How To Use A Social Media Content Calendar
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How To Use A Social Media Content Calendar

– Wondering how to use a
social media content calendar? In this video, I will
show you how to set one up as well as why it will save you time and get you better
results in the long run. Alright, lets get into it. (upbeat music) What’s up, busy people? Welcome to Five Minute Social Media. If you have been frustrated
with your social media for your business ’cause you feel like you’re putting all this
time in and not getting the results that you want,
you’re in a great place. Every week we put out another video to help you with a different piece of your social-media marketing strategy. If that sounds like
something you could use, consider clicking subscribe, click that bell,
(bell ringing) and that way you’ll be notified every week when we release another helpful video. My name is Jerry Potter, and
I gotta tell you the truth. Whenever I suggest using a
social media content calendar to clients, about 90%
of the time they say, “Well that seems like more work,
and it’ll waste more time.” But, the truth is, if you
use one the right way, it will save you time and frustration. One, because you will be
planning things ahead of time, so you’re not doing guilt
posting where you’re going, “Oh, I haven’t posted in four days, I gotta get something
up,” and two, you’ll have a more balanced strategy
because you’ll see everything upcoming at once, and that
will improve your results. So, to setup a social
media content calendar, you have to answer three questions. One, what social networks
am I going to post on? And, when you’re answering
this, also factor in if you’re going to send
out an email to your list, or post on your blog,
or anything like that. Is it gonna be Facebook and Instagram? Is it gonna be Twitter and YouTube? It is gonna be your blog and Facebook? If you’re not fully decided
on what social networks you’re gonna focus on for your business, I’ve developed a technique I
call the Five Dollar Method for choosing your social
networks, and you can get the link to that in the description of this video. Second question to ask:
how often will you post? And, it might be different
on different networks. Like, you might post on
Facebook three times a week, and if you use Twitter 21 times a week, and YouTube once a week,
and you might email your email list every other week. Whatever it might be, you’ve gotta decide what that’s going to be. Another resource for
you if you’d like help deciding how often to post
on certain social networks, I’ll link those up in the
description of this video as well. And, the third question to
answer before setting up your social media content
calendar is when will you post? I get asked this question
probably more than any other question, and I
have the worst answer for it because the answer is
always, “It depends.” And, if you’re looking for the answer like 2.47 times a week, “It depends” is a really annoying answer, but it does. It depends on your audience, your brand, all those things, you know that. But, if you need a starting point, try and post when you think the majority of your audience is active and online. If your post on any social
network gets lots of engagement in that first hour or
two, that will help you reach more people in the long run. Obviously, you wanna
factor in what time of day makes the most sense for your product. If you’re promoting breakfast, then three or four p.m.,
probably not the ideal time. And, one more thing to consider is what’s the goal of your post? If you’re just hoping to get
some quick likes and shares, then maybe any time of day is
okay, but if you’re looking for longer comments, like
feedback on something or sharing a quick story,
you might consider doing it when you think people will have more time, like in the evenings
or on their lunch hour. Once you’ve answered
those three questions, you’re ready to fill out your
social media content calendar. I’ve made one in Google Docs
that you are free to take, make a copy of it, and
use it for yourself, but no matter what you
use for your calendar, I’ll show you how to fill this one out, and those same things will
apply to your calendar as well. So, if you’re using this
template that I’ve provided in Google Docs, the
first thing you wanna do is come up here to the file
menu, choose make a copy, you can name it whatever you want, decide where you want to
save it on your Google Drive or Google Docs, which is free
by the way, if you don’t have Google Docs or Google Drive,
and that way you can edit because the one that I’m
providing you is a view-only, but once you make a copy,
you can do whatever you want with it, so first thing
you would do, come in here, obviously is just set it up, so let’s just call this
August for the heck of it. This box here I like to use to keep frequently used hashtags,
so if you have hashtags you use over and over
again for your brand, if you paste them there, that
way when you’re scheduling later, you can just copy and
paste them from this box. These are just instructions showing you what I just showed you, but
they’re there for reference. Then, you wanna go through
and figure out what days of the week the month
started on, so just for ease, I’m just gonna keep it at
one, but let’s go ahead and set the dates so
they’re right, and then over here on the left,
we’ve got Facebook, Twitter, Instagram, LinkedIn, Pinterest, website is just your website, and YouTube, and what I would do first is
go ahead and delete anything that your brand is not gonna use. Earlier in the video,
we talked about deciding which networks you’re going to post on, so everything is kind of here to start. For simplicity’s sake,
let’s say this is a company that only posts on Facebook and Instagram, so what I’m gonna do is
I’m gonna click over here at the left side of this
row, and I’m gonna get rid of all of these rows
that I no longer need. So, everything but Facebook and Instagram, and I right click, delete selected rows, and now they’re gone, so
I strongly encourage you, I’m gonna leave the rest
of the month for now, but I strongly encourage
you to go through and delete any rows that you’re not going to use, you can also add rows,
for example, you may want a different row for Instagram
stories because that might be different content, you
also may want a different row for something like your email marketing. Last thing I like to do
before I actually start laying out posts is go
through and just put anything that is on a hard date, so
for example, if you know that on this day, your
anniversary sale begins, I’ve left that little
white box there at the top for you to just kind of type that in, and anything else that you
might definitely post about at a certain time, for example, maybe this is National Taco
Day, and you love tacos, you definitely wanna post
about National Taco Day. Now, you’re ready to decide
what you’re gonna start posting. There’s a couple ways to
do this, in the beginning, I would suggest just
going through and writing when you’re going to post first, just to kind of get a layout for it. Eventually, you won’t feel like
you need to do this anymore, and maybe you don’t need
to do it right now, but, so if I’m gonna post, let’s
say, three times a week on Facebook, I’m gonna go
ahead and just put those in a post on Tuesday,
Thursday, and Saturday, and then the following week,
I’m gonna go ahead and post on Monday, Wednesday,
and Friday, for example, so I just like to be able
to see those, and then maybe Instagram, I post everyday,
but maybe I post a video one day, and an image the next day, so I would do photo post,
and then the alternating days I do video posts, so I’m
just copying and pasting these in to the cells
just so I can see them, so now I know that’s
what I need to go through and accomplish, so then
I’ll put in anything that seems easy, for
example, our anniversary sale begins right here, so this
post is absolutely going to be about the anniversary sale,
and then this I might change to video about anniversary sale. Then, I’m gonna post about
National Taco Day, it looks like, another nice thing about
using the Google Docs for your calendar is you’ll
notice when it became too long for one line, it
automatically extended it, so you can put stuff in
here as long as you want. So, you go ahead and fill this out. One more thing I wanna
show you that’s really cool about Google Docs is let’s
say, here, I was gonna do a blog post, you can
have your title in there, and then up here you
can click link, and then you can paste in the
link to your blog post, so then once you’ve got it all laid out, if somebody else, for
example, is coming through and they’re like, “Oh, where
do I find this blog post?” the link is already there,
so that’s just another great reason to use Google
Docs for your content calender. Alright, want that calendar, so you can copy it for your own business? Just go down to the
description of this video, grab the link there, and, of course, building a social media content calendar is part of a marketing plan, but it’s certainly not the whole thing. In our online master class, I teach frustrated business owners how to build a social media marketing plan the same way that I do for my agency clients, so if you’d like more information on that, you can go to, or get that link in the
description of this video. If this was helpful,
consider giving it a like, hit subscribe, you’re
not only supporting me, but also my two tiny superheroes at home.

About Ralph Robinson

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9 thoughts on “How To Use A Social Media Content Calendar

  1. If you'd like a content calendar template you can use this one I created in Google Docs.

    Instructions are in red at the top of the calendar, but basically you'll need to make a copy of it, then you can edit your copy.

  2. You guys…Jerry is the BEST!! Here are reasons that I like him, listen to him and implement what he says.
    He is concise. He doesn’t “rabbit trail” off to stupid stuff. He has a great personality so he’s fun to listen to. He’s super helpful and has great value in the things he shares with us!
    No….I’m not related to him or even friends. It’s just refreshing to have great info out of all the info that is out there!!! I just signed up for the master class. I couldn’t believe that it’s free!!!

  3. Wow I’m really impressed with your super awesome software instructional design skills. I do that for risk management software. I enjoy the content and presentation style. I just subscribed!

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