Google Ads Versus Facebook Ads — Which One is Better for Ecommerce Marketing?
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Google Ads Versus Facebook Ads — Which One is Better for Ecommerce Marketing?


So you only get traffic to your website
more than likely for people that’s at the middle of the funnel or bottom of the
funnel in terms of where they’re at on their customer journey, I like that. I
like people coming to my website that know that they actually want to buy something. Here’s the scoop, Here’s the reason why I prefer running Google ads versus Facebook ads,
specifically on the Shopping Network. Number one, so here’s the scoop,
let me actually backtrack really quick. With the Shopping Network,
even if you guys don’t do all the fancy stuff that we just talked about a
little while ago, it’s kind of hard to mess this up. I like stuff
like that. I like making money even if I don’t know what I’m doing. So with
that being said, Google’s only gonna trigger your products when people are
actually looking for something in the scope of what you’re selling.
You don’t have to guess about it, you don’t have to try to figure it out on
your own, when you send all that data in, Google matches that data up to all the
queries that happen in the Shopping Network, and they figure out if your
products are relevant to that and that’s the only time you actually get triggered
in the Shopping Network. So you only get traffic to your website more
than likely, for people that said the middle of the funnel or bottom of the
funnel in terms of where they’re at on their customer journey. I like that.
I like people coming to my website that know that they actually want to buy
something, and then the other part I’d like to ask myself, is have you
ever imagined someone going to click on the shopping section that doesn’t want
to shop? Does anyone ever go to the mall, as an adult, maybe when
you’re like 18 years old you might not go. You might go to hang out with you
like boys, hang out with your girls, or something like that. But if you
go to the mall as an adult, we go there with intent. That is the Shopping
Network. People go on the Shopping Network when they have intent for what
it is they want to get. Then also the other part I like is that there’s no
ad creatives. Once you’ve send all the data in, Google is really good at what
they do and they optimise your listings and all the creatives and everything for
you. Facebook, you know, it’s a lot of work to do. You got to pick out, you
know, you gotta run a slide show ad, you gotta run a video ad, you gotta run a photo ad. I’m like, man that’s too much work. I just want to send it in
and just get people come to my site that just wanna buy stuff.
Then lastly, you get full control over managing your site with the traffic that
you have come in. As you’re managing the keywords and the search terms, and you
send that into Google, you have the ultimate control of the
quality of traffic coming into your site.

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