lot of time
into not only the colours, the themes, the logos,
the design, the pictures, but also the experience
of buying after the sale. More on that later. – Three is to sell your speakers, or if you don’t have speakers, sell whatever people are
coming to the event for. – We have some well known
people speaking in our industry but don’t ever assume that
people know who your speakers are and don’t expect them to just move tickets just because you have a name. – So tell people why your
speakers are blooming awesome and more importantly, why you’ve
picked them for your event. – The fourth thing we
did was to pre-launch. We told people about the event way before they could
even buy a ticket for it! We were teasing them,
and all they had to do was pre-register for our
pre-launch e-mail list. And we’re gonna do the exact
same thing for next year, too. It’s not just the year one tactic. – Because this is your buzz period, this is when you get people excited, you want as much excitement
built in that initial pre-launch period that,
when you launch, it’s crazy! You want to come out of
the gates with a bang! Not a whimper. – The fifth thing we did to
make that crazy buzz explode was to have an amazing flash sale with a discounted ticket price. Next year, when we do this
crazy week-long flash sale, we’re actually gonna take
the full week completely off because you’re not gonna get anything else done in that time, it’s a bit mental. – In this flash sale, it
should be all hands on deck. We want you to utilise every
single marketing channel you have: Facebook, Twitter,
LinkedIn, Instagram, resurrect Google Plus, Blab,
Meerkat, Bebo, MySpace, that’s still going. – Just do everything you possibly can. – Set the price so that
people are getting a good deal and set a short – no
more than a week – window that they can get that price in. – The sixth thing is to
capitalise on that buzz. Your ticket holders are the
main people that are gonna share this far and wide, all for you. Make it super, super
easy for them to share. We simply created the ‘excited
for Atomicon’ branded gif that they could just click
to tweet and share on social. That’s so, so easy for
them, and next year, we’re gonna make it even easier for them! – And even better. – And even better. – Oh yeah. – And this took the hype and excitement to a whole other level when
people started to share it, so if you shared it,
thank you so, so much. It was absolutely
heartwarming to see everyone talking about it and raving about it. It was just, it was emotional. – It was awesome. – It was amazing, thank you. – Also, don’t forget
about your lovely speakers and number seven is to actually
make it as easy as possible for your speakers to share. Here’s the question that
you need to ask them: We’d love it if you could
help us promote the event in this time period – your
flash sale – so what can we do, or what can we create, to make that as easy as possible for you? – So, yes, create the standard
speaker graphics for them but, basically, if they have an audience and they want to promote
it, you’ve gotta do anything and everything that
you can, that they need, whether it’s a bespoke e-mail
campaign wrote for them, whether it’s Instagram
designs made for them or whether it’s being on their
Facebook Live as a guest. Whatever they want, whatever
they need, be there for them. – And bonus tip here: if
you’ve nailed all the other previous points in this
video, then the speakers are going to be way more
likely to share the event because it makes them look
good if the event looks good. – And, ultimately, number
eight is e-mail promotion. E-mail marketing shifts tickets! It’s as simple as that! And our sales spiked on the
days when we sent out an e-mail to promote Atomicon. But here’s the secret sauce: because you’re doing a flash sale, that almost gives you
permission to do more e-mails, more e-mail promotion
than you normally would without people getting too annoyed, because they know it’s
only for that set week. – In the flash sale
week, Monday to Friday, we did three e-mails: one
on Monday, one on Wednesday, one on Friday, we could’ve
potentially even done more. Now, after the second
e-mail on the Wednesday, we got one or two complaints
from people that said we were e-mailing too much about it, which almost put us
off sending that e-mail on the Friday. But we didn’t, we thought about it, and we segmented the complaints out and we sent the e-mail again on the Friday and, actually, on that
Friday we sold more tickets than we had on any other day. So sell with your e-mail
list maybe a little bit more than you feel comfortable
with, is the lesson there. – Up ninth is actually something to do prior to selling those tickets, and that’s to build up your
audience and reputation. Believe us, it is way easier to sell stuff when you have built up a
loyal audience and a following with valuable and useful content. And if you wanna know
about how we approach that, how we build an audience, and especially if that bit about pushing
yourself on the sales freaks you out a little bit,
if you wanna know how to sell, and not in a douchey way,
then you might wanna check out our free online workshop:
Content Marketing Decoded. It is a free webinar just for you. You can check it out in the description and it’ll teach you all those things. – Thank you so much to
everyone who has supported us and helped us put on this event. It’s our mission to make it
the best digital marketing conference that those
attendees have ever been to. – We’re gonna learn so so
much from all the speakers but we’re also gonna have a lot of fun so we are super super stoked
to see you there in March 2019. – If there are any tickets left,
or if you are watching this some time in the future,
we might be gearing up for Atomicon 2029, who knows, go and check out atomicon.co.uk
to see what is happening. – I hope we still have
that domain in 2029. – I really do or we’re
gonna look really foolish. – (tutting) What were we
thinking back in 2018? (laughing) – I’ve been Andrew. – He’s been Andrew. – What was our sign off from last week? – I’ve been Andrew! – I’ve been Pete! – See you same time next time! – Same time next time! – I don’t think that’s gonna catch on. – I don’t think so.

About Ralph Robinson

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10 thoughts on “Event Marketing Ideas: Sell Out Your Event in 5 Days! 😎

  1. Thanks Guys, some useful tips for event marketing that I'm going to start using today, and keep using tomorrow and the next day and the next day…… πŸ‘

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