How to Write A Product Description
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How to Write A Product Description


– Hi I want to show you
today how to not suck at writing your product descriptions and I’m gonna show you the five things that’s gonna set you apart and help you become the star in your
area of selling products. My name’s Alison J. Prince, let’s get started ’cause today’s video is going to be bright and shiny. ♪ The best day of our life ♪ ♪ It’s gonna be ♪ ♪ It’s gonna be ♪ ♪ It’s gonna be ♪ ♪ The best day of our life ♪ ♪ It’s gonna be ♪ ♪ The best day of our life ♪ (upbeat pop music) Let’s talk about writing
product descriptions and I’ll tell you what, when I first started
this scared the hejeebies out of me because I
had a college professor who told me that I was
literally the worst writer he had ever seen and
that I probably needed to think about dropping
out of college, yeah. He gets a star on his
forehead for being a jerk. Anyway so when I started
my e-commerce business I was like I wanna sell products so bad but how do I describe my product. How do I make it to where
I could set it apart and not have a lame, boring description but I still had that professor
in the back of my head. Letting me know how good
I was not at writing and so I had to come up with a way that would help me to describe and sell my product that
I felt comfortable with. So I devised the five
step plan to help me get that perfect product
description that ended up helping me sell not just a little but a lottle products. And you know what that professor, I hope he follows me on social media. Just kidding, he’s probably
grammatically correcting everything that I say but you know what, it doesn’t matter because
I was able to kick it out of my head and move forward. Alright so, here we
go. I’ve broken it down there’s only five things
that you need to help write your product description. So number one is creating curiosity, create something that people are like, “wait what, what?” Right, just something
that gets people to stop. So one of the products
that I sold was a tray and instead of saying trays for sale, I said “How to look like
a home decor goddess in under five minutes.” You know what that title worked because people are like what do you mean? A home decor goddess and in five minutes? I wanna know, I wanna know and I had people come over,
so it created that curiosity. Another one you can use
is a really good deal, like 62% off or 48 hours, something that makes people stop and go wait, what’s going on? Okay so that’s your
first thing, right there. Your second thing is you’re
gonna connect with a story have a story written in there, in your product description that connects, just a little bit, it
doesn’t have to be 30 hundred gajillion paragraphs long. My connection was that these
trays had a little ledge around it and it was perfect
for hiding legos in it, when last minute guests came over. Because how many times
have we experienced someone knocking at our door and
we’re looking around our house and it’s a bomb and we’re just thinking where can I hide all this stuff. Right, it’s a connection,
being able to hide your legos so that everybody doesn’t see them? That’s not a bad thing, right? The third thing, number
three is the material, let your customers know
what is in that product. Now they don’t always read, find that out quite a
bit, but put it on there because I know when I go
buy clothing there’s some materials that I don’t like to buy because when you wash it,
it’s like disposable material. I wanna know the products that I’m getting are gonna last a long time. So if a company doesn’t list the material, I will not buy it. So if you’re skipping out
on the material information, you could be missing out
on a lot of customers. So make sure you write
in what it’s made out of. The number four thing is a call to action, okay you’ve got ’em,
you connected with ’em, you’ve told them what’s in it. Now what are they supposed
to do with that information? They’re supposed to buy. So go tell them to buy, say
there’s only three left, or limited quantity, or sale’s
gonna end tomorrow night. Give them a call to action
to go buy your product, I know it sounds very simple and obvious but call to actions really work, so for instance, wherever
you’re watching this video on whatever social platform
make sure you subscribe. That’s a call to action right there, you want to tell people what to do. So when you tell people what to do, there’s a much greater chance
of them actually doing it, waiting behind the lines
or between the lines, beating around the bush
doesn’t work in sales. Tell them what to do, like go subscribe to my
channels, all of them. Number five, the fifth
thing that you need to do is you need to give them love. Why? Because they just went
through this whole process. You caught ’em, they fell
in love with your product, they connected with you, then they bought from you and when people give you money, there’s pain, there’s pain associated
with money leaving. So what you need to do
is you need to follow up with some comfort and that
comfort is something so simple, it can be a guarantee, it
can be a product review, it can be a testimonial. Let them know that what they bought, their decision to buy
with you will be worth it. And those are my five steps you guys, five easy steps to writing the
perfect product description for customers to fall in
love with you and your brand so that you can build your
online profitable business and put that money in your
pocket where it belongs. Why, because you can. So go out there, make it happen. I did a video on how to
grow your email list, so I’m gonna link above
so that you can get it. I’ve got 25 things that you can do to help grow your email list for free. So you could get more sales, so click the link and I’ll
see you over in that video. Bye guys, don’t forget to subscribe, bye. ♪ It’s gonna be ♪ ♪ It’s gonna be ♪ ♪ The best day of our lives ♪ ♪ It’s gonna be ♪ ♪ It’s gonna be ♪ ♪ It’s gonna be ♪ ♪ The best day of our lives ♪ ♪ It’s gonna be ♪ ♪ It’s gonna be ♪ ♪ It’s gonna be ♪

About Ralph Robinson

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9 thoughts on “How to Write A Product Description

  1. How do you have such a charming smile? The explanation was spot on and clear. Makes me start writing right away! Thank you Alison!❤🤘

  2. Thanks. Just launching my store and I was just looking for this. Even though I have been a copywriter for some time, still writing copy for e-commerce store is a little difficult for me because I have experience with those long sales letters and emails. Thanks for this again!

  3. Thanks for the advice, but it's not really what I'm looking for. Does anyone know where I can find tips for copywriting product descriptions as a freelance writer?

  4. Oh my God! I had to stop on the middle of the video to make this comment. You're the most captivating woman I've ever seen on the internet my whole life. You're beautiful, amazingly endowed with the fittest, most luscious set of teeth. Your lipstick, damn! And you're so funny! My world!
    Anyway, amazing content. I bumped into your channel as I searched for how to write a product description. If I try your trick and it works, I'll remember you forever and send you a nice gift. I'm sorry if this sounds strange, but damn momma, you captivated me from seven heavens away.

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