How To Sell Anything – The Alpha Method
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How To Sell Anything – The Alpha Method


Whether you like it or not, you are selling yourself all the time. Job interviews, dates, meeting with potential friends, people have to decide whether to invest their time and energy in you or not which is why it can be incredibly helpful to study sales not just for those occasions where to actually have a product to sell but for all the other times when the product is actually you. And that’s why in this video, we are looking at Alpha M. who is probably the single best salesman that I have seen on YouTube. And apparently, his numbers bear that out. I have a 99% conversion rate when they go directly to— -Very high.
-I don’t believe it It’s unheard of. I know my numbers are unheard of. Whereas other channels struggle to integrate sponsors in a way that doesn’t get pushed back and hate from their audience, Aaron has a promotion in almost all of his videos and his audience seems to love it, they meme about it and they buy in droves. So today, we are going to look at what you can learn from Alpha about selling especially when you’re selling yourself as we so often have to like in a date or an interview scenario. And keep in mind this is not the only way to effectively sell; it’s just some of the things that Aaron does really effectively. The first step in almost all selling is building rapport and Aaron does this excellently. For instance, he often starts his videos off with a compliment to his audience. Gentlemen, great to see you. You’re looking fantastic — manly, even. Hm-hm. After this video though, look out world, you are gonna look a little more manly. Other times, he tells a joke. Gentlemen, unfortunately for me, today’s video is probably going to get demonetized because we’re talking about guns! And other times, he tells a relatable story. For instance, many guys, the type who have probably watched his channel have frequented a coffee shop and had sort of a mini-crush on the barista which is why he tells the story like this — What’s up, gentlemen? It’s a funny story. So there is this barista that I see all the time at Starbucks and she’s cute… Compliments, jokes, and relatable stories highlight two of the main pieces of rapport building which is, first, a feeling of I-like-you and also a feeling of I-am-like-you. Feeling that similarity is why you feel a strange connection when you’re out of state and you meet someone from your hometown or when
you meet someone who just happens to share your birthday. It’s also why well-told stories are so powerful; they make us feel similar to others. Now, a ton of our channels videos are about how to make people like you and how to highlight the ways in which you guys are actually connected. And rather than dive deep into it here for rapport-building, I’m just gonna link to a playlist. If you want to learn more about rapport-building, storytelling, and likeability, check that out because that’s where I’ve done the deepest work on that. The point is when you like someone and you feel like you are like them, you are in rapport — which takes us to the second point. Now that his audience feels rapport with Aaron, they are open to his recommendations. But Aaron doesn’t simply talk about the product like most people in sales do. He talks about the results that the product will get
for his audience — the ones that they already are craving. For instance, many people will just describe SeatGeek in terms of the discount tickets that it gets but Alpha goes a step further here
and connects it to the results that his fans want. Now, let’s take your date to the next level. I’m gonna do that with a little help from my amazing sponsor, SeatGeek. Alright? I’m gonna explain a little bit later why SeatGeek is like your amazing date wingman and why if you’re not using SeatGeek to buy your tickets to amazing events, you are getting screwed. Not only are you gonna get the best seats for the best price, all your friends or your date are gonna be like, “Do you know someone?” “Actually, yes. You know me and I know SeatGeek.” Guys, there’s a link down below— As the old saying goes, “People don’t buy drills. They buy holes,” meaning that people don’t just want a tool they want the result that that tool can get them. That’s why if you’re interviewing, instead of simply saying that you have experience in Excel, you should instead talk about how the analysis that you are capable of can earn that company more money. Your experience is just a tool. What they really want —
the extra earnings — that’s the desired result. So whenever possible, Alpha doesn’t just stop at
verbally explaining his results, he also demonstrates the product. …and then all you gotta do is go in and enter your promotional code. It’s gonna give you a twenty-dollar credit on any event you want to attend. This product and this blade actually gets closer to the skin than this one. Sunglasses. The sunglasses that MVMT are selling are ridiculous. In terms of the quality, the styling— And of course, he takes special care to demonstrate the result of the product as well. For instance, he could have just showed a photo of his DVD set when he was pitching his style company to Shark Tank. But watch instead how he dramatized the results of his style system live. Meet Joe. Joe is average. But by using the Alpha M Style System, Joe can build the perfect basic wardrobe with the simple-to-follow fashion formula. Joe’s got a hot date. He follows the formula and Joe transforms from average Joe… Aaron: …to an alpha male.
Barbara: I’ll take this Joe. These demonstrations are critical for building trust because uncertainty is often what prevents people from buying. And when you demonstrate the process or the results of that process, you can take some of that uncertainty away; people now know what it looks like. So if you can show a date that you’re adventurous by actually being spontaneous and creating a unique experience during your date, that’s so much more powerful than just including, “Loves adventure,” in your Tinder bio. But everything that I’ve listed so far is just sales 101. What really makes Aaron perhaps the highest selling promoter on YouTube, at least amongst people that I know of, is that he realizes one incredibly important mindset for selling — people are only partially buying products but really, they are buying him. And the Sharks on Shark Tank realized this very quickly when he
was pitching his company for the second time on Shark Tank. …this is a bad product but it’s you selling it. The real product is you. This just happens to be what you’re selling right now. You’re the product and they think you’re peddling is enthusiasm and confidence and there’s nothing more magnetic in any business field than that quality and you’ve got it. But what does it mean to buy someone?
After all, it’s not like you can take them home with you. So pay attention here because this is the part that affects you the most even if you never formally sell anything at all in your life. When people are deciding on anything whether to date you, to hire you, buy from you… whatever, they are essentially deciding if they want your emotional state. Emotions are contagious and if they feel like if they
do what they do, they will be buying your feelings. That’s why nervousness oftentimes comes across so poorly in interviews; you might be super well-qualified but that nervousness communicates uncertainty and employers don’t want to hire people that make them feel uncertain. Alpha, on the other hand, is selling certainty confidence and
enthusiasm and watch how those come across in his work choice. He is a class that you have to — not should, I’m talking you’ve gotta — go check out. The class is like an hour-long and it is so packed full of knowledge and just amazingness. Guys, you guys are gonna freaking love it. Notice that there is almost no uncertain language in Aaron’s promotions. He tells you what is going to happen as if it was a foregone conclusion and he does it enthusiastically with a smile on his face. Check it out. This sexy little box is the grooming essentials box that they’re gonna send you for $5. What you’re going to get is an executive handle— You’re also going to get a pack of their incredible blades. It’s going to be a game-changer; you’re gonna feel incredible, you’re gonna look amazing… Take your sexiness from a seven and a half to an 11.5. Since you’re already in rapport and you feel like you and Alpha are similar, you also sense that you’ll feel like he does if you do the things that he does. So when he says that a razor is amazing, you’re not just buying the razor — you’re actually only even kind of buying that clean shave — really, you’re hoping to feel that enthusiastic and that excited in general. And this only works because Alpha is congruent with what he is saying. He is a guy who genuinely loves style; he’s into fashion. This is not stuff that I could do because that doesn’t matter to me personally. Just watch how his vocal tone and his expression and his word choice all communicate that same excited feeling about the things that he’s discussing. …super quiet. It comes with a bunch of different
attachments so you can adjust the length. This thing has absolutely blown my mind. There isn’t often where I find a product that I think is a category killer. Brio Beardscape is a category killer. There is no better beard grooming tool or body grooming tool out there that is better. The other cool thing, the price, insane. Since yesterday’s video sponsor, they are the greatest
undershirt in the history of undershirts. This is, in my opinion, one of the most beautiful watch designs I’ve ever seen. Look at that — that domed crystal, the rose gold case,
the gray leather strap… this thing is ridiculous. So apply this to a first date or to an interview. Since emotions are contagious, a huge chunk of how the person opposite you is making their decision has to do with what you believe about yourself. If you think that you are an amazing catch you’re more likely to communicate that congruently and the person’s going to respond if it’s sales and you truly believe that your product is amazing it will come through and be so much easier to sell now of course congruence can be faked that’s really just being a good liar and we have a video on how to spot Liars if you want to check that out as well but being honest and believing in yourself and the quality of the product that you are selling in an authentic way is by far the longest lasting way to boost your sales and while it’s not easiest in the short term I think it’s the best way to go now of course you still have to talk about the product and the result that it’s going to get for your customer but you’re gonna be working backwards from where the actual buying decision is really made the emotional state that you feel which highlights a super important point if you ever feel like you’re selling a product that you can’t be enthusiastic about improve that product or move on and if you ever feel like you can’t be enthusiastic about selling yourself improve yourself hopefully our videos will help with that or take the time to reflect on the amazing things about you that you maybe don’t notice enough so for instance before date or an interview like we’ve talked about maybe you’re feeling nervous take two minutes and just write down why you would make a great choice your hard-working or experienced for a particular job role or maybe you’re thoughtful and caring and fun to hang out with when you’re in a relationship just going through this reviewing this and really connecting with it will help you communicate your value with conviction you don’t even have to say it you’ll just feel it and it comes through in the way that you speak and that’s how you can ultimately internalize the most important mindset for sales probably that hiring you dating you buying your product whatever it is is good not just for you as the person who is selling but actually for the person that you are talking to the person who is making that decision about whether to buy from you or to be with you now as I was researching this video I realized that I’ve actually done a pretty poor job of internalizing this message and that’s why I love doing these videos I learned something almost every time and this was no exception but I realized that there’s part of me that felt like selling just had to be icky that there was always some way in which I was taking from the other person in an unfair way if there was an exchange of money which is why I actually don’t talk about our course charisma University on the channel that much and it’s why some of you even some of our most die-hard fans as I found out recently might not even know that we’ve offered a course in the past but this video actually made me rethink this and recognized some of my own limiting beliefs and actually that it’s shortchanging other people because I’m not telling them about this which is why right now I should just want to invite you to join our course and tell you a little bit about it so here’s the deal we have this course and it’s called charisma University and despite the fact that I don’t often talk about it it has thousands of students that have gone through it and it is the best thing that I have ever put together when it comes to developing outstanding charisma now it’s purposely laid out in a way that encourages you not just to learn about charisma which is hopefully something that you’ve done on our channel but actually to take action there’s a daily action guide one thing to do every single day so that you build charismatic habits so that you become the person that people meet for 30 seconds but walk away remembering and wanting to actually reconnect with which is huge when it comes to making new friends or getting a date with someone that you really have a crush on or just shining in an interview process and personally the thing that I like the most is it just makes me feel more confident right wherever I go I feel like I’m capable of opening doors to new connections with people and the course is actually getting even better because I’m up dating it right now and I’m taking feedback from some of our current students on what we can do to make it better if there’s any other topics that I haven’t covered right now it’s got first impressions confidence how to have an amazing conversation that you don’t run out of things to say storytelling how to have body language that is magnetic so that people can feel your presence leadership it’s got comedy there’s a ton of different stuff it’s really it’s it’s everything it’s like ten plus hours of videos right now with action guides so I’m going through it trying to make it even better right now and focusing especially on how to make sure that there’s that that accountability piece that is so important for getting people not just to learn things but to really internalize them so it so wants of changing your life now the entirety of this course with everything that I mentioned is $600 but when you join our email list which I’m going to link to in the description you get a preview of a smaller portion of the course that piece on first impressions that I mentioned which is the first part of the course the first week and if you want to buy that piece which is how to make an amazing first impression on anyone that you meet you can check it out for 27 bucks and if you like it which many people do when they go through the course they often decide to join the entire thing that’s kind of why we offer this at a discount and hopefully that speaks to how valuable people have found it and really that it can make charisma your natural habit so that is my first take thank you Aaron for teaching me how to feel a bit more confident in selling things and really connecting with the fact that this is good for you guys the people that I’m talking to so if you’re interested go ahead click that link below drop your email in and if you want to join the amazing first impressions course and make more amazing first impressions consistently click and sign up to join today anyways I hope that you guys enjoyed this video I hope you learned a ton as much as I did and I will see you in the next video

About Ralph Robinson

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100 thoughts on “How To Sell Anything – The Alpha Method

  1. I love Alpha!! You made excellent points on why he is such a great salesman and how we can work to be energetic and truly sell ourselves in confidence. Great video! Enjoyed 🙌🏻

  2. Man, I've been implementing these strategies into my life as of late, and they have worked wonders! Thanks, Charlie! You're the man. 👉😉👉

  3. His ads are very long and aggressive. Plus, it feels like his only objective is to reach the ads part as soon as possible and all the rest are just a chore and nothing other than a vehicle to reach his adds. His content is weak, either. That's why I couldn't stand it anymore only after a few videos.

  4. Your content is great 🙂 For relationships I understand your point but not everything is a selling strategy. You are also a buyer and have to turn the situation to your advantage otherwise you are not a challenge anymore.

  5. Building rapport is really the most important thing to selling anything. If you don't make people connect with you, they won't like you, and they definitely won't buy from you. My mentor, Antonio T. Smith Jr. always says if people like you, they will trust you. If they trust you, they will buy from you. Awesome video. Thank you!

  6. 10:10 "And if you ever feel like you can't be enthusiastic about selling your Self, improve your Self, or Move. On."

    I imagined him saying that and had a good laugh. Paying it forward!

  7. I'm not sure if you will see this comment, but I hope that you will, because I think your video is great, and I have a genuine question for you now that I have finished watching. In terms of showing confidence in yourself or your product, using flattering language towards the "customer", or doing things like making them feel like they are your friend or you're relatable, etc, I have known a lot of people who are successful at some of these techniques, but they are SUPER DOUCHEBAGS! LOL! Like, some of the graphic designers that I graduated with, they are really, really talented, and the ones who have become the most "successful" thus far, they are so completely full of themselves (and have been since school) that they are great at selling themselves in a lot of ways, but they are so very unlikable! It seems like an issue of overconfidence with these former-classmates of mine, but I have been outta college for a while now, and I can tell you that their attitudes in the real world has gotten them far, and their egos have only grown bigger with all of the positive reinforcement they have gotten. Soooo, my question is, how does humility and some sense of humble-ness, or whatever you might want to call it, come into play when a person is trying to sell themselves or a product, or even when a person is trying to date? Because no one likes a douchebag…but we have all met that douchebag, haven't we?

  8. Great video. I am getting into sales and this video opened the door to the possibility that I can be much better in sales than I thought I could be. I was starting to believe you are either born a salesperson or you are not. Nah, it's a skill that can be developed and there are many tools that can help like this one if one puts the work into it. Greatly appreciated.

  9. alpha m. is a great salesman, but a piece of shit tbh, I saw him doing all sorts of shady shit with health products, just to make fast money. like shitty training programs which were very amateurish and in no way shape or form deserving the price he charged.

  10. This was a really great video and also Alpha M. Is awesome. I like both yours and his content so much! I always learn so much and just feel better after watching!

  11. "Starts his videos with a compliment"? I stopped watching him because he seemed too fake and seemed like he was trying too hard.

  12. I vehemently disagree. What kind of jobs are you talking about? Car salesmen? When economists in front of me I capability test them to ensure they understand, er, economics. This is utter twaddle.

  13. The word "alpha" gives away all your power to the people around you. Nobody can be 'alpha' unless the people around the agree to be beta – and that never lasts for long. This is not leadership and it's not powerful

  14. This is an unnecessarily lengthy upload, about a youtube master salesman. So here's a ridiculously long comment, in reply.
    The technique is called "reverse engineering the sale", which was common in 80's and 90's.
    Alpha's approach is unique because of his personality, but mostly because it's very old-school sales. Sometimes effective, sometimes annoying. Just like any other form of sales. It's just new to Millennials and younger.
    While it's effective, it's not sustainable, because of the level of energy and youth required.
    "Alpha" is also a dated term, which is already largely lack-luster.
    Is Alpha a good salesman in my opinion? Absolutely.
    Is he able to continue doing this? Of course not…that's life.
    Sooner, rather than later, he will have to update his "Alpha" Shtick. He'll have to hire someone younger to take his place as well.
    Don't get me wrong, I used to watch a lot of his videos, for entertainment value. But let's face it; all that yelling does get a bit old; and the endless, [hipster start-up] products -a little silly.

  15. To me "Alpha" just looks like a douche, I do not only not trust him, but he also seems fishy, coming so strong only makes me feel like he's hiding his real intentions under a huge amount of non-realistic enthusiasm. I guess what's charismatic for ones can have the opposite people in charming others.

  16. i don't know if it's just me (and i'm not trying to shit on aaron here), but i've always had a bit of grudge against those salesmen who appear so confident in their craft as if nothing could possibly go wrong. i prefer someone who is knowledgeable, experienced, confident, albeit not over the top confident. a small dose of humility i think could go a long way. example, i don't like "OMG you're going to LOVE this!!", but i prefer "the results speak for themselves, so i'm confident that you'll appreciate this as well. if not, i'll refund your money no questions asked"

  17. So, basically, look like you're telling the truth when you lie, and have confidence whenever you're bullshitting someone. Great advice.

    Using seat geek will trick my date into thinking I have connections and razors will take me to an "11.5"? Who believes this nonsense??

  18. Charlie! Your videos have helped me so much with making connections with people! I’m at a course right now that’s going to help me further my business and I’ve already befriended both people in charge within the first day! Everyone in the class talks to me and the boss pays more attention to me! I made sure to have open, confident body language, I was displaying giver traits and making other people feel good about themselves and it worked!

  19. As someone who has been watching Alpha M for a long time Haha I'm probably still going to buy his sponsored products

  20. Using "the alpha method" as a banner for your product (like, for example, your videos) is a great way to sell anything, no matter how unscientific, useless and/or even harmful, to weak ignorants.

  21. -Sell me this cup of tea.
    -Uhm… would you like to buy this cup of tea?
    -No, thanks.
    -Hey, that's an interesting tie

  22. Hi, Charlie. You are doing a great job but just wanted you to know something that alpha m. always promotes his products in the middle of the video or in the starting so that people watch the whole video.

  23. The intros to alpha's videos are one of the main reasons I still watch him, it's just an all around feel good channel.

  24. That dude is a bruh and a con artist….. never trust a man who calls himself "Alpha," lol… shame on you.

  25. Trying to sell like Alpha while teaching people how to sell like Alpha. That's some advertizeception, man!

  26. Charlie has sure won me over on this YouTube channel. I don't normally binge watch anything on YouTube but you can tell Charlie practices what he preaches with Charisma on Command. We are all hooked now on learning to improve our lives. Thank you 🙂

  27. I know this is kind of late to the party here. But another great breakdown of sales and specifically building rapport with a client base, and to an extend that, just building good habits on interacting with people, is the book Hug Your Customer by Jack Mitchell

  28. The inception here is that this is a video about a guy who sells products on youtube videos, analyzed by a guy who is trying to sell you his courses using youtube videos.

  29. Have you ever wondered if these people learnt all these traits to be succesful or whether Charlie is just over analysing their personalities and mannerisms?

  30. Alpha drives me crazy with being loud, overly excited, with way overblown words that really don't match what he is talking about. I guess I should mention that I'm the most critical thinker in most groups so I'm the guy that is hardest to sell to. I like the way this channel is more down to earth in comparison.

  31. this video is so trippy since he talks about why alpha is so good at what he does because of so and so and then demonstrates it for us at the end but hes using the exact strategy that was talked about in the video where its all about hyping up a product so someone would buy it when otherwise they might've not even considered it so its like this huge mindfuck paradox thing where you know exactly what psychological tactics hes using but youre still listening to him so in a sense, you basically are letting someone influence you voluntarily and involuntarily at the same time.

  32. I have been watching Alpha for a few years now. I have yet a to spend a single dime on any thing he had to offer. His enthusiasm selling stuff come across as fake: his enthusiasm about life comes across as genuine.

  33. Am I the only one who finds this guy extremely annoying? His first appearance on Shark Tank felt like a parody to me. Also, do you really believe complimenting an audience you cannot see is a good idea?

  34. So basically when selling ourselves or a product it must be "good enough." For ourselves, we must do things on a regular basis that boost our confidence, self esteem, and sense of self. When we believe in ourselves and know that what we are doing is right for us, then we don't have to even really try to "sell" ourselves? We just are who we think we are and people are drawn to that.

    In the same way, if we know that a product or service we are selling is awesome and actually benefits people, we won't have to try to "sell" it, we just have to be enthusiastic and share why its so damn awesome?

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