Facebook Branding Awareness DOMINATION | Branding Your Business On Instagram & Facebook
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Facebook Branding Awareness DOMINATION | Branding Your Business On Instagram & Facebook


What’s up YouTube Jason Wardrop here And in this video, we’re gonna talk about branding for your business how to go through and get maximum awareness with Facebook, Ads Facebook Branding because I believe it is the number one most cost-effective way to go through and build your brand and grow your business now Last week we did a YouTube live and I had some of you guys asking questions about how to build your brand for your business And I kind of explained the concept and strategy and everything on that Livestream, however, I figured I’d go through break down an exact step-by-step Tutorial showing you guys exactly what I do So in the first part of this video, I’m going to give you the high-level overview of what I do I’ll show you guys the exact ads everything and then I’ll show you guys how to actually implement it and apply it into Your business right now If you guys are brand new here to the channel And if you guys have not gotten my free facebook ads mini course Just drop a comment down below and I’ll go through and I’ll share that with you guys It covers the basic of basics of Facebook Ads So Facebook Ads manager the pixel tracking retarding all the different stuff that you really need to get a jump start Into Facebook advertising and also one other quick announcement before we dive into this I just launched a brand new blog. I know I didn’t think I’d forget to blogging but I just launched it this week I thought it’d be kind of fun talking about passive income and growing your passive income some different passive income strategies So I’ll add the link down in the description below. It’s also is just my name Jason Wardrop com, so It’s not completely done. So go check that out though I’ve got some different strategies and show you guys some different passive income strategies that I do and That you can go through and implement as well, right? So I think that’s everything we need to cover in this start of this video But let’s dive in to actually building your brand how to do it the most cost-effective way Leveraging Facebook advertising Instagram marketing you can use both platforms. Okay So the first thing that I do is I go through and I set up a video Okay, where you can see this one right here on your screen where I’m basically just it’s like a two-minute video Let’s just go play here. Okay This one’s almost 5 minutes long But it doesn’t need to be long 2 to 5 minutes telling about yourself your business how you got into your business? Why you even do your business? And just give it a quick overview about who you are what you do and just the basics and if you look at this Right here this first part. It just says. Hey, my name is Jason Wardrop specialize in real estate lead generation So I’m basically telling everything that I’m saying in the video just right here in this short excerpt and if you look at this I actually don’t have any call to action. Okay, there’s no link There’s no like there’s nothing else getting them to go through and buy something and opt-in to a landing page Click to my website. My goal is I just want to keep them on Facebook right here, okay now the reason why I want to do this is because I’m gonna run an ad which I’ll show you guys here and a little bit how to do To go through and get video Views so Facebook has so much data that they know the people that are in your audience whether you’re doing this for a local business or for a national business and international business Whatever type businesses they know the people in that demographic Who are more likely to watch a video? Okay, so you can actually get video views for just one cent. So I’ll just prove that to you guys right up here So you can see right here This is the ad set pushing that video this one right here And I’m getting views for just one send that’s per three second video view So, you know, that’s not the best video of you I like to usually go for 10 seconds or someone who’s watched 25 or 50 percent of the video But that’s that’s like the most cost effective thing. You could possibly do okay, so cuz if we come back over here and we look that’s 550 1000 views 108 shares 156 comments and if you’re thinking about getting that type of exposure on a billboard or a magazine or a newspaper or anything like that It’s gonna cost you Significantly more right now. The cool thing is is once we go through and once again I’m just giving you guys the high-level overview of what we’re doing here to go through and build this brand awareness And then I’m gonna show you guys actually how to do it at towards the end this video, right? So we go through we shoot a quick video two to five minutes telling about us our business We run a video view campaign and you can really put as much money as you want behind that five ten bucks 50 bucks, whatever it is and go get exposure in your local community or Nationally or internationally based off your specific segment your specific interest of people that might be interested in your business And then everyone who watches this video, it’s like let’s say everyone who watches 10 seconds of this video where everyone that watches 25 percent is video over half of this video. We can actually build a custom audience inside of Facebook So basically Facebook will track everyone who has watched the video and Then we can create another ad and only show that ad to people who have already watched the video Now guys, this is super powerful because these people already have seen your face like right here They’ve already seen my face and if you guys are have this massive fear of being on on-camera or whatever You’re just gonna have to get over I was in the same position back a couple years ago, and I just keep shooting videos keep shooting videos They become more and more natural still kind of a little bit weird every time I turn on the camera But he’ll get over it. So they they’ve now seen your face ball ready So when you go through and show them another ad They’ve seen your video and they’ve heard about your story who you are what you do and why they’re even seeing that app Okay, so for an example of what this ad looks like so I’ve got this one right here This one actually has a link. Okay. So remember this one doesn’t have a link This is more of an intro story based video and then this one right here It actually has a link of where I want them to go and opt into can you can see this one right here? And so it’s got a mass amount of likes comments shares all that stuff And if you look at the cost per lead here, so right here This is 4 dollars and 88 cents per lead for my webinars Which just to kind of put that in perspective with the relevant score of 8 Which anything pretty much seven and above is pretty much the gold and that’s where you want to be but 488 put that perspective Typically, I like to shoot for anything between 8 to 10 dollars per lead on webinar registrations. So You the strategy you can literally cut your cost per lead in half By using the strategy of people like warming them up with this video views campaign first Okay, and I know it seems kind of counterintuitive because you’re spending money to get people to watch the video but that person’s so much more qualified and you’re building your brand you’re building that exposure that awareness everything and then you’re Remarketing to people who’ve already watched that video with an ad that looks just like this and then you’re sending them to a basic Landing page. Okay, so something like let’s say like this or I work with a lot of real estate agents So a landing page looks like this they come in Put in their name email phone number hit submit and they become a lead in your business, right? So guys that is the basic overall concept in strategy so let me just jump in and I want to show you guys inside the ads manager how to Actually go through and set all of this up. So I’m just going to come over here to my demo account for you guys So the first thing we want to do is we want to create a custom audience Well, the first thing you want to do is go through and shoot a quick little video right here And I shot this once in my car. I did one in my family room I did one of my kitchen just different backgrounds. For some reason people like the one in my car with my sunglasses on it Just got a lot more people actually watching in or engaging and interacting with the video so you can try a few different I’m, literally saying the same thing in all the different videos I’m, just changing up my background. So you guys can test a few different Brack backgrounds See what it looks like, but once you’ve shot this video you’ve posted on your Facebook page You want to come over here to the ads manager and we’re gonna first create a campaign for video views So all we’re gonna do is Ford here. Click on create Okay, we’re at the ad set level we’re gonna start over. We’re gonna come back up here To ads manager. Okay. So we’re at campaigns make sure on campaigns I was on ad sets. That’s why did it work as well We click on create and then we click on this video views right here And then we can give it a name whatever you want This is obviously a demo so I’m not gonna give it a name right? Here. We hit continue and then let’s say that you’re in a local market and This works if you’re a real estate agent if you own a you know, a gym a local gym if you’re a dentist chiropractor Really whatever business make you’re in and could be a local business could be an international business whatever it is And let’s just come down here and say that we live in we’ll say we’re an Omaha Nebraska today. Okay, so we’ll say Omaha, Nebraska, we just click on this right here And if you want to go through and expand that network, so you want like a 25 mile radius Because you’re like willing to go through and work that far out great if you want to go through and lower that or make it Higher or you could just say hey I only want people actually in Omaha like let’s say your restaurant Then people probably aren’t going to drive 20 to 30 minutes to your restaurant. You can say just people right within Omaha, Nebraska and Then we’ll say instead of everyone in this location a lot of times Well, if you’re a restaurant you probably want that but if I’m a local business like a chiropractor Dennis real estate agent loan officer. I want people who live in this location The reason why I want people who live in this location is because if someone’s just passing through or traveling or whatever They’re probably not going to come to me as a dentist or a chiropractor or real stage and or anything like that So I just go like that you can see it’s four hundred and fifty thousand people because Omaha’s a little bit Smaller City compared to some of the bigger other big cities out there and then we come down and we just choose age range So let’s say our age range like our typical customers are 27 and older, okay that’s typically what I recommend for the real estate agents that I work with and Then the language I’ll just leave that as is detailed targeting as is because what we want to do, this is branding guys So we want to go through and build Casas massive wide net to this audience and then we’ll see who sticks based on who’s going to actually watch that video and Most of our targeting is done by the people who actually watch the videos because they’re gonna watch the video That means they’re more interested than the next person who’s not actually gonna watch the video, right? So we just come down here and then you can do automatic placements They say recommended when you’re going through and branch this outlet casting this wide net. I usually like to do it Placements and I usually just like to do the Facebook news feeds. Okay, so everything else I’ll come down and uncheck and You could think like oh, well Instagram would be great The only thing about Instagram is they usually don’t let you have longer videos. Okay, so it’s got to be a really short video So I like to have you know, two to five minute video Keep it on the Facebook know mobile and desktop news feeds and then we’ll come down here And your budget really is up to you. Like my my one post right here I’m spending $50 per day, which is actually pretty insignificant to the amount of money I spend each day, but for some people fifty dollars in a day that might seem like a lot of money So now I’m just starting out. I would maybe start out around five to ten dollars per day So we’ll just say ten dollars per day. Okay, seventy bucks a week or three hundred dollars a month Really if you’re trying to go through and build your brand and your your mark and all that stuff. It’s it’s not too much. Okay So then coming down here, let’s click continue And at this point ideally you’ve already uploaded that video to your Facebook page So we’re just gonna click on use an existing post and then if you just recently uploaded it It’s just gonna be right in here where you can come through and choose it But if you uploaded a while ago, like I did this one was back in January 31st I’m gonna select this ID number up here I’m gonna copy that then I’m gonna come down here and go enter post ID and paste it in right there and hit submit Okay, so see how it pulls up the video then I don’t have to go recreate the ad inside a Facebook Ads manager Which can kind of sometimes be a pain in the butt and then I’m gonna hit confirm. All right So now at this point we’ve got this going out ten bucks a day to our omaha, nebraska Market, and we’re getting people watching that video watching that video watching that video then after about five days or so We’ve racked up a decent number of people probably a few hundred people who have actually watched that video So now what we want to do So we want to get this done wait five to seven days collect some data and that we want to come over here to audio And we want to create a new audience Okay, we want to create an audience of everyone who has watched that video at least a certain amount of that video so we’ll click on create an audience will say custom audience and Then we’ll come over here to engagement Okay, these ones I cover on other videos, but this one is engagement and then we say video Okay, because they’re gonna be we’re gonna be tracking people who have already watched a video So we say video right there and then we say okay people who have viewed I don’t like doing at least three seconds of the video because they could be scrolling through on their newsfeed and If the video does auto plays it could run for three seconds and they’re not even paying attention okay, so if you want maximum audience of maximum reach I would go for ten seconds of your video if You want still a large demographic but a little bit higher quality Then I would go with twenty five percent of your video. Okay? Now this branding play you’re really going for the larger masses amount. You want to create a bigger bigger audience? So usually I like to just go with ten seconds of your video Because you never know maybe somebody watched eleven seconds. They were interested They didn’t watch a full 25 percent, but they got distracted some reason, but we still want to include them So I’ll just do ten to ten seconds right here. Then we’ll say choose videos So we just come down here. We choose our Facebook page. So let’s come down Pick my face page right here and Then same thing you’re just gonna go through and choose Whatever the video is that you want to go through and create the audience’s. Okay. Now if you guys just barely uploaded it obviously you’re gonna be able to have it right here at the very top and you can go through and choose that now I’m gonna just gonna choose one this one has This one has 50,000 views right here so I’m just gonna select this one just so you guys can get the idea but You’re gonna be choosing the video like you’d be ideally choosing this video. I’ve already I’ve already done this for my business So and I prayed the video a while ago. So that’s why I’m going through and doing this So we’ve got this one with 50,000. We click on this. We just click confirm Okay And then we can say everyone who’s viewed the video in the past 365 days or you can even say in the last one day three days seven days 30 days Whatever it might be now, usually on this branding thing. I don’t usually like to do 365 days because if somebody saw my video a full year ago They probably already forgot right like they probably don’t remember me. They don’t won’t remember watching that video So I usually like to go between the 7 to 14 day range, okay? Now if you want a little bit bigger audience We might go with 14 days. If you’re spending a little bit less money like 10 bucks 5 bucks a day You probably want more days there because you want more audience want more data to work with? And then right here, you can just name it so viewed 10 seconds of and then you just put like the video Name, right So now we’re just going to click on create audience right here and then we’ll sit next done all that’s done Good to go. Now. What we’re gonna do is we’re gonna go through and create a Well, this is remember. This is guys 5 to 7 days after you launched this initial video view campaign Okay Now this is big because if you haven’t had anybody watch this yet, then you don’t have anyone to go remark it and retarget Right. So now What we’re gonna do now that we this is populating and this could take a couple of hours could take up to 24 hours But I won’t worry about that. I would just get right on it. Facebook’s gonna automatically populate this and update it for your stuff So we’re gonna come over here. Click on audiences go down to ads manager and Then we’re going to create a new campaign. And so we’ll click create a campaign and For this one, let’s just say we’re gonna do a small budget so like 5 dollars per day because we have a very small audience most likely because it’s the audience of only people who’ve watched the videos so because it’s a small audience and because we’re probably not going to be getting 15 to 20 plus conversions per week. I’m just gonna run a traffic campaign and then we’ll this campaign name We’ll just leave it as is for this demo And then we’re gonna come down here and then I would call this retargeting retargeting video Viewers of you know name of video and then say like 10 seconds or something like that Okay, so that’s just the general idea You can name it whatever you want whatever, you know, you understand and make sense to you And then what we’re gonna do is come down here to this custom audience And we’re just gonna choose view ten seconds video name. This is the audience. We just barely created all right now guys, this is key because So many people especially now with all the Facebook algorithm updates and they’re changing everything and all this stuff and people are going crazy guys, this is why like I have never freaked out or never worried about any of this because I don’t even use most of the Demographic and most of the interest Hardy and the more that they change I don’t really use it I just use this custom data These custom audiences people have already interacted and engaged my brand people have already bought products from me You’ve already opted in as leads And so with this custom data all of like the demographics of income and race and gender and all that stuff It really just doesn’t mat matter. Okay, so I don’t worry about it If you guys stick to these strategies It just doesn’t matter and you’ll actually see a lot better results because everyone else is using Interests and demographic targeting targeting. Okay. So if you’re doing what everyone else does you’ll be stuck in that bloodbath whereas if you do these strategies that only the top guys are doing then you’ll be able to rise above all the competition and See a lot better results and also build a lot stronger brand for your business. Okay? so now from here It’s the same concept you go through pick your budget And if you’ve only got like let’s say ten thousand people who’ve watched that video in the last I don’t know the last 14 days whatever that audience was based off of I would probably only be spending a couple dollars here Okay, like maybe two to five dollars so let’s say three bucks per day that we’re spending to go through and to mark those people and once again If you guys have seen my previous videos when you have such a small audience like ten to 30,000 I do like to go through and make the placements Recommended automatic because it’s going to show up on all the different platforms all the different places that Facebook can show ads whereas when you’re going through and marketing to a huge huge audience, I Like to keep it to the Facebook newsfeed just because that’s what I’ve just seen work best, right? so then we just hit continue we go through and create our ad which my ad looks like this but obviously this is for Webinars yours could be for whatever it could be like a pizza coupon to go into your restaurant It could be they work with you as a real stage And it could be for your dental business and t-3 teeth whitening or whatever. It might be then from here guys you’re just gonna come down hit confirm after you’ve gone through and create that ad where you’re singing into some sort of landing page like this and that is how you can go through and cut your cost per leave in half and Get those video views for just one penny per video of you now, obviously if we’re tracking 10 second video views It’s gonna be a few pennies It’s gonna be a little bit more expensive than just a 1 cent But this is the best way to go through and brand your business on Facebook All right So basically a quick recap of what we just went over is we want to first make a story base video Just like this where we’re not having any call to action We’re not pushing anyone to buy something opt into something click to a website or anything like that We’re just telling people who we are what we do why we’re in business and how we can help them. Ok, and then You see right here. I’m getting tons of comments tons of shares tons of people saying like hey where do you do this like asking me about more about my business and It’s more of them its attraction marketing I’m attracting them into my world is supposed to like going through and Pushing on everyone and just trying to get everyone to come to my world, right? So we first set this up we go through we get a video view campaign Spending 5 10 bucks a day or whatever type of bus you’ve got you could do more do more. I highly recommend it We’re then creating a custom audience of everyone who’s watched this video for at least 10 seconds and then we’re creating a retarding campaign and Showing our ads to everyone who has watched this exact video right here or at least 10 seconds and that is how we are cutting our cost per lead down by literally 1/2 okay with a Matt with the great relevant score right here and this is just the most cost effective way and with 500,000 people in In Omaha, I almost said Ottawa I was thinking I don’t Canada but in Omaha you could be going through and in showing this ad and you’re gonna very quickly Be seen by everyone in that whole community. Now, you might be thinking well Jason What happens was I’m seen by everyone in the community. Well, you can go through and change up the video Maybe tell a little bit different story. Maybe tell about you know one of the clients that you worked with or someone that you helped tell an intriguing story something that would make somebody intrigued and Actually want to work with you Okay And then you can swap that video out change it up and you can go start over again from there collecting that new audience Getting that data And that’s how you can go through and build a super super killer brand right now guys If you guys like this video if you guys found some value, please go give it a thumbs up That would be greatly appreciated when you give it a thumbs up It helps more people be able to see this type of content and be able to help them with their business as well also once again If you guys are brand new here the channel if you guys have never got my free facebook ads mini course Just drop a comment down below and I will share that with you guys 100% free Covers the base book basics of Facebook advertising to help you get started with your business And also if you guys are branding here Make sure you guys subscribe because we launch new videos every single week on how to generate more leads Make more money and grow your business and if you guys are interested in passive income Be sure to check out my brand new blog that just started link is in the description down below. It’s just Jason Wardrop calm I’ve only got a couple of posts up so far but maybe by the time you watch this video. It’s a full-fledged bug That’s actually got a lot of posts. So anyway guys, thanks again for watching today. And with that said I will see you all later

About Ralph Robinson

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31 thoughts on “Facebook Branding Awareness DOMINATION | Branding Your Business On Instagram & Facebook

  1. I really enjoyed this FB branding awareness domination video. Your blog is very informative — shows lots of income possibilities! Thank you for sharing your knowledge and experiences! 🙂 🙂

  2. Hey Jason, thanks for the video,. The only thing I got confused is that when you said "if you are spending less money, you want more days (audience)". I thought your budget was proportional to the size of the audience – less audience, less budget and not the opposite.

    obrigado !!!

  3. Suggestion: Video about money
    – budget/performance
    – How do to decide your budget according to your goal/audience
    – Cost per landing page view/link click/ engagement/video view/etc.

    Would be very helpfull to understand your targets to create better targets for my company and also to understand if we are perfoming well or not. As well as understand how much money to invest in which campaign.

    obrigado amigo!

  4. I've learned so much about how Facebook ads work since I signed up for your stuff! I've been successfully running some buyer campaigns and now I'm gonna get started on my branding campaign! Thanks for all the great content, Jason!

  5. I have now watched this 4 times and each time I learn something new. AMAZING wealth of knowledge. Gotta share this with a few folks

  6. step 1. make an a few minute ad that targets everyone and ONLY TALK ABOUT WHAT YOU DO and do not try to sell anything in this ad. upload it to facebook and then retarget people that watched at least 10 seonds cuz you just starting out them and profit BOOM!

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