There’s a week and a half left of 2018.
Do you know what you’re going to do in 2019 to help you reach your practice
goals? Hi, Alison at GPM here to talk about
the importance of having a dental marketing plan for your dental office.
The truth is your dental office is a business, and like any good business you
need to have a marketing plan in order to continue to grow, so today we’re gonna
talk about three reasons as to why you need a marketing plan for your dental
practice. Up first goals writing your goals out on paper helps make them real.
In fact, neuroscientists have concluded that writing out your goals and
visualizing them makes it more likely for them to be achieved. Now when it
comes to setting goals try to be as specific as possible. For example, instead
of saying “I want more new patients in 2019” try “I want to grow my practice from
15 to 25 new patients per month in 2019.” Not only does a specific goal make it
really easy to measure, it’s also really easy to track. Next, a marketing plan
helps you look at the big picture and all of the tiny details at the same time.
For example, when it comes to a marketing strategy it’s not only about a new
patient generator, such as let’s say google adwords, it’s also about what
happens after somebody clicks on your ad. What are they saying when they get to
the landing page? Do you have call tracking metrics in place? Are you
monitoring the phone calls to see how many of your clicks and calls are then
converting into appointments? Making sure you’re analyzing each step of the
marketing funnel is crucial in determining what strategies are needed,
which ones are working and which ones need some improvement. Lastly,
establishing a marketing plan allows you a chance to look at your competitive
market. Take some time, poke around on your competitors websites, see what their
websites look like, see what features are there. Are they utilizing an online chat?
Can a patient schedule online? What are their new patient specials like? Getting
an idea of your local market and the competitive landscape can help you
identify areas and stratagize. That can help you capitalize on
your piece of the market. Putting together a well-thought-out
comprehensive dental marketing plan helps keep your business healthy so you
can continue to keep your patients healthy. Don’t let another year go by
without setting some goals for yourself and putting together a comprehensive
plan that will get you there. If you have any questions about dental marketing
plans or what you should consider when putting one together, we’re here to help.
Comment below, chat us on our website or call us today for a free consultation.
Thanks for tuning in, we’ll be back next week for another helpful tip. Happy