How to write a Network Marketing business plan – best practices example (Part 1 of 3)
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How to write a Network Marketing business plan – best practices example (Part 1 of 3)


Welcome. My name is Lee Matthews.
In this video, I’m going to explain why a Business Plan is important and, using my Business Plan’s Table of Contents, I’m going to highlight some of the information that needs to be included. Let’s get started. So why is a Business Plan Important? Well, there are two basic reasons. The first is Guidance and the second is Documentation. If your business is struggling, a Business Plan is especially important. It will keep you on-point — it will keep you centered on those activities that are designed to make your business prosper. We’re all aware that one of the primary advantages of operating a home-based business is the tax deductions that are available. You have to prove that you qualify for every deduction that’s claimed. You’ll do that during an IRS audit. Your Business Plan, if written correctly, will document that you have “for-profit” intent and are following the procedures that you’ve set to make it so. When operating a business, it’s “the norm” to develop it using a pre-defined methodology with set income goals and growth metrics. A Business Plan is a decision-making tool. Although a Business Plan can’t guarantee success, it greatly reduces the odds of failure! A good business plan also has the advantage of making a home-based business credible from an IRS auditor’s point of view. Now let’s now take a look at what a Business Plan should contain. We’ll use my Network Marketing home-based Business Plan as an example. Immediately after the non-disclosure agreement, the Executive Summary should present your Business Objectives, your Mission and your Keys to Success in a concise manner. The Executive Summary is often considered the most important section of a business plan. This section briefly explains where your company is, where you want to take it and why your business idea will be successful. The next section is the Company Summary. Here you’ll provide details about your company’s owners and you’ll highlight your company history and its current operations. Basically, the Company Summary provides a high-level look at how all of the different elements of your business fit together — including information about the nature of your business and the factors that you feel will make your business successful and profitable. Next, you provide explicit details about the Products and Services that your Business provides Be sure to emphasize the benefits to your current and potential customers — focus on why your particular product or service will fill a need or solve a problem. The Market Analysis Summary consists of three elements — market segmentation, market segment strategy and industry analysis. The purpose for segmenting a market is to allow your marketing and sales program to focus on the subset of prospects that are “most likely” to purchase your offering. If done properly this helps insure the highest return for your marketing and sales expenditures — that information is detailed in the market segment strategy part of your Market Analysis Summary. Your Target Market Segment Strategy is defined by the customer needs that create the market, the structural forces that govern operations within the market and the attractiveness of the market based on profit-potential. The Industry Analysis portion of your Business Plan’s Market Analysis Summary requires a great deal of research because it provides the foundation for your Marketing Strategy. Almost all home-based businesses these days are Internet based. The web is constantly evolving and your Web Plan Summary must delineate exactly how your business will keep pace. The Strategy and Implementation Summary Section is the heart of your Business Plan. Assessing your business’ strengths, weaknesses, market opportunities and threats via a SWOT analysis provides powerful insight into the actual and potential issues that can affect your business. The SWOT analysis is a useful tool in developing your business goals and marketing strategy. Be sure to explain why your business has a Competitive Edge over the competition. Keep in mind that the statement must present, in concrete terms, a distinct advantage that others can’t easily replicate. State your competitive advantage succinctly and memorize it. It will help you when talking to others about your business — you’ll be able to state what you’re best at and why. Your Marketing Strategy is very important. Most folks assume that marketing and sales mean the same thing — that’s not true. In fact, marketing refers to much wider issues. Marketing involves strategic planning, market research, branding, advertising and promotion, customer engagement, customer service and it even extends to the acquisition and development of new businesses. A sale, on the other hand, is an activity within marketing — it refers to the methods and processes of communicating with your prospect and having them complete a sales transaction which turns them into a customer. The Marketing Strategy section of your Business Plan describes who your customers are and how you’ll get word to them about the goods and services you offer. The Modality Section explains the methods that will be used to connect with your target audience. The Training Section explains how your marketing team members will be trained to go about marketing your goods and services. Now, at this point, I’d like to go ahead and let you see exactly what’s in my Network Marketing Business Plan. I know you’ll see value in what I have to offer. You’ll see every page of my Business Plan. Having done that, you’ll understand how you’ll be able to use this Business Plan as the basis for creating one of your own. Now what I’m going to do is display a random, half-page view of each page of my Business Plan. To provide context, before the half-page is displayed, I’ll highlight the applicable line from the Table of Contents. There is a lot of content and I want you to be able to examine every page — so feel free to pause this video whenever you feel necessary. Let’s begin…

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1 thought on “How to write a Network Marketing business plan – best practices example (Part 1 of 3)

  1. Tried this link (http://networkmarketingbusinessplan.info) and the web page takes long to load (about 30 minuets before I gave up). Do you have another link?

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