How To Succeed At Network Marketing With An MLM Sales Funnel
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How To Succeed At Network Marketing With An MLM Sales Funnel


– For the special
question today, from our favorite
network marketers, is how do I use funnels to
get network marketing to work? There’s a lot of different
ways I could answer this, but for some reason people think that their business
is different. Always think is like “Oh cool, so I read the
Dotcom Secrets book, “but it hasn’t worked
for my business. “Alright Expert Secrets hasn’t
worked for my business.” I don’t care what
business you’re in, business is business
is all the same, the difference between
network marketing, really is like your competing, you’re selling the exact same
product as 1,000 other people, right? So the first step, is like Expert Secrets 101, how you create an offer right? ‘Cause if I’m competing with
1,000 or 10,000 or 100,000 or a million other distributors, I need to create an
offer that’s sexy, that’s unique right? Business is all about
making better offers. So how do I create an offer
that’s actually gonna sell my product better
than everybody else’s? And some network
marketing companies
have problems with this so this is one that if
you’re able to crank up the sexiness of
your offer do it. Some companies don’t allow it, so you gotta be kind
of careful with that. But if everybody else
is offering this, how do I offer
something different? Those who don’t
know my background, I spend a couple years, dabbling in the network
marketing industry, and there’s a time when
one company was giving away a Ferrari, and I was like, “That’d be
really cool to win an Ferrari.” So I decided to win a Ferrari. So how do I do that? Step number one, I looked at me and
100,000 other distributors all selling the
exact same products, I said okay, “I have to make a better offer.” So I took what
everybody was selling, I said, “Okay everyone
is selling this, “how do I make this better?” I was like, “Cool.” “Well if you join me, “I’m gonna give you
what everybody else
is gonna give you, “I’m also gonna give you this
and I’m gonna give you this “and I’m gonna give you this,
I’m gonna give you this.” I created a package that’s
special just for people who signed up with me, to push them over the edge. There’s a lot of
people who’re like, “Ah these people on the fence, “they’re not gonna
sign up with anybody.” I got them to join me, because I made a better offer. So that’s number one. And then I won a Ferrari, so that was awesome. That’s step number one. Number two, Is a lot of new marketing
companies aren’t going to allow you to just
directly sell online. It’s a thing a lot of them have. So what we do, is we go back to
the fundamentals, to the basics. And it comes back really
to Expert Secrets okay? And we see this all the time to recently a very well known company, I was friends, I am friends with the owners, just went under. And it was interesting
that a lot of people lost their businesses
over night right? But the people who
didn’t were the people who followed this process. ‘Cause they realize that like if you just send all your
people to the company, the company owns
all these people. The most valuable
asset in any business, is the people. So you gotta be in the
business of you first. So all I do is I create a
very simple linning page, and it’s gonna be like, in fact, depending on what I’m doing, usually I make two
different lining pages. The big thing about
market networkers, that’s different that
tradition businesses, there’s two target markets, Two target markets. So first target market
is the who person who actually wants to
consume the product. So a lot of networking, products are for health? So there’s like the
product consumers, and then there’s the business opportunity seekers. What’s interesting is
that a lot of times, people join a company because
they’re obsessed with product. Other times people
join the opportunity cause they’re obsessed with
the actual opportunity. And it’s rare that people
love both initially. Usually one or the
other drives them right? So for me, I build a different lining page and a different
funnelfor each one. So I’d have something here like Hey if you want to discover
houseable equipment “part time job and
win this sweet pink, what is it? What is the pink Cadillac. Then often here and I’ll
tell you how alright? So now I’m going to
get people who’re like, “They quit your job and
got a pink Cadillac? “That’s awesome.” So they’re gonna opt in because
they wanna find out more about the business
opportunity right? Or I could be like for people who don’t
want to buy the product, They think, “What’s
this product? “This product helps
people with whatever.” So you could be like, “Hey discover, “the rare salts, “that instantly within
30 minutes of taking them “will put your
body into ketosis, “so you can loose weight faster” They’re like, “What
are these weird salts?” And they’d opt in here, and now they’re about
the product right? So they opt in here
about the product. So then they’re
joining my email list. So both these things
are joining my list. Now I build a list of people, who they like me, I’m gonna take them here I’m
going to show them videos while I tell them stories, I’m going to build
relationships, about the product
or about the thing. And then basically
somewhere along the line, I invite them to take
my special offer. So back here again, if it’s like, “Hey here’s how I won
my Cadillac and lost
bunch of weight.” They opt in, next page like, “Cool I did
it by joining this company, “it’s awesome. “This is how it works if
you want to be part of it. “You can join my team
and I’m going to make you “a special offer
if you join today. “You’re gonna get, “you’re gonna join but I’m
also going to let you be “part of my private
Facebook group. “I’ll be willing to coach you, “I’ll do three way
calls with you, “I’ll do blah blah blah” Whatever it is your offer
is and they sign up. And they come over to Facebook, and I drive Facebook ads, to my opt in page I’d be like, “But Facebook
doesn’t let you drive people “into your in to your
business opportunity right?” Well let me drive people
to my company website, yeah of course they don’t
you drive into your funnel. ‘Kay Facebook’s not going
to let you shut you down because you’re
showing a free video about how you won
a pink Cadillac. That’s what Facebook
wants stuff like that. Facebook’s not gonna shut
you down when you say like, “Here’s rare ancient salt
that helps you put your body “into ketosis.” ‘Cause Facebook
wants this stuff, they opt in and
manage the video, and then the email sequence
you email them over here. So a lot of this stuff that
Facebook and other platforms allow you to do happen
off the platform. But the key to this, and all business in case
you were actually wondering, is the funnel. So that’s it just going back, setting up a funnel, building a relationship with
the list as it comes to you. So Dotcom Secrets
is the book about how you create the funnels. Funnel structure
funnel strategy right? So you build the funnels, and then it’s like how
do I build a relationship with all these people
coming through the funnel So that when I tell them
they should buy this thing, they actually buy it. That’s what Expert
Secrets is about is, building relationships, telling stories, positioning yourself
in the right way, so when you do all make
him a special offer, they go crazy and
they give you money. We’ve got tons of network
marketers in Click Funnels, who are killing it. And we’re basically building
really simple funnels, to build, to build lists on
one or two things. Number one is they’re
building a list of people who potentially
are gonna buy the product, building a list of
the people who are just in the business
opportunity. They’re speaking these two
different lists differently, but they’re making pretty much
the same offer in the back. That is how I would do it again, if I was to go and try
and win another Ferrari. Setup a network
marketing company. There you go. Thank you so much for watching, every single week we
publish new secrets just like this one. Make sure you subscribe so
you don’t miss any of them, and I will see you
on the next video.

About Ralph Robinson

Read All Posts By Ralph Robinson

26 thoughts on “How To Succeed At Network Marketing With An MLM Sales Funnel

  1. Fantastic stuff! Gonna use this in my wife’s Norwex biz. She’s kicking butt already—won is a trip to Hawaii—but this will boost her even more. Thanks so much!!

  2. This was awesome, I been building funnels for quite sometime and a few months ago launched one in one of my blogs that made 6-figures in 7 months.

  3. Russel, where can I learn how to write effective email sequences post opt-in for relationship building and selling the opportunity? Great video!

  4. Hi Russell! I totally get the first part of the process for funnels and funneling them through….my question is on the end part for my Network Marketing Business and signing them up. Are you getting their info to sign up still in the funnel OR are you doing that in the email sequence and then signing them up manually? Because the head scratcher is if I have a bunch of women wanting to join at one time (let's say in the new year), how do I sign them up without doing it one by one cause I can't take their cc info in clickfunnels to charge their account and NOT the network marketing company…or is there a solution?. Know what I mean?

  5. I'm a network marketing. I read both of your book. Your idea really help me increase my sales and expand my team. Just wonder how I make my team member do the same. Love you…

  6. Being your new "funnel builder secrets" offer so complete and filled with value, how can one make it unique or any better? Any ideas?

  7. I've never had to build a sales funnel in MLM. The companies I join already have a killer autoresponder set up. I just generate leads. Thanks!

  8. Wow….. Always giving values. I bought your Network Marketing Secrets book yesterday and I must confess you really demystify everything about being a Successful Network Marketer. Kudos I respect you a lot!!

  9. Is reading reading dotcom secrets & expert secrets necessary before reading this one? I actually read dotcom secrets but it has been 2 years and i want to know if this book can standalone to teach me what i need to make this work. Thank you

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