How To Reach Your Customers With Video Marketing
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How To Reach Your Customers With Video Marketing


What’s up everyone, I’m Izak from Volta Media, and this weeks theme on 60 Seconds is all about why you need to publish your videos where your customers live online. When publishing videos as part of a
marketing strategy, it is tempting to do one of two things; either publish
your video on one platform such as YouTube and then link to it on all
of your other social networks Or posting your video on every other
social network that there is. Most platforms prefer videos to be
posted directly onto them and as a result wil have better performance. Posting on every single platform
is not a viable option, taking up a lot of time and resources. the best thing you can do is to find out
where your customers live online. Where is it that your audience spends
most of their social networking time? Once you figure this little detail out,
you can then spend all of your time and resources dedicated to producing videos
for those platforms. By producing more directed content, you’ll
end up getting the best results. For example, if you are a B2B company,
targetting 30-50 year old business owners then sites such as YouTube &
facebook will be the best bang for your buck. Whereas sites such as Instagram &
Twitter may not be worth your time. As with all marketing, remember
you always need to know who your target audience is, and where &
how you can reach them. So where do you currently post
your video marketing? Let me know in the comments below! Alright, that’s all for this weeks 60 seconds. If you want to learn more about this topic,
we dive in deeper on our blog, there will be a link down below. If you want to learn more about video marketing, then why
not download our free guide, Getting Started In Video Marketing.
There will be a link to that down below as well. I’ll see you next week.

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