I Spent $3 Million on this Marketing Tactic – Here’s What I’ve Learned
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I Spent $3 Million on this Marketing Tactic – Here’s What I’ve Learned


– I spent over three million
dollars on this one tactic that I’m going to talk about and it’s by far the best
thing that’s driven me result in the last 12 months. The funny part is, I haven’t
even recouped my money yet but I’m pretty confident that it is one of my best investments that I ever made. And today, I’m going to
tell you the best lesson that I learned from this experience. Hi, everyone, I’m Neil Patel, and I spent three million
dollars on this marketing tactic and here’s what I learned. Before we get started, make sure you subscribe to this channel. That way, as I release
more content like this, you’ll get notified. And if you’re on YouTube,
click the alert notification. So you’re probably
wondering at this point, what’s this tactic? This tactic was building
a tool called Ubersuggest. Ubersuggest is the most
popular area on NeilPatel.com and it’s the best
investment that I’ve made and, funny enough, as
I’m recording this video, I’ve been doing this
for almost three years but it’s the last 12 months
that have really doubled down and spent the majority of the money. So lesson number one. Capitalize on existing market demand. I didn’t come up with the
idea of creating Ubersuggest. I bought it, it was already out there, and if you don’t have
the money to buy a tool, you don’t have to either. You can just go to Code Canyon
and get some code for $10 and you literally can find
a tool on almost everything. Won’t be as good as
Ubersuggest, but still, it’s a great start. And what I mean by capitalize
on an existing market demand, there’s a lot of entrepreneurs that go and want to create new businesses that haven’t ever been done before. That’s hard. What’s easier is you find
a big, wide open TAM, TAM is known as the
Total Adjustable Market, a big market, and you
want to go after there and create a tool or find
a tool that already exists and buy it for 5, 10, $20
and add it to your website. That’s the biggest thing, because if you create the
best tool in a small TAM, you’re not going to get that much love. It’s just like, I have an AB testing
calculator on my website. You want to know what
the biggest issue is? It’s not the tool, people love it, it’s that not too many people care about an AB testing calculator. On the flip side, over
100 billion dollars a year gets spent on Google ads. People want to learn how to get ranking, that’s a big market, and you can use Code
Canyon to try to figure out what kind of tools would
be good in your sector and you can use Google trends to see what’s big and what’s
popular in your space. Lesson number two, give
something away for free can really help you get
market share and traffic. Look, all the tools do
what Ubersuggest does and many of them are paid and they may even do some
things better than Ubersuggest but offering a combination
of features for free that other people pay for, I’ve grown Ubersuggest to roughly
3 million visitors a month over 15 million page views, and roughly 740,000
unique, monthly visitors. And if you look at a
lot of the competitors from the SEO space, I’m getting a ton of
traffic compared to them. Why? Because I have something for free. Something for free does really well even if you’re not as
good as your competition, people would rather have free over paid. The third lesson I
learned is it’s expensive to build something amazing. Look, if you want to
build something amazing like I did at Ubersuggest,
it’s really expensive. Just the server cost alone is
over a million dollars a year, that’s a lot of money. I wouldn’t recommend doing
what I did with Ubersuggest. I would do it on a much smaller scale and release more tools within your segment and you can end up making up the traffic without having to spend
as much money as I did. That was one of the biggest mistakes and that’s why I recommended
Code Canyon to you. I don’t have an
affiliation to Code Canyon, heck, I don’t even know who owns them. All I know is you can find
tools for pennies on the dollar and once you start getting traction and you start monetizing by getting leads or sales indirectly, then, by all means, you
can start paying more money for developers or designers. But start off small and get
traction before you go all in. That’s a big mistake that I made. The fourth lesson I had is you need to focus on what’s working. Look, with Ubersuggest,
I have a ton of features. But you’ll find that over time, I’ve still kept the app usable. Why? Because I’ve cut the
features that no one uses. I used to have a report
that just shows you the people who rank in the top 100 and you could also find that data in other areas of Ubersuggest,
this is just one report. No one uses it, not even 1%. Why would I keep that report up forever? No one cares for it. So keep deleting and removing things that others aren’t using. If you want good growth, you
need to obsess about the user, focus on them, they’re all that matters. I don’t focus on my competition
like SEMrush or Ahrefs. They’re amazing people,
I’ve met Tim in person, he’s a great guy. I’ve met some of the SEMrush
people in person as well, like Ole, amazing guy, Maryna, she’s amazing as
the President of SEMrush, but I don’t obsess about my competition, I obsess about my users. And by obsessing about your users, you’re going to do better for them and that’s how you win, as well. The next lesson that I ended up learning, focus on usability. Look, people don’t just want features, they don’t want just something for free, they want something that’s
usable and easy to understand. If you have to put explanations
everywhere in your product or service, that means
you’re doing something wrong. If something’s dead simple to
use, you’re going to do well. And to go along with it, I love this quote from Leonardo di Vinci, simplicity is the ultimate sophistication. Really try to keep things dead simple. If you can keep things dead simple where a 5 year old can understand, you’re going to do really
well with your marketing and look, these principles
and these concepts, it’s not just related to Ubersuggest. It’s not just related to a tool that you’re going to put on your website. It’s related to any business
that you create out there. These principles will help you succeed, so make sure you follow them and if you need help with your marketing and your traction growing your business, check out my ad agency,
Neil Patel Digital, if you like the video, make sure you subscribe to the channel, tell other people about
the video, share it, and if you have some questions
or concerns, leave a comment. I’ll answer it and I’ll
try to help you out.

About Ralph Robinson

Read All Posts By Ralph Robinson

54 thoughts on “I Spent $3 Million on this Marketing Tactic – Here’s What I’ve Learned

  1. Yes marketing is getting more expensive everyday ! You better have an expensive product or good margins in order to sustain your business ! I keep trying to teach this on my YouTube channel too 👍🔥💰

  2. Thanks Neil. $3M form marketing. Really wish you get the return one day. Thanks for sharing the experience and tips.

  3. Great video Neil, I love uber suggest it has made me money, this is my go to tooll when looking for viable keywords.

  4. Mesh Htkhosr need what share the channel and do the bell and Cherbtm and honestly and faithfully Lake Re subscription Touselona 1000 subscribers thank you very much

  5. someone buy me a domain I will give money but of my country
    , why I am saying because our country doesn't provide domin and international payment like PayPal , Google pay etc So plz help me

  6. Probably a dumb question but…. What monthly search volume would be considered good or high? I own a domain (freebackgroundcheck) that has a MSV of about 80k/month. Low?Medium?Average? I know Neils team is busy so anyone answering would be appreciated. I imagine many reading will want to know too

  7. This was definitely a piece of gold for me. Even though my niche has an on foot salesforce the industry is being taken over by digital tools. I just got finished scrolling CodeCanyon and there are plenty of tools available that I cam purchase and make available to my end users. The thing is that I know that these tools are underdeveloped. I'm happy you added the comments about working with a developer to help grow the tool and hopefully mass market it. Thanks Neil!

  8. Thanks for giving it to us for free, that is awesome! More frequent data updates in SEO Analyzer would be great to track progress : any plan for that?

  9. I’m a 18 year old who is working to become a entrepreneur doing self studying and I recently came across your channel and I’m so glad I did because the other entrepreneurs I watch doesn’t give this type information you do you deserve a million subscribers and more

  10. After Ubersuggest now you have more than a half-million subscribers in this channel. I hope ASAP you can recover your investment. TNX!😉👍🙅‍♂️

  11. People love you because you create a lot of valuable content and provide tools for free. I don't care how much you charge for your service – you deserve everything. I care about your real help to learn new ideas and 100% free content. Thanks, Neil!

  12. I wonder: what kind of hosting are you using for Ubersuggest Neil?

    Is it a dedicated one? Or is it a cluster?

    You're paying around 83k per month, so I'm curious

    Regarding the tools, you're right, it's cool to have Ubersuggest available, it's a great tool with lots of insights

    Be well

  13. Uber suggest is great. But seems like data is 2-3 months old and sometimes page just sticks at loading animation and back links are also not as accurate as ahrefs or SEMrush

  14. Well, I have been a subscriber since you had around 30k, and look at you now! Neil has conquered yet again platform ❤️ If I have to take just one thing from you it would be the consistency. Do you have any advice for newbies like me who want to start a blog but are afraid if they are good enough? I want to talk about web dev but I'm afraid I'm not much qualified since I am in college.

  15. Hi sir,
    After publishing an article what should we need to do to rank it on google? And how much time it would take to get ranked on google?

  16. Hey Neil, I like ubbersiggest it's a very helpful tool for me
    I think you should collaborates with Indian youtubers

  17. I was thinking what a brilliant idea you had creating ubersuggest. It's gets more people to your website which in turn gives your site more juice.
    I use ubersuggest all the time, and recommend it highly. Thanks for that, and all of your videos that you put out. You are a machine.. Cheers from Australia mate.

  18. I am a great fun of your work.
    Do you thinks is better give a tool in a specific article or in an alone space?

  19. Amazing video Neil. Ubbersuggest is my favorite tool I have been using last months. I am also a member at your agency unlocked which tought me piece of gold lessons. It was worth every penny there I paid. Keeping ubbersuggest a free tool so far is so generous of you. And sharing your story honestly over it was very kind of you.
    Thanks for all your efforts 🙂

  20. Thanks so much for your contents, Neil Patel, they are really educative. I have been using ubersuggest for a while, and I love the application it provides so much value, kudos to all the upgrades you have put into it in the past few months. I do have a request though, there are no stats for some countries. I would like to see an update that has Nigeria as one of the countries on it. Seeing that Nigeria is Africa's largest country with one of the highest number of internet users in Africa, it would be nice to get statistics on Nigeria related information. This would help Nigeria Marketers and SEO as well and would help Ubersuggest start penetrating the Africa Market properly. Thanks, I hope this gets to you,

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