How To Get A Digital Marketing Job – Digital Careers Guide by Bubble Jobs Episode 3
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How To Get A Digital Marketing Job – Digital Careers Guide by Bubble Jobs Episode 3

Online Marketing is about ensuring a brand
can be found online or on the internet. It has got everything and anything related to
marketing a product, service or a company online. There’s usually three main types
of online marketing – mainly PPC, which is Pay-Per-Click marketing, Display Advertising
or Search Marketing which involves Search Engine Optimisation or more mainstream search
engine marketing. Content Marketing can also be a part of that. Within the digital space
it’s one of the most diverse and popular areas of the digital market. Online marketing
is an extremely diverse topic area and there’s lots of choice in terms of jobs. There is
a current skills shortage for employers who are looking for people with these skills.
It is an area of the market that is growing day by day and individuals can work for a
range of companies in an online marketing role, either for digital marketing agencies,
small niche boutique digital companies or major global organisations. If it’s the
first job that you’re looking for in the space, if you’re doing a degree, courses
in subjects English, Marketing (obviously), Media and Journalism can be a really useful
degree. If it’s a second or third job or you’re thinking of moving into the online
marketing space, if you’ve got good written and verbal communication skills, copywriting
experience or any kind of journalism background then these can be really good entry points
in the online marketing space.

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