High Converting Video Posts For Instagram | Instagram Video Template Premiere Pro
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High Converting Video Posts For Instagram | Instagram Video Template Premiere Pro

– Are you curious how people make high converting Instagram
videos like this one? Well in this video I’m going to show you exactly how I make mine, and I’m going to give you my template so that you don’t have
to start from scratch. I’m Amanda Horvath and
I’m all about helping business owners and entrepreneurs leverage the power of video
without breaking the bank or taking up tons of their time. So if you are looking to use video in your strategy this year, but you have no idea where to start, then be sure to subscribe
and click the bell to be notified every time
I release a new video. Almost every single time
I post a video like this, someone inevitably asks
hey, how do you create that, are you using an app? I’m using Premiere Pro to create this app, and you’ve heard me sing the praises of Premiere Pro for a while now, and you might be starting to
catch on of the value of it. Truly you are shooting
yourself in the foot if you are creating
videos for your business but you don’t have Premiere Pro, even if you are hiring
someone to create the videos. It’s just super useful to
have the tools that you need to be able to produce content like this. So if you don’t already have Premiere Pro, then I have linked to it
in the description below, and you can go check that out. The reason these videos work so well for Instagram, Facebook, LinkedIn, or whatever social platform you are using, is because it tells the audience
what the video is about, because let’s be honest, you
don’t want to watch a video if you don’t know the value that you are going to get out of it, so that’s why the title is key to these. It also has a bar that moves
across the bottom of the screen to show you how much time
is left in these videos, and you can watch these
videos without any sound because there’s subtitles, so it’s all crafted perfectly to convert on Instagram,
Facebook, or LinkedIn. The second reason these
videos are super powerful is because they are micro content. So I’ve been producing videos for YouTube for over a year now, and what I found was I was
producing these amazing, long-form videos, yet someone on Instagram had no idea when they looked at my profile what value I was offering. Now, after one year, I’ve
started producing micro content from those macro videos,
the long-form videos. I take one little chunk, like
a one minute clip out of it, and I make it an Instagram
video using this exact formula. Starting to produce this micro content has been a game-changer for my business. I can’t tell you how many
people, how many more people have hit me up in my DMs saying Amanda, you’re killing it with your content, or I run into them in
public and they say this, and in my mind I’m like man, I’ve been doing this for over a year, but you’re only just now starting to see the value that I’m producing, because I’m actually
getting it in the form, or they are getting it in
the form of micro content. So whether you’re producing
a weekly video for YouTube or maybe even writing a blog post, creating a one minute
video with this style, it’s going to make a massive difference to how others see your content. As I mentioned in this intro, I actually am giving you
guys the template that I use every single time I create these videos, so go ahead and download that
in the description below, and with that, let’s
dive into Premiere Pro. Once you have downloaded your file, you’ll want to go ahead and save it in a place that you can easily find. I call it a templates folder,
and I just save it like this. You can do whatever you want
in terms of organization. So then you just double-click it and it will open within Premiere Pro. Let me just do a quick walkthrough of what we’re looking at here. So there’s one frame at the very beginning that just has your title
and your second title. Now the reason that I’ve done
this is because on the grid, for Instagram, this is
going to be what shows up, so if you don’t want just
like some random frame of you freeze framed showing up, then you can add a title
and second title here, or if you don’t want
this to be on your grid then you could add a photo of
you or something like that. Then this portion, they’re
labeled pretty clearly, but this top part, we’ll go in the middle so
you can see the progress bar ’cause it moves across
the screen as we go, so this top part, if I
turn off this eyeball then you can see that disappears, and then the progress bar disappears and the subtitles disappear, so there’s three main parts to this, and then at the very end
we have the call to action, and that is just one layer. If you want to add a transition at the end of your video
kinda like I have in mine, then feel free to check out
this other video in the cards, and you can create your
own individual transitions and different things like that. Very simple to use. Definitely go check that
out if you like this video. But you also don’t need it, so don’t over-complicate your
life if you don’t want to. So now that you know what the template is, the next step is to customize it to have your fonts and colors. So, I would start with this right here, and we’ll go in, we’ll select it, and so when you select this layer, this essential graphics
window should pop up. If it doesn’t, you can go to window and click on essential
graphics right there, and it should pop up. Now here you can see there’s three layers within this one clip. You’ve got your title, your second title, and the actual color itself. So if you click on that, here’s where you can change your color, so you just go in and
change it to my color, and then you can change this
to whatever font you like, and then this one to
whatever font you like, so I’m just showing you
so you can follow along of how I’m doing this. You can, if you need to resize you can resize using this dial here, I’m just gonna keep it as is, and you can also move these
around like that using those. You can also say if it’s offscreen, you can use these two to align
it to the horizontal center or to the vertical center. I’m just kinda trying to describe this. You can also move these around, and it will snap to
wherever you want it to be within your grid, and you can do that by going
to view and snap in program, that’s how those lines pop up. So I’m just going to keep it as it, and then we’ll go over here
and we’ll do the same thing so if you select your top part, then you can select this
by just clicking on it, and going in here and
changing your font once more. And then in order to change
your color it’s the same thing. You can click on this and
just change your color by typing in your code, and same with the subtitles
one, if you wanna change it. I just keep mine gray,
so totally up to you, and then also you’ll
want your progress bar to match whatever your colors are. So you can make this a different color, you can make it the same
color as your top portion, whatever your heart desires. All right, so now it’s already started to look branded to me, and then I can go to this in card here and I can change this
font to also be my stuff. Awesome. And then also change your color. I will rename this for you guys. Click to change color. Awesome. And then one more time. Cool. Once it is all branded to you, then you’re going to want to save it to where you don’t ever have to make these small changes again, and from now on it will just
be branded specifically to you. So we’ll go file and save,
and it will just save it. There are two different ways that I recommend using this project file. The first is if you’re looking to have all of your different social
graphics in one project file so that they’re easy to access. Then what you would do
is you would say file, save a copy, just so you don’t
lose your actual template, and you could name this social graphics. And what I would do is I
would just create a new folder for social graphics, so you
could just say social graphics, and this part’s optional but
just to give you guys an idea, I would say 01 Premiere, this is just how I organize
all my project files, and then I would save
social graphics there. And then the next step, when we go navigate to that
within our folders, right there, we’re going to want to add any
footage that we’ll be using, so I add a folder for 02 footage, and right here we can add any footage, so I’ve gone ahead and
exported a one minute clip that we’ll be using, or actually I think it’s
even shorter than one minute, you don’t have to have
one minute all the time, so I’ll find that, I’ll
just copy it for now, and then I would paste it into there. Perfect. And then when we’re done with that, you can go ahead and import it into here, and then I would organize this because this will get crazy
the more graphics that you do, so I use 01 sequences, 02 footage, drag this sequence into here and drag this footage into here, and you could organize
this by months or whatever so that you can easily keep track of it. And then, you can start
actually editing this clip, but before I show you how to edit it I wanna show you the second option of how you might use this template. So say you are editing within a project that you’ve already like edited. For example, this is what I do. I’ve already edited a long-form video that shows how I, whatever
the five minute video that I’m going to upload to YouTube is. So if I wanna have that video along with the social graphic
in the same project file, then I can actually import the template that we just created. So the way that you would do
that is you go file, import, you navigate to wherever that is, this is it, click import, it’s going to ask you these things. There’s only one sequence
within this project, so it doesn’t matter. You can do import entire
project or import sequence. Click okay and now we have this template within our project file. So you get to choose
whichever one is best for you. From here on, everything is the same. It’s just how you use that project file. Hey guys, so I wanted
to quickly reassure you that everything that we’ve
done up until this point, you only have to do once. So we’re just setting
you up for future success whenever you need to create
these videos in the future. Just wanted to reassure you. For simplicity’s sake, I am going to use the social graphics project, and I’m going to reimport this. I decided to name it something else instead of just social select one, so we’ll just drag it down into here. You could also name it the date or whatever will make it easy for you to know what these videos are. So once you have your footage imported, which is just your clip of whatever you’re going
to make this about, and then you have your sequence, then we can just keep that as a template, we can right-click and
we can duplicate it, just so we keep it for the future and we’ll name this IG Vid Teaser. We can open that sequence,
X out of the template, and that just makes
sure that the next time that you come to create one, you still have the template there, so I’m setting you up for success, all the way into the future. So now you drag this down into here, and we can see that it’s too big, so you can go ahead and
right-click and say set frame size, and that will make it the
frame size that you need, and then we’ll just go
into effects controls and just do a tiny zoom to
fill in the rest of that area. Awesome. So the next portion and
the most intensive portion is the subtitling, and the reason it’s intensive is because you have to go through and write out the subtitles yourself. So what we’ll do is we kinda zoom in here, and we just watch this
video, see what I’m saying, and then we write the subtitle. Do you wanna learn how to create. So do you wanna learn how to, so what I’m gonna do is I’m
gonna use this razor blade tool, I’m gonna put a cut right there, click on this portion right here, and I will say do you
want to learn how to, or maybe we do, do you want to learn, do you want to learn, so
we’ll find where that ends. Do you wanna learn. And now we’ll put that there
using the rolling edit tool to move the cut wherever I want it. How to create graphic. So how to create. Graphics like this one. Graphics like this one. We’ll put another cut wherever
I want the next one to be on the subtitles track, and then say how to create
graphics like this one, question mark, and then
you just keep going until you’ve subtitled the entire thing. Once you’ve subtitled your whole video there’s a few things
that you are going to do, but you are almost done. You can see we haven’t added the title so we’ll do that in a little bit as well. So if you zoom in here, the first thing is you’ll want
to click on this progress bar and you can see right here the video ends ’cause we don’t have a
full one minute video, and so when you click on this your effects controls will pop up and underneath this shape you
can see there’s a key frame, these are called key frames, and you’ll just want to move
this guy to be right there. That means that by the
time this time code hits, this guy is positioned
all the way to the end. And then we can just go
ahead and cut off these two and delete all of those,
’cause we don’t need them, and then you can just select
this gap and delete the gap, and add your call to action. All right, so you know
how to do this already, but I’ll just show you real quick. So we’ll change the title, and we’ll say Social Teaser Tutorial, and then we’ll name that one the same, Social Teaser Tutorial. All right, go all the way to the end, whatever the call to action is. Watch more now! And then I say YouTube.com/AmandaHorvath. And then we’re all done with the thing. You just hit O at the
end of your keyboard, put your play head at the end of your, sorry not keyboard but
the end of your sequence, and then you’ll just
go file, export, media. You can match that. That’ll be the easiest option, and I usually select use
maximum render quality, and you can just go
ahead and click export. So that’s how you create these awesome social media graphics. I hope you take these and start implementing
them in your business. If this video was valuable to you, be sure to click like
and drop a comment below letting me know. Otherwise, I’ll see you in the next video.

About Ralph Robinson

Read All Posts By Ralph Robinson

18 thoughts on “High Converting Video Posts For Instagram | Instagram Video Template Premiere Pro

  1. Great video Amanda. I am a big fan of micro content. I've been looking for the "how to" format my micro content exactly the way you just did it on this vide. You rock!!! This was REALLY helpful 🙂

  2. great video girl! I used to do this, but then kinda stopped doing them. I just started to do it again with my latest video. I'd love for you to check it out and let me know what you think https://www.instagram.com/strongmom.ca/

  3. This was really helpful. When you click on Export at the end, is it exporting directly to Instagram or to a folder where you can upload it to Insta, later?

  4. YAY for templates that allow you to NOT start from scratch! Grab yours now:
    – Download Adobe Creative Cloud: http://amandahorvath.site/adobe
    – Download the template here for $15: https://amandahorvath.com/store

  5. Also I noticed you write out each of your thumbnails Subtitles. Have you ever considered using REV.com to make the subtitles for you? I guess the video is short enough where it probably wouldn't be worth it.

  6. Amanda! This is exactly what I've been looking for! I love your vid posts and grid style on IG and I've been trying to figure out how I want mine to look. I've seen some vids like this similar to your template and I want to start using them. BUT I have FCPX! lol Do you know of anyone or vids that can do this on that editing platform? I may toy with it and to figure out a way, but definitely incorporating some of your tips! Very useful! Keep it up! Thanks!

  7. Thanks for the template! I've been uploading new videos to LinkedIn and Facebook every day, but I guess 3 minutes is too long for social feeds. I never thought about doing a teaser to direct people to YouTube. Although this is a lot of extra work, it's probably worth the time and effort to get more results.

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