How to Use LinkedIn Video for Your Business
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How to Use LinkedIn Video for Your Business

What better way to talk about LinkedIn
video than with a video? LinkedIn is a great place to post your videos, and you
can potentially get a lot of engagement and create brand awareness for free.
Types of LinkedIn videos you can share LinkedIn is a platform for growing your
professional presence. Whether you’re a recruiting company looking for a new
candidate or a B2B company trying to grab potential leads, it’s all about
networking. Your videos should reflect that. If you make videos about your
vacations, you should probably save those for YouTube…unless your business is a
travel agency. Then you should probably talk about your vacations. While there’s
no one answer to the types of videos you can share on your business’s LinkedIn, we
have some suggestions for how you can use video. Show off your culture. Culture
videos are great for attracting potential candidates, and they also show
that you care about your employees. Does your company throw some cool events? Are
your employees always happy? Capture that in a video. Sit down with people and ask
them why they love to work for your company and bring out your camera…and
yes phone cameras count. When you’re at a company event, the best way to tell
people that your company rocks is by showing them. Establish your expertise.
Educational videos on your business’s LinkedIn can help establish you as an
industry leader. This is excellent for creating trust between your business and
your followers. If you can show that you’re up-to-date on a variety of topics
and have a clear understanding of your industry, people will be more likely to
turn to you when they need information. If people trust your knowledge, it’s more
likely they’ll trust your products and services. Give company updates. If
LinkedIn is all about networking your business, what better way to do that than
sharing what your business is doing. Sure, you could write a press release or a
post and hope people read it, but in a video, you can visually show how excited
you are about what you’re working on. Let’s say your technology company
created a new laptop, and you’re so excited to let the world know. Well if
you write something about it, you can use a bunch of exclamation points and
include some photos. But in the video people can see the excitement on your
face and you can demonstrate how to use your
product. It’s an effective medium for communicating emotion. Explain your
products or services. To get those valuable leads from LinkedIn, you need to
show them what you offer. If you establish what you know with educational
content and then show how your products can help someone’s business, you are
using video to move people through the buying funnel. You’re helping drive leads
to your business. Share a video tutorial on how to use your products and include
the benefits of what you offer. Get some video of your services in action. Show
people that your company can add value to theirs. Now how do you post your
videos on LinkedIn? You can record a video using the LinkedIn app or upload
one that you’ve created on your own. As I mentioned, you don’t have to have a
professional camera and film crew to make a video for LinkedIn. Smartphone
cameras get better with each new release and some can even shoot in 4k. You can
also purchase additional lenses for your phone camera if you want to. Some basic
video concepts to keep in mind when shooting… if you use a smartphone to
record, the microphone moves with the phone, so try to keep the phone close to
you. And since there’s not a microphone on the speaker, you’ll hear any noise in
or outside the room you’re in. Try not to pick somewhere with a lot of reverb
or background noise. Make sure the room is lit well. If there’s a window with
natural light, position yourself so the natural light is in front of you and not
behind you. This can help eliminate the need for additional lighting. If the
natural light is too bright, adjust any curtains or blinds until the lighting
works for you. A shaky video can be distracting. Use a
tripod or try to prop the camera up on a table or any solid item at the right
height. Here are a few tips for when you’re ready to post to LinkedIn. Do not
make the video too long. If you have a 20- minute video about something in your
industry, LinkedIn is not the place to publish the full version. If you’re
attached to it, you can upload a teaser and then link to the full video
elsewhere. But LinkedIn videos can only be up to 10 minutes long. Video ads can
be longer, but that’s a topic for another day. Use hashtags. LinkedIn users can
follow different hashtags that interest them, so if you upload a video
about business insights, use the hashtag, hashtag business insights, to share it
with the people who follow the hashtag. It will help get your content in front
of a bigger audience and get some eyes on your brand. Lastly, when people watch
videos on mobile devices they generally don’t use the audio, and most people
watch video on mobile. Out of those mobile viewers, less than 40 percent
watched with the sound on. So if you have a great interview without captions, not a
lot of people are going to know what’s happening in your video. LinkedIn lets
you add captions to your videos, luckily, so everyone can enjoy your video. You do
have to add captions as an SRT file. A closed captioning service like Rev isn’t
too expensive, now. Closed captions on that platform cost a dollar a minute, so
a short video shouldn’t be that expensive for your business to caption.
And that wraps up LinkedIn video. I hope you feel ready to post your videos to
LinkedIn. If you need help with your social video strategy, do not hesitate to
contact us at eight -eight- eight- six -zero one- five- three- five- nine. As always,
subscribe to our YouTube channel and check out the WebFX blog. We’ll see
you next time!

About Ralph Robinson

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