Today’s topic is one that every owner wants
to discuss with us, every minute of everyday. And that’s growing sales. Every owner I’ve ever met, especially in the
last five or six years, all they want to talk about is “I want to grow sales, I want to
grow sales, I want to grow sales.” And you can’t blame them. You know, Apple does hundreds of billions
of dollars a year, or Google, or Alphabet does hundreds of billions of dollars a year, and they all want to grow sales, so why shouldn’t you and your $5 million
machine shop want to grow sales, too? So, everybody wants to grow sales, and what they do is they come in every day, and they sort of hope it’s going to happen. So, I’m going to tell you, to grow your sales properly. You need to have a formal marketing strategy and a formal sales strategy. They’re not the same! You need understand your footprint, your customer base, your competition, It’s different for everybody Everybody wants to grow sales but you got to ask yourself: If you grow sales, what do you want it to accomplish for yourself? Is it a scorecard? Is it some mark that you’re going to give yourself? And how are you going to grow sales and grow profit quicker than you grow sales? I understand you want to grow sales. Makes perfect sense to me. But do you have the right strategy in place that you’re holding everyone accountable to get sales to where you want it to be? Have a great day selling and don’t be afraid to get out from behind your desk and make a sales call yourself. Have a good day, folks.