How to GROW Your Fanbase in 2019 | Music Marketing Strategies
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How to GROW Your Fanbase in 2019 | Music Marketing Strategies


in this video I’m gonna show you how you
can grow your fan base in 2019 what’s up guys Brandon here from KDMR Music, the channel that teaches you how to succeed in the music business
so if you’re new here this is where we teach you everything you need to know to
grow a successful music career so if you’re looking for that kind of
information then you’re in the right place hit that red subscribe button it’s
on the screen right now now it’s a new year new year new you new music career
all of those cliches right but here’s the reality 2018 may not have gone the
way you wanted it to go but 2019 can be a different story so I want to teach you
a few ways or talk to you about a few ways that you can grow your fan base in
2019 because let’s face it if you can’t build a fan base you don’t have a shot
at a successful career I’ve said this over and over on this channel but an
engaged fan base is the key that unlocks every door in the music industry if you
want a record label deal if you want people beating down your door and all of
that all of that comes with engaged fans so let’s talk about a few ways to
achieve that where you know you may have failed last year here are some things
you can do to make sure you’re engaging and attracting fans day in and day out
in 2019 so the first thing that you can do and what’s often the most effective
is playing live shows live shows are usually the most effective because that
is where a fan can see all of who you are as a person if you’re funny
if you are engaging if you have an interesting story if you are a great
performer and if you have music that really connects and resonates with
people that usually comes out on the stage in ways that it doesn’t always
come out on social media in the songs themselves in interviews there’s just
something about the intimacy of a live show where you can really show off who
you are as a person and connect one to one with potential fans
and those relationships that you make on the road or in those venues are
typically the ones that follow you for the longest so please make it a point to
play more live shows in 2018 I actually just did it so excuse me
2019 I just did a video a couple of weeks ago and I’ll link to that in the
YouTube card about how you can book more live shows and no matter what stage of
your career you’re in so please use live performances at as a way to grow your
fan base now the second way that you can grow your fan base in 2019 is through
collaboration collaborate with other artists in your area it’s a great way to
steal or share your fan base with another artist and vice versa
I’m sure there are people in your area who like the same types of music is you
who make music that’s similar to yours who have fans that would love your music
just as much as they love theirs so find areas where you can collaborate and
collaborating doesn’t always mean that you do a song together
maybe you throw shows together maybe you’re good at web design and this band
in your area needs a good website trade those services say hey I’ll design your
website if you put me on the bill for your next show and so on and so forth
there are so many different ways that you can collaborate and barter with
other artists other writers other bands in your area and that collaboration is
gonna do a few different things of course it’s gonna open you up to their
fan base and that’s always great and that’s the purpose of this video but
it’s going to help you network in the industry as well because everyone knows
someone who knows someone who knows someone so the better connected you are
the more opportunities your open yourself up for in the future and then
of course the more fans may come from that relationship down the road so
that’s why collaboration is such a huge part of growing your fan base this year
another way to grow your fan base that’s kind of underutilized right now is
playlist pitching Spotify just released a tool that
allows you to pitch your music directly to them and that’s all well and good but
there’s some ground work you should be doing first I did a video about this a
couple of weeks ago as well but you can actually submit to user-generated
playlists just by searching on your phone for Spotify playlist and there are
other tools who have n places that have already aggregated these lists and I’m a
link to those in the show notes or I’ll do another video on those another time
but my point is playlists are huge most of the people that are listening to
music are listening to it through an app like Spotify like Apple musics like
Deezer and all of these services have some sort of a playlist or some sort of
an algorithm driven experience for their users so the most so the more playlists
that you can get on the more people you’re exposed to the more likely you’ll
gain more fans so please make playlists pitching a part of your strategy in 2019
now the last area I want to focus on for this video is paid advertising paid
advertising is a great way to expose yourself to new audiences and it’s the
one thing that you have that the artist that you grew up on did not usually in
marketing up until very recently we’re talking in the last five to seven years
all marketing was done based on guest guesswork you know you may know who your
ideal customer is you may know roundabout age range you may know round
about what other brands they may be interested in where they shop what their
household income is and you kind of just throw stuff at them until it sticks
that’s why TV advertising was so big because if someone likes ESPN then they
might like your basketball shoes right now Facebook Ads take that take that
idea and social media has taken that idea and drilled it down to the most
miniscule of details you can literally go on Facebook right now and target
people who are newly engaged between this age and this age who live within 15
miles of this is it and who are expecting their first child
that is how detailed you can get with this audience targeting in facebook ads
specifically and I know Facebook ads seem to be kind of saturated right now
there are a lot of people talking about them but the reality is Facebook ads are
still the most cost effective way to reach audiences that may not already be
familiar with you I mean there’s no other platform that allows you to say
hey here are my customers I want you to go out and get me people like this so
with your music what does that mean you can go on Facebook and target people
let’s say you’re a lyrical rapper with East Coast beats right you can target
j.cole fans and you can target j.cole fans and a specific city you can target
j.cole fans who shop at journeys you can really drill down that far and put your
music out in front of them and wait for them to bite they may like the videos
they may buy your merchandise they may join your email list all of these are
activities that bring them closer to being a fan of yours for life so I hope
I’ve gotten your wheels turning of course we’re going to drill down deep
into all of these topics and more in this year you may have noticed I’m doing
two videos a week now not just one so you guys will be seeing a lot more of me
and we’re gonna really really I want to help you succeed in music this year so
if you want to know more about marketing your music about attracting fans I
happened to have written a book about that so the music marketing guidebook is
still available I’ll leave the link in the description of this video and I’ll
see you in another video very soon peace

About Ralph Robinson

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12 thoughts on “How to GROW Your Fanbase in 2019 | Music Marketing Strategies

  1. Hey man, I just wanted to say I appreciate your advice on this channel. Currently I'm tryna change up my social medias and build up a stronger, embrassive and great engaging fanbase. I'm 18 years old and I just wanted to say I appreciate people like you, AdamIvy and NoviNovak (Rob Level) for expressing so much knowledge and advice to all artist! If you ever need anything just let me know! My instagram is J.akro

  2. Great video! Really appreciate the advice! Just found your channel and you earned a sub! Check out my YouTube content if you get a chance. Would love feedback!

  3. Thanks for the information! Love your channel.
    Do you think that Facebook ads are still the best way to reach a new audience even if your demographic is Gen Z? They seem to be gravitating more towards other social platforms.

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