How Wendy’s Does Conversational Marketing | The Conversational Marketing Podcast
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How Wendy’s Does Conversational Marketing | The Conversational Marketing Podcast


– Let’s give some examples
of conversational marketing that we’ve seen that really stand out, that are not ripping out your forums and putting a chatbot there – Right, yeah! Let’s! So, if you go on social media and you follow a fast food
company of all people, they’re doing conversational
marketing exceptionally well. – It basically feels like your friend who’s really sassy and
also passionate about food, is tweeting about being sassy
and passionate about food. – Exactly, it feels like
I’m following an influencer not a McDonald’s or a Wendy’s. – Right.
– And it’s so engaging, because a conversation that Wendy’s has with a Wendy’s fast food consumer. I’m consuming, I’m
enjoying their interaction and in turn, I’m a fan
of Wendy’s (laughs). Okay, Sarah, Wendy’s recently dropped a mixtape called We Beefin (laughs) and it’s roasting one of their competitors and it went viral. When you look at it from
a marketing approach, they started on Twitter and now this mixtape is on Spotify, and now, I have Wendy’s
in so many of my channels that a fast food company
typically wouldn’t be in unless they had started this conversational marketing approach. – Right, for sure.

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