How to Make a Marketing Video by Heather Hubbard – The KineMasters
- Articles, Blog

How to Make a Marketing Video by Heather Hubbard – The KineMasters


OK. We are at 100% Chiropractic. I’ve got my phone. I’ll go ahead and take it out of the case. Put it on Airplane Mode right away. I’m going to grab some B-roll. I am using the DJI Osmo, because I love it. If you don’t have it, that’s OK. Just work on getting smooth, steady shots when you’re walking and moving; doing your pans and tilts. Make sure it’s balanced, turn it on. I’m going to move this coffee cup, here. And this clipboard. What I do is I record one clip and then I stop and record a separate clip. I don’t want three minutes of footage to go through and cut. I want short clips that I know I can just put side by side and they’re easier to use that way. And of course, I can trim them in editing, too. I’m going to get the sign up at the top that says, Let Our Family Take Care Of Yours, and I’m going to walk towards it like a dolly shot. I’m also going to dolly out, too. And then I’ve got options. Pan… and then also, when I pan, I always go left and right. Again, to give myself some options. Alright. And then I’m going to get this little picture, up here, of these kids so that people know it’s family friendly. I’m going to do a snap zoom here. So, I’m going to back up a little bit… Record… Hold that there, and then I’m going to pop in. One good idea is to always be referring back to your script, if you’ve made one. As I’m shooting b-roll, I’m going to come back here and check off stuff that I’ve shot; that I know that I wanted to get. OK. We’ve got the docs. We’re rolling. Start with a smile… We truly care about getting you back to the best version of yourself. We look forward to meeting you! So that’s all their on-camera shots. Now we’re going to, since we’ve got the mic out; we’re in the same setting, we’re going to have them record the voiceover. We actually look for, find, and correct the root cause of the pain. Yes! Alright. We got that. And now, we’re just going to get some extra b-roll. We’ve got Dr. Anna, here, ready to do some adjustments. I’m going to have her do adjustments like she normally would and I’m going to move around her and shoot. Can you go back to the feet and do that again? So, I’m just going to get a close up, here, of her hands because that’s a cool motion. I’m physically going to get closer and I’m going to tap the screen to get better exposure for the lighting. And whenever you’re ready. I’m going to cut as much as I can during this b-roll, just to give myself different shots to work with. As you notice, I’m going to do a wide shot, here, to get some variety. Can I get a close up of your foot moving the table? I like that. And then, of course, we’re picking up sound, so some of these sound effects of the table and the adjustments we’ll want to definitely keep in there. Now, she’s going to use some tools. I’m definitely going to want to get some close ups of that. Now, let’s do an edit and see what we get. B-roll you can think of as secondary footage. That’s what we want to use when we come back in KineMaster. So, when they’re doing their voiceover, just reading, we want to put footage over that because, obviously, this is not what we want to see. In my Photos app, I’ve got all this b-roll here. I already went through and selected clips I liked and trimmed them, just like we did before. And I put them in their own album called 100% b-roll. If I come in here, they’re all pretty short. With b-roll, we want to show little snippets of what’s going on at the office. So we don’t want a really long clip in here. We want to layer them in a way that keeps it interesting and shows the audience a lot of things. So, the first clip we want to lay in would be over the first voiceover, here. You might think, OK, I need to go get the media; I’m going to come back here, go to my b-roll album. I’m going to select that. Well, you don’t want to do that because what just happened is that that b-roll went right where those two clips were, in between the two clips, but what we want is to put that clip over her speaking. So I’m going to undo that move. First of all, we want to get our Playhead right over where we want it to start. And then I’m going to hit this Layers button and hit Media. This brings in media as a layer. So I’m going to select that. You’re back in your albums, 100%; let’s check out this clip. I select it and then this happens. It puts the b-roll in a different layer in my Timeline. Now I’ve got my first layer and my second layer. It has it small, and in a box. I want it to be full screen. Well, for one, I could just drag this arrow and that would do it. But that’s kind of a pain. An easier way to size it, while it’s selected, which right now it is, because it’s yellow; I’m going ot hit Split Screen and I’m going to select this box That means it’s going to fill the screen entirely. If I check out these other ones, it does more of a split screen look. I don’t want that. I want the whole thing showing. I’m going to hit that box. Hit this checkmark. And then, now, if I watch this… So now, I’m just going to put my Playhead close to where that clip ends and add another clip. Layers>Media, come back to my album. Let’s try this one. Split Screen>Make that a full screen. I can either hit this checkmark or I can just tap away and that will go away. OK. I’m going to trim that a little bit and then I’m going to just keep putting more footage in with my Layers>Media. Maybe a close up of an adjustment, like this, would be cool. Split Screen>Full Screen. Anna talks here for a little bit and we want to see her on screen, there. And then here is where we want to bring our b-roll back in again, when she’s doing the voiceover. So, I think more footage of just them; the doctors doing their work here, on the patients. Maybe start with a wide shot, there. Make it full screen. If I want to move that a little bit because I think it starts a little early, I can just move it with my finger any way I want. But I’m just going to move it a little bit and see if that works. OK. We got a neck crack there. I’m going to trim it a little bit. Go back, add another piece of b-roll. I’ve got a close up of a neck crack, here. That might work good, there. I’m going to trim that up. And now she’s talking about looking for the root cause of pain so, I did get some footage of x-rays being taken. That might be nice to show, there. Let’s try this clip. I’m going to trim off the beginning of that and see how that looks. I like that about there. So I’m going to trim that. And then, I want it to be next to this piece of b-roll so, again, I’m going to take my finger and just drag it. Line those up. So there, she’s taking an x-ray and then I’m going to want to see an x-ray on screen. I think that would work. I’ve got this clip. Make it full screen. I’m going to trim that off a little bit at the beginning. Move it over. And, as you’re moving stuff around on second and third layers, they might move up and down like, if I move this back, see how that moved. If I move it over, or if I move this over, something else might move. It’s all fine. These can jump around. They’re just lining themselves up as you move them. You want to show a lot of variety, so we already have the doctors already doing hands-on adjustments. I want to show some different stuff. We have x-rays, so let’s do some tools. We’ve got that tool. I don’t know what it’s called. And then, add another layer. So there was a close up of Tara using that tool. And then I’m going to go to a medium shot to sort of see if that works together. Like it’s all one sequence. I think that works pretty well. And then, let’s show some other techniques, here. Foam rolling. That might be something interesting for somebody watching this video. OK. And then, here, Tara starts talking about coming into an environment that’s warm and friendly and caring. So, we’ll show a little bit of that b-roll about the environment itself. Line up my playhead: Wherever your playhead is lined up, that is where your new video clip is going to land. If you can line that up ahead of time, that takes less moving around with your finger. Try out the welcome sign, here. I like that. It’s like, hey, welcome to 100%, new patients. Let’s do the sign. That’s a little long. I just want it for a couple of seconds. Because then I want to end with the docs back on camera. You probably can’t hear it, but I can. There’s a not good background noise there. It’s like the phone’s ringing or someone’s talking in the background. So, if you select that clip and hit Mixer, your little sound icon, I’m going to go ahead and mute that b-roll clip. So, let’s just watch this all the way through and check out our b-roll and see if we like it. Hi, I’m Dr. Tara. And I’m Dr. Anna. And we help people in Parker to get out of pain, get healthy, and live life at 100% without the use of drugs or surgery. We see people every day who are dealing with debilitating pain and other chronic health issues, like headaches and allergies. Unfortunately, traditional medical treatment of these issues can often be ineffective or have severe side effects. The good news is your pain always has a root, underlying cause. That’s where we come in. Instead of merely trying to stop your pain, we actually look for, find and correct the root cause of the pain. We use the latest, and most effective techniques, treatments, and technologies to find your issues and get right to work correcting the real issue. Not only that, but you will come into an environment that is warm, friendly, and encouraging. We truly care about getting you back to the best version of yourself. We look forward to meeting you!

About Ralph Robinson

Read All Posts By Ralph Robinson

100 thoughts on “How to Make a Marketing Video by Heather Hubbard – The KineMasters

  1. Exelent video thanks

    Balla q soy tonto para ablar ingles bueno supongo q saben lo q quiero decir a y me a ayudado mucho grasias

  2. Thank you kinemaster I started my channel off with you guys as my editing software and now I have 1.2K subscribers👍🏾👍🏾

  3. Hey kinemaster can you please share this video to people who want to learn how to make animation on kinemaster it’s very helpful.
    https://youtu.be/2PWy8KlgfpI

  4. https://youtu.be/hh5tAGEkwAY
    This vedio is edited by kinemaster ❤❤ please have a look🙄🙄
    All of My vedios are edited by kinemaster.

  5. Отличное приложение, пользуюсь им с удовольствием.

  6. ultimamente es muy inestable, esta aplicacion hace unos meses era una joya, pero ahora… ya no sirve para nada estoy pagando por algo que no exporta los videos y no explica la razón.

  7. Это всё очень хорошо но, когда уже будет новая версия kinemaster 4.11. Жду каждый день его.

  8. Dear team, please advice for my Video 🙏🏿

    https://youtu.be/7KLptSWtVTU

    https://youtu.be/Vp77J47J3Ek

    https://youtu.be/ssuVX5xLN_0

    And this my video after buy premium :

    https://youtu.be/sw_z8o6q3dk

    Thx team 🙏🏿

  9. Hi, Nice Video! What do u think of my marketing video all edited in KineMaster Pro? Leave a like if u want: https://youtu.be/Kuk3qVddgPw

  10. когда вы добавите чтоб можно было вырезать меньше одной секунды

  11. Nice but why not extract the audio and just make the video the main layer? That way you also have access to the transitions between clips?

  12. Simpler way would be to extract the audio from the video with them reading the script. Then place you b-roll clips in the main timeline. This will allow you to use the transition tools between each clip if you wanted to use them. If you do it this way you can use transitions. Also you have that other layers behind the clips which could take up more memory creating the file or cause slowdowns on older model phones. Also extracting the audio frees up a layer that you could use to add more effects or clips on top of.

    Love KineMaster, all of our videos are made with it.

  13. I like watching this style of editing. I always use a face transition so it's refreshing to see this type of editing choices.

Leave a Reply

Your email address will not be published. Required fields are marked *