Free SMS Marketing Templates | Creating the Ultimate Text Message Promotion
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Free SMS Marketing Templates | Creating the Ultimate Text Message Promotion


Hi. My name is Derek Johnson with tatango.com. Today I’m gonna be reviewing one of our free
text message marketing templates, which you can download. Whether you use Tatango or not, it’s a great
template for text message marketing. If you wanna download it, the link to download
it will be in the description below. So, this template is for an SMS offer. An SMS offer is, essentially, what you send
to your subscribers, usually in mass. So if you have 100,000 subscribers, you’re
gonna send this offer to your customers. Now, we created this template because we wanted
to make sure that before you click “Send” on your text message, you make sure that everything
is in place, you’re not forgetting something. And if you’re brand new to text messaging,
this may help craft your first text message offer. So let’s jump right into it. This one actually is a real simple, one page
template. As you can see, it’s a mobile phone, and this
would be the text message that is received by the customer or customers. So the first thing you wanna include in this
text message, and very, very, important, is the business or organization name right up
front. As you can see here, this is Bob’s Burgers. It’s right up front. The reason we do this, and the reason we recommend
our clients always put the brand name up front, is because in a lot of phones, they preview
the text message. So that means there will only be a few words
that will be available to the customer when they receive the text message. And to see the rest of the text message, they
have to click to view more, or the full message. So we always recommend putting the brand name
right up front, so that, even if the phone preview is only a few words, the words are
the brand name. So the customer knows exactly who’s text messaging
them and they think, “Okay. I know this brand. I feel confident in clicking on this message
and seeing the full message.” You never want a consumer kinda doubting,
you know, who’s text messaging them and then they may not even click on the message, which
then doesn’t give your brand the opportunity to market to them. So, the next portion here is the offer. So, this is what you’re actually giving the
consumer. For most text message marketing, you’re going
to be sending some type of offer. A percentage off, a dollar off, you know,
some type of promotion, a sale. This is where the offer goes. Now, I also recommend this go at the start
of the message with the business name. So usually, business name, and then the offer. And the reason is the exact same reason as
the business name, it kinda goes up near the front, is if they’re previewing the message
on the mobile phone, you want the business name, so they know who it is from, and then
you want the offer right away. Because, you know, let’s say it’s “Bob’s Burgers. Get 20% off,” and then it cuts off the message
and you have to click to see more. That’s enticing enough for most consumers
to click on the message. Now, if it said something like, you know,
“Hey. Show this text message to redeem and the expiration
date is this,” at the start of the message, I’d be like, “I don’t even know who that brand
is. It doesn’t sound that enticing to open. I’m gonna skip over that text message.” So always put the brand name right up front,
and then secondly, the offer. Now, the third component of this, which you
can see here, is the offer fine print. I see a lot of people and a lot of brands,
for some reason, they get this right on billboards, print, radio, television, Facebook, even,
ads. They say, “Get 20% off your purchase when
you spend more than $20.” I see a lot of brands, for some reason, throw
all of that knowledge and kind of learning out the window when it comes to text messaging,
and they’ll put the fine print before the offer. And that’s never a good way to do it. So if that were the case, it would read, “When
you spend more than $20, get 20% off your purchase.” The reason, number one, you don’t wanna do
this is because, let’s say he was previewing the message and there’s only a few words in
the preview. It would read, “Bob’s Burgers. When you spend more than, you know, 20,” I’d
be like, “Oh, that sounds like a lot of money. I’m not interested. You haven’t even given me anything.” That’s why it’s always important to lead with
the offer. “Bob’s Burgers. Get 20% off your purchase,” and then you’re
essentially kinda trailing off, you know, “When you spend more than $20.” That’s kinda the fine print. Don’t worry about that. Be really enticed by the offer, which is that
20% off purchase. Now, in a text message, you only get 160 characters,
so you gotta keep this, you know, as tight as possible. The next component is the redemption instructions,
as you can see here. This is important, because if you just tell
people, “20% off your purchase when you spend more than $20 at Bob’s Burgers,” people are
nervous and they’re cautious of how to redeem things. They don’t want to go to a restaurant and
be turned down because they’re presenting a coupon the wrong way. Maybe this is an online coupon. Maybe this is a “show the waitress.” Maybe this isn’t “show the waitress,” maybe
you need to, you know, show the front desk before you get seated. Give as much detail as you can, before somebody
actually has to go and redeem that coupon and figure it out for themselves. So this could be a “show text to redeem.” This could be, “Click on this link and then
show the link,” or whatever is on that mobile website. There’s so many different ways to redeem a
mobile coupon. You could even just ask your server. There is some options, too. They put a coupon code in there. I usually recommend, even if you put a coupon
code in there, do you tell the server what the coupon code is? Or do you show the phone and they read what
the coupon code is? So make it very, very obvious for the consumer,
the person receiving the text message, on how they’re supposed to actually present the
text message to get this fine offer. The last one is expiration date. This is pretty common for any kind of couponing-type
marketing plan that you’re doing. You always want to have an expiration date. Number one, it protects your business, so
you’re not having people come in two, five years later with the coupon and expecting
it to be redeemed. Second, I think, is even more important, is
it increases people’s interest in the coupon because it’s a limited time offer. So, usually with text messaging, you’re gonna
get 99% open rates. I think 90% are opened within three minutes. It’s just ridiculous statistics. Everybody gets the message and they get it
right away. So you want to plan for that when planning
for the expiration date in the message. So you don’t wanna make it 30 days out. You wanna make it, maybe, five days out. Something where, you know, there’s enough
incentive in there maybe to jump in the car today or tomorrow or on the way back from
work tomorrow. But you don’t want to extend it too far out,
where they forget about the message. Because you also have to remember that they’re
gonna get messages from their family, their friends, and all of those messages are gonna
push down the message from Bob’s Burgers. So, you know, kinda keep that in mind when
planning out how long a text message promotion can run for. The one thing that we left out of this, because
it’s a little hard to display, kind of, in this format, is the instructions to opt out. So the CTI requires that at least once a month,
you put in, in the text message, usually I recommend at the bottom of the text message,
instructions on how to opt out. So this would be something along the lines
of, you know, “To opt out, reply ‘Stop.'” Very simple. It doesn’t take that many characters. Now, you are going to lose subscribers whenever
you put that information in there, but what I like thinking about is, you’re actually
losing people that don’t want to receive your messages, that almost see it as a negative,
you know, with your brand. Because if they’re getting messages and they
don’t know how to opt out, that is just only hurting your brand. So you want to get those people out of the
campaign if they don’t wanna be part of it. Also, I think that builds trust with the people
that want to receive the text messages, because they constantly see that you’re willing, you
know, and there’s instructions there, for people to opt out whenever they want. So people feel comfortable receiving the text
messages and they know if, maybe down the road, they don’t wanna receive the messages,
they move away, they can opt out at any time. They’re not, you know, kind of tricked into
staying into the campaign. It kind of builds a rapport with the business. So I always recommend, if you have the characters,
always put it in the message. If you’re short on characters, put it in once
a month into your messages. So maybe every four messages or every five
messages, depending on how many messages you’re sending per month. But at least put it in there once, so that
people maybe, if they opted in by accident, maybe they had forgot about the campaign and
they’re now receiving messages, at least every couple messages or so, they’re going to see
instructions on how to opt out. So the consumer’s not gonna get frustrated
by constantly receiving your messages without being able to opt out. So that’s it. That is the SMS Marketing Blueprint and it’s
a free blueprint that you can download. We’ll put the link in the description below. But feel free to use this on Tatango, on whatever
SMS provider you’re using. And really, I think this is a great template
to use even for each individual text message. Use it almost as like a checklist, just to
make sure that you’re including everything and you’re not forgetting anything when you
send your mass text messages. Again, my name is Derek Johnson with tatango.com. Let us know if you have any questions in the
comments below. And if you want to download this free text
message marketing template, we’ll include the link in the description. Thanks.

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