How to Start an Email List | EMAIL MARKETING TIPS
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How to Start an Email List | EMAIL MARKETING TIPS


Hey you guys, welcome back to my channel. In today’s video, I want to walk you through
how to build an email list from scratch. It really takes six specific steps to get
started. Building an email list can be super complicated
or super simple, and when you’re first getting starting, simple is definitely best. I’m going to walk you through the bare minimum
six first steps that you need to take to start building your email list today. Every week I make videos to help you launch
and grow an online business around your unique strengths so that you can make a full time
income from home. So the first step in building your email list
is to create a freebie. Freebie, lead magnet, it has a bunch of different
names but basically what this is, is something that is really valuable that you’re going
to create. So valuable that you could potentially sell
it. What you’re going to want to do is give it
away for free. The idea is that your ideal customer is going
to be interested in it, and they’re gonna want to trade their email address in exchange
for this free gift. Think about what you want to offer to your
ideal customer. Make sure that this freebie represents the
services or the products that you actually offer to your customers, because you want
to make sure that if you’re putting in all this effort to create something for free,
you’re actually attracting the right people. So once you’ve created your lead magnet, then
you’re going to want to look into email service providers. Your email service provider is actually going
to deliver the lead magnet to your prospective customer. I’m going to link to a couple in the description
below, but what you’ll want to look at is price and usability. Is this something that you can actually easily
use, and then is this something that you can afford? It takes a little bit of time to go through
all the different options. Maybe sign up for some free trials and just
see which one fits for you and where you’re at in your business right now. The next step is to create a landing page. So this is where your perspective customers
are actually going to land. They’re going to read a little bit of information
about your lead magnet and then they’re going to decide whether or not they want to give
you their email in exchange for the freebie. Most email service providers will provide
you with landing pages. If your service provider doesn’t, then you’ll
probably need to create it in something within your website. If you have WordPress, or Squarespace, or
even Wix, they all offer a way for you to actually create a landing page. If you’re not techie and this doesn’t sound
like something that you want to do, then make sure that your email service provider actually
includes landing pages. When you’re first starting out, keep it super
simple. So when you go in to actually build the landing
page, you’ll see a bunch of templates. Just pick one that is in the lead generation
category. Start from the top, go through, and sub out
the colors that are there for your brand colors. Pop in your logo and then publish. Don’t spend a ton of time trying to make it
super pretty and super complex. It’s really easy to get overwhelmed and then
not even want to finish it. So keep it simple and start with a template. Once you’ve completed your landing page, you’re
going to want to connect it to an automated email sequence in your email service provider. So depending on which email service provider
you use, sometimes you need to set up the landing page first. Sometimes you need to set up the email sequence
first, so check that out before you get started. Either way, once the landing page is done,
you’re going to need to connect it to an automated email. So the automated email sequence needs to have
at least two emails. The first email needs to ask the subscriber
to confirm their email, and this is for two reasons. The first is so that you can make sure to
comply with any local laws that actually require you to double opt in your subscribers. The other is because it weeds out people who
either provided you with a bad email address on purpose or by accident. This way, your list is really clean and it’s
really up to date, because at the end of the day you actually pay to have people on your
email list. So there’s no point in having email addresses
that don’t even work or don’t even belong to real people. The second email is the email that’s actually
going to deliver them the lead magnet. So letting them know, “Hey, thanks for downloading. Here’s your lead magnet.” Actually attach it in the email and then just
leaving it at that. You want to keep it super simple, give them
what they asked for, and then if you choose to include a third email, you can send it
out the following day. Just following up with them saying, “How did
it go when you were reviewing this checklist or this video?” Then welcoming them to your tribe and letting
them know what they can expect from you. How many emails are you going to send them? What kind of content is it going to be? It’s really just to help welcome them to you
and your business, and set them up to understand what kinds of things you’re going to send
them so they can decide if that’s even something that they want to be part of. Once you have your landing page connected
to your automated email sequence, you’re ready to start building your list. So you want to drive traffic to your landing
page, either from posting the link on your website, blog, social media, YouTube videos,
or you can drive traffic by actually paying for advertising. So you would pay for an ad that would then
drive people to your landing page. Now that you have a steady stream of people
coming in from all sorts of different places, you want to make sure that you’re continuously
adding value to your email list. You want to make sure that you’re adding way,
way more value than you’re actually asking for. Being able to provide them with at least one
weekly email that rounds up any of the content that you produced, as well as giving them
any other sort of free gifts or free information or content that you’ve created that will help
them solve their particular problem. Once you’ve shared a ton of free info with
them and you’ve given them a ton of value, then you can start to think about actually
putting offers in front of them. Because at that point they feel like they’ve
received so much value from you that there’ll be really, really open to hearing about your
paid offers. Don’t worry about giving away too much for
free. If people see what you give away for free,
they’re just going to think, “Wow, I wonder what they give away for paid products.” It’s really just going to help set you up
to actually be able to put offers in front of them in the future. So those are the six steps to start building
your email list today from scratch. The steps again, are create something of value
for your ideal customer, choose an email service provider, create a landing page that your
customer can actually put their email address into, decide how you’re going to drive traffic
to your landing page, and then start providing value for your email list right away. Don’t wait until you have hundreds or thousands
of people on your list. You want to treat that one, or two, or three
people on your list as if you have 10,000 people on your list. If you’re just getting started with email
list building, I hope you found this video helpful. If you have any questions at all, make sure
to leave them in the comments. If you’re new here, welcome. I’d love for you to stay in subscribe and
if you’re returning, thank you so much for watching and I’ll see you in next week’s video.

About Ralph Robinson

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19 thoughts on “How to Start an Email List | EMAIL MARKETING TIPS

  1. YES!!!! Lists are so so important. Great job breaking it down to get started. It can be so daunting at the beginning.

  2. Hey just came across your channel – love your personality! Keep up the good work (: Gotta support smaller creators!

  3. This is such a great explanation for what can be a complicated process. I have never used a landing page, my lead magnet is on my website. I need to look into what my provider offers for landing pages too

  4. I like to keep the same template for my landing page to save time. The hardest part is actually creating the lead magnet.

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