How to Write a Persuasive Marketing White Paper
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How to Write a Persuasive Marketing White Paper

How to Write a Persuasive Marketing White
Paper. A white paper is meant to educate and persuade. It provides answers and demonstrates that
you are the one they need. Here’s how to be convincing. You will need Research Abstract Informal tone
Appropriate detail Case studies Clarity Impact and conclusion. Step 1. Research the company you approach and understand
the features of the product you are recommending, the audience you are addressing, and the outcomes
you can project based on reliable data. White papers can be used to sell a product,
solve a problem, or both. Step 2. Define the subject in an abstract at the beginning,
identifying it as a technology briefing, planning, implementation or application guide, case
study, and so on. Let them know in brief whether this concerns
business implications, strategy, industry trend overviews, or issue analyses. Step 3. Adopt an informal tone but try to avoid acronyms
and abbreviations. Show a solid grasp of the impact of their
problems and the depth of the technology that they will find immediately useful. Step 4. Strike a balance by being detailed enough
to spell out the problem succinctly in two to three paragraphs. Build the solution without burdening people
with technical detail that downplays or obfuscates the genuine benefits. Educate and inform, without using geek-speak,
which may alienate some who only want things spelled out simply. Step 5. Provide case studies of implementations in
the real world that found beneficial and measurable results. To establish credibility, make sure they pertain
to the situation and possibilities for the client you are approaching. Step 6. Revise for clarity, conciseness, and impact. Show respect for the customer’s time and needs. Step 7. Conclude the white paper with a summary, restating
why the product or your solution to a problem is the wisest choice. Did you know Jay Conrad Levinson is credited
with being the father of the unconventional style of marketing known as guerrilla marketing.

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