How to Create a Content Calendar in ASANA (Organize Your Business!)
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How to Create a Content Calendar in ASANA (Organize Your Business!)


What’s up everyone? Welcome back to my channel. This channel is all about how you can launch
your side hustle online. Now it seems like the biggest struggle that
I see in new entrepreneurs, specifically if you are a side hustler, is content creation. If you haven’t watched this video yet, I talk
about how to stay consistent with your content creation, so I would highly recommend you
check out that video first. I drop all of my secrets of how to create
consistent content as a side hustler. Now in today’s video, I will be sharing how
I create a content calendar, which allows me to get an overview of all of the content
pieces that will be coming down my production pipeline, and what I need to work on every
single week. I really hope you guys enjoy this video because
I literally walk you through my behind the scenes of my content creation workflow and
my content calendar. It can be confusing at times, especially when
you’re creating content across different platforms. And it can also be very overwhelming to know
where all of your content pieces are at the stages that they’re at. And that is why in today’s video I’ll be sharing
you behind the scenes of how I create my content calendar and how you can create the same for
you and your business. Specifically, I’m using project management
software called Asana, and then I also link this to my Google Calendar, that is linked
with the rest of my calendars as well. Why having a content calendar is so important
is because you get a overview and a birds eye view of all of the different content pieces
that are going to be coming down. You can also plan which topics you’ll be talking
about. So if you’re going through a product launch,
you can craft all of your content to be related to that specific product launch. So the first thing that you need to do in
Asana is to create a team. The reason why I create specific teams for
different parts in my business is because I want to think longterm in my business. So for example, in the future, if I could
start to hire people into my team, then I can ensure that they are only seeing the projects
within that specific team. This allows you to stay organized and know
exactly who is going to be within each team in my Asana. In my Asana, the team that I put all of the
different content creation workflows in, is called strategy, but you can also call this
content creation. Now I’m going to share my screen and walk
you through how to create a team within Asana. Okay, so the first thing that you want to
do when you get into Asana is to create a team. And you can do this on the very left hand
side. You can see it says add team. So you want to click on this, and you want
to create a team name. So for example, you can call it content creation
and then you can create a team. The second thing that you want to do is to
create projects within a specific team. Specifically for me, I separate out different
projects for Facebook, Instagram, and YouTube so that I can separate out the different workloads
that I have for each content creation type. And why I specifically love Asana is because
you have two different types of workflow styles that you can create. You can have one that is a Kanban and you
can have one that is a list view. And you can personalize this to however your
workflow is. Again, I’m going to share my screen and walk
you through how to create projects within Asana through a specific team. So once you’ve created your team, you then
want to create different projects. And how I typically lay this out is that each
project is the different type of channel that I’m in. So for example, I have one for YouTube, I
have one for Facebook and Instagram. So you can go in here and click new project
and then create blank project and type YouTube and make sure that it is still within that
same team. And then you can choose whether or not you
want to do a list view or a board view. And for the purposes of YouTube, I like to
use the board view. And then you can create a project. So then you want to just keep going through
all of it and adding different projects within the same team. So this is an example of how I’ve set it up. So for me, I call my content creation, the
team strategy. And within that I have different projects. So you can see I have YouTube, email marketing,
Facebook and Instagram. Now the next step is to create workflows within
each specific content creation type. So for example, I have a different workflow
for YouTube, I have a different workflow for Facebook and I have a different workflow for
Instagram. And the purpose for doing this is to literally
create a production line within the different content types that you have so that you can
become a content creation machine and not be confused as to what the little steps are
that go into creating one piece of content. We also want to templatize the different workflows
that you have so that the next time you create content within that specific platform, you
can just copy and paste the workflow to make it more efficient for you. You can then duplicate the workflow and know
exactly the different steps that you need to take. Again, I’m going to share my screen and show
you the behind the scenes of my Asana of how to create different workflows. So once you have created your different projects,
you then want to go into each project and come up with a workflow for that specific
project and for that specific channel. So for example, you can see here that I have
my YouTube workflow, so I have a column that is all about ideas and it is a brain dump
that I’ve put in. I have in queue which means that this is going
to be an idea that I then turn into a script. And then you can see continuing on, I have
script, in queue, filming. So in queue would be in queue to film videos
and then again in queue to actually edit them. And then I finally talk about the SEO and
description to really get my video ready. And then once it’s live, I put it in this
column here. And then I also have a template section that
houses the templates that I use for my YouTube videos. And also not only this, I also have a specific
template for my YouTube workflow. So this for me is a visual for me to note
where each YouTube video is at. However, I actually have another template
in here that you can see, I have sub tasks all the way here, that shows me every single
little step that I need to do to create one YouTube video. And how you add the sub tasks is through this
button over here. So you can click into here and perhaps I want
to add another sub task that is create blog post. And the reason that I make this a template
is so that all the videos going forward, I literally can just copy and paste this. So you can see here, I’m going to go command
C to copy, and then let’s click into this one, and then I’ll click here again and then
I can go paste and all of the sub tasks within creating this video will be here. So then you want to just go through all of
the rest of your content and create these different workflows and sub tasks that worked
for you. And it’s different for different people. So I would say to take the time to actually
do this yourself. The fourth thing that you want to do is to
create another project called the content overview. And this is going to be your gold mine because
this is going to house all of the different content creation types that you have, and
all the content creation pieces that you have coming up within one project. Again, I’m going to share my screen and walk
you through how to do this step by step. Okay, so the next step is for you to create
your content overview. And this is literally going to be your gold
mine because currently what we have right now is separate projects that don’t actually
all tie together for you to see an overall plan of your content creation. And that is why we want to create a content
overview. So we’re going to do the same thing and create
a different project. So you can click here and then go add project,
and then call this content overview. And I typically use the list view for my content
overview, and then go create project. The next thing that you want to do is create
headings for the different content creation types that you have, that will be in line
with the different projects that you’ve already created. This is going to be a master list to see all
of the content creation pieces that you have coming up. Again, I’m going to share my screen and walk
you through step by step of how you do this. So in your content overview, you want to add
a heading here. So you can click this button and then click
section and you can call one of them YouTube. And then you want to create another one that
is going to be called Instagram and whatever other forms and platforms that you’re using,
you want to create sections for every single thing. So let’s say another one would be Facebook. Now we want to connect all of the different
projects that you have created with the different platforms into your content overview. So I’m actually going to show you guys mine
so that I can walk you through step by step of how you do this. So if you go into all of the different projects
that I have, you’ll see that all of the content is tagged with this yellow flag. And how you do this is that you want to click
into the different tasks that you have, you want to scroll down, you can see this is my
script, and then you want to add, click this plus button, and add to a different project. So I’ll show you an example. So for example, I want to create this video
and I want to add this to my content overview. I can click this, scroll all the way down
and then, oops, sorry. Scroll over here. You can see this flag here is already under
the YouTube project. Then you want to click the plus and I want
to add this to my content overview. You can see now that this flagged yellow,
right? So if I click out of this and then I go back
to my content overview, you can see that this is added over here how I was able to find
my video editor is tagged under the YouTube project, but it’s also tagged within the content
overview. And you can see here that I have done this
for all of the different content pieces that I have out there. And that is why I’m able to actually house
all of this and understand what my production pipeline is going to be for all of the different
types of content that I need to put out there for the next few weeks or months. This content overview is literally a gold
mine because you can also do a calendar view. And then if you uncheck weekends, because
I typically work on weekends as well, because I am side hustling. You can see I have a calendar view of all
of the content that I will be posting in the next month or so, which really helps me visualize
all of the things that are upcoming. So you can see here that I do the same thing
for my Facebook as well. So I’ve created two templates here. So let’s say that I’m going to do another
live training on August 14th, so I can click into this template. I can click here and go duplicate task, create
a new task, and then I will drag it down here because this is now going to be part of my
production workflow and part of Facebook videos that I’ll be posting. I’m going to delete this and you can see that
my workflow is already in here because I duplicated it from here. And I will call this training say 1908, 19
is 2019. And then perhaps I want to do one about Asana
YouTube workflow or something like that. Then I will scroll down, similar to what we
did before, clicking this plus, I will add this to my content overview. Great, so now when I go back to my content
overview, you can see that it’s right here and then I just drag this back down. Click into here. Let’s say I’m going to set a due date for
August the 14th, then we are going to click the calendar view. Again turning weekends off, and you can see
if I scroll down all the way to August 14th, you can see that this Facebook live is already
scheduled in here. Which is amazing because now I have an overview
of everything that is coming down. Once you have a list of all of the content
pieces that you want to put out, then you can start assigning dates to when these content
pieces are going to go live so that you can view it in the calendar view. The last thing that you want to do is to link
this to your calendar of choice, whether it’s Google Calendar or iCal. The reason being is that you probably have
a lot of different events and discovery calls or even client calls within your calendar. And therefore when you link this to your calendar
as well, you can really see a holistic standpoint of your business and all the things that you
need to do. Again, I’m going to share my screen and walk
you through how to do this. So you can go through all of your different
projects and then start coming up with due dates or when these specific content pieces
are going to go out. And then once you do that, what I love is
that you can actually connect this with your Google Calendar or any calendar that you have. So through your content overview, because
this houses all of the different content pieces that you’re putting out there, this is literally
like your master hub for all of your context. You can click this carrot button over here
and then you can go export and they go sync to calendar. And then you can choose either Google Calendar,
iCal, Outlook or any other calendar. Then you literally just copy and paste this. Exit out of here. I’ll go into my Google Calendar, scroll down,
click under other calendars, click this plus sign, create a new calendar, and then I can
click here from URL, copy and paste this from the Asana link, add to calendar, go back,
and you can see I can turn on content overview and all of the content dates from what I have
had in Asana will now be also in my Google Calendar. So you can see all of this is Instagram, new
post, right? YouTube, the script that I have, what the
title of the video is. It is all in here, so it is an amazing software
to use and to really plan out your content calendar for you to see an overview of everything
that is happening. Because as a side hustler we need to ensure
that we have a very bird’s eye view of everything that is happening. I hope you guys enjoyed this video where I
literally showed you the behind the scenes of how I organize my content creation calendar. If you liked this video, make sure you give
it a big thumbs up and consider subscribing because I post videos every single Saturday. In my next video, I’ll be sharing the three
common questions that I got asked when I was first starting out in my entrepreneurial journey. So make sure you turn on your notification
bell on to get notified when this video goes live. As always, I hope you guys have an awesome
day. Go out there, hustle on, and I’ll see you
in the next video. Bye guys.

About Ralph Robinson

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3 thoughts on “How to Create a Content Calendar in ASANA (Organize Your Business!)

  1. Ever wondered how to create a content creation calendar so you can stay consistent every week? Well in today's video I'll be sharing how I create my content calendar in ASANA! I share live tutorials of how I have my Asana set up. Hope you enjoy!

  2. Thank you for your video!! with this video and your additional info on your facebook live I made all my ASANA structure and I am working on my workflows now. GREAT!

  3. I just started YouTube as well and it feel like an uphill movement lol glad to have your videos! I found you through Vanessa Lau 🙂 !!!

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