How Important Is Content Marketing? (Content Marketing Strategy)
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How Important Is Content Marketing? (Content Marketing Strategy)

When it comes to growing your business and
building a raving and loyal customer fan base, there are few tools out there that can compete
with a solid content marketing strategy. But as great as content marketing is, it can
also be confusing at times, and without the right strategy and systems in place, it can
also be a whole lot of work. Which is why I’m never surprised when I
get a little kickback from a client or student asking me just how important content marketing
really is? And if maybe, just maybe, there might be another
easier strategy we could try instead? So in this episode we’re tackling that question
head on and answering, just how important is content marketing for your business? Hello and welcome, my name is Adam Erhart
and you are watching the Modern Marketing Show. Where we take different marketing tactics,
tools, tips and strategies and break them down into bite sized actionable clips that
you can use to immediately take your business to the next level. I’ve said it before, and I know I’ll say
it again, when it comes to marketing your business you’ve got a lot of different options
available. Too many in fact. And if you’re anything like me, you’re
also prone to the entrepreneurial shiny object syndrome, or the disease of distraction that
forces you off the path of true marketing strategy to chase after a never ending supply
of new tactics, tools, or techniques. Which does nothing to help you stay on track
and ensure you’re following a proven and reliable strategy, like content marketing. Especially when many of these new, shiny tactics
are sold as fast, easy, and able to deliver 1000% returns on investment seemingly overnight. But let me tell you a secret you probably
weren’t expecting to hear? These shiny new tactics that deliver incredible
results quickly and easily actually DO work and CAN deliver these almost too-good-to-be-true
results. BUT… only when they’re been built on the
back of another more strategic and sustainable strategy like content marketing. And that’s what they don’t tell you, and
what drives me absolutely bananas when I hear about someone wanting to copy a so called
“overnight success” that did a 6 or 7 figure launch, or started a new million dollar
business in under a year. Yes these can and do happen, but the vast
majority of these success stories actually built their “overnight empires” not on
short sighted tactics and tricks, but on the strategic footings of a consistent and value
providing content marketing strategy. Because content marketing builds trust like
no other strategy out there. And it enables you to answer questions, solve
problems, and overcome objections, essentially pre-selling your prospects before they even
pick up the phone, or fill out an order form. Content marketing provides a level of value
to your customers that’s simply unheard of with other strategies and tactics, and
when properly deployed, the more you give, the more you get back. Not only that, but content marketing compliments
and enhances almost every other marketing strategy out there from building up your search
engine rankings with quality SEO content, to having ample, relevant, and valuable information
to share with your social media following. And as you create more and better content
over time the results compound providing exponential returns on investment, increases in web traffic,
improvements in your brand reputation, and can even provide a completely separate source
of income by becoming a book, a speech, or a presentation. So how important is content marketing? The answer is very, very important as it will
form the foundation for a future of marketing successes. Sure there are tonnes of other short term
hacks and tactics to quickly increase leads and sales, and we use them almost every single
day in our agency, but they’re almost always built on a solid content foundation. Because to create a sustainable, valuable,
and highly sought after brand and business, there is no better place to start than with
a content marketing strategy. So thanks so much for watching. If you enjoyed this episode be sure to subscribe
to the channel, give it a thumbs up, and if you have any questions, comments or suggestions
for a future video, be sure to leave them in the comments section below. If you’d like more content like this, then
head over to and sign up for the Modern Marketing Newsletter because this
is where I share my best tips, tricks, and strategies that I don’t share anywhere else. Take care for now, and I’ll catch you next
time on The Modern Marketing Show

About Ralph Robinson

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