How To Write A 7 Sentence Marketing Plan for Your Small Business – SME Marketing Smarts
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How To Write A 7 Sentence Marketing Plan for Your Small Business – SME Marketing Smarts


today i’m going to help you come up with
a Seven Sentence Marketing Plan SME online marketing smarts brought to you by Brown Cow Media Though a marketing plan is
much simpler than a business plan, they both helped to define operations
and business standing Basically, most marketing plans are made
up of a marketing strategy or a set of strategies- a marketing calendar evaluation system and the tactics you will use to carry
this out now I know how busy you are, running the
business and so on but i’d like to help you get a very quick handle on
your marketing In Seven Easy Steps Sentence 1. Write your company’s purpose
“I do (such and such)” For ___ and this is your target audience
So that ___ and this is the benefit that you’re going to provide Sentence 2: specify your ideal
customer
In fact- come up with a single fictitious one including their name, their gender, family unit, their age, their location,
income and the profession Sentence 3: Define your Small Business Marketing Niche what frustrations, aspirations and needs are you
focused on addressing to these ideal customers Sentence 4: Name your Unique Selling Proposition
now, lots of businesses address that need for that customer, so what
makes you the most effective, most memorable, most reliable or most likeable
by that ideal customer? Sentence 5: Define Your Identity- and that
includes you logo, tagline and things that will my people remember you it should all tie back to your unique
selling proposition List seven tactics, strategies and
weapons that you will use in your marketing and also list the estimated outcome
for each tool that is being used Sentence Number 7: How Much Money Will
You Spend on Marketing? by getting quotes on services and doing some basic math, you
can use this as a guide to ensure that you would not overspending, or worse:
spending too little! To get a cutting edge small business
enterprise marketing tip like this one in your inbox every week, sign up at http://browncowmedia.com.au

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