How Flapper uses Adjust’s retention analysis in their marketing strategy – Paul Malicki
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How Flapper uses Adjust’s retention analysis in their marketing strategy – Paul Malicki


I see Adjust as the only
full-fledged mobile attribution provider with great server
to server integrations and capability to create
data for advanced analytics. I think when you think
about mobile attribution, there’s no way for you to go alone right, to try using just the basic platforms. You need a full-fledged
mobile attribution platform. With Adjust we are able to get the data about the performance,
including very deep analytics of the conversion funnel
up to purchase per channel, per campaign, per ad
group, per day, per app. Essentially everything
what you need to analyze user acquisition as well as mobile fraud. One of my favorite features
is retention analytics. I really care about retention
per channel and per campaign. I believe retention is
one of the key issues of the mobile marketing
and marketing in general, and I trust that no other platform does it as good as Adjust. Well I believe that when it
comes to emerging markets it is as much about education as it is about using the right channels. We use Adjust to analyze the performance on a per channel basis,
but at the same time we try to create engaging
customer journeys using integration of Adjust with tools like Facebook SDK and retargeting them depending on the stage of the user journey that they are a given moment.

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