How Xero built and scaled their video marketing strategy from the ground up [webinar teaser]
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How Xero built and scaled their video marketing strategy from the ground up [webinar teaser]


Hey, I’m Julia from Wipster. And I’m Pat from Xero. Something we’ve been
hearing from marketers is that they are having a really
hard time incorporating video into their content
marketing strategy. And when they do, it can
be really hard to measure and interpret the results. When I have a goal in mind, how
do I know what kind of video to make to achieve that outcome. Putting the whole
production process together in a way that is scalable and
is not going to break the bank. One of the things that people
are having trouble investing videos, they don’t
have enough data to know that they’re
going to create video that actually works. The approval process gets in the
way of a really good, creative video. I think the hardest
thing in video is breaking through the
clutter and getting someone to engage with your video,
again and again and again. Sounds familiar? That’s where we come in. I’ve been there, done that,
got the t-shirt to prove it. And not this t-shirt,
another t-shirt. Anyway. Really looking forward
to sharing with you some of the challenges
that we’ve faced here at Xero, as we’ve
built our strategy from what was pretty much an
ad hoc approach into something that purposeful, full of intent. Join for a webinar
where we’re learn how Xero was able to build
a video content marketing strategy from the ground up. So join us on Wednesday the 7th
of February at 11 AM PST time for this one off event. Plus, there will be time at
the end to answer any questions you might have about your
own brand’s content marketing strategy. If you do miss it,
we’ve going to record it and then we’ll send it to you. See you there. [MUSIC PLAYING]

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