Content is the only thing that matters
in a digital marketing strategy. You got to have great content. If your marketing is dialed in, if you’re running Facebook
ads and you’re targeting… or even Google AdWords or
website or whatever it is, and your content is just
talking all about you, then you’re not going to have great results. If you create really good content
that provides value and helps people and serves people, then you will get very good results. Content’s my strategy. I don’t know that I’m going to market
attorneys for the rest of my life but the rest of my marketing career,
it’s going to be creating content and providing value. That’s what it’s going to be. There’s just no other way to do it.
The nice part about is, is that if you’re willing to
create the content, 99% of people out there aren’t
willing to create the content or they’re too afraid to. It’s really easy. Most people will just make excuses and make excuses and make excuses
and they won’t do it. While they’re doing that, while they’re
busy making their excuses, if you’re making content, then
you’re getting the clients. That’s all that matters. Content is essential. The question is “how important is content
in a digital marketing strategy?” It’s absolutely essential.