How to Open a Flower Shop Right | Six Things to do Before Starting
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How to Open a Flower Shop Right | Six Things to do Before Starting

Hi – this is Ashton from
and today we are going to talk about the 6 things you need to do before starting a flower
shop. Number 1 – Volunteer to work in a flower shop. Even if you have arranged flowers in the past,
it’s still a good idea to see how different shops operate and look over the owner’s
shoulder to see what goes on behind the scenes. Look for a shop far enough away from where
you plan to open so that you aren’t a threat to their business. There have been too many people who had this
dream of quitting their job to start a flower shop and then spend their life savings to
find out it wasn’t as fun as they thought it would be. Number 2 – Go to an industry related conference
to learn more about what’s happening in the industry and network with people who are
doing what you want to do. This is a great opportunity to learn from
their successes and failures and get advice for what you should be focusing on. These conferences are also great because you
get to see many of the vendors and look at the products to sell in your shop. The Society of American Florists and International
Floriculture Expo hold some of the largest events every year. The cost to attend isn’t cheap but the knowledge
you can gain is more than worth it. Number 3 – Get your plan written down. Write a business plan, no matter how informal,
to get the ideas out of your head and on to paper. Sometimes things make sense in your head but
when you write them down, it’s easier to see flaws. Share the plan with friends and mentors to
get different perspectives to be sure you haven’t missed anything. Also be sure to spend some time on the numbers
to see if this shop is feasible. There are free and paid business plan templates
online or you can get help from a Small Business Development Center or SCORE for free help
with your business plan. Number 4 – Educate yourself on efficient
production and inventory management. Flower shops are very fast paced during the
big holidays like Valentine’s Day and Mother’s Day and you need a plan to get good seasonal
people who can help when things get too busy for you to handle. If you are betting on just having friends
and family help, be careful as they may not be there when you need them. Also, what is your plan for managing inventory
and how will you balance the need to order for big holidays but not have too much left
over to spoil? Flowers are perishable and their lifespan
isn’t very long. Once they start to go bad, they aren’t sellable
and there is no getting that money back. Number 5 – Get your marketing plan in order. Why are people going to buy from you? What makes your shop better than the other
options in your community? How are people going to find you? Many new store owners don’t want to budget
much money to advertise and expect the sign on the front of the building along some social
media will take care of their promotions. While there are some inexpensive options to
market, those options take time and need to be consistent if they are going to be successful. Will you have the time for social media in
addition to running the shop? Last, what is your plan to market online?
Online only stores continue to take sales from retail stores and just creating a website
for your store isn’t going to be enough. If people can’t find you online, you will
be missing out on a considerable amount of online sales. Not sure how to do this? Start talking now with a digital marketing
company to find the options and costs. Number 6 – Work your connections. Do you have connections with funeral homes
and wedding related businesses that your competitors don’t? Funerals and weddings typically make up over
30% of income for most flower shops and the volume of sales from these sources is often
an indicator of whether a flower shop will be profitable or not. If you are in an area that has a competitor
who has these locked up, you will be starting at a huge disadvantage. Well, there you have it, six things you need
to do before starting a flower shop. Running a flower shop is so much more than
making nice flower arrangements and many people are not fully prepared for that reality. The good news is that anyone can learn, but
be sure to take your time and get educated before investing your time and money to get
started. For more information about opening your flower
shop, head over to to get more tips and advice.

About Ralph Robinson

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8 thoughts on “How to Open a Flower Shop Right | Six Things to do Before Starting

  1. As a floral industry educator, I am glad you hit some of the very important aspects of what it takes to open a flower shop. There is a whole lot more to it, but that was a good start. I have worked all aspects of the industry for 30+ years and I have witnessed so many give it a try only to close a few years later. My new Youtube channel will be focusing on making that connection between the creative and the business side of being successful in the industry. Great first information though, keep it up.

  2. My wife wants to own her own flower business. She really really wants to. I really really don't want her to. I think is a high risk low reward type of business in general.

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