How To Build an Online Store in 10 Steps with Aja Dang
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How To Build an Online Store in 10 Steps with Aja Dang


Hey everyone, my name is Aja Dang and I have a YouTube
channel called Aja Dang where we talk about everything from finances, student loan debt, to body issues, to
skincare, natural beauty and just overall how to feel
really good about yourself. I’ve had my website with
Squarespace for a couple years now and throughout the years, my website, as well as my career, has changed and evolved and now, I need something totally different than what I needed when I
first launched my website. Currently, I needed a website that not only shows off photography, but also shares my favorite
product recommendations, has an awesome, easy
to navigate storefront and also has a way for my
followers to connect with me. I recently started to sell
merchandise on my website and I needed an online store that not only was easy to navigate but showed off my
products in a premium way as well as explaining that proceeds of the sales of my products go to some of my favorite charities and Squarespace is the
perfect all in one platform to display all of these. Your website should be an extension of you and feature everything you
want to show your audience. If you’re looking to jump
into online commerce, you absolutely need an online store that allows you to sell your products while representing your style, brand and vision to the world. This is exactly why Squarespace was perfect for my online store. I wanted a website that gives
visitors a glimpse of who I am and what my brand is while allowing me to sell my products, update inventory, manage orders, stay in
touch with my audience and keep an eye on the data
Squarespace analytics gives me about my website. Squarespace offers all
of these tools and more and it all starts with
choosing the right template. Squarespace offers such beautiful
templates to get started, that no matter what industry
your business is in, they have the perfect template for you. If you head over to
squarespace.com/templates/online-stores, you can see for yourself. Now my website it the template Marta and I love it, but please makes sure to choose one that fits you best. The template is just a starting point and if you decided later on
that another template fits your online store slightly better, you can easily switch at any point. I wanted my visitors
to be able to navigate through my site quickly
without having them click on a lot of pages. That’s why my website utilizes
the Index Page feature from Squarespace and
here’s how to build it. Navigate to your home
menu and click Pages. Click the plus icon and then click Index. Give your Index a title and hit enter. Hover over the Index
and click the gear icon to adjust the Index’s page settings. Within the page’s panel,
click the plus icon within your Index. Here’s where you add any images or blocks that you want to show your visitors from the moment they land on your site. Within my homepage Index is an Image Block for A Woman’s Worth. I go into more detail later in the video but this was created by
making an Image Block, uploading a photo and
selecting the Overlap feature in the Design tab. A button was added that
takes the visitor directly to my online store. So the index can act as a preview for the larger features of the site. Site Styles, also known
as the Style Editor, is a great tool to learn early on so the tone of your site is established, allowing you to focus on the
content of your site later. Choosing the right
template gets you started but tweaking elements
in the Site Styles panel is where your website really
starts to come to life. For example, I really wanted
a classical looking font for my logo and other
places across my site. That’s why the font
Minerva Modern was chosen. I think it looks like the
spread of a fashion magazine while keeping everything
simple and stylish. You see my name at the top of the page? I want to make it a little more prominent. Now don’t let all the options in the Site Styles panel freak you out. It’s a good thing you
have so much control over all of your elements. What’s even better is that
Squarespace makes it easier for the users to quickly navigate to the elements they want to change. Watch this. When my name is clicked,
those design elements appear in the panel so I find it faster. Now that the element is clicked, adjusting the size of the font is very simple and straightforward. Make sure to explore Site Styles
when building your website. Now once you get the hang of Site Styles, you can make changes to other elements of your site’s appearance. You can copy and paste certain colors to make sure the color scheme
is carried across the site. You can change the fonts and
spacing of certain headings. Just so you know, different templates
offer different options in the Sites Style’s panel. Squarespace offers great ways to control several aspects of your site but minimizes the work
involved in doing it. All right, now let’s
shift to the main focus of this video, showing you
how to build an online store. Squarespace makes it very easy to add products to your online store. It doesn’t matter if you’re
selling a physical product, digital product, service
product, or even a gift card. Squarespace has you and
your business covered. What you want to do is
create a products page to display all of the
items you plan on selling. In order to do this, in your home menu, click Pages and then click the plus icon to add the Products page. Select Products from the menu. Give your Products page a
title and then hit enter. There are actually two different ways to add products to sell. The first is adding them
directly to the Products page, which is what we’ll do be doing but you can also add them
to the Inventory panel which we’ll go over in just a little bit. On your products page, click the plus icon and select what kind of product it is. Since my site sells tee shirts,
this is a physical product. In the next window, you are able to supply all the information about your item in one place
to get it ready to sell. In the item tab, you can add images of your product, the title, price, and description. If you want to include multiple angles, Squarespace allows you
to upload multiple images for the product. Within this window, you
can add Tags and Categories to organize all of your products. This way, visitors can navigate
to other items you sell by clicking on a category navigation link or by searching for a tag. More than likely, you have at least one or more social media accounts attached to you or your business. Squarespace allows you to connect
your social media accounts on this window so whenever
you add a product, all of your followers know it immediately. We’ll get to connecting
social media in just a bit. When you’re ready, you
can hit save and publish. Once published, this sets the product as available for purchase. Earlier I mentioned that
there was another way to add products to your product pages and that’s through your Inventory panel. It is helpful if you have
more than one product page at this point, so you’re gonna go ahead and create a new one real fast. Just like before, in the home menu, click Pages and then click the plus icon to add the Products page. Give your Products page a different title and then hit enter. Now go back to the home
menu and click Inventory. This is a great tool to manage all of your inventory across
your entire store. Click on add product and select which product page your
product will be added to. Just like before, all you
need to do is follow the steps and fill out all of the
information about your product. Even though Squarespace makes it easy for your customers to checkout, I wanna go over a few things really fast so you’re aware of the options
you have at your fingertips. You can add a Mailing
List option to checkout so customers can stay subscribed to any updates about your business. You can enable Express Checkout. This way, a customer can
go directly to checkout on each item, rather
than adding it to a cart. You can even change where your customers are directed on your site if they click the “Continue Shopping” link. To make sure everything
is working properly and to get an idea of what checkout will be like for your customers, you can go into Test Mode. In your home menu, click Payments. Click on Test Mode so the toggle is on and then click Save. When you add a product to
your cart and go to checkout, Test Mode will appear in the banner and a test credit card number
will automatically populate. Go through the necessary
steps to complete the order and you can then see it
in your Orders panel. When you’re done, go
back to the home menu, click Settings, then Payments, and Test Mode to make sure
to click the toggle off. Then click Save. Each time a customer orders something from your Squarespace online store, you’ll get a notification via email or you can download the
Squarespace commerce app to get push notifications to your phone. These notifications will
include the billing information, shipping information, item details and any information
submitted through product or checkout forms. To manage your order, go to Home Menu and click Commerce, then click Orders. Once you find the order, click to open it. When your order has been sent, you can hit Mark Fulfilled. Squarespace offers an
automatic email option to send to your customers, notifying them that the order has been fulfilled. To do this, leave “Send Order
Fulfilled Notification” checked and the email will be sent immediately. If the order is a physical product, this is where you can
include a tracking number so your customer knows
when to expect delivery. I cannot stress this enough but every person with a Squarespace site has a tool that they might not be aware of and that is Analytics. Squarespace offers their users
super detailed information about the visitors that
come to their website and how they interact
with your online store. Go to the home menu and select Analytics. Here’s where you can find out
how many visitors you’ve had, if these visitors are new or returning, which of your pages gets the most hits, what’s the most popular
content on your site and more. The data that Analytics provides can help target new audiences and help maintain the audiences that are already coming to your site. One of my favorite things
is clicking on Geography so I can see where visitors are based and this lets me know just
how far the Aja Dang brand is reaching in the world. You can increase your website’s visibility by using Squarespace’s
Search Engine Optimization, also known as SEO. A good way to think about it is what terms or keywords would you
use when looking online for something specific
and then work from there. Once you have a list of keywords
that could drive traffic to your site through a search engine, consider placing them naturally in text that provides relevant
details about the site. If you are a business selling online and in a physical location, make sure you list your
business address on your site. You can do this in more than one way. The first is through Map Blocks. On a page, click an insert point and select Map from the menu. From here, a map displays. This allows you to add an exact address which is represented on the map shown. You can also add your business address through the business information window. Go to the home menu, click Settings, and then Business Information. From here, you can add the name and address in the fields provided. The address added here will appear in your order emails sent to customers. Incorporating social media
into your Squarespace site is very simple. It’s great to add an
Instagram block to my page so whenever I upload
something new to Instagram, my website is automatically updated without me having to manually add a photo. The first thing you’ll need to do is head on over to your home
menu and click Settings. Click on Connected Accounts
and then Connect Account. Select Instagram from
the social accounts menu and from there, you’ll need to login using your Instagram
username and password. Just so you know, you
can do the same thing with your Twitter, Pinterest, Tumblr, LinkedIn, Facebook and
even Snapchat accounts. Once you have your
Instagram account connected, go to the page where you want to feature your Instagram photos. Select an insert point and scroll down the menu to Social Blocks. There, you select Instagram and click. Squarespace has done a great job of giving options for how
these photos are displayed. In the Design tab, there are four options: Slideshow, Carousel, Grid, and Stacked. Let’s say you want your
visitors to go directly to your social media pages instead of viewing them
as blocks on your site. For example, on my site, there
are different image blocks that link directly to my Twitter, Instagram and YouTube accounts. This is done with Click-Through URLs. Go to a page and click an insert point and then click Image Block from the menu. Upload or add your image in the window and then click the Design tab. Scroll to Click-Through URL and add the URL link you want
your visitors directed to. If you want the link to
pop-up in a new window, make sure you click the
“Open in New Window” option. Click apply and now the photos you add to your site are active. That’s it! Believe me, I know building a website might seem super intimidating but throughout this process,
I want you to have fun and I also want you to know that you can build the
website of your dreams. You just need to play around with some of Squarespace’s
features to get there. Now head over to
Squarespace’s YouTube channel at youtube.com/squarespace to learn more about Squarespace and how they can help you get
started on your own website and if you currently have a
website using Squarespace, share that with us in the comment section. I’m sure your website will
inspire a whole bunch of people to launch theirs. If you wanna hangout with me more, head over to my YouTube channel, youtube.com/ajadang. Click the subscribe button,
not only on my channel but also on Squarespace’s channel to keep up to date on
all our uploaded videos. Squarespace, thank you so much for allowing me to share my website and my process with your viewers and I hope this video
inspires some of you all to build your dream website. Thanks for watching. Bye.

About Ralph Robinson

Read All Posts By Ralph Robinson

10 thoughts on “How To Build an Online Store in 10 Steps with Aja Dang

  1. Aja great job! I had anxiety thinking starting a eCommerse store would come with more headaches that my business can already handle.. Thank you you made it so simple!

  2. Your tutorial was very helpful. I'm working on a business website but currently have my blog. Yesseniaslifestyle.com.

  3. BA >> entrepreneur-life.club came just at the right time for me, I was blown away when I saw just how much it could do, especially as I was used to building websites in WiX. At last now I can build funnels with all the features I would only have on a professional website!

  4. i just had one question, how do control where the money goes from the orders that you get from your site? does it just stay on square space or do you link an account to the page and the money goes there? or what happens

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