How to Crush Making Content for Instagram and LinkedIn | Meeting in Los Angeles, 2018
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How to Crush Making Content for Instagram and LinkedIn | Meeting in Los Angeles, 2018


– Micro fucking content. Know who your audience is. (electronic music) You got your perspective. (crowd cheers) I just want to be happy. Don’t you want to be happy? (light music) – You kind of, you’re lost at, you know 250,000 a day followers. Have like 25 million on the, you know, the TV show’s killing it. – The thing on the entrepreneur OTT? – Yeah. More importantly, we don’t
know how to go from the next the 200,000. – What’s the 200,000 on? – Instagram following. It’s all engaged. We get 50,000 people watching the video. – Let me see it real quick? I mean, it’s super fun
for me to look at this ’cause it’s so, like, the model. It feels, so first and foremost, you’re not putting out enough content. – Okay. We have a shitload that we don’t put out. – Yeah, I don’t know. Like first and foremost,
this is one day ago. The next piece is four days ago. You went three days without posting. Like, I’m posting 4. Actually, I’m a little down
and I’m upset about it. And we’re trying like, I have, like, angst that
for the last 45 days, I’ve gone away from my four times a day, five times a day, to two or three a day. You’re posting once every
three days in that example. I think you aren’t posting enough. Let me tell you something
that’s super important that we’ve come to realize. The micro content’s more
important than the macro content. You’re producing, I don’t know, are you producing a vlog? – Yeah.
– Right. – Don’t put the vlog on the pedestal. Put the pieces of content from the daily vlog on the pedestal. It’s a reverse, right? 100%. The five or six “magic moments,” right now we’re like in this really realizing it stage so
we’re having a lot of fun. ‘Cause we keep looking at each other, ’cause every time we have a moment, which used to be a “good
scene” from the vlog, we know is going to be a separate video. I mean, I had a video from
me and YG, the rapper, that got 1.4 million views on Instagram, that the vlog got 29,000
views for the whole episode. – [DRock] And that was like, I think we got three videos out of that. – So, if you want IG, I
mean, a couple of things, couple things to talk about. First, I think everyone’s getting sucked into IG, period. Meaning, it’s so cool. It’s so the platform. But look, not everybody’s
gonna over index on IG. Like, IG is, for example, I would like to see
you put out four pieces of content a day on LinkedIn. You will impact your business
way more if you do that. – [Person at Table] Just made
that switch and noticed it. – From what I’m seeing,
first and foremost, it’s a volume game. Number two, I think you are
mailing in the copy too much. So, I think one of the missed
in the market right now, is people are mailing in copy,
’cause it’s all so visual. You’d be blown away how much
I believe real good copy, I mean like be you, heart? I like that, actually, because sometimes it’s good to just be like. But you’re kinda doing
that in the content. This is where you can really pontificate. Like, I think one of the
reasons my IG does so well, is I mean maybe people can tell, because I have no grammar skills, I write my copy and as you can see, I kinda at my best, I go there. I go there. I like write shit. I think it matters. – Okay. – [Person At Table] The Rock
does a good job with that too. – What’s that? – [Person At Table] The Rock
does that pretty well too. – Would make sense. Content. More content. – We have a shitload we don’t post, so. – It’s not enough. – [Person At Table] Other
than volume, what is your advice on just getting… – Volume. – [Person At Table] Just
volume getting into more hands. – Volume first is like,
you know, you’re like how do I shoot more deer? It’d be nice if you shot
88 times a day not four. Let’s start there. Comma, okay now you’re
talking about strategy, try to go in a fucking tree, you know. Volume, volume, volume. Collaboration,
collaboration, collaboration. The way to grow an IG is get
to other people to cosign you. Make content that brings people value. Other people, you’ve got access, right? I would have a strategy on the team of like athletes or business people that have big followings, figure out how to get in front of them. – It’s easy. – I know it is. But I would argue that I’m not so sold that IG is the best. ‘Cause the reality is like not, and I mean this, there’s
a level of culture in IG that is going to feel forced if you go too hard at it. I got lucky. Like I don’t know what else to say. I got lucky that I grew
up in Edison, New Jersey. That I went to an all-black college. Like I got lucky that there
was some hidden cool in me that feels authentic
now that this is here. I’ll be really honest, if I
was your business partner, I would be like fuck that podcast, IG. Excuse me, podcast,
LinkedIn, podcast, LinkedIn. The other question is,
what do you want to happen? I actually want global awareness
and admiration and fame. Admiration. So IG is super important to me. You know, I wanna sign athletes. It’s really good that all
these five-star recruits all follow me now, that by the time we get our, you know, when I was talking about patience, ’cause I know right now
I have every 18-year-old that’s a five-star recruit,
who’s going to come out in 24, 36 months, and
we’ll be ready for that. – Yeah, you’re their Leigh Steinberg. – But, what the fuck are you doing? – I do coaching. I do business coaching and business. – Right. So, if you’re, you know,
there’s your noble goal and then there’s your financial goal. And everything has to map to that, right? And, by the way, a lot of my friends, and I actually believe in this a lot, if your financial goal enables you to use your noble goal
to be just writing checks to charity, then go all in. I’m thrilled being a business man. I don’t bring awareness to my non-profits. I do that quietly. I think the best thing
I can do in the world is fucking re-wire everybody’s head. That’s what I’m doing well. I’m attacking depression. And like I’m doing real shit
without it being so obvious. It’s getting more obvious, unfortunately, which, I’m not kidding,
makes it harder to do. Anyway, volume is number one. Too many of you without knowing are in the bigger piece
of content business, not in the micro business. DRock used to wanna make
movies, win Academy Awards. Now, he’s more excited
about making one Instagram chopped up video. I know him, I know him. If he makes a video that
gets 17 million views on Instagram in the next four months, he’s gonna be on a high
for a month about it. ‘Cause the most we’ve ever
gotten are two, I think, right? – Yeah, I get it. That’s your thing, he too is artistic. – Written word, written word. Yeah man, you’re gonna have
to go through your own process of creative ego to practicality
of the world we now live in. You will. By the way, you’re going to be
forced into figuring it out, ’cause it’s gonna be the game. [DRock] And you’re gonna love it. – Yeah, that’s the part. You were forced into it. But now you’ve learned to love it. – [DRock] Now I’m obsessed. – But the corporations
still like the long shit. And they like artsy. – I think you should be into more copy. Transcribing that interview. – What about live? Like I don’t go live enough I think. – Yes. Yes, yes, yes, yes. – [Person At Table] The letter, podcasts probably could use a little more. – Yeah, cool. Alright, any other
questions from you guys? I know that’s the big reason. – That’s the one, and I get it. Honestly, that’s the
number one question people should be asking me. The number one question
people should be asking me is what is, why and
what is working for me? ‘Cause, that’s it. – Live by it. – [Person At Table] I
think this is rhetorical, but if you’re resource
strapped, say I’ve got X amount of time, you’d
say you’d rather make Instagram cuts out of all the vlog? – Film everything and make
81 pieces of content from it in a day and don’t do a fucking vlog. I would literally not do a vlog over the article on LinkedIn. I mean, go answer questions
on Quora with your content. There’s so much you can do. You should put this video
up as much as I should. – Right. – Cause then you can leverage me. You can run it against
Gary Vee fans on Facebook. – [Person At Table] They’re
a little protective, though. – Yes, but you know
why they’re protective? You mean the fans themselves? – [Person At Table] Your fans
are great, but they’re… – They’re protective
because if you try to do it just to get them to be on
you, they’ll fucking kill you ’cause I’ve made them so authentic. But if you actually try to bring value, and if you go in with
humility and be like, just like all of you, I love, you’re always, you’re very smart, so it’s gonna be easy for you. Be like, I also view Gary as a mentor. That comes with humility,
they’ll fucking love you. If you’re, like, trying to come in there like a lot of other people
and try to take their money, ’cause I’m giving free,
they will fucking kill you. – I don’t sell anything. – I get it. But you know what I mean. That’s why. (upbeat music)

About Ralph Robinson

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100 thoughts on “How to Crush Making Content for Instagram and LinkedIn | Meeting in Los Angeles, 2018

  1. Amazing video! And funny how that's exactly the content as I literally have just today decided to focus putting out more content on lInkedin as it's doing so much better there then Insta and so far I have mainly shared videos from IGTV which haven't even been made for the intent of linkedin!

  2. this video could have lasted only the first 3 seconds and it would have been straight fire. knowing our audiences is the only thing that always matters

  3. I watch all your content. This has been the best video of 2018 for me. So relevant and timely to focus on the micro content + volume. Also, drock, the new intros + animations so nice.

  4. I love your videos Gary, but the audio is hard to hear you and who you’re talking to as clearly. It sounds like people are screaming in the background. I know you document your day and can’t control all that, but it’d be THAT much better if I could hear you guys better 😊

  5. I have 4K followers on Instagram, I do not know my audience and engagement is shitty as f*ck! 100/200 people from 4000 engage with my posts.
    What a shit

    Edit: my IG to wants to know is @tiagoguerraproductions 😅

  6. Content. Content. Content. Just push content out. Like I'm doing this 4 years and still, I haven't reached my goal. Just grind your face every day. I love Gary and what he stands for and I hope some of you use his tips and tricks, they've helped me a ton! Let's crush it together everyone! #GaryVee

  7. that is how you properly do it! thank you Gary! im actually starting a social management business and the way i crush it is by uploading 3 times a day. its just a start up but my client is loving it especially seeing good results

  8. Gary Vee is amazing. Your strategies work. I love the advice about batching and taking it to a new level of cross promotion. I have increased my IG by 5k posting 3-4 times daily and live stories about my truth. Thank you for the incredible content.

  9. Love this video!! Instagram is like the Wild West right now!! Its where everyone’s attention is at!!

    Like Gary Vee preaches, attention is the ONLY asset!

  10. Im posting content on IG 3 times per day, also in the stories bout 5 times.. but im also re-using the same post for the stories.. is that good or bad?

  11. How do you plan creating your content? Do you just by nature generate so much daily that you can pull from it, or do you have a plan going into each week of this is the type and amount I want to produce

  12. WE HAVE TO BE MORE CONSISTENT ON ALL PLATFORMS. HAVE TO GRIND GRIND GRIND! YOU DO IT NOW AND THEN YOU CAN BUILD AND HAVE PEOPLE DO IT FOR YOU WHEN YOU REACH DIFFERENT LEVELS OF SUCCESS.

  13. Love this. I spend hours making detailed how-to guides for my blog to post on Linkedin/Facebook, and I can never figure out how to communicate them to IG

  14. This guys talks only one direction. No empathy, no listening skills. Jesus, it only marketing what they made out of him, but actually he's a disaster.

  15. 3:08 – Mailing in copy. I just watched a documentary on Seinfeld where they talked about how much emphasis they put on writing. The set, the delivery, the costumes, all came secondary to the writing…they went off the air as the #1 show on television.

  16. I have a channel based around the Yugioh Trading Card Game. I create minute long videos about the game. Is that considered micro content?

  17. I have a question and maybe someone can help. I am an actor and that is my passion and purpose. Real estate in NYC is how I make my living and financial goals to lead to the freedom to do what I'm built to do. When it comes to Linkedin strategy would it be advisable to just use 1 account and build the acting and real estate leads? Or would talking about acting turn off prospective leads and vice versa? Do I need two accounts?

  18. Love the parts about making my vlog into smaller content segments for my Instagram. I have a question: I have a lot more followers on Facebook than my YouTube. Should I be direct loading to Facebook or embedding from YouTube into my Facebook post?

  19. If you go in there asking for money when I'm giving for free they'll fucking kill you. LMAO 😂. Yea, that's pretty much how it would go. I've seen videos of folks trying to "debunk" Gary's approach and I just gotta say that this conversation is a perfect example of the authenticity behind the approach. If you want a following of 4M in a year with .0002% engagement, don't use Gary's advice. His methods take hard work everyday and yield slow, yet meaningful growth. An engaged and loyal following of 50,000 will always trump millions on followers who don't care about you. It's starting to make sense lol.

  20. Garyy, i have seen many people posting posts on instagram. I mean ok posts 4-5/10. They have over 150 posts and about 200 followers. What shall people like that do?

  21. Focus on the micro content. Those moments out of the vlog/podcast that will get the most views. Those videos with the perfect caption.
    Have daily micro content.

    Volume and collaboration is key.

  22. Just starting out and from the start Im using a lot of carusels. Even 10 pics as a carousel with a big description. Do you guys think its better to split those 10 into separate images? I know I can use more hashtags on the same topic then but not sure if its going to be better in the long term?

  23. Hey Content Creators! I need your help.
    Please fill out this questionnaire and help me out to complete my research paper for college.

    https://goo.gl/forms/V7ohEbZSnbH9jkt02

    Thank you for your valuable time

  24. what’s really awesome here is that david is willing to sit down and take advice from Gary Vee and taking down info for his own success. David doesn’t stop learning!!

  25. This is great stuff from Gary V… but If your attacking depresion… TAKE A LOOK AT MY YouTube video's Realisation and Light bulb moment… Seriously. oh and I'll add I'm not in it for money… Im not monitized… I just here to help… that's my reward…

  26. All of Gary's videos give out so much information. At the end of the day it's all about hard work and grinding.

  27. I plan to make an advocacy based clothing brand called RUG Clothing (rug means. Rise Up Gamers). Should I make a yotube channel around it? But if I do, the clothing line might turn out to be a merch of a show?

  28. If anyone wants to learn more about working remotely or join a fun & active community, check out www.guavabean.com! We love helping freelancers & digital nomads find their dream jobs. 💕

  29. I prefer LinkedIn over IG for business uses. It's not only a personal preference but also my users are more engaged on LinkedIn. Now that they are going to have LinkedIn Live, (source – https://restream.io/blog/restream-partners-integrates-with-linkedin-live/ ) I will have more exposure and engagement.

  30. I'm not sure if you are "attacking depression" all this social media stuff is making people quiet unhappy. Thats what studies suggest.

  31. Gary.. when can D-Rock start making weekly videos like a TV sitcom? The first VaynerMedia original sitcom on Netflix! @garyvee

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